It's a film yeast. Very common in cider if the air can get in. See here
(second para) for more about it http://www.cider.org.uk/part5.htm
Keep the air out and preferably treat with SO2.
Andrew
--
Wittenham Hill Cider Page
http://www.cider.org.uk
With fairly acid fruit as you probably have then 50 ppm sulphite will
probably do the job. Its antimicrobial effectiveness depends on pH /
acidity. At low pH (high acid) it's more effective. Film yeasts thrive
on air so no air = no growth.