Call for papers: Special issue on content strategy for Technical Communication, a peer-reviewed journal
Rahel Anne Bailie
Call for Proposals
Technical Communication, the peer-reviewed publication of the Society for Technical Communication, is soliciting article proposal for an upcoming special issue that examines the field of practice of content strategy.
Guest Editor: Rahel Anne Bailie, FH-Joanneum University
Special Issue Description
Content strategy sits in the intersection between communication, user experience, and content management. The first book on content strategy, published in 2003 by Ann Rockley, favoured techniques to manage product content, while digital agencies focused on the creation and management of content for websites. Since then, the breadth of content strategy has broadened to encompass content across a number of audiences, channels, and media.
The field of content strategy has undergone significant changes. The emergence eerily parallels the nascent field of usability (and later, UX) in the late 1990s and early 2000s, when passionate practitioners began to determine best practices, processes, and naming conventions. The field of content strategy is undergoing those same growing pains. Without a professional organisation specifically dedicated to furthering and codifying the body of knowledge, content strategy has largely remained a community of practice. Several initiatives are being undertaken to further the practices and ensure that the framework is robust enough to ensure the rapid changes in the demands on content.
The aim of the issue is to place content strategy within the larger grid of professions that collaborate and sometimes overlap. In content strategy, the common denominator is the systematisation of content. The specialties may range from marketing to product to social to entertainment content; creating a plan to ensure that the right content gets to the right audiences in the right context is what separates a content strategist from a technical communicator, content designer, copywriter, UX writer, and so on.
The scope of the issue would cover the basic theory behind content strategy and its connection to the adjacent professions such as management consulting, business analysis, user experience, content development, content management, omnichannel marketing, and global content. The issue would cover core processes and extended processes, both on the editorial and technical sides of content, as well as looking at issues such as governance and change management. The issue would also explore some of the ways that content strategy has evolved to encompass new additions to the multiple channels, such as strategies to accommodate semantic content, artificial intelligence, and Information 4.0 - a response to the demands on content from Germany's Industry 4.0 initiative. A look at how content strategy is being taught would round out the issue, as the breadth and depth of learning varies, from independent workshops to content strategy courses within other academic programs, to a full-fledged Content Strategy Master's degree program.
Proposals
This call asks respondents to address some of the following topics or other substantive areas related to content strategy:
- A theoretical framework for content strategy
- Defining and describing content strategy as the emergent field that it is
- Content strategy practices and processes
- Content strategy as an umbrella practice area, and its relationship to typical sub-strategies
- Skill sets and overlap: content development, content design, content engineering, and content strategy
- Developing a content strategy curriculum
- Components of a CS-BOK and its use in the field
- Scaling content strategy - comparative case study on content strategy for a small business vs a large enterprise
Submission Guidelines
Send 250-300 word proposals by February 15, 2018 to Rahel Anne Bailie (rahel....@gmail.com).
All proposals should include
· The submitter's name, affiliation, and email address
· A provisional, descriptive title for the proposed article
· A summary of the topic/focus of the proposed article
· An explanation of how the proposed topic/focus connects to the theme of the issue
· An overview of the structure/organization of the proposed article (i.e. how the author will address the topic within the context of the proposed article)
Estimated Production Schedule
February 15, 2018 – Proposals due
April 15, 2018 – Decision on proposals sent to submitters
June 30, 2018 – Initial manuscripts due
October 30, 2018 - Manuscripts finalised
February 2019 – Publication
Baraness
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
Hilary Marsh
President and Chief Strategist, Content Company
312-806-7854 | hil...@contentcompany.biz
Content strategy consultant, speaker, teacher
http://www.contentcompany.biz
Set up a chat: https://hilarymarsh.youcanbook.me
Subscribe to my newsletter: http://www.contentcompany.biz/newsletter
Baraness
Rahel Anne Bailie
Hilary,I appreciate the clarification. The previous missive excluded this.It’s challenging to find full time work at many in-house firms as a CS and I wonder if this effort will impact that.Suzanne
On Mon, Oct 16, 2017 at 9:22 AM Hilary Marsh <hil...@hilarymarsh.com> wrote:
Suzanne,I don’t think “free work” is at all the intention of this effort.Rahel has been doing a lot of thinking about how content strategy compares with other professions, and our gaps. Academic research is one of those gaps.The goal is to become a more recognized and respected profession, with the result of having clearer ways for people to become content strategists, as well as better defined career paths for current practitioners as well as future ones.Whether each of us contributes to this particular journal or not, we’ll definitely be able to draw on the information in there in our work, and we’ll have rigorous data to point our clients to.I hope that helps clarify things.Best,Hilary
Hilary Marsh
President and Chief Strategist, Content Company
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrategy+unsubscribe@googlegroups.com.
