It would be easier to argue from a constraint than from a criterion, if there were a valid one to argue from. For me, the goal is to convince people to advocate for a change, for single-winner cases, to one or more voting systems impervious to vote splitting. Suppose Frohnmayer's (ongoing) contention were correct, for example, that for a system to be impervious to vote splitting, it is necessary and sufficient that it provide balance. Then I wouldn't have to advocate for a particular voting system (with say a specific range) but I could just talk about how important invulnerability to vote splitting is, and say that the balance test suffices to check for it, and kind of lead people to the class of correct answers without having to be in a fight about which to prefer among the adequate.
However, Clay Shentrup argues in his recent talk that we need to look at the Bayesian Regret figures, and that anything else, even the balance constraint, is not looking at performance where it counts. He compares this to looking at particular racecar characteristics rather than just racing the cars. So, you experts don't seem to agree with Frohnmayer about the "necessary and sufficient". But what does that leave me with to use in arguing, just a criterion, Bayesian Regret. I can't get people on board for a voting system that will defeat the two-party system by saying "look at the Bayesian Regret figures and choose a voting system that rates higher on that criterion than most of the other voting systems do, to be sure that you are choosing a system that is impervious to vote splitting." Listeners would not judge that I have a clear understanding what I am trying to convince them of.
What is the most effective kind of argument to make, to get people to spread an advocacy that every State in the US needs, for single-winner elections, a voting system belonging to a class such that you and I can feel assured, with valid grounds for feeling that way, that every voting system belonging to that class will be invulnerable to vote splitting?
Is it just, "the experts have looked carefully at a number of voting systems (for single-winner elections) and the only ones they find grounds to be sure of, as being impervious to vote splitting, are the variants of Score?"