Last chance for the Vega-tables ?
australia.radio.broadcast.moderated and dx
<composite>
Those TV spots for Vega for its Vega 95.3FM and Vega 91.5FM stations.
about " the Worlds best breakfast show" must be costing DMG a
fortune.,
and I wonder what the effect of the schedule will be
They need to try and lure over some of the loyal 2WS listeners who
just arn't aware that Vega exists at the moment.and Does someone who
likes Midnight Oil also want to hear Barry Manilow?
The line " the worlds best breakfast show" is old hat in sydney as its
been used for eons by a sub-metro community station in Sydney at 90.1
Did Vega pinch
the slogan?.To date, DMG's advertising and investment in the Vega
radio stations has failed to replicate .so will this be
the last chance? Vega was originally positioned to target the baby
boomer market of listeners in the 40 to 60 age bracket, with a mix of
talk and music from the 1960s to the 2000s. Its a Sad Sad Story During
its first ACNielsen ratings survey (No. 8, 2005, covering mid-
September to November of that year), Vega 95.3 had failed to attract a
significant audience, with a 1.8 percent audience share. However,
station management state that the slow take-up was to be expected,
claiming the target audience will be slower than some audience groups
to try a new station.
In June 2006[1] the station dropped its "40 years of music" slogan and
moved drive-time hosts Rebecca Wilson and Tony Squires to share the
breakfast slot with Angela Catterns. The changes were slow in growing
market share, with the audience falling to 1.7%(No. 6, 2006.
By the end of 2006, Vega 95.3 had reached their ratings peak, to date,
reaching a 2.8% share.
In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to
include "the 70s, 80s and the best new songs", and also put out
advertisements in the form of billboards and on the side of buses,
based around that expanded positioner. It was hoped that it would get
more listeners to sample the station.
InBut the first radio survey of 2007, Vega 95.3 had small increases,
reaching 3%.
By the 4th radio survey of 2007, Vega 95.3 had reached 4.6%. In the
40-54 age group, Vega 95.3 was the second highest rating FM station in
that age group after classic hits station WS-FM, who, traditionally,
have been the highest rating FM station in that age group.
I like (Tony Squires, Rebecca Wilson and Mikey Robins) at Breakfast
although What makes your Bloody Kids squirm is hardly riveting radio
but I doubt TV Promotion
will make any difference. They seem to have a jinxed
frequency
OK Sister station Nova in Sydney and Melbourne Nova are profitable
(albeit on an operating profit basis only) but is the UK parent
company now ready to close its wallet?.
"Sister station Nova Nova was a $186 million statement of commitment
[from the UK] and worth it
But was Vega?.
And Vega may well be the worlds biggest" radio disaster" .
Troll Free australia.radio.broadcast.moderated and dx
expensive
CrowdedHouse
They went from a * to about a 7 (I think) in a short space of time.
Would give them a programming edge on the other FMers.
Does anyone else here agree that if there is a format change, the Vega
name has to go? As in the bad vibes/ratings/news etc... around the
name?
CrowdedHouse (counting down to the start of footy season)
Glenn Hampson
"CrowdedHouse" <peterhol...@gmail.com> wrote in message
news:482671da-38d0-4240...@l32g2000hse.googlegroups.com...
Was listening to Vega brekky this morning ..goddamn awful....Dicko needs
speech therapy...Chrissie needs to shutup and let others talk instead of
being a mic hog and Dave O Neill needs to say something thats actually funny
being the so called comic of the show.
I actually liked the chemistry he had on Nova with Kate and Dave but since
he went to Vega he has been in no mans land
G
Troll Free australia.radio.broadcast.moderated and dx
<glennhamp...@NOSPAMoptusnet.com.au> wrote:
> "CrowdedHouse" <peterholdenra...@gmail.com> wrote in message
i still think there is A niche there for a new talk station in
melbourne
Rad Radio Man
>
> > Was listening to Vega brekky this morning ..goddamn awful....Dicko needs
> > speech therapy...Chrissie needs to shutup and let others talk instead of
> > being a mic hog and Dave O Neill needs to say something thats actually funny
> > being the so called comic of the show.
