Hi Everyone,
TLDR
The survey is anonymous (any responses provided will not be linked back to you) and if you do provide responses you can opt in to get a copy of the aggregated responses by providing your email at the end of the survey.
Background
Over the past 18 months I’ve been having conversations here with Banks, Telcos, Retailers and Government as well as with folks on both coasts of the US. During these conversations it’s become clear that a lot of people get that you need to be smart on how you use data / analytics to win, however there’s still a lot of businesses (large and small) that struggle.
So to work out what is going on we’re running a survey that seeks to answer two questions:
- Why do some businesses do a better job of this than others? and
- Where are the opportunities / threats to watch out for?
The survey is being run by the Data and Analytics Special Interest Group in the Australian Information Industry Association and is designed to have a very broad remit, it targets
- Organisations in all industries in Australia and Overseas
- People at all levels inside an organisation (Board, C-Suite, Snr Manager, Manager, Staff)
- Startups through to Enterprise
A bunch of organsiations are on board to support this effort that’s growing daily (Advance, CPA Australia, Data61, FINSIA, UTS (Faculty of Engineering and IT + Business School so far). With their support we’re aiming to get the survey in front of over 100,000 people and hoping to get over 1,000 responses.
More details on the drivers as well as a link to the survey which is open now and runs to September 16th can be found here:
If you do take the survey, please pass it on to your colleagues as well.
cheers,