We had an argument in our riding group with everyone on one side and me on the other about these tests.
This is basically because the tests are not run under real-world conditions.
While you would normally run a wider tire so that you could reduce your tire pressure slightly to give a more comfortable ride this test gives all tires the same pressure.
But let us assume that this is the way people would in fact use these tires.
The wider tires under real-world conditions would still give higher friction than the narrower tires.
Why is this? Let us assume a 200 lb rider and a 25 lb bike. Also let us assume that more or less normal 40/60 front/rear weight distribution. (This is why Specialized makes tire sets with the front and rear tires different from one another.)
At a slow speed (balance speed on smooth road) the front tire would require a support of some 90 lbs or .77 square inches of contact area while the rear 135 lbs and 1.16 square inch contact patch.
Now the testing machine assumes a smooth ride or an acceleration on a smooth surface. Something that sure isn't available on most of the world's roads. But nevertheless let's carry on.
A tire has a finite diameter. And this means that the wider the tire the less for and aft compression the tire requires to achieve it's contact patch. This is also the reason that tire compound makes such a difference. The softer the compound the more "smush" it will have to achieve the required contact patch with the least deflection of the tire cord. Or in another way of looking at it, you are effecting the roundness of the tire less.
But in the real world you aren't on a smooth surface. You are on a continuously undulating and even a potholed surface.
In these conditions what you have is the wider tires that contain a larger air volume "crush" more - that is - in order to counter the loads on the tires by increasing their air pressure they have to compress and change shape much more than the narrower smaller volume tires. So if your one purpose is a lower rolling resistance the narrower tires will actually work better in the real world riding that we do.
But, you say, every year the grand tour riders switch back and forth between narrower and wider tires without ever seeming to decide what to do.
And this is because each year the courses of the grand tours change and what becomes more important is whether you want lower rolling resistance or better rough road comfort and braking. And these are not a matter of road surface but rider preference.
For ordinary everyday riders like us on the group, we use more comfortable longer wheelbase bikes and lower rolling resistance 23 mm tires for descending faster.