Brand personality and its application in the UK smartphone industry

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Houman

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Jan 9, 2012, 1:28:02 PM1/9/12
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Dear All,

I would like to invite you to have a look at the brief post regarding
my research about Analysing the Brand Personality in the UK smartphone
industry via this link:
http://technoyoda.blogspot.com/2011/12/how-developing-brand-personality-can.html
The aim of this research is to provide empirical evidence regarding
the extent to which smart phone brands have established clear and
distinct brand personalities in the mind of consumers in United
Kingdom and measure the brand personalities of the market leaders by
using the new brand personality scale proposed by Geuens, Weijters,
and De Wulf (2009).
I have developed a questionnaire for this research which is available
online via this link:
https://www.surveymonkey.com/s/Smartphone-BPS
I will be grateful if could spend 5 minutes to fill in the online
survey.
I am sure findings of this research will be really interesting for you
and other members of the Mobile Monday Edinburgh community.

Thank you so much in advance for your participation.

Kind Regards

Houman
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