> > I actually liked the chemistry he had on Nova with Kate and Dave but since
> > he went to Vega he has been in no mans land
> > G
I would have to disagree, I think Vega Melbourne's new breaky time is
sounding quite good.... well better then what I thought it would be
anyways,
Cheers
BearCave
> Dave O Neill needs to say something thats actually funny
> being the so called comic of the show.
> I actually liked the chemistry he had on Nova with Kate and Dave but since
> he went to Vega he has been in no mans land
> G
Have to disagree Glenn.
It's evident enough that O Neill did help Vega rise in the ratings
last year and I do think a chemistry was forming between Dave, Denise
and Shaun. In particular, I enjoyed the pre-produced comedy segments
they would put to air (such as their take on "Heroes" and the phone
scans).
That said, I do have to admit that I've shifted my breakfast listening
to Mix 101.1 this year. The first impressions I got of "Two Women and
a Metro" were surprisingly good and a few weeks later, I'm still
enjoying the 30-45 minute portion I get to hear most mornings.
I still prefer Vega's music compared to the very female-oriented Mix,
but the new breakfast show on Vega just isn't impressionable.
Hopefully, the Vega team will prove me wrong and make a good
impression with others.
...From Justin
aus,radio.broadcast.moderated http://www.aussieseek.com
the TV adds are starting to grate.,...
Glenn Hampson
"BearCave" <bearc...@hotmail.com> wrote in message
news:83c02fe5-fd39-4856...@y5g2000hsf.googlegroups.com...
I wasnt arguing the point re Sean and Denise as its a mute point seeing as
two of the three's collective asses have been shown the door.
I am talking about current programming and the breakfast show that is airing
at the moment.
Re Dave O Neill raising ratings ....Id hardly be crowing about going from a
1 to a high 2.....
G
aus,radio.broadcast.moderated http://www.aussieseek.com
<glennhamp...@NOSPAMoptusnet.com.au> wrote:
> "BearCave" <bearcav...@hotmail.com> wrote in message
So the news isthat VEGA Sydney has lost its PD
It might pick up
Program Director Jeff O'Brien has left struggling
VEGA 95.3 today and will be replaced by a new Kidd
on the block called David
David Kidd has over 20 years experience in radio
research and is currently employed by ARN.
Powerzone on Media Spy said It's interesting that Vega in Sydney is
getting a new PD from Vega's main rivals, ARN (WS-FM & MIX 106.5).
David Kidd was a 'caretaker' PD of WS-FM during late 2006/early 2007,
after Rob Logan was demoted of its PD role & before Charlie Fox became
PD.
Whilst Vega may be musically very similar to WS-FM, with newer songs
thrown in, it can be said to be a superior "classic hits" station
compared to WS-FM..
Charlie Fox eh?? I wonder if it's the same Charlie Fox who did the
graveyard shifts at MMM Sydney 22 years ago
---------------------------------------------------------------
Anyone who can turn vega around is a genius
+
aus,radio.broadcast.moderated http://www.aussieseek.com
And anyone who can convince DMG they can turn Vega around
is also a genius.. right Paul?
Time to sell it or lease it to singo for FM talk who at least know
about real talkback
or whoever and who can improve the overal viability
of your group
As it is a relay of 2SM or 3GG would be better for the book
Vega has done some things right though. getting Ozzie to admit in a TV
Commercial
that you dont run the worlds best Breakfast show is at least honest
But going out of denial and being more truthful and admitting that
Vega
is Austrlias biggest radio disaster would be better
aus,radio.broadcast.moderated http://www.aussieseek.com
Someone sould go on a shopping trip ad buy the river and the Vega-
tables
and make a new useful network
newtaste
by this extract from the DMGT Annual Report 2007. All Nova stations
are profitbale, and the Vega stations are "demonstrating momentum".
Despite the radio company "moving back into profit", how long will
DMGT put up with losing ₤4million plus each year:
"DMGRA’s metropolitan revenues grew 8.5%, outpacing the overall
metropolitan radio revenue market which grew a little under 6%. This
masked considerable variation across the states, with Sydney tough,
but Brisbane and Perth being particularly buoyant.
After a disappointing 2006, the key Nova Sydney station completed this
financial year with its fifth consecutive survey increase to finish
with a market share of listeners 17% higher than at the same time in
2006. Nova Melbourne also had a stronger 2007, completing the
financial year with a 12% higher market share of listeners than at the
same time in 2006. Nova Brisbane consolidated upon its successes of
2005 and 2006 by continuing to be the Number One station overall in
the market in every survey of the year.
