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Marvel executive says emphasis on diversity may have alienated readers

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burfordTjustice

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Apr 4, 2017, 8:49:27 AM4/4/17
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I’m shocked… said exactly zero people.
So the libs are not buying what they demanded be made
who woulda guessed.

Marvel executive says emphasis on diversity may have alienated readers

Marvel’s vice president of sales has blamed declining comic-book sales on the studio’s efforts to increase diversity and female characters, saying that readers “were turning their noses up” at diversity and “didn’t want female characters out there”.

Over recent years, Marvel has made efforts to include more diverse and more female characters, introducing new iterations of fan favourites including a female Thor; Riri Williams, a black teenager who took over the Iron Man storyline as Ironheart; Miles Morales, a biracial Spider-Man and Kamala Khan, a Muslim teenage girl who is the current Ms Marvel.

But speaking at the Marvel retailer summit about the studio’s falling comic sales since October, David Gabriel told ICv2 that retailers had told him that fans were sticking to old favourites. “What we heard was that people didn’t want any more diversity,” he said. “They didn’t want female characters out there. That’s what we heard, whether we believe that or not.”


He added: “I don’t know that that’s really true, but that’s what we saw in sales … Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up.”
https://www.theguardian.com/books/2017/apr/03/marvel-executive-says-emphasis-on-diversity-may-have-alienated-readers

Nick

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Apr 4, 2017, 8:55:54 AM4/4/17
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On 04/04/2017 13:49, burfordTjustice wrote:
> I’m shocked… said exactly zero people.
> So the libs are not buying what they demanded be made
> who woulda guessed.
>

I just watched Luke Cage on the TV. I quite liked it. I love the genre
name, Neoblaxploitation.

Obviously Spiderman shouldn't be black and Thor wasn't a woman.

Jumper

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Apr 4, 2017, 4:47:09 PM4/4/17
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On 04/04/2017 13:49, burfordTjustice wrote:
The liberals at uni are too busy thinking up how to twist society out of
all shape, to attend the university of the bleedin’ obvious. Marvel
comics are full of machismo and macho characters. They are great for
men to live their fantasies. Marvel comics are not there to be part of
a social experiment, leave them alone and let men enjoy their fantasies.

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