Brian W Lawrence
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Last night the BBC's 'This Week', a late night politics program
with a light-hearted approach, had a guest who had made a short
video for the program explaining what the Cambridge Analytica/Facebook
story was all about.
He was Jamie Bartlett, who is a 'tech expert' and has several
books to his name. He did plug his latest book which covers
the topic in some detail.
Obviously, he was asked if they (CA) influenced the 2016 US election.
"I think you could say that Cambridge Analytica probably did swing
the election. A few weeks into the campaign, Brad Parscale, who was
running Trump's digital campaign, received loads of data from CA,
suggesting that there were enough persuadable Trump voters in
Michigan, Wisconsin & Pennsylvania, that he could win those states.
Everyone else said he couldn't. They shifted loads of budget towards
that, and they won each of them by less than 1%."
He said that he spoke to several people inside the campaign, during
the campaign.
It was pointed out to him that Clinton also used similar data, and
that the Obama Admin. told her Pa. was not a slam dunk, but she
ignored that. His response was, "you can't turn a very bad candidate
into a very good one with these techniques".
'This Week' is usually available via the BBC iPlayer and is on YouTube
shortly after broadcast (but not yet). Bartlett's video starts about
7m into the program.
His book is due out on 19 April, the full title is 'The People Vs Tech:
How the internet is killing democracy (and how we save it).
Paperback – 19 Apr 2018, £7.74
"Tech has radically changed the way we live our lives. But have we
unwittingly handed too much away to shadowy powers behind a wall of
code, all manipulated by a handful of Silicon Valley utopians, ad men,
and venture capitalists? And, in light of recent data breach scandals
around companies like Facebook and Cambridge Analytica, what does that
mean for democracy, our delicately balanced system of government that
was created long before big data, total information and artificial
intelligence? In this urgent polemic, Jamie Bartlett argues that through
our unquestioning embrace of big tech, the building blocks of democracy
are slowly being removed. The middle class is being eroded, sovereign
authority and civil society is weakened, and we citizens are losing our
critical faculties, maybe even our free will.
The People Vs Tech is an enthralling account of how our fragile
political system is being threatened by the digital revolution. Bartlett
explains that by upholding six key pillars of democracy, we can save it
before it is too late. We need to become active citizens; uphold a
shared democratic culture; protect free elections; promote equality;
safeguard competitive and civic freedoms; and trust in a sovereign
authority. This essential book shows that the stakes couldn’t be higher
and that, unless we radically alter our course, democracy will join
feudalism, supreme monarchies and communism as just another political
experiment that quietly disappeared."