It’s time for this silliness to come to an end. You must ride a bike. We all must. It’s not a weird fringe form of transportation that only people in Portland and Colorado do. It’s just simply the way we all get around for moderate intra-city distances.
It’s just simply the way we all get around for moderate intra-city distances.
Car use is certainly normalized by tons and tons of advertising, so I wouldn't worry about making utility bicycling seem extraordinary by writing or talking about it.
One of my favorite quotes on the matter is when someone was asked why he drove to work instead of ride despite a commute of only 2 miles: "it's not far enough to get any real exercise."
Janet Lafleur talks about "microblogging" (Facebook, Twitter, etc) short utilitarian trips on her bike so people are reminded it be an ordinary tool and not just a recreational object. I sort of feel if you need to advertise the use of something it ceases to be ordinary, but especially on the peninsula where she lives, with its extreme car addiction, the message is an important one.
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