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MT VOID, 06/05/15 -- Vol. 33, No. 49, Whole Number 1861 [long]

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Evelyn Leeper

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Jun 8, 2015, 11:08:41 AM6/8/15
to
THE MT VOID
Mt. Holz Science Fiction Society
06/05/15 -- Vol. 33, No. 49, Whole Number 1861


Co-Editor: Mark Leeper, mle...@optonline.net
Co-Editor: Evelyn Leeper, ele...@optonline.net
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The latest issue is at <http://www.leepers.us/mtvoid/latest.htm>.
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<http://leepers.us/mtvoid/back_issues.htm>.

Topics:
Cambodia and Vietnam Trip Log
The Eternal Return (comments by Mark R. Leeper)
The Coffee Double-Cross (comments by Mark R. Leeper)
SHARKNADO (film review by Art Stadlin)
Some Annotations to Sir Arthur Conan Doyle's "A Scandal in
Bohemia" (comments by Evelyn C. Leeper)
BRAINSTORM (letter of comment by Steve Milton)
Deux Chevaux/Two Horses (letter of comment
by Charles S. Harris)
Time-Traveling Responses (letter of comment
by Charles S. Harris)
MAD MAX: FURY ROAD (letter of comment by Steve Coltrin)
Colony Collapse (letter of comment by Kerr Mudd-John)
This Week's Reading (DARK CITY: THE FILM NOIR, THE COMPLETE
BOOK OF WEREWOLVES, and WHEN IT CHANGED) (book comments
by Evelyn C. Leeper)

===================================================================

TOPIC: Cambodia and Vietnam Trip Log

Evelyn's trip log of Mark and Evelyn's 2014 trip to Cambodia and
Vietnam is available at <http://leepers.us/evelyn/trips/asia.htm>.

===================================================================

TOPIC: The Eternal Return (comments by Mark R. Leeper)

Spring is here. A couple of houses down the kids have set up a
basketball basket and are teaching themselves what every baby
already knows, how to dribble. [-mrl]

===================================================================

TOPIC: The Coffee Double-Cross (comments by Mark R. Leeper)

The Germans have a word for it. It is "schadenfreude." You
probably have heard the word. It means taking pleasure from
someone else's misfortune. Schadenfreude is a common emotion, and
not just for politicians. I myself occasionally give in to this
emotion when I feel the misfortune has gone to someone who richly
deserves it. I do not drink coffee much myself, but Evelyn, I
think, loves coffee--a Chimelis family trait. She has pointed out
to me that she and a lot of other people are feeling negative on
the Keurig coffeemaker people.

I started seeing these Keurig coffee brewers all over: in banks, in
doctors' offices, in car repair waiting rooms, even in friends'
houses. It seemed like a machine that apparently made coffee
without the usual mess. You had these little plastic cups of
ground coffee called K-Cups or "coffee pods" and you feed one into
the machine and it seemed to work well. Out pours good coffee.
And apparently the machine did not cost a lot. Keurig sold their
own coffee for the machine, and licensed other coffee companies to
provide pods. They also let people buy their own coffee and put
that in a product called "My K-Cup." They were making their own
coffee pods.

It was still an expensive way to make a cup of coffee, but some
people are willing to pay a lot for a cup of good coffee if they
really like the flavor. Keurig seemed to be a big winner for their
parent company, the Green Mountain Coffee Company. But Keurig
wanted to turn their coffee machines into an even bigger winner.
They got greedy.

Last year Keurig decided to cash in on the popularity of their
brewing machines in a big way. In August 2014 they brought out a
new generation of brew machine, the Keurig 2.0, with some small
improvements, but they added a new feature that the Keurig 2.0
looked at the coffee pod for a marking confirming it was a Keurig
generation 2.0 pod. Nothing else would work in the machine. It
would not even function with a generation 1 pod. And there were no
generation 2 "My K-Cup"s. Owners had to use generation 2.0 pods
with coffee from Keurig or it would not function. And generation
2.0 pods were one pound of coffee for about $50. There were still
lots of 1.0 pods being or having been sold. But they would not
work in the new machine. Keurig added insult to injury by saying
that this step was it insure the quality of the coffee made by the
Keurig machine. The implication was that the customer could not do
a little bit of experimentation and discover how to get the best
flavor from the coffee they decided to use. They could use only
Keurig's brand of coffee, Keurig Green Mountain at that hefty price
of about $50 a pound, or licensed coffee from other providers,
equally expensive.

