On 01/18/2017 01:23 PM, Sailfish wrote:
> REF://
>
http://venturebeat.com/2017/01/18/mozilla-unveils-new-logo-font-and-design/
>
> [excerpt quote=\"
> Mozilla today revamped its “brand identity”: a new logo, font, color
> palette, language architecture, and imagery. This is the first time the
> company, first founded in February 1998, has done such thorough brand
> refresh.
> \" /]
>
> I'm sorry but ... #meh
How do these people convince themselves that shit like this is important
enough to spend any time at all on, much less brag about?
When I first started working at CSC in 1978 the logo was a simple red (I
think) CSC in a nice Times Roman font to match the official company
typeface, which was the weighted proportional font on IBM Executive
typewriters. Beautiful typeface. I turned out some brochures that
looked liked they could have been typeset. Pay no mind to the fact that
it was no longer possible to find somebody who could fix an IBM
Executive typewriter -- I almost cried when I found that out.
Then it was decided that they needed to modernize the logo. They hired
some firm of graphic designers to come up with something worth what they
were paid to do. The new logo was heralded with much pomp and
circumstance, even though it resembled nothing so much as a set of red
plumbing elbows assembled to form a CSC.
Repeat: How do people convince themselves that this shit is important?
AND you'd think the text of the Mozilla announcement would have been
written in the new font (typeface, actually, but who's counting?) rather
than whatever sans-serif font was actually used, but NOOOO.
--
Cheers, Bev
Children, your performance was miserable. Your parents will
all receive phone calls instructing them to love you less.