This seems to work fine here on Windows - do you see a dialog box after Cytoscape has started up? One should be displayed to select the network collection and node identifier column - you can leave these as defaults, though the network will not import until OK is pressed.
Also, are the files in question located in your current directory when you run cytoscape.bat? If not, you will need to specify their path (either relative or absolute).
If those ideas don't resolve the issue, can you describe in greater details what happens when you use the --network option? Does any console or GUI error message appear, and does anything related to the file import appear in framework-cytoscape.log (which is located in CytoscapeConfiguration\3 under your home directory in \Users\<username>)...
Hope this helps...
Tim