Now this could be called just simply bad judgment, and a failure to
fully consider the effect on customers who had their older stock.
The company said they thought they were doing what was best for the
customers who demanded high quality coffee (which could only be
purchased from Keurig). The company clearly wanted to have a
captive market to sell their very expensive coffee to.

The angry customers may not have attracted much attention of the
management of Keurig, but this is the Internet generation. People
share their experiences. Sales of Keurig coffee brewers dropped
off seriously. And the company's stock price followed suit. Other
companies started producing coffee pods that would take any sort of
coffee and fool the machines into thinking they have bone fide
Keurig pods. Eventually Keurig went back and said they would make
refillable K-Cups for their coffee maker. But Keurig has lost
considerable market and reputation. They had a good thing going,
but wasted it when they tried to go too far.

H. L. Mencken is (well, falsely) credited with the quote, "No one
ever went broke underestimating the intelligence of the American
public." That may not be true where coffee is at stake. [-mrl]

===================================================================

TOPIC: SHARKNADO (film review by Art Stadlin)

SHARKNADO does not waste time with lots of character development.
The shark tornado is in full swing before the credits. No need to
worry about the characters. Over the course of our story of
survival, those you want to survive *do* survive, and those that
you want to become shark bait *do* get eaten alive. We even see a
dog rescued!

Remember JAWS? If you do you will certainly enjoy the references
SHARKNADO lifts from that classic: Playful people splashing in the
water forced to run from the sharks. A pressurized scuba tank
inserted into a shark mouth and detonated by a bullet. Even the
tale told by our leading lady of a shark attack in years past lifts
the exact sequence of lines used by JAWS' Quint in his retelling of
the sinking of the USS Indianapolis.

But make no mistake, SHARKNADO is unlikely to become a classic.
OK, it might become a cult-classic of sorts. It must have had some
financial success since the creators developed the sequel. The
hero of the Los Angeles shark event gets to repeat the experience
at his book signing in New York City. Both films are currently
available to stream on Netflix.

The special effects are clearly lower budget than higher-budget
films we've seen in the past decade. For those who want to take
SHARKNADO seriously, you will need to suspend belief in the laws of
physics and some other sciences. How likely and realistic is it
that a shark in three feet of water will jump to the roof of a
school bus for a quick bite? And how feasible is it to be
swallowed whole by a great white shark, chainsaw in hand, and be
able to cut your way out using a gas-powered tool? Oh, and that
scene is reminiscent of that classic escape-from-the-tummy scene in
ALIEN.

Bottom line, SHARKNADO is action-packed wild and crazy fun. But
make sure those watching with you are age-appropriate. While there
is no foul language and no nudity nor sex, there is plenty of blood
and guts. JAWS left the terror mainly to the imagination.
SHARKNADO takes the gloves off, in blood squirting glory. This
"realism" is completely expected in film of this genre these days.
It's a fun way to spend 86 minutes. I'd rate it a 2 of 10 against
all the films I've ever seen in my life, but an 8 of 10 in the
group of wacky / spoofy / slasher films.

P.S. Just noticed this: SHARKNADO 3 is coming!! Will debut on the
SyFy channel on 7/22/2015 @ 9:00 PM EDT. Looks to have a line up
of famous people making cameo appearances:
Mark Cuban (as POTUS)
Ann Coulter (VPOTUS)
Bo Derek
Jerry Springer
David Hasselhoff
Michele Bachmann (as herself)
Kathie Lee Gifford
Michael Bolten

<https://en.wikipedia.org/wiki/Sharknado_3%3A_Oh_Hell_No!>

In this 3rd edition, the shark tornado comes to Washington DC and
Orlando!

