Hi E -
The 'Operating Plan/Business Plan' should just be 1 - 2 slides (out of your 10) on how you plan on maintaining the app in the long-run, financially and operations-wise. Will you update it frequently? Will it be free or require a fee?We want to make sure your app will be available to the public in the long-run and not simply die out!
You can use the 10 slides to summarize requirements 1 and 2, including how your app works, what data you are using, how your app can help consumers, and why your app best utilizes the data.
Please let me know if I can help clarify further.
Best,
Hemali