2. From the start of Google in the late 90´s, Page and Brin started to work together in shaping their business idea, the group wished to keep a fresh spirit in the company. What is the Google culture, how was the culture created and promoted?
“Brahat was convinced to work with the company because he could feel the pull of Larry Page’s crusade to make the world better by cracking hard problems at the intersections of computer science and metaphysics.” Even with all of their inexperience the cofounders were considered technically adept and infectiously confident and this what created the atmosphere that promoted Google.”