Links to my UX work in the Cannabis Industry

[Michael Vaughn]

Hey UXBCD members!

Great seeing everyone this week and enjoyed catching up.

A number of you inquired about my UX work in the Cannabis Industry and wanted supporting material. 

I've included the links below.

For those that may not know, this year, I completed several projects working with two cannabis companies: Lucky Turtle, a MIP that produces product, and a cannabis investor. 

Up until this year, I knew little to nothing in the industry but I've been learning a lot! Specifically on the health benefits of CBD.

One key data point: It is predicted by 2026, the Cannabis Industry will be a 50 Billion dollar business. To put it in perspective, craft brew produced 23.6 Billion in 2016.

Last month, I was honored to be a speaker again at the Big Design conference, a UX conference, in Dallas, discussing my work in UX and Cannabis. 

The link to the deck of my talk is listed below. It includes my marketing research, industry knowledge and my case study.

For those interested, attached are the following links:

My speaker page for the Big Design Conference - http://bigdesignevents.com/conference/bigd17-talk/rocky-mountain-high-ux-of-the-cannabis-industry/

Presentation Deck - https://app.box.com/s/cyabk7iqxv1blgtzef33eb748cn5t3ez

UX Project Studio Interview - https://youtu.be/cCwUSlm4s_k

The website for Lucky Turtle is at https://luckyturtle.co/ - I did marketing/product strategy, all UX work and web development for the site.

Hope you enjoy the material and would love to hear feedback or any questions you may have.

Have a great weekend!

Michael Vaughn