1. How does sociology differ from simple common reasoning? Why is this
difference important?
Simple common reasoning is coming to some conclusion based on
available data. Sociology is a science that relies on the scientific
method. This is a cyclical process where you form a hypothesis, then
actively seek out additional data to either prove or disprove the
hypothesis, then reevaluate the hypothesis. Common reasoning is
analyzing existing information. As an activity it has a start and an
end. Sociology seeks to expand understanding by collecting new
information and using it to form new theories. This usually leads to
new questions and so the process is ongoing. Reasoning is a part of
the process, but it's not the only thing.
3.How do blogs potentially change the dynamics of media coverage in
the context of a system controlled by a few large companies? Could
bloggers be considered culture jammers?
The few large companies that own a large majority of the media are
corporations at their core, and so their ultimate goal is to earn
profits. It logically follows that the content they choose to
broadcast would need to be such that it improved their ability to
collect revenue. They would be more inclined to show messages that
benefit them, and exclude things that would be detrimental to them.
Specifically they wouldn't want to broadcast anything that would put
off advertisers or alienate their customers. Their very survival as a
functioning businesses requires that they behave this way to an
extent. Blogs can change this dynamic because they are not
necessarily bound by the need to please advertisers or customers.
They are relatively cheap to produce, and so can exist without popular
support. This increases the number of points of view available in the
media. Ironically the major media outlets are almost forced to cover
the blogs. The major media can find out which blogs get the most
traffic, which shows them what the people are most interested in, and
their business model forces them to compete for customers, thus the
most popular blogs get major media coverage. In this way you can
consider the blogs culture jammers, because they lessen the power the
major media outlets have. It's also interesting to note that as
certain blogs become popular enough to become profitable businesses,
they also fall prey to compromise by self interest and preservation.
EC question: Answering question 6 is an opportunity for EC, you still
have to answer 2 other questions to receive full points for the grade.
Only question 6 is for ec.
6. There is a hat on a table. Someone picks up the the hat, puts it
on, and walks away. Describe the difference between informal and
formal deviance. Build on the 'hat' example above to illustrate each
of these two types of deviance.
Informal deviance is breaking a societal norm that does not have an
explicit punishment.
Formal deviance is a criminal act which carries a punishment.
If the hat did not belong to the person who walked away with it, that
would be the crime of theft which is a formal deviance.
If the hat belonged to the person, but the person was an adult, and
the hat was a beanie with a propeller on top, that would be informal
deviance because in our society that type of hat is not considered to
be for adults. It is considered to be a toy item for children.
However no punishment is prescribed by our laws for an adult to wear
one.