Dear Sir/ Madam,
Even though Pharma companies are spending a lot of money on app development and app publishing their success in this arena is very low. This presents vast opportunities for app developers targeting the Pharma industry.
In terms of number of published apps, downloads as well as average usage - Pharma apps are sub-par compared to the average mHealth app. In spite of their dominant market position Pharma companies are not seizing the potential opportunities of mHealth apps. Leading Pharma companies strive, but most of them fail, to have a significant impact on the mHealth app market.
These are some findings of our "Pharma App Market Benchmarking". In this report we examine the app activities of leading Pharma companies.
If you are developing apps for the Pharma industry this report will be a valuable resource for finding new business opportunities. Furthermore this report will help you to unterstand how Pharma companies make use of mHealth apps, providing you with insight into which areas they need the most support and what are the market potentials for Pharma companies developing mHealth apps.
Click on the picture to see the table of contents and report preview: |
What is the report about:
The "Pharma App Benchmarking" analyzes the global app publishing activities of the 12 leading Pharma companies on Android and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.
Why read the report:
- Find business opportunities within the Pharma industry
- Analysis of 736 apps (iOS & Android) of the top 12 Pharma companies
- Detailed benchmarking of the app activities of top Pharma companies
- Performance of app portfolio, app publishing strategy, country focus, ...
- Profiles of all top companies' app portfolios
- Based on the results of the benchmarking the report provides options for a better app portfolio performance for Pharma apps
Click here to preview the report or get in contact with us.
Don't hesitate to contact us for any further questions.
Kind regards,
Markus Pohl
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Markus Pohl
research2guidance | The Mobile Research Specialists
phone: +49 (0) 30 60 989 3363
fax: +49 (0) 30 60 989 3369
email: m...@research2guidance.com
www.research2guidance.com |
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