not set

[jimmyW]

I am missing data “(not set)” for keyword and campaign for the
following query string
“&dimensions=ga:date,ga:campaign,ga:keyword&metrics=ga:adClicks,ga:goal1Completions,ga:bounces&sort=-
ga:campaign”. I have just recently started working with Google
analytics was wondering if the is something I need to set up in my
account so those values get populated. Thanks Jimmy.

[Nick]

Hi,

Your query below is most likely including referrals that are not
associated to adCampaigns. "not set" is just a place holder for
referrals that don't have a particular filed set. Google Analytics
uses 5 dimensions to define a referral source (Campaign, Source,
Medium, Keyword, Content). The first 3 are required parameters.

If a user comes from a referral, GA tracks them as:

Campaign = "not set"
Source = referring domain
Medium = referral
Keyword = "not set"
Content = "not set"


If you link your AdWords and Analytics accounts and a user comes from
a paid ad:

Campaign = "Campaign name in AdWords the keyword belongs to"
Source = "google"
Medium = "cpc"
Keyword = "term you bid on"
Content = "first line in AdWords creative that was used"

You can get around not showing the "not set" by using a filter to
exclude keywords with "(not set)" in your query.
-Nick