Master Companion in Apps

[Klaas Müller]

We would like to use master-companion ads on mobile (SDK) as well as we do online. For example: We have three mobile content ads with the adSize 320x50 on one page. We use custom targeting to separate them from each other (custom targeting pos=1, pos=2 and pos=3). We want to tell a story from top to bottom. So if the first mobile content ad gets a specific creative, the other two need to get specific creatives as well. Is it possible?

[Andrew Brogdon (Mobile Ads SDK Team)]

It is possible, though not in the same way it's currently done on the web.  You can certainly define and place specific ad units in your interface, and then develop creatives that work with those placements to form a unified presentation.  With that done, you would just need to set each ad unit up with a single line item pointing to the correct creative for that placement.  As long as you have a single line item for each Ad Unit, you would be guaranteed to achieve your desired result.

This works well if you're assigning all your impressions over a period of time to that particular set of creatives.  If you'd like to market a specific number of impressions (similar to the way master/companion roadblocks work on the web), that's something for which we don't currently have a solution. We're constantly looking for ways to improve Mobile Ads, though, so it may be incorporated in the future.

-Andrew