KPMG Toronto Global Web Team - Hiring Content Manager Type Role

[Kevin Nichols]

I have worked with this team...They are the total cat's meow :-). Smart, passionate, talented and they care about their people.

Here is the link to apply
https://sjobs.brassring.com/TGWEbHost/jobdetails.aspx?partnerid=25081&siteid=5067&AReq=15732BR&Codes=KPMGCAWEB

Here is description

TITLE: Web Publishing Team Manager

About KPMG International and the Global Resource Centre
 
KPMG Professionals Are…
 
Individuals who take deep personal accountability for their work, have a passion for excellence, driven to achieve their full potential and understand the value of building relationships with clients, future clients, their communities, the global firm and each other. A KPMG professional should have all the following characteristics:
 
 

• Strong work ethic
• Thrive on challenges
• Dedicated to providing outstanding client service.

 
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services, operating in 155 countries with over 162,000 people and with global revenues in FY14 of more than $24billion.
 
KPMG International, a matrix organization, works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and Employer of Choice objectives. Many resources to support global have been centralized at the Global Resource Centre (GRC) in Toronto. The GRC provides Global Marketing & Communications, Learning & Development, Risk, Finance and IT services.
 
Roles and Responsibilities
 
As part of its commitment to investing in digital marketing, a new role has arisen within the global digital marketing team. Based in Toronto, reporting into the Global Head of Digital Operations the role of the Web Publishing Manager is to:
 
 

• manage and maintain content and content processes for the kpmg.com global site to the highest standards of excellence
• co-ordinate the Global Editorial Steering Group and ensure that the mandate of the group’s charter is implemented
• work closely with the Head of Global Digital Marketing and Global Head of Digital Operations to develop and actively promote best practices in content across KPMG’s network of Internet sites
• enhance the KPMG brand through timely relevant content that meets users needs and consistently conveys brand values

 
Team Management
 

• Lead Web Publishing Team in providing timely and accurate updates to kpmg.com in accordance with agreed SLAs and editorial standards and guidelines.
• Conduct regular performance and professional development reviews with team members.

 
Editorial Strategy and Content Development
 
 

• Develop content/editorial strategy and corresponding editorial calendar that reflects the marketing planning calendar and supports strategic goals
• Facilitator between content owners, a central program delivery team, and the Global Digital Marketing Team
• Chair and provide recommendations to the Global Editorial Steering Group on content and campaigns
• Drive content process that allows for repurposing of content across the global and country sites
• Provide regular management reporting on content inventory and build awareness of scope of online presences to marketing teams, and oversee regular content audits
• Oversee analysis of web metrics, search logs and other data sources to understand site visitor behavior
• Evaluate performance of content, presenting analysis, insights and recommendations to the Global Editorial Steering Committee and management and business stakeholders.

 
Content and Campaign development, and Country Member Firm Adoption of Global Marketing Campaigns
 
 

• Communicate a clear understanding of the global digital marketing strategy and create support for strategy with global marketing stakeholders
• Contribute to/offer consultancy on the development of content marketing strategy, and tier 1 and 2 campaign planning and execution by global marketers
• Drive dissemination of understanding of web best practices, guidelines and standards for sites & content, site design, functionality, usability, accessibility, campaign execution, etc.
• Collaborate with GPD to drive creation of content appropriate for digital channels for Tier 1 and 2 campaigns (different formats that allow us to move away from print materials)
• Collaborate with global marketers, GMPM (pipeline and long term plans) and Global Program Delivery (GPD) to ensure effective production workflow management, prioritizing workload and resource scheduling, requiring high degree of insight into marketing processes
• Oversee development of content toolkits for tier 1 and 2 campaigns to facilitate country member firm adoption of global programs

 
Leading Innovation
 
 

• Assist Web Development, specifically User Experience, Team in developing roadmap for kpmg.com.
• Continuously identifies ways to improve the content and editorial processes and user documentation. 
• Understand and provide guidance on how developments in social media, web analytics, web design can be implemented on kpmg.com.

 
 
Metadata and Search Engine Optimization (SEO)
 
 

• Ensure that all published content is written with SEO considerations to optimize external search engine indexing i.e. tagged with appropriate meta-data.
• Identify & adjust/prohibit content tactics harmful to search engine ranking should any arise within organization.
• Provide guidance on Search Engine Marketing (SEM) tactics as they relate to content & SEO.

 
Content Owner Communications / Liaison
 
 

• Oversee development and maintenance of training materials and user documentation related to editorial considerations
• Develop and oversee delivery of relevant training courses to both content stakeholders for kpmg.com and member firms internationally (e.g. ‘Writing for the web’).

 
At times, business needs arise and employees are required and agree to work beyond their normal work day or work week to fulfill the accountabilities required for their job. Likewise, people need time to devote to personal matters, and our approach to flexibility provides for this.
 
Skills and Qualifications
 
 

• Minimum of five years’ work experience in the development and management of B2B/Professional content, ideally within a publishing organization at a Publishing Director/Manager role.
• Minimum of three years’ experience working with online content.
• Minimum of two years’ work experience in publishing team management
• Preferred: professional experience in the services sector, ideally professional services, so as to understand our business model and partnership culture.