On Wed, 9 Jul 2014 13:30:03 -0700 (PDT), Andre Jute
<
fiul...@yahoo.com> wrote:
>I'm not so sure some of the armor the kids wear to go offroading
>isn't fashion-wear, likely to break more bones than it saves.
Sorry, but you have it backwards. The bicycle is an accessory to the
latest fashion apparel.
<
http://www.wwd.com/eye/lifestyle/spin-cycle-1917655>
Still not a believer?
<
http://www.wwd.com/fashion-news/fashion-scoops/chain-gang-6948461>
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http://www.clearmag.com/martone-cycling-fashion-ride/>
"Every Martone bike has a red chain, a distinct brand signature
and not-so-discreet wink at the fashion world."
BMX fashions are quite different from what other riders wear. Since
BMX rider tend to be very young, the parent have a vested interest in
insuring their survival. Therefore, much of the apparel is actually
designed to be genuinely protective. Even the best BMX rider will
crash at least once during an event, making protection a necessity.
The BMX helmet design is unique. It's much more like a motorcycle
helmet than a bicycle helmet. However, what distinguishes is from
both is that it's both color and fit coordinated with the rest of the
armor. Wearing the armor without the helmet makes the rider look odd,
thus acting as incentive to wear it. It also adds protection for the
neck and mouth, which are absent in the typical bicycle helmet. The
mouth protection is especially important so that spectators cannot
year the kid screaming in fright. My guess(tm) is that if the bicycle
safety factions win, we'll soon be wearing something like BMX helmets.
Bicycle fashions and fashions in general do follow a pattern. I most
cases, the next big fashion thing is usually whatever the "out crowd"
or the disaffected parts of society are wearing. Follow the losers,
not the winners. Street fashions have followed that pattern for as
long as I can recall. (My father owned a lingerie factory in Smog
Angeles). For example, nobody wore a hoodie until the Unabomber was
sketched wearing one. Then, everyone wanted to look like the
Unabomber:
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https://www.google.com/search?tbm=isch&q=unabomber+hoodie>
The odds are very much against me predicting the next big street or
bicycle fashion trend, but that's never stopped me. My guess(tm) is a
tie in with warm weather Arab garb (global warming attire?). We
already have the men's 3 day old beard look and high fashion keffiyeh:
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http://en.wikipedia.org/wiki/Keffiyeh#Fashion_trend>
Add the traditional thawb:
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http://en.wikipedia.org/wiki/Thawb>
and a disguised bicycle helmet under the keffiyeh and we have the next
big thing. Like the Jewish version of the Christmas tree (Hannukah
bush), fashion can be copied:
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http://www.jpost.com/Israel/Heads-up-Its-the-new-Israeli-keffiyeh>
>There's a tremendous market for that stuff, judging by how often
>Chainreactioncycles sends out offers on it.
>Andre Jute
Such flyers only advertise high margin items and loss leaders. Or,
maybe they're trying to build the market. Good things sell
themselves. Crap requires sales promotion.