Proposition for a Case Study Development on the intersection of Big Data and Business Strategy

[Saurabh Saha]

Hey Guys

At Institute of Product Leadership we are planning on writing a case study about one upcoming startup in India. This case study aims to present real life business scenarios to the students of business. The case study will be used as a pedagogical tool and will be published as part of an academic database (e.g., Ivey Publication/ Harvard Cases/ Casecenter.org, etc.). Once published, the case can help build visibility for the startup on a global scale as it is used for graduate level discussions at various Ivey B schools.

What we need from you?

The case study could focus on any issue that could serve as a discussion point in a B school. For example strategy, big data and its ROI. Please note the intention is to provide real business scenario to graduating students who aim to learn business skills. This would require few interviews with the startup stakeholders and data (which can be masked, and will be published only after your approval).

 Next Steps:

 In case you are interested in participating in this case study as a startup, please drop me an email at sau...@ipl.edu.in

What's in it for you?

You could get global attention from the likes of Ivy League Universities like Harvard, Stanford etc. This could help you launch yourself on an international platform and build a formidable brand globally.

We thank you for your help in creating this knowledge that will help scholars and business students understand business decision making in the real world.

Look forward to hearing your thoughts on the same.

Sincerely,

Saurabh Saha

Director - Center Of Entrepreneurship

Institute of Product Leadership

Mobile: +91 9513066872

Email: sau...@ipl.edu.in