After relaunching in 2006, the company’s second metropolitan FM brand,
Vega, also enjoyed strong growth in its ratings performance across the
year, finishing with a 3.8% share of the Sydney market and a 3.6%
share of the Melbourne market, compared with shares of 1.7% and 1.8%
respectively for the corresponding period in the prior year. Given its
increasing share of its target 39-54 age demographic, it is now
beginning to gain acceptance by the key agency advertisers.
Five AA, the company’s Adelaide talk station, was the highest rating
metropolitan commercial talk station in Australia, completing the year
by winning the all-important breakfast shift for the 22nd consecutive
time since December 2004.
DMGRA developed its multi-media capabilities significantly throughout
the year, enhancing its online offerings for both listeners and
clients. Since the in-house redevelopment of the Nova websites in June
2007, traffic to the network’s sites has increased 30% and over the
most recent listener survey period it was the Number One radio brand
site in Australia. Of particular note is a recent tie up with Apple’s
iTunes, allowing purchase from the Nova websites of tracks played on
the radio.
On a regulatory front, legislation was enacted during the year which
relaxed the cross media laws in Australia, meaning a proprietor can
now own two out of three main media in a market, whereas prior to the
new legislation only ownership of one main media outlet per market was
allowed.
DMGRA moved back into profit* towards the end of 2006/7. The new
financial year has started well for the business, with the key Sydney
market moving back into real growth, and the company’s sales teams
executing well on the back of improving ratings."
Operating profit 2007: ₤-4m
ZFM Net Radio http://www.radio2doublev.org/
Survey 1 says Vega is down both in Sydney and
Melbourne. Have a look
A Lazarus is needed. Not even the massive TV
spend moved them.
ZFM Net Radio http://www.radio2doublev.org/
refresh
David Kidd, Assistant Group Program Director and Group Research
Director for ARN, is leaving the network to become the Program
Director for Vega 95.3 Sydney as the replacement for Jeff O'Brien.
He will also take on the role of DMG's Group Research Director.
However he will not take up his new roles for another 3 months. In
the interim, DMG Assistant Group PD Dan Bradley will oversee Vega
95.3.
http://www.aussieseek.com
<nswa...@yahoo.com> wrote:
> On Feb 19, 10:54 am, "ZFM Net Radiohttp://www.radio2doublev.org/"
Vega - Ian "Dicko" Dickson, Dave O'Neil and Chrissie Swan
Oh man. The Dicko, Dave and Chrissie show has energy, advertising and
support from the station. And they still went backwards. A full 0.6
points were slashed from the show, taking it down to 2.1% - the 13th
most-listened-to breakfast show in Melbourne. More people tune into
3MP! They beat NewsRadio and ABC Classic FM. But not Radio National,
with RN up 0.1 points to 2.6%. This station and show should work -
there's decent music, almost no ads (that would be related to their
ratings) and some good voices. But it must just be too far down the
dial for people to think about.
http://www.aussieseek.com
wrote:
> On Feb 20, 8:14 am, "ZFM Net Radiohttp://www.radio2doublev.org/"
>
>
>
> <nswa...@yahoo.com> wrote:
> > On Feb 19, 10:54 am, "ZFM Net Radiohttp://www.radio2doublev.org/"
>
> > <nswa...@yahoo.com> wrote:
> > > thanks for that
>
> > > Melbourne. Have a look
>
> > > A Lazarus is needed. Not even the massive TV
> > > spend moved them.
>
> > > newtaste wrote:
> > > > by this extract from the DMGT Annual Report 2007. All Nova stations
> > He will also take on the role of DMG's Group Research Director.
> > However he will not take up his new roles for another 3 months. In
> > the interim, DMG Assistant Group PD Dan Bradley will overseeVega
> > 95.3.
>
> Oh man. The Dicko, Dave and Chrissie show has energy, advertising and
> support from the station. And they still went backwards. A full 0.6
> points were slashed from the show, taking it down to 2.1% - the 13th
> most-listened-to breakfast show in Melbourne. More people tune into
> 3MP! They beat NewsRadio and ABC Classic FM. But not Radio National,
> with RN up 0.1 points to 2.6%. This station and show should work -
> there's decent music, almost no ads (that would be related to their
> ratings) and some good voices. But it must just be too far down the
> dial for people to think about.