<http://www.imdb.com/title/tt3899796/>

Official site, with trailer:

<http://www.syfy.com/sharknado3>

[-as]

===================================================================

TOPIC: Some Annotations to Sir Arthur Conan Doyle's "A Scandal in
Bohemia" (comments by Evelyn C. Leeper)

Not all of these are original, although I have tried to add enough
that I am not just repeating other people's previous observations.

[Spoilers ahead.]

1) No one really knows whether it is "I-ree-nee" or "I-reen" Adler,
though the consensus seems to be "I-ree-nee". My own feeling is
that when she was born in New Jersey, it was "I-reen" but when she
became a European opera star, she changed the pronunciation to "I-
ree-nee".

2) You can tell this is an early story, because Watson writes that
Sherlock Holmes "was, I take it, the most perfect
reasoning and observing machine that the world has seen"--the "I
take it" indicating either uncertainty, or some strange
acknowledgement of a better authority than himself.

3) At times Holmes claimed he never took credit for his detection
efforts, yet Watson reads about him in the newspapers in
conjunction with three international cases. That he would actually
have read anything about something the Holmes "accomplished so
delicately" for the royal family of Holland seems doubly unlikely.
(This is similar to the problem in "The Boscombe Valley Mystery"--
the mere fact of its publication would reveal all those details
that Holmes wished to keep from the main participants in the case.)

4) The date, as is frequently the case, is disputed--it seems that
Doyle was often sloppy with his dates. In this case, the starting
date given (20 March 1888) is a Tuesday. But "we have three days
left" until the next Monday makes this impossible, unless Holmes
is excluding both Saturday and Sunday. There is no reason to
exclude either in this situation, and in any case, Saturday was a
working day (or half-day) for the majority of the population.

5) In this story, Holmes "threw across his case of cigars" and
later "sent up a great blue triumphant cloud from his cigarette."
In other stories, there are references to pipes, but so far as I
recall Holmes did not go so far as to take snuff or chew tobacco.

6) Holmes makes all sorts of deductions based on the King of
Bohemia's physiognomy that no longer have any credence--with no
longer think that "a thick, hanging lip, and a long, straight chin"
are " suggestive of resolution pushed to the length of obstinacy."

7) Why can the details be revealed after two years? True, the King
would be married by then, but it seems very callous of him to say
that just because Clothilde would be trapped, he would not mind
embarrassing her with these revelations. Then again, he does seem
a bit uncaring of other people's feelings.
8) There is also no explanation of why Irene Adler wants to ruin
the King's marriage. One could presume the King might be reticent
to say, but the explanation than "rather than I should marry
another woman, there are no lengths to which she would not go"
seems mere wishful thinking on the King's part. (In at least some
of the dramatizations, there is reference to the fact that the King
had promised to marry her, but that is not in the original text.)

9) Unlike in the movies, and indeed in later stories, here when
Holmes appears at Baker Street in disguise as "a drunken-looking
groom, ill-kempt and side-whiskered, with an inflamed face and
disreputable clothes," Watson does not attempt to chase him out as
an interloper, but merely notes he "had to look three times before
[he] was certain it was indeed he," implying that he suspected that
from the first and was merely verifying it.

10) Godfrey Norton seems singularly unprepared if, when time is
apparently of the essence, he has to stop on the way to the church
to buy the ring.

11) In several of the dramatizations, Holmes shows the cabman a
handful of gold coins, which seems much more convincing than merely
jumping in looking like a shabby drunk and calling out. "The Church
of St. Monica, and half a sovereign if you reach it in twenty
minutes."

12) The less said about the errors that Doyle in the marriage
ceremony the better. One must ask, though, why after the ceremony
the bride and groom go their separate ways. (This is reminiscent
of Hatty Doran and Francis Hay Moulton's marriage in San Francisco
in "The Noble Bachelor".)

13) Holmes asks Watson if he is willing to break the law or run a
chance of arrest. Watson says, "Not in a good cause," and Holmes
replies, "Oh, the cause is excellent." Really? I suppose that
even though Doyle makes clear he thinks the King is arrogant, he
believes protecting the King's reputation (and in the process
deceiving Clothilde) is more important than Irene getting her
revenge.

