https://thehill.com/opinion/technology/452148-could-i-have-some-news-
with-my-emotions-please
Walter Cronkite unnerved a nation 56 years ago, by taking off his
glasses.
The video has been seen by countless millions over the decades:
Cronkite announcing on live television in 1963 the death of President
Kennedy. He stops for a moment, removes his glasses, composes himself
and moves on. That gesture rattled Americans because they expected
journalists to convey a calm sense of authority, a reassuring stoicism
in the face of Cold War standoffs, civil unrest and even the
assassination of a president.
Things have changed. Emotion now blankets the media landscape like an
infant’s crib at bedtime. Google “Shepard Smith emotional,” and up come
nearly 3 million results, many of them focused on the Fox anchor’s
recent visceral response to immigrant suffering. A search of “Rachel
Maddow crying” delivers more than 1 million offerings, many for the
MSNBC host’s reaction to border detentions and the Mueller report.
“Brooke Baldwin tears” uncovers nearly 2 million entries for the CNN
reporter’s reaction to a variety of news events.
They are not alone. Contemporary culture trusts feelings over facts,
rewards heated emotion — tears or anger — and rejects medium cool. The
effect on journalism is unmistakable. And a lot of the blame can be
placed on those all-too-common twin devils: television and the
internet.
From the earliest days of television, journalists understood the power
of an image to overwhelm objectivity. That’s why Cronkite and others
worked hard to present the news without emotional cues: no raised
eyebrows, head-shaking, or wide-eyed incredulity. They presented the
news simply, expecting this would counteract that gut-level response
all humans have to striking images.
It didn’t work for long. As television began to overtake newspapers,
images trumped words, viewing overpowered reading. In the 1980s TV news
actually became profitable, which increased pressure on electronic
journalism to highlight emotional images that delivered viewers.
Then, in this century, the internet blew everything up. Now photos and
video are available all the time, in any quantity. News organizations
feel pressed to do whatever they can to grab viewers’ attention in the
midst of this staggering clutter of emotional imagery.
But emotions can be like an addiction. The only way to hold a viewer’s
attention is to continually ratchet up the emotional stakes. It’s not
enough to connect passionately to a picture or a video clip; the
audience also expects a fierce attachment to news anchors and reporters
— they want to see journalists emote, which is embraced as a more
reliable truth than the facts and figures being reported.
Media analysts refer to this as the “post-literate” society, where
words matter less and images are our main “language,” the most
effective way for humans to communicate.
In a way, we’ve been here before: Call it “pre-literate” America, at
the beginnings of mass communication more than century ago. Back then,
vast sections of the populace, from rural areas to immigrant-swelled
cities, had at best a basic grasp of reading. In that culture, “yellow
journalism” thrived. Newspapers relied on simple sentences, bold
headlines and lots of big photos. The Hearst and Pulitzer chains
competed for emotion-driven stories like crime sprees and sex scandals.
Their papers were often aligned with a political party (Pulitzer the
Democrats, Hearst the Republicans) and each accused the other of
exaggeration and sensationalism — in other words, “fake news.”
Their battle for dominance is even blamed for whipping up public
passion and sparking the Spanish-American War.
Tabloid journalism never totally went away, of course. But its power
diminished thanks to increased literacy, especially after World War II,
as the nation poured money into education. Words mattered.
Literacy can also mitigate today’s journalism trends. “Media literacy”
is now being taught in many schools — training students to view images
critically, to be aware of the fervor they conjure up, and to put those
in perspective. Studies show younger viewers are in fact better able to
cut through the clutter, separating facts from emotion and reporting
from opinion.
The genies of image and emotion can’t be pushed back into their
bottles, nor should they; impersonal and objective always threatened to
seem cold-blooded, especially in the face of tragic news. But a new
literacy, a new vigilance, is required.
William Randolph Hearst, at the height of his tabloid power, is quoted
as saying, “Don’t be afraid to make a mistake, your readers might like
it.” But journalism is better off when readers (and, now, viewers) can
look critically at what’s in front of them — whether words or images —
and value the facts above all else.
:Joe Ferullo is an award-winning media executive, producer and
:journalist and former executive vice president of programming for CBS
:Television Distribution. He was a news executive for NBC, a writer-
:producer for “Dateline NBC,” and has worked for ABC News and as a
:reporter or essayist for such publications as Rolling Stone magazine,
:the New York Times, the San Francisco Chronicle and the Village Voice.
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Dems & the media want Trump to be more like Obama, but then he'd
have to audit liberals & wire tap reporters' phones.