So Prime isnt the the only bidder interested in the river.Running
around is the story that DMG wants to inflict Vega on Brisvegas. Not
sure though if the present format will work in time warp city.
Then again.................
http://www.aussieseek.com
Spam Free aus.radio.broadcast.moderated http://www.aussieseek.com
But she's not so quick to defend Vega FM. "Look, I'll talk to you
until the cows come home with that off," she sighs, pointing at the
tape recorder, "but I won't talk to you with it on."
Hence the unexpected phone call. Harmer gets straight to the point.
"I've been waking up at four in the morning thinking, 'Why did I turn
the tape off?' There was obviously going to be a point in the story
where it says, 'Wendy turns the tape off and has this big diatribe and
is obviously really bitter. And I'm not bitter at all."
Well, she would say that, wouldn't she? But it seems she's telling the
truth. That is not to say she isn't frustrated with the way things
were handled.
In 2005, Vega hired her to do a morning music talk show - "a sort of
Jon Faine with music" - to be broadcast in Sydney and Melbourne. The
hype surrounding the soon-to-be-launched station was huge. Here, at
last, was a commercial FM outfit promising intelligent analysis,
interesting discussion and an eclectic playlist.
"On that basis, I brought with me Helen Thomas, who was Fran Kelly's
producer on Radio National. They also had (senior journalists) Bruce
Guthrie and Helen Trinca. There were some real heavy hitters there."
The listeners loved it, Harmer says. Problem was, there weren't enough
of them. Despite management's assertions that the boomer target
audience would eventually come around, they became nervous.
Interview lengths were cut. The playlist became increasingly
mainstream. Program directors requested more listeners on air but no
talkback and issued a ban on magazine radio.
"To this day, I still don't know what magazine radio is," Harmer says.
"There were a couple of times where I looked at the whiteboard and
burst into tears because I had no idea what was required.
"Look, I'll own up to it being clunky in the beginning because I'd
never done a show by myself before. I may have even been the wrong
person, and I accept that. But the station was ill-prepared. When we
got there, there were no station IDs, the phones didn't work properly
and they didn't even have a clock in the studio.
"It was a difficult situation. What we'd been hired to do was not what
they wanted. It became untenable."
So she left and Vega morphed into the (still low-rating) commercial
music station it is today.
"Obviously I had to wear the 'You're a failure' tag, and that wasn't
much fun," she says. "But the thing is this: I don't hold any ill will
against anybody. I really, truly and honestly don't. What I'm sad
about is that there's now this perception that music and talk won't
work, and I really do believe that it can. Pretty much everyone in the
industry believes that. It's a format that's still up for grabs. I
just think the people at DMG did it imperfectly. They let themselves
get spooked by newspaper journos and they blink
Spam Free aus.radio.broadcast.moderated http://www.aussieseek.com
Those Vega TV Spots on 7 will increase the audience of Vega
are they being run in Melbourne also?
Spam Free aus.radio.broadcast.moderated http://www.aussieseek.com
Wilbur Wilde was unceremoniously dumped this afternoon from his drive-
time show on Melbourne's Vega 91.5 FM. Management told Wilbur and his
panel operator that yesterday's show was their last - no word yet on
Wilbur's replacement.
Mad Troll Free aus.radio.broadcast.moderated
newtastesensibly said
Another going nowhere result for Vega in Sydney and Melbourne. With
Nova in Sydney down (Kate Ritchie must have turned a few people off),
and Nova in Melbourne down slightly, it's time for DMGT to get some
new blood into DMG Radio. Surely that can't be happy with the Vega
debacle!
Mad Troll Free aus.radio.broadcast.moderated
* vega 95.3fm Sydney - Overall share of 3.7%
- Increase in 40-54's to 6.5%
- 13,000 new listeners to weekly reach of 371,000
* vega 91.5fm Melbourne - Increase in share to 3.0%
- Dicko Dave & Chrissie increase share by 0.4%
in breakfast in their second full survey on the air
- Weekly cumulative reach of 301,000 Vega-tables
ZFM Aussie Net Radio Sydney Australia http://www.radio2doublev.org/
t's heading for three years since Sydney's $100 million radio station
Vega was launched and it's yet to deliver on either audience or
profits. Two program directors and various personalities, including
Wendy Harmer and Angela Catterns, have come and gone. There have been
four different marketing campaigns, the music has become more
mainstream and the target audience has grown younger. For all that,
audience numbers are going backwards - down from a high point of 4.6
per cent last year to 3.7 per cent in the last survey, ahead of only
the ABC's Classic FM, NewsRadio and Radio National.