14) Holmes's character as a clergyman reminded me of Peter
Cushing's portrayal of the clergyman in DOCTOR SYN.

15) If Irene's marriage "as averse to its being seen by Mr. Godfrey
Norton, as our client is to its coming to the eyes of his
princess," one has to ask why she would not have been this averse
two weeks earlier, or indeed whenever she threatened the King. And
for that matter, if she is "a well-known adventuress" (a euphemism
of the time for a loose woman), why would Norton had been surprised
or shocked by the photograph?

16) For all his intelligence, why it did not occur to Holmes that
Irene might realize it was a trick and not stay around until he (or
someone else) showed up to take the photograph?

17) And why does Irene think she needed to keep the photograph to
safeguard herself from him? Why would he consider her a threat
without the photograph? Especially if he says, "I know that her
word is inviolate." And if he does decide she is a threat, what is
to stop him from finding and seizing the photograph then? [-ecl]

===================================================================

TOPIC: BRAINSTORM (letter of comment by Steve Milton)

In response to Mark's comments on BRAINSTORM in the 05/29/15 issue
of the MT VOID, Steve Milton writes:

I remember reading that BRAINSTORM was changed because of Natalie
Wood's death. The long drawn out destruction of the facility was
the replacement for the Natalie Wood scenes they were unable to
film.

Here's a puzzle: name another movie where the untimely death of an
actor required padding the movie with filler (and no, it is not THE
CROW). [-smm]

[We will publish the answer next week. -mrl]

===================================================================

TOPIC: Deux Chevaux/Two Horses (letter of comment by Charles
S. Harris)

In response to Evelyn's comments on "Deux Chevaux" in the 05/22/15
issue of the MT VOID, Charles Harris writes:

Evelyn wrote, "saying "there are lots of two horses on the road"
would be mathematically incorrect--there are either two horses or
lots of horses."

On eBay, it's easy to find, for example, lots of two books. In
fact, there are lots of lots of two books. [-csh]

===================================================================

TOPIC: Time-Traveling Responses (letter of comment by Charles S.
Harris)

In response to the "Deux Chevaux" comments in the 05/29/15 issue of
the MT VOID, Charles Harris writes:

How do people respond to comments that haven't yet appeared in
the VOID? Were the comments emailed to individuals as well as
to the VOID? [-csh]

Evelyn responds:

Friday's MT VOID is posted the following Monday to Usenet's
rec.arts.sf.fandom, and often their will be a thread of comments on
an item in that MT VOID, which then gets transcribed into the next
Friday's MT VOID. [-ecl]

===================================================================

TOPIC: MAD MAX: FURY ROAD (letter of comment by Steve Coltrin)

In response to Mark's comments on MAD MAX: FURY ROAD in the
05/29/15 issue of the MT VOID, Steve Coltrin writes:

There's a set of picture-as-shot matched with post-CGI at
<http://tinyurl.com/void-fury-road-cgi>.

They mainly used digital to remove safety equipment and vehicle
tracks that aren't supposed to be there, but there's also some
green-screen for backdrops. What there isn't is CGI characters or
other interacting objects. [-sc]

===================================================================

TOPIC: Colony Collapse (letter of comment by Kerr Mudd-John)

In response to Mark's comments on Colony Collapse in the 05/29/15
issue of the MT VOID, Kerr Mudd-John writes:

<https://en.wikipedia.org/wiki/Neonicotinoid>

Mark replies:

I think neonicotinoids have been a strong suspect for quite a
while. I also think that it is not believed to be the full answer.
There are probably several contributing factors of which
neonicotinoids is likely a major one. There was a recent
discussion of this on one of the science podcasts, probably
"Science Friday". [-mrl]

===================================================================

TOPIC: This Week's Reading (book comments by Evelyn C. Leeper)