To post to this group, send email to contentstrategy@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--"Courage is the force that makes our lives brilliant." - Daisaku Ikeda--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrategy+unsubscribe@googlegroups.com.
To post to this group, send email to contentstrategy@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrategy+unsubscribe@googlegroups.com.
To post to this group, send email to contentstrategy@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
----"Courage is the force that makes our lives brilliant." - Daisaku Ikeda
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrategy+unsubscribe@googlegroups.com.
To post to this group, send email to contentstrategy@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
Rahel
Anne Bailie, Content Strategy & Ecosystems / Content Management & Design
Content
strategies for business impact
Mobile: +44 (0) 7869 643 685 / skype: rahelab
Co-producer: Content Strategy Workshops
Co-editor: The Language of Content Strategy
Co-author: Content Strategy: Connecting the dots between business, brand, and benefits
Ann Rockley
Ann Rockley
CEO, The Rockley Group Inc., 905-939-9298
To make an appointment, please contact Trey DeGrassi, tre...@mac.com
roc...@rockley.com | www.rockley.com | @arockley
Managing Enterprise Content: A Unified Content Strategy 2/e now available from Amazon
Intelligent Content: A Primer now available from Amazon
From: content...@googlegroups.com [mailto:content...@googlegroups.com] On Behalf Of Rahel Anne Bailie
Sent: Monday, October 16, 2017 2:42 PM
To: Contentstrategy <content...@googlegroups.com>
Subject: Re: Call for papers: Special issue on content strategy for Technical Communication, a peer-reviewed journal
Thanks for clarifying that, Hilary.
Academics are the most likely people to step up to do this writing (and for them, it's not technically free, as they will write articles as an expected part of their jobs). You're not the target audience for this, but there will be others on this list for whom this is a great opportunity (as there are virtually no academic journals publishing about content strategy - the last one was IEEE a few years ago).
Will it make a difference? I don't know but I/we have to keep trying to make small differences for the advancement of the profession.
Rahel
On 16 October 2017 at 17:37, Baraness <screw...@gmail.com> wrote:
Hilary,
I appreciate the clarification. The previous missive excluded this.
It’s challenging to find full time work at many in-house firms as a CS and I wonder if this effort will impact that.
Suzanne
On Mon, Oct 16, 2017 at 9:22 AM Hilary Marsh <hil...@hilarymarsh.com> wrote:
Suzanne,
I don’t think “free work” is at all the intention of this effort.
Rahel has been doing a lot of thinking about how content strategy compares with other professions, and our gaps. Academic research is one of those gaps.
The goal is to become a more recognized and respected profession, with the result of having clearer ways for people to become content strategists, as well as better defined career paths for current practitioners as well as future ones.
Whether each of us contributes to this particular journal or not, we’ll definitely be able to draw on the information in there in our work, and we’ll have rigorous data to point our clients to.
I hope that helps clarify things.
Best,
Hilary
Hilary Marsh
President and Chief Strategist, Content Company
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--
"Courage is the force that makes our lives brilliant." - Daisaku Ikeda
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--
"Courage is the force that makes our lives brilliant." - Daisaku Ikeda
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
--
Rahel Anne Bailie, Content Strategy & Ecosystems / Content Management & Design
Content strategies for business impact
Mobile: +44 (0) 7869 643 685 / skype: rahelab
Co-producer: Content Strategy Workshops
Co-editor: The Language of Content Strategy
Co-author: Content Strategy: Connecting the dots between business, brand, and benefits
--
You received this message because you are subscribed to the Google Groups "Content Strategy" group.
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Anne Caborn
I was lucky enough to be involved in an IEEE book a few years ago (I wrote a chapter "From Cave Wall to Twitter: Engineers and Technical Communicators as Information Shaman for Digital Tribes (pages 61–78)" in Information Overload: An International Challenge for Professional Engineers and Technical Communicators ISBN: 9781118230138) and on the back of that also spoke at their conference in Florida that year. Writing for academic books and journals is a challenge, frighteningly rigorous, pays little or nothing but is a great experience and adds kudos to the CV and the profession I represent. I am very impressed by IEEE. I have since edited academic books and can see this from both sides.
Anne
To unsubscribe from this group and stop receiving emails from it, send an email to contentstrate...@googlegroups.com.
To post to this group, send email to content...@googlegroups.com.
Visit this group at https://groups.google.com/group/contentstrategy.
For more options, visit https://groups.google.com/d/optout.
Anne Caborn
www.inthecontentlab.com
+44 (0) 1273 553393
+44 (0) 7711 042 628
Latest book:Values and Choices in Television Discourse A View from Both Sides of the Screen
This message is private and confidential.
If you have received this message in error,
please notify us and remove it from your system.