Having successfully steered Vega's sister station, Nova, into a
profitable and respectable place in the market, DMG network boss Paul
Thompson (pictured) is under pressure from his parent company in
England to find a solution.
Radio executives are usually reluctant to set ratings targets publicly
but Thompson has gone on record nominating a 5 per cent audience share
no later than the beginning of next year - the minimum needed to
become profitable. He acknowledges Vega is dragging DMG down: "It's
such a pity because, with Nova, we have one network which is extremely
successful."
Vega launched in 2005 with a new hybrid format aimed at people aged
over 40 - a mixture of music shows and talk programs, held together by
mostly former ABC presenters. When it failed to strike a chord with
the public, the talk component was dropped in favour of a more
conventional FM music format, initially marketed as "Vega Variety" but
now promoted as "'70s, '80s and Best New Songs".
Unfortunately, in the process Vega has gone from a station whose
difference from its competitors could be defined, to one where the
audience will find it hard to discern the difference. Hence Vega's two
current ads: "Do you still listen to WS? They just play the old stuff.
Vega plays old and new stuff" and "It's not like Triple M where it's
just hard rock, hard rock and you feel you should be wearing a black T-
shirt and ugg boots."
Thompson agrees the differences between the stations are subtle. "In
the end," he says, "it may get down to something as simple as who is
doing it better."
He says DMG's internal polling suggests Vega might finally be on the
move and he anticipates ratings will rise in the next few months. But
if not, what options are left?
Thompson says there's no sword of Damocles hanging over Vega.
"We're not going to sell the station or anything like that," he says.
He also knocks on the head rumours he is contemplating retirement. He
has just stepped down from the board of Commercial Radio Australia
after many years and was surprised to see a function held to mark the
occasion described as the Paul Thompson Memorial Dinner. "I had to
assure the audience I was neither retiring nor dying, simply stepping
down from the board of CRA which I'd been on for far too long."
He says he wouldn't like to leave "the Vega challenge unfulfilled or
uncompleted".
smh
newtaste
They have tried to put somewhat of a postive spin on the very soft
figures:
vega 95.3fm Sydney:
Overall share of 3.7%
Increase in 40-54's to 6.5%
13,000 new listeners to weekly reach of 331,000
vega 91.5fm Melbourne:
Increase in share to 3.0%
Dicko Dave & Chrissie increase share by 0.4% in breakfast in their
second full survey on the air
Weekly cumulative reach of 301,000 listeners
http://www.dmgt.co.uk/mediacentre/newsreleases/20080325/5193/
AusradioSearch http://www.ausradiosearch.com/
Vega's quest
*
By Wendy Hargreaves Age
April 24, 2008
POPULAR music. Funny hosts. Bouts of witty banter. Vega has all the
ingredients of FM radio success, but after almost three years on air,
nobody's listening.
Melbourne's youngest and least-popular commercial FM station has tried
several incarnations and big-name hosts — from Wendy Harmer and Shaun
Micallef to Ian "Dicko" Dickson and Dave O'Neil — but continues to
rate badly in surveys of audience share.
Is it the odd mix of old and new songs, with Elton John one minute and
Nickelback the next? Maybe it's Vega's unfamiliar 91.5 frequency,
stuck down the wrong end of the dial with the community stations. Or
is it the high turnover of on-air and behind-the-scenes staff? Perhaps
it is all of the above, compounded by the fact Vega's older target
audience is too set in its ways to switch from Gold FM, 3AW and ABC
774.
The situation has become so dire that management has gone public with
a ratings target of five points by the start of next year — a two-
point rise. Radio executives never like to pin themselves to targets,
but DMG's national network boss Paul Thompson wants action.
Not that Thompson will sell the station or sack staff if they don't
meet their target. He just wants Vega to turn its first profit.
"When we first started, we attracted people to the station, but we
weren't good enough to keep them there," Thompson says in a frank
interview. "I don't believe the initial professional standards of the
station were high enough.
