Not "phony" but questionable.
This was the first hit I got.
Before Citing a Poll, Read the Fine Print
By Nate Silver
January 15, 2012 5:35 pm
On Saturday, a survey came out showing Mitt Romney with a large,
21-point lead in South Carolina. The poll is something of an outlier
relative to other recent polls of the state, all of which show Mr.
Romney ahead, but by margins ranging from 2 to 9 points.
The poll, conducted by Ipsos for Reuters, has already attracted more
than 200 citations in the mainstream media. Most of these articles,
however, neglected to mention a key detail: in a break with Ipsos’
typical methodology, the survey was conducted online.
Reuters did disclose this in its write-up of the poll, but it wasn’t
mentioned until the 17th paragraph:
The Reuters/Ipsos poll was conducted online from January 10-13 with a
sample of 995 South Carolina registered voters. It included 398
Republicans and 380 Democrats.
There are a couple of other important details here as well, none of
which necessarily speak favorably to the poll’s potential accuracy. The
poll was conducted among registered rather than likely voters, something
which is almost certainly a mistake so close to a primary since turnout
in primaries is normally quite low. And it contained a relatively small
sample size: 398 Republicans, about half the average of other recent
surveys of the state.
Now it becomes easier to understand why the poll showed such distinct
results from others conducted at the same time: it used a very
different, and possibly rather dubious, methodology.
http://fivethirtyeight.blogs.nytimes.com/2012/01/15/before-citing-a-poll-read-the-fine-print/?_r=0