I picked up DARK CITY: THE FILM NOIR by Spencer Selby (ISBN 0-
89950-103-6) at a Friends of the Library book sale, mostly because
it was a McFarland book and most of the McFarland books I have
bought have been really well-done specialty books, focusing on
subjects such as Universal horror films, Japanese science fiction
films, or interviews with actors and crew from 1950s science
fiction films. This one, though, was a bit of a disappointment.
Half of its 250 pages are an "annotated filmography" which is
really just a list with credits and plot summary such as one could
easily find in the IMDB. The other half is devoted to what Selby
considers the top twenty-five films noirs. I cannot really argue
with his choices, but some of his analysis is either superficial or
just plain wrong. (For example, in one film something turns out to
be a dream sequence and Selby writes, "The psychological function
which [the] dream performs is symbolic of mass functions that all
subjective thrillers perform." The problem with this is that it
was only at the last minute that this became a dream sequence, due
to the requirements of Production Code. (This is evident even in
the film itself--the dream sequence has POV shots of things the
dreamer could not have seen.)

This did not completely surprise or shock me. I had always had a
high opinion of McFarland, but a year or two ago I heard more about
their business model. Far from being a high-class publisher of
niche-market books, they are a way for people who have written
books about various aspects of popular culture that would have a
limited audience to reach that audience. However, they provide
limited editorial assistance and pay lower royalties than most
mainstream publishers. There is nothing underhanded about this--
the niche market means a bigger risk and a smaller print run--but
they seem less concerned in copy editing than others do.

Hey, it cost me only $2, so I cannot complain too much. And some
of their publications (e.g., Tom Weaver's books of interviews, or
Bill Warren's KEEP WATCHING THE SKIES!) are true gems. But one
cannot buy McFarland books blindly and expect all of them to have
that high quality.

Another disappointment was THE COMPLETE BOOK OF WEREWOLVES by
Leonard R. N. Ashley (ISBN 978-1-56980-159-8) (not a McFarland
book), at least the chapter on cinema. Ashley starts by claiming
this is "the most exhaustive annotated werewolf movie list to be
found." Well, maybe it is and maybe it isn't, but it has it flaws.
Ashley expands the list to include all sorts of transformation
films, including some (but not all) Jekyll and Hyde films. The
title of both the Val Lewton film and the Paul Schrader film is
"Cat People", not "The Cat People". CRY OF THE WEREWOLF has been
seen by many living souls (we have two copies on tape, both
recorded off television well before the 2001 publication of this
book). Ashley must not have looked very hard if he could not find
anyone who had seen BELA LUGOSI MEETS A BROOKLYN GORILLA. He
questions whether Santo was always played by the same actor (he
was--his real name was Rodolfo Guzman Huerta). He spells Nigel
Kneale's name as "Neale". He claims no one has seen CAST A DEADLY
SPELL, a nifty little Lovecraftian film that I have frequently
recommended. He bizarrely briefly discusses "Mummy" movies. And
in his biggest blooper, he says that Lugosi is the mad scientist in
ISLAND OF LOST SOULS!

WHEN IT CHANGED edited by Geoff Ryman (ISBN 978-1-905-58319-5) is
subtitled "Science Into Fiction: An Anthology", which sums up the
premise of this original anthology, by which is meant an anthology
of stories first published here, not (necessarily) an anthology
with a completely new premise. Indeed, someone who remembers the
science fiction of the 1930s and 1940s might suggest that the whole
idea of science fiction was "science into fiction."

But Ryman took that far more seriously, in that he introduced
authors to scientists and had them work together, with the author
fashioning a story based on the scientific knowledge the scientist
brought to the union.

The participation of scientists would seem to ensure a very hard
science feel. But even with that firm a science basis, one can
still get a story such as "Moss Witch" which is almost
indistinguishable from fantasy. This is not a bad thing, however;
one can claim that "Moss Witch" merely demonstrates how magical and
wondrous the real world can be. [-ecl]

===================================================================

Mark Leeper
mle...@optonline.net


I would rather see the portrait of a dog that I know,
than all the allegorical paintings they can show me
in the world.
--Samuel Johnson

Gary McGath

unread,
Jun 8, 2015, 11:52:56 AM6/8/15
to
On 6/8/15 11:08 AM, Evelyn Leeper wrote:
> Last year Keurig decided to cash in on the popularity of their
> brewing machines in a big way. In August 2014 they brought out a
> new generation of brew machine, the Keurig 2.0, with some small
> improvements, but they added a new feature that the Keurig 2.0
> looked at the coffee pod for a marking confirming it was a Keurig
> generation 2.0 pod. Nothing else would work in the machine. It
> would not even function with a generation 1 pod.

