Dear reader,
As 2015 draws to a close, we can reflect upon another fascinating year for the mHealth market. Despite the hype around mHealth apps, the global mHealth app market remains niche overall.
By 2020, this will have changed however, as mHealth app publishers increasingly concentrate upon developing business models that use mHealth apps to sell connected devices and services.
Traditional app store revenue sources will not be large enough to support the growing number of mHealth app publishers. mHealth app users will remain the main driver behind growth the coming years, allowing monetization strategies based on B2C business models.
If you want to read more about the market growth read our blog post.
If you want to know more how the market for mobile healthcare will develop, how business models will change and which players will lead in the next 5 years have a look at "mHealth App Market Sizing 2015 - 2020" the leading report for mobile healthcare.
Happy holidays
Your research2guidance team
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1. New Report: mHealth App Market Sizing 2015 – 2020
The leading report in mobile healthcare
The report analyzes and sizes the mHealth opportunity in 2015 – 2020 on a global and country level. It is a data driven report that provides a comprehensive picture of the current state of the mHealth market and its trends by numbers.
The mHealth data report builds on research2guidance’s mHealth market model that has been updated and improved since 2010.
Read the report and find out about:
- Current market size
- Country mHealth markets
- 17 mHealth business models
- Top mHealth app publishers
- mHealth market forecast |
Key facts:
- Data report on global mHealth app market
- 17 business models in mobile healthcare
- Top 20 mHealth companies
- 56 country markets
- 101 pages, 72 figures, 61 tables
- starting at 1,890€
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1 Summary
2 Scope
3 Current status of the mHealth app market
3.1 mHealth app categories’ market share
3.2 Country market share by downloads and revenues
4 Top 10 mHealth countries’ profiles
4.1 China
4.2 USA
4.3 Germany
4.4 Japan
4.5 United Kingdom
4.6 France
4.7 Russia
4.8 Brazil
4.9 Italy
4.10 Turkey
5 17 mHealth business models
5.1 Paid downloads
5.2 Device sales
5.3 Commission for appointments
5.4 Featured listing
5.5 One-time service fee for a consultation
5.6 Service subscription
5.7 Transaction
5.8 Advertising
5.9 Sponsored content or incentives
5.10 Contract work for 3rd parties
5.11 Technology licensing
5.12 Sales of source code/white label
5.13 Integrated in-app healthcare services
5.14 Sales of user tracking data
5.15 Affiliate sales
5.16 Processing fee
5.17 Fundraising
6 Top 10 Health&Fitness app publishers’ profiles
6.1 Runtastic
6.2 Nike, Inc
6.3 MyFitnessPal.com
6.4 FitBit Inc,
6.5 Azumio
6.6 Fitness Keeper
6.7 MapMyFitness
6.8 NexerCise
6.9 GP Apps
6.10 Pacer Health Inc,
7 Top 10 Medical app publishers’ profiles
7.1 Kinosis
7.2 Epic
7.3 Ovuline Inc,
7.4 GoodRX
7.5 Allscripts Health
7.6 CareZone
7.7 WebMD
7.8 Leafly
7.9 Unbound medicine
7.10 Epocrates
8 mHealth app market forecast 2015-2020
8.1 mHealth user base and app downloads forecast
8.2 Market revenue forecast
8.2.1 Service revenue
8.2.2 Device revenue
8.2.3 Transactions
8.2.4 Paid downloads
8.2.5 Advertising
9 Appendix
9.1 List of figures
9.2 List of tables
9.3 About research2guidance
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2. The mHealth app market will grow by 15% to reach $31 billion by 2020
Mobile health applications are one of the fastest growing categories in the app market. The market will grow by 15% (CAGR) from $10 billion to reach $31 billion by 2020.
Despite the fast growth of the mHealth market and an increasing demand for apps, the vast majority of mHealth app publishers have not yet been able to generate significant revenues with their apps and have had to develop a broad range of monetization strategies, many of which seem atypical when compared to other app categories. The market is currently valued at $10 billion and is expected to grow with a CAGR of 15% to $31 billion by 2020.
Read more here: |
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