Website Traffic Generation: Winning the Love of the Traffic Fairy
Bill Platt
Article Title:
Website Traffic Generation: Winning the Love of the Traffic Fairy
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Article Description:
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
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Distribution Date and Time: 2010-11-17 10:15:00
Written By: Bill Platt
Copyright: 2010
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Website Traffic Generation: Winning the Love of the Traffic Fairy
Copyright (c) 2010 Bill Platt
the Phantom Writers
http://thePhantomWriters.com/
For a number of years, many online marketers honestly thought
that the only thing they needed to do to be successful online was
to "build a website, and the buyers would come to them."
They had heard all of the success stories from people, who
claimed that they had simply built a website, and people just
started to arrive in huge numbers.
The story, as it is told, is:
These folks built a website, then the search engines found their
websites and started showing people the link to their website.
And the people using the search engines saw the link to their
websites and saw that it was good. Search engine users saw the
link, and as if it were the only link in the Search Engine
Results Pages (SERPs), and they clicked the link by the
thousands. And hoards of people came to the website with fists
full of money, ready to buy what the website was selling.
Some people still believe this is how the search engines work.
They have built their websites, and they are waiting anxiously
for the "Traffic Fairy" to sprinkle his magic dust on their
website too, so that they can also make lots of money.
Are YOU Still Waiting For The Traffic Fairy?
I hope not.
Those who are "waiting" for anything may wait until they
realize they are flushing good money down the proverbial toilet,
month after month... When they realize that they still have more
money going out than they have coming in, they usually get
irritated that the "Traffic Fairy" did not look favorably on
them, so they stop paying their hosting bill and quit this scam
called, "online marketing".
The lifespan of most new websites can generally be measured in
the amount of time most people will remain members of a
subscription website. In case you did not know, this number is
3-4 months. Along about the 4th or 5th month, most people will
stop paying their web hosting bill and let their websites die.
Those people who prepay 1-2 years on their web hosting bill will
typically allow their sites to remain online, but they will quit
the site long before their website runs out of life. Most will
stick it out 3-4 months, and if they are not yet making money,
they will just walk away from their new "online business".
This is why you will find so many article directories where you
submit your finest work, and no one will ever "approve" your
article for publication. There may be nothing wrong with your
article. The fact is no one is home to approve it.
The Traffic Fairy Smiles On Those Who Take Action
If you can believe it, in the fall of 1998, Google was a startup
website.
Larry Page and Sergey Brin -- the founders of Google -- were just
like you and I. They had a startup website, and they needed
people to discover their new website.
In those days, Page and Brin could not simply build their website
and "wait" for the Traffic Fairy or Google to find them...
They were Google, and no one was using their website.
What did they do to get Google off the ground?
While building Google in their garage, Page and Brin were doing
what you should be doing now.
They were getting links wherever they could get links. The were
adding their site to directories. They were issuing press
releases about their new company. They were trying to get
interviews with the press and ordinary webmasters. They were
trying to get interviews with newsletter publishers. They were
participating in forums and news groups to get the opportunity to
share their story.
They were doing everything they could think of to get links to
their new website, and they were trying to create interest in
their website.
They started their website in September of 1998 and they got
their first major press in December of 1998, when they made the
top 100 websites of 1998.
It took them three months to get their first major press, and
they had been actively promoting their website with the gusto of
a 10,000-person marching band.
Yet the average new webmaster barely promotes his or her website
and expects to attract thousands of visitors in the same time
frame, as it took Google to get noticed by the public-at-large.
Are you starting to get the picture?
To Be Successful, Do What The Successful Websites Have Done
Before Google was the powerhouse it is today, its founders had to
work their asses off to build their business.
They had to promote, promote and promote some more. They had to
build links, build links, and build some more links. They needed
to entice people to visit and use their website, and they needed
to provide a method for people to find them.
My point is that the founders of Google wanted to be acknowledged
and linked from every corner of the Internet. They chased links
for their website, because they knew that people used links to
get to a website.
Twelve years later, Yahoo credits them with 223,383,603 links to
www.google.com and another 6,752,847 links to google.com at:
http://siteexplorer.search.yahoo.com/
You and I are not going to get 231 million links to our websites,
but getting links from a variety of resources is the secret to
getting traffic to ones' website. The Traffic Fairy blesses
those websites that have a multitude of links to them.
Page and Brin tapped into the basics of building traffic to their
website. They made a great website, and they did everything they
could do to get traffic to that website.
You should try to emulate them, as you build your website and
start to promote it. It was the secret to their success, and
likewise, it could be the secret to your success.
Traffic Generation 101
The easiest and cheapest ways to get links and generate traffic
for ones' website is going to be: article marketing, press
releases, forum marketing, social media marketing, etc.
But, there are at least three-dozen methods to generate traffic
to ones' website, and these are just four of them.
The more successful websites always strive to get traffic through
a wide variety of traffic generation strategies and methods.
In my case, I have used 31 of the 35 methods I describe in the
80-page traffic guide, "Multiple Traffic Streams: The Magic of
Attracting Buyers".
This has resulted in my top three websites being on track to
serving 400,000 unique visitors and 5 million page views in 2010.
Don't wait for the Traffic Fairy to bless your website. Take
massive action to make sure that the Traffic Fairy would be a
fool to ignore you.
And if you do, you might just realize that the Traffic Fairy is
real, and he would love to sprinkle his magic traffic dust on
your website too.
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The first step to learning how to increase your traffic is
learning about the diversity of traffic sources available to you.
Reviewers are widely praising Bill Platt's "Multiple Traffic
Streams: The Magic of Attracting Buyers" for its quality and
attention to detail. One reviewer called it, "Comprehensive!!"
Another said, "You could always spend $1500 or more for one of
the 'guru' courses and still get less info." Get your copy here:
http://thephantomwriters.com/multiple-traffic-streams/
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