DRM for coffee. Surely one of the dumbest business ideas ever.

--
Gary McGath http://www.mcgath.com
Tomorrow's Songs Today: The History of Filk http://www.mcgath.com/tst

pete...@gmail.com

unread,
Jun 8, 2015, 1:05:42 PM6/8/15
to
On Monday, June 8, 2015 at 11:52:56 AM UTC-4, Gary McGath wrote:
> On 6/8/15 11:08 AM, Evelyn Leeper wrote:
> > Last year Keurig decided to cash in on the popularity of their
> > brewing machines in a big way. In August 2014 they brought out a
> > new generation of brew machine, the Keurig 2.0, with some small
> > improvements, but they added a new feature that the Keurig 2.0
> > looked at the coffee pod for a marking confirming it was a Keurig
> > generation 2.0 pod. Nothing else would work in the machine. It
> > would not even function with a generation 1 pod.
>
> DRM for coffee. Surely one of the dumbest business ideas ever.

It's also used for printer cartridges
http://architectures.danlockton.co.uk/case-study-printer-cartridges/

pt

pete...@gmail.com

unread,
Jun 8, 2015, 1:25:02 PM6/8/15
to
On Monday, June 8, 2015 at 11:08:41 AM UTC-4, ele...@optonline.net wrote:
> THE MT VOID
> Mt. Holz Science Fiction Society
> 06/05/15 -- Vol. 33, No. 49, Whole Number 1861

> TOPIC: BRAINSTORM (letter of comment by Steve Milton)
>
> In response to Mark's comments on BRAINSTORM in the 05/29/15 issue
> of the MT VOID, Steve Milton writes:
>
> I remember reading that BRAINSTORM was changed because of Natalie
> Wood's death. The long drawn out destruction of the facility was
> the replacement for the Natalie Wood scenes they were unable to
> film.
>
> Here's a puzzle: name another movie where the untimely death of an
> actor required padding the movie with filler (and no, it is not THE
> CROW). [-smm]
>
> [We will publish the answer next week. -mrl]

The genre example which springs to mind is of course
'Plan 9 from Outer Space', when Bela Lugosi died.

But the problem is common enough for TvTropes to have a
page for it:

http://tvtropes.org/pmwiki/pmwiki.php/Main/TheCharacterDiedWithHim

3 that stand out:
The Imaginarium of Dr. Parnassus: Heath Ledger
Gladiator: Oliver Reed
Yellowbeard: Marty Feldman

It's more of a problem for series, whether TV or film.
Many examples found at the above link.

pt

Philip Chee

unread,
Jun 8, 2015, 6:01:02 PM6/8/15
to
On 08/06/2015 23:52, Gary McGath wrote:
> On 6/8/15 11:08 AM, Evelyn Leeper wrote:
>> Last year Keurig decided to cash in on the popularity of their
>> brewing machines in a big way. In August 2014 they brought out a
>> new generation of brew machine, the Keurig 2.0, with some small
>> improvements, but they added a new feature that the Keurig 2.0
>> looked at the coffee pod for a marking confirming it was a Keurig
>> generation 2.0 pod. Nothing else would work in the machine. It
>> would not even function with a generation 1 pod.
>
> DRM for coffee. Surely one of the dumbest business ideas ever.

What baffles me is that the consequences were wholly predictable. Did
they check their brains in at the door or what?

Phil

--
Philip Chee <phi...@aleytys.pc.my>, <phili...@gmail.com>
http://flashblock.mozdev.org/ http://xsidebar.mozdev.org
Guard us from the she-wolf and the wolf, and guard us from the thief,
oh Night, and so be good for us to pass.

