The operators without ":" are "shaped", while the ones with ":" are elementwise. It happens that addition of vectors corresponds to elementwise addition, which is why they're the same. (This is usually true, of course...)
If I knew what I knew now, I would probably not allow / to mean elementwise division (except by scalar). I may still do that after a suitable deprecation cycle.
I personally usually use + over :+, and similarly with other operators when they have the same meaning. The main reason for this is operator precedence. All operators starting with : (and not ending in =) have the same precedence in scala, which is highly inconvenient in this case, though I can't fault them for choosing a relatively simple rule.
Note that in master and snapshots, the :+ style operators are deprecated because of the confusing precedence. We're switching to +:+, etc, which are a bit more verbose, but don't have precedence problems.