Customer Relationship Management And E CRM

[ExamConditioning]

Is there any difference between CRM and E-CRM. Can't really tell the difference between this 2 systems. Is it that Customer relationship management is more of a life cycle from the point I would Acquire the customer to the point it is being converted to being a regular customer..While E-CRM is more of a system that help to store data regarding customer behaviour and Relationship?

Can I say that after CRM life cycle, I would then use E-CRM to help track the behaviour of customers?

I also saw some points on the summary sheet under the customer conversion which is product development, content creation,Merchandising. How does this help in Customer conversion?

[William Toh]

CRM simply means customer relationship management.  It is a process.  e-CRM refers to an information system used to support the CRM process.

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