Philip Chee

unread,
Jun 8, 2015, 6:58:47 PM6/8/15
to
On 09/06/2015 06:00, Philip Chee wrote:
> On 08/06/2015 23:52, Gary McGath wrote:
>> On 6/8/15 11:08 AM, Evelyn Leeper wrote:
>>> Last year Keurig decided to cash in on the popularity of their
>>> brewing machines in a big way. In August 2014 they brought out a
>>> new generation of brew machine, the Keurig 2.0, with some small
>>> improvements, but they added a new feature that the Keurig 2.0
>>> looked at the coffee pod for a marking confirming it was a Keurig
>>> generation 2.0 pod. Nothing else would work in the machine. It
>>> would not even function with a generation 1 pod.
>>
>> DRM for coffee. Surely one of the dumbest business ideas ever.
>
> What baffles me is that the consequences were wholly predictable. Did
> they check their brains in at the door or what?

Google Google Thank You Google.

[[
Meanwhile, executives are making strategic changes aimed at boosting
demand for the 2.0 system while also paving the way for smoother product
introductions in the future. Those strategies include lowering brewer
inventories and redesigning the packaging on the 2.0 brewer to better
communicate its benefits
]]

[[
Since November, Keurig Green Mountain Inc.'s stock price dropped from
$152 down to $86 a share at the end of May — more than 40 percent.

"Some of this was due to consumer confusion around pod compatibility,
which we've mentioned in the past," said Kelley about Keurig's failure
to meet Wall Street expectations.

Most consumers weren't confused at all. They quickly figured out Keurig
was attempting to do with its brewers what printer companies had done
with their printers: Sell the hardware at a reasonable price, and then
sell consumers high-priced ink cartridges that the printer required.
....
Kelley blames the backlash on a "small percentage" of "passionate" users
who want to have some flexibility with their coffee choices. If Keurig
officials believe that is the only reason, it's an indication they still
don't get it.
]]

[[
But overall, the DRM on the company’s products will stay. Kelley argues
that the issue has been one of consumer education, blaming “consumer
confusion around pod compatibility which we’ve mentioned in the past”.
Once consumers learn about the wide range of licensed coffee available,
Kelley says he is sure sales will pick up.
]]
Seriously?

[[
Keurig's explanation was a model of what not to tell angry consumers.
The company said the change was for the consumer's own good.

"The My K-Cup accessory and other reusable filters are not compatible
with Keurig 2.0 Brewing Technology," the company explained on Facebook,
"because the brewer has no way of determining what beverage is being
used or how much coffee is being added, and therefore cannot adjust to
factors such as brew strength and amount of water, which could represent
a safety concern."
]]

pete...@gmail.com

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Jun 9, 2015, 9:08:01 AM6/9/15
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On Monday, June 8, 2015 at 6:58:47 PM UTC-4, Philip Chee wrote:

> But overall, the DRM on the company's products will stay. Kelley argues
> that the issue has been one of consumer education, blaming "consumer
> confusion around pod compatibility which we've mentioned in the past".
> Once consumers learn about the wide range of licensed coffee available,
> Kelley says he is sure sales will pick up.
> ]]
> Seriously?

Sadly, this is the state of corporate executive accountability and
responsibility in the US at this time.

The rule of thumb is 'never, ever admit you were in error'. Always
shift the responsibilty to someone else, in this case trying to get
people to believe 'our customers are too stupid to understand that
selling them coffee at $50/lb is a good thing for them.'

My current office has Keurigs all over the place, but does *not*
supply the pods. So, with regret, I bring them in. The $0.75 or
so per cup is half the cost of coffee from the cafeteria.

[This is the first place I've worked in 20 years which didn't
have free coffee - at RSA, they had Keurigs, but there was a
wide selection of free pods.]

