I suppose we can establish links with the ARCS model of motivational design of John Keller -
«...based on Tolman's and Lewin's expectancy-value theory, which presumes that people are motivated to learn if there is value in the knowledge presented (i.e. it fulfills personal needs) and if there is an optimistic expectation for success.» (in Wikipedia)
I suppose we can also relate motivation to Bandura's self-efficacy "the belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations." In other words, self-efficacy is a person’s belief in his or her ability to succeed in a particular situation. Bandura described these beliefs as determinants of how people think, behave, and feel (1994).(in About.com Psychology)