Simple, give people what they want.
An alternative to Facebook that puts the user in control of advertising and privacy.
It's possible to export FB data, why not build a network to import it.
But of paramount importance every effort must be made to put give privacy back to the user.
Enable the user to view "all feeds" not ones selected ie: "top stories", people join social networks so they can see their FULL news feed not so that they can be spoon-fed selected items.
Offer the user a revenue share of any adverts placed on their page, infact allow users to run adverts or *request* an advert from a company.
Only display adverts in a Right hand, Left Hand, Top or Bottom column that changes with every news feed update. If people are advertising products they personally like/endores it will be more relevant o their friends.
Do this quick, involve people in a beta, get a buzz going around it.
And don't call it something shit like Pancake, no one will "give a toss".
If you want help, talk to me.
A