I suspect the background noise rose in proportion to traffic levels which grew as the city grew with siren volumes rising to compensate.
This can be a challenge in econometrics because you can find false-positive correlations everywhere - everything grows together. That's why you typically need to denominate time series (typically by population) or look at rates of change.
I would have thought the pub visualisation could be much more insightful if it displayed pub density instead (e.g. pubs per capita in 15 minute walking radius)... indeed I think BBC R4's More or Less looked at that a few years ago but all I can find now is this post explaining why that kind analysis itself is plagued with problems (which population? etc):
http://news.bbc.co.uk/1/hi/magazine/7370986.stm.
It would be interesting to know if ambulance sirens got quieter in London after the congestion charge cut back traffic in town...