Fw: BBC Media Action: measuring effectiveness in emergencies
Marion O'Reilly
Marion
Marion O'Reilly
Head of Public Health Promotion
Humanitarian Department
Oxfam GB
Telephone: + 44 1865 473837
Mobile: 07768 152649
skype: marionoreilly
From: Theo Hannides [mailto:Theo.H...@bbc.co.uk]
Sent: 07 October 2015 14:10
To: Theo Hannides <Theo.H...@bbc.co.uk>
Subject: measuring effectiveness in emergencies
Hello
I thought you would be interested to see BBC Media Action’s latest research report published.
‘Humanitarian Broadcasting in Emergencies’ looks at the effectiveness of mass media interventions in enabling people to survive and recover in emergencies.
It’s the first time we have synthesised our research findings from crisis interventions in this way. We’ve used evaluation data from BBC Media Action initiatives during the Nepal earthquake, the Ebola epidemic, the Syrian refugee crisis and the 2014 conflict in Gaza, and on literature and learning from the wider development and humanitarian sectors.
The report shares the findings of the individual evaluations, as well as the synthesised findings across all four cases – looking in particular at what mass media is effective and less effective at accomplishing in crisis
Please see the report here:
Full paper: Humanitarian Broadcasting in Emergencies
Executive summary: Executive summary
I hope that this work will encourage the continuation of the broader conversation on understanding the impact of communication interventions in emergencies. If you would like more information please do get in touch.
Regards
Theodora Hannides
Research manager – Resilience and Response
Research & Learning Group | BBC Media Action
E: Theo.H...@bbc.co.uk
Skype: Theodora.Hannides
MC3A, Media Centre, 201 Wood Lane, London, W12 7TQ
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