A2BeSafe Ads Targeting Pedestrians are Live

[David Shinabarger]

https://twitter.com/A2GOV/status/867783115183345668

Victim blaming, insulting, and implemented with no public feedback. 

[David Shinabarger]

Updated picture of the ad with pedestrian walking and texting:

http://imgur.com/a/8NiH6

Does anyone see any clues in this image that it's targeting drivers and not pedestrians?

[Ken Clark]

Yeah, they really are a bit depressing.  But they would have had to put up four different signs to not speed, and probably thought that wouldn't be "balanced".  Besides the fact that the crosswalk advice isn't actually what our own ordinances say.  There are plenty of places around town you can perfectly legally cross right where you are, and typically you're going to go a long-ways out of your way to get to a crosswalk.

For next year -

Speeding in neighborhoods is dangerous and illegal!

Speeding in the downtown is dangerous and illegal!

Driving even 1mph over the speed limit is inviting a ticket!

Driving your car/truck in bike lanes at all is illegal and inviting a ticket!

Always pass cyclists at 5 feet!

Yield to pedestrians in crosswalks - jail is no fun!

If you're not crossing in a crosswalk, you have to yield to traffic in the road!

Bike with a headlight at night - it's the bright thing to do (and the law)!

Motorists *and* cyclists need to stop at stop signs!

There; fair, legally based, and properly balanced.

Ken

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From: David Shinabarger <davidshi...@gmail.com>
To: Washtenaw Bicycling and Walking Coalition <wb...@googlegroups.com>
Sent: Thursday, May 25, 2017 3:47 PM
Subject: [WBWC] A2BeSafe Ads Targeting Pedestrians are Live

https://twitter.com/A2GOV/status/867783115183345668

Victim blaming, insulting, and implemented with no public feedback. 

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[Kevin McGuinness]

Let's hope it saves lives by letting pedestrians who feel entitled know they still need to look -- the life they save may be their own.  Trying to assign blame is useless when the person is dead. 

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Please note that WBWC google groups is an unmoderated forum. It was developed by the Washtenaw Bicycling and Walking Coalition as a tool for bikers and walkers to discuss key issues and share information. However, all views expressed in this group are not the views or values of WBWC. For more information about WBWC, meetings, and projects, please visit www.wbwc.org
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Regards,

Kevin 734-761-9894

[Ken Clark]

Not much of a hope there - that's targeting completely the wrong pedestrians.  The ones in danger like that are oblivious, not "entitled".  (Funny that - "entitled" to legally cross the road, by the laws we the people have put in place, when the same laws make it a legal responsibility of motorists to pay attention and yield to pedestrians.)

And how will all of these problems be solved in the end?  By replacing humans behind the wheel with software that properly pays attention to conditions.  So what makes sense in the interim - putting out ads admonishing pedestrians that are likely to have no effect (you might as well just say "Pay attention!"), or rebuilding the public case that the motorists have the responsibility and should be penalized when they shirk it?

Ken

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From: Kevin McGuinness <kmcg...@comcast.net>
To: wb...@googlegroups.com
Sent: Thursday, May 25, 2017 4:45 PM
Subject: Re: [WBWC] Re: A2BeSafe Ads Targeting Pedestrians are Live

[Jan Tripp]

I think all the ads send a good safety message. I've not followed the development of these ads so I don't anything about who the target audience is or what balance they tried to achieve. Obviously tilted towards pedestrian safety but that is OK with me. I've seen real-live Ann Arbor examples of all the ads; I hardly need to go outside of my immediate neighborhood to see risky behavior -- pedestrians, cyclists, automobiles in all combinations. The automobile always wins, even if the pedestrian/cyclist is dead right. 

I imagine the cost of this campaign won't allow another five or ten ads right away. And, you probably want to evaluate the ad effectiveness before spending more money.