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Stirring the Pot![]()
By Bill Coleman, Community Technology Advisors
After a couple years without a fishing boat, I knew that I needed to get back out onto the water. Like many broadband-deficient communities, I realized that life without a boat is a life incomplete. I had tried fishing from a kayak and from shore, but it is just not the same experience.
Like broadband, there is virtually unlimited online information about boats. Boat manufacturer, length, tiller or console, brand and size of motor, new or used, and even color – all critical choices. Like broadband, sometimes the abundance of information only confuses. You need to judge the expertise of vendors, sort through the criteria that you value and understand the impact of this value system on your choices. And once you make your decision, you will need to defend it from critics, whom you may find are occasionally correct, thus requiring adjustments.
Finally, one decision only leads to more decisions. With a boat, this includes trolling motors, electronics and fishing partners. With broadband, technology, financing and business partners are critical choices. In either case, selecting great partners makes future decisions easier.
Whether you are buying a boat or pursuing broadband network deployment, you will need convincing arguments to justify the investment. For me, fishing has many benefits beyond the obvious tasty meal – beautiful scenery, bald eagles and daydreaming. Based on my usual fishing success, these joys might be the most important benefits that I receive. As you personalize your broadband pitch, remember to include your own stories of broadband-created value remembering that not everything that counts can be counted.
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