Welcome, Michelle!
You have to involve people in the process as much as possible from as early as possible.
You don't want customers coming in to consume your services; you want co-conspirators who feel emotionally invested in what you're doing.
The real value of a coworking community is in the bonds built between the people who are a part of it. The workspace is just a delivery medium for that.
Host happy hours, dinner parties, pop-up coworking sessions, and whatever else people want to do. Before you open the workspace.
Solicit feedback on decisions, through in-person meetings and online. Invite people to be a part of what's happening.
Treat people like humans, empower wherever possible, and remember that we're all in this together.
The office and business stuff gets a lot easier when you've built a tight-knit core of passionate and dedicated people.
Best of luck!