So far, we've been extremely blessed to have already rented out all three of our private offices. We also have secured two part-time members ($90/month for 10 days of access to the shared workspace and conference/meeting rooms) and six community members (access to consulting, network of members, online resources + one day per month of access to the coworking space for $30/month).
That said, we are not getting any day pass or conference room rentals, and we're having a hard time selling memberships to the in-between levels (not introductory/community, but not private office either -- the in-between).
I'd be interested in hearing from any of you who have had success with this sort of problem as far as what you did and how you approached it.
Wisdom appreciated.
P.S. I'm hugely thankful for this group. Without it, and without the input of many of you, we likely never would have launched. Best Google Group ever!
Kevin Whelan, Workspace Marketing Consultant
Really great input and the feedback is much appreciated!
To those of you who found our pricing/membership options confusing or overwhelming, I'm wondering if coworkgloucesterva.com was where you found this info?
I'm working on actually transferring everything over to where our Nexudus Spaces site is the hub for everything, and we would just forward our domain there when ready. It's just cleaner to have it all in one place.
With that in mind, I wonder if those of you who found the pricing to be confusing at our main domain would mind checking it out on our Spaces site at: http://coworkgloucesterva.spaces.nexudus.com/en#priceplans. I think it's a little cleaner there, as the price tiers are wrapped in tabs.
After viewing there, I'd love your feedback on whether or not you still find it to be too much.
Thanks!
~Kevin
Thank you very much!
You'll be glad to know that we've narrowed our membership options down to 3. It was hard, but I think it was needed and will be fruitful.
I'm still curious about those of you who have been successful in selling those "in-between"/hot desk memberships.
What's been a strategy that has worked to promote that? Who have you specifically targeted and how have you targeted them? Is there a specific niche or industry you've noticed are most interested in this kind of membership?
Thanks!
As with the first video, I greatly appreciate the time you put into thinking through this and making this for me. Very humbling.
I appreciate and agree with your insight.
The only thing about your comments in regard to the tabs and layout is that our site is through Nexudus, so it's a little more difficult to edit certain things. I'm actually a web designer myself, and so we could just have our own site (and we did for a long time, previously), but the nice thing about the Nexudus site is how it integrates with our system, etc. I'll see if I can figure out a workaround.
Thanks again!