pt

Jette Goldie

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Jun 9, 2015, 5:20:29 PM6/9/15
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On 08/06/2015 16:08, Evelyn Leeper wrote:
>
> ===================================================================
>
> TOPIC: The Coffee Double-Cross (comments by Mark R. Leeper)
>
> The Germans have a word for it. It is "schadenfreude." You
> probably have heard the word. It means taking pleasure from
> someone else's misfortune. Schadenfreude is a common emotion, and
> not just for politicians. I myself occasionally give in to this
> emotion when I feel the misfortune has gone to someone who richly
> deserves it. I do not drink coffee much myself, but Evelyn, I
> think, loves coffee--a Chimelis family trait. She has pointed out
> to me that she and a lot of other people are feeling negative on
> the Keurig coffeemaker people.
>
> I started seeing these Keurig coffee brewers all over: in banks, in
> doctors' offices, in car repair waiting rooms, even in friends'
> houses. It seemed like a machine that apparently made coffee
> without the usual mess. You had these little plastic cups of
> ground coffee called K-Cups or "coffee pods" and you feed one into
> the machine and it seemed to work well. Out pours good coffee.
> And apparently the machine did not cost a lot. Keurig sold their
> own coffee for the machine, and licensed other coffee companies to
> provide pods. They also let people buy their own coffee and put
> that in a product called "My K-Cup." They were making their own
> coffee pods.
>

Even the generics are expensive and they're not easily recycled. I'll be
sticking to good old fashioned coffee making methods - filter,
percolator or coffee press :-)



--
Jette Goldie
jgold...@btinternet.com

Living in the Future!

Jay E. Morris

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Jun 9, 2015, 7:37:13 PM6/9/15
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On 6/8/2015 10:52 AM, Gary McGath wrote:
> On 6/8/15 11:08 AM, Evelyn Leeper wrote:
>> Last year Keurig decided to cash in on the popularity of their
>> brewing machines in a big way. In August 2014 they brought out a
>> new generation of brew machine, the Keurig 2.0, with some small
>> improvements, but they added a new feature that the Keurig 2.0
>> looked at the coffee pod for a marking confirming it was a Keurig
>> generation 2.0 pod. Nothing else would work in the machine. It
>> would not even function with a generation 1 pod.
>
> DRM for coffee. Surely one of the dumbest business ideas ever.
>

This is not the first coffee pod machine to do this and it's purpose is
not DRM[1]. The Kraft Tassimo was introduced in France in 2006 using
what they call T-Disks. The machine reads the bar code and then it will
change the water temperature, the amount of water, and the brew time and
strength. Where Keurig screwed up was not having some sort of bypass
mechanism so that regular pods could be used. I don't believe the
Tassimo does either but it was also sold as a high end machine.

The hack has been to cut off the top of a bar coded pod and use it on
the generics. I believe I also read that someone was selling stickers.

[1]Mainly.

Keith F. Lynch

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Jun 9, 2015, 10:36:04 PM6/9/15
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Philip Chee wrote:
> Gary McGath wrote:
>> DRM for coffee. Surely one of the dumbest business ideas ever.

> What baffles me is that the consequences were wholly predictable.
> Did they check their brains in at the door or what?

I'm pleased that consumers aren't total wimps. It's understandable
that Keurig thought otherwise, given the marketing success of other
DRM schemes.
--
Keith F. Lynch - http://keithlynch.net/
Please see http://keithlynch.net/email.html before emailing me.

T Guy

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Jun 10, 2015, 8:24:37 AM6/10/15
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On Wednesday, June 10, 2015 at 3:36:04 AM UTC+1, Keith F. Lynch wrote:
> Philip Chee wrote:
> > Gary McGath wrote:
> >> DRM for coffee. Surely one of the dumbest business ideas ever.
>
> > What baffles me is that the consequences were wholly predictable.
> > Did they check their brains in at the door or what?
>
> I'm pleased that consumers aren't total wimps. It's understandable
> that Keurig thought otherwise, given the marketing success of other
> DRM schemes.

I am with you on this. terms and conditions apply with regard to DRM, however, I suspect strongly.

Kevrob

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Jun 10, 2015, 12:19:52 PM6/10/15
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Isn't this really a warranty issue? It wouldn't be EULA, because I'd assume you
could read a copy of the user manual before buying, but I could be wrong. DRM
applies to copyrighted material. It is certainly DRM-like, though.

The company that supplies the "freedom clip" to help defeat the lockout of
non-standard K-cups is talking antitrust.

Kevin R

T Guy

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Jun 11, 2015, 8:27:19 AM6/11/15
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Yes, having read your opinion I would say that they are attempting to establish a monopoly rather than do something with IP rights.

The attempt appears to have had less degree of success than I assume they were either hoping for or anticipating.
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