I have a RPi2 and similarly follow the instructions carefully to load and setup the gqrx library for RPi2 but unable to run the binary due to illegal instruction;
./run_gqrx.sh: line 18: 1678 Illegal instruction gqrx $1 $2
This is not apparently dependent on the receiver since mine is found (via lsusb, and also matched in /etc/udev/rules.d/rtl-sdr.rules entry). Most probably this was an error in make/compilation from the source (they moved on to RPi3 and forgot to recompile using for RPi2 libraries for the instruction set), but we may never know unless they wake up and revisit the compilation from source.
I guess the option is there to purchase an RPi3 and see if that works with the RPi3 download.