Great article from Intercom - "Great Product Teams Don't Spend Their Time on Solutions"

[Travis Stiles]

 "Great Product Teams Don't Spend Their Time on Solutions"

http://bit.ly/2q9Cm93

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Your solution can only be as good as your understanding of the problem.

It’s seriously hard work to do it right. Like really hard. It requires talking to many customers, over and over, digging in, new lines of questioning. It takes getting out of your head and into theirs. Getting to the bottom of their actual need – not the first thing they described. People often describe problems they have in the form of solutions they want. Bad product teams stop there and build that. That usually misses the mark because their actual problem is buried a few layers deeper in their thinking. Good product teams keep going, keep asking why. Which is emotionally challenging and time consuming.

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... Keep asking why! 

/ t.

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Travis S. Stiles
303.263.0561

about.me/travis.stiles

[Kelley Poturalski]

Nice!

Sent from my iPhone

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[Mike Caskey]

Agreed, very nice! Travis, are you testing the waters for writing a UX book? It would be fun to read at the club.

Mike