Video: iPad Air's " Esa-Pekka's Verse"

[vivienne]

Check out this Cool Video! 

Finnish Conductor/ Composer Esa-Pekka Salonen, who collaborated with Joshua & The LA Philharmonic on their recording of "Sibelius/Goldmark: Violin Concertos," recently bridged the gap between Technology and Classical Music in this new ad for Apple's iPad Air. 

https://www.youtube.com/watch?v=c-sNjcAIkpY

Here is a review of "Esa-Pekka Salonen's Ad for Apple" from The New Yorker.

http://www.newyorker.com/online/blogs/culture/2014/05/esa-pekka-salonens-ad-for-apple.html

[vivienne]

What an insightful perspective by Jessica Duchen of  " The Independent!"

"For the first time, a TV ad is using a contemporary classical composer and his music to symbolise something cutting-edge, desirable and sophisticated…this may just demonstrate the start of a sea-change in public opinion," 

http://www.independent.co.uk/arts-entertainment/classical/features/classical-cred-apple-turns-to-composers-to-give-its-brand-a-sophisticated-boost-9442247.html

[vivienne]

Here is a review of Apple's new app, "The Orchestra", that was featured in the iPad Air commercial with Esa-Pekka Salonen. 

http://www.limelightmagazine.com.au/Article/386794,esa-pekka-salonens-app-advert-goes-viral.aspx

[vivienne]

How could I have missed this special connection between Joshua Bell and Esa-Pekka Salonen! 

In 1997, Mr. Salonen conducted Joshua and the Philharmonia Orchestra on the movie soundtrack recording of  "The Red Violin."

Editorial Review

Barnes & Noble - Benjamin Ivry

This is the soundtrack recording for a widely praised film about a violin as it passes from hand to hand and from land to land. John Corigliano, known for his ability to compose a pastiche of any musical style, has outdone himself here, evoking the sounds of vastly different eras and locales. The result is a virtuoso showcase for the brilliant young American violinist Joshua Bell. From the Brahmsian "Red Violin Theme" to parodies of Bach, Hungarian rhapsodies, and populist Chinese tunes -- Bell performs them all with his trademark sweet tone and sensitive rubato, making us care as much about the violinist as about the destiny of his instrument. Esa-Pekka Salonen, a conductor with a passion for film music, conducts London's great Philharmonia Orchestra. His hushed and reverent approach to the score adds extra dignity to this classy affair.

http://www.barnesandnoble.com/w/the-red-violin-joshua-bell/2804449?ean=74646301029

[vivienne]

 I've thoroughly enjoyed Mr. Salonen's iPad Verse Videos, where he shares some insightful perspectives!

Esa-Pekka on Classical Music:

https://www.youtube.com/watch?v=i8h9_2Ph5VY

Esa-Pekka on Inspiration:

https://www.youtube.com/watch?v=XRDttTZ1vZg

Esa-Pekka on Composing:

https://www.youtube.com/watch?v=dTPoXR78tFM

[vivienne]

Check out this interesting article from the BBC News, " Esa-Pekka Salonen: 10 tips to becoming a conductor."

http://www.bbc.com/news/entertainment-arts-25155333