"But if we had been as good at the beginning as we are now, we would
be in a very different position today."
British-owned DMG paid $52 million for Vega's FM licence, setting its
sights on a station for 40-plus listeners to run alongside its youth-
focused sister station Nova. The station debuted with a breakfast team
of Micallef, Denise Scott and former ABC broadcaster Beverley
O'Connor. The rest of the day was networked between Sydney and
Melbourne — a dismal failure that was scrapped. A little later,
comedian Dave O'Neil was moved from Nova breakfast to replace O'Connor
at Vega. But the new team failed to gel and Micallef and Scott pulled
the pin.
This year's new breakfast show sees O'Neil join Australian Idol's
Dickson and Big Brother evictee Chrissie Swan. This unlikely trio has
patches of great on-air chemistry, garnering a small but loyal group
of listeners. But they rate only 2.5 points — on a par with fading
oldies station 3MP. Perhaps this month's $20,000 giveaway will boost
numbers in the next survey on May 6.
But there has been no end to the staff turnover. Melbourne rocker
Wilbur Wilde was recently sacked from the drive shift, replaced by an
unknown from Perth, the younger Claire Marshall. Management told Wilde
they wanted a more contemporary sound — odd for a station aiming for
over-40s. In an industry defined by niche markets, Wilde jamming with
his high-profile rock buddies offered something different. By
contrast, Marshall sounds like any other smooth-talking FM host.
It is this lack of distinctiveness that lets Vega down, according to
media doyen Harold Mitchell, head of media buying firm Mitchell and
Partners, which buys advertising space on radio and television.
"They're trying to be all things to all people, which will never
work," Mitchell says. "Vega has some outstanding personalities, but
they have to find a niche in the market. It's time to go back to the
drawing board again."
Thompson says Vega has a niche — classic hits for an older audience
that wants to stay up to date with some new music.
"In the end, it might come down to who does it better," he says. "But
it's always harder for the challenger because you've got to inspire
people to make the change. That's a much harder task."
Glenn Hampson
message
news:895e13b3-43c6-466f...@z24g2000prf.googlegroups.com...
Vega's quest
*
Heres an idea for Vega ummmm be different???Dont be scared to play Frank
Sinatra or Andy Williams on FM dont be a classic hits clone with a
smattering of new music dont try to be everything to everyone or a clone of
another 3 different stations find the niche and go hard.........
When the fuck are Vega going to learn that they are trying to do something
thats been done exceptionally well by Gold and FoxFM their ignorance is
beyone compare.
G
Bugger Me
> Heres an idea for Vega ummmm be different???Dont be scared to play Frank
> Sinatra or Andy Williams on FM dont be a classic hits clone with a
> smattering of new music dont try to be everything to everyone or a clone of
> another 3 different stations find the niche and go hard.........
> When the fuck are Vega going to learn that they are trying to do something
> thats been done exceptionally well by Gold and FoxFM their ignorance is
> beyone compare.
> G
From a 36yr old's point of view, I listen to Sinatra, Bennet, the
latest Rod Stewart, Buble.....mind you, also latest electro and even
artists like Jurassic 5....
I'd listen to Vega if they started playing Sinatra mixed with
different 80's music you'd never hear on any of the other stations.
Glenn Hampson
"Bugger Me" <all...@hotmail.com> wrote in message
news:b730c0bf-1e29-41d8...@s33g2000pri.googlegroups.com...
Bugger Me let I do two different shows on air I do a modern music show with
all the latest T40 weekend days and overnights I do a prerecorded easy
listening format.
It just works people from way outside of where I broadcast to comment on
loving that type of music on FM such as Barry Williams,Vangelis,Michael
Buble and Andy Williams.
Its a no brainer and going on the loop that Vega played pre launch with all
that crooning stuff many thought they were going to go down that path but
they just morphed into a no identity mish mash of everything else readily
available on the band that were doing it exceptionally well and that Vega
had no chance of competing with
G.
BearCave
<glennhamp...@nospamoptusnet.com.au> wrote:
> Its a no brainer and going on the loop that Vega played pre launch with all
> that crooning stuff many thought they were going to go down that path but
> they just morphed into a no identity mish mash of everything else readily
> available on the band that were doing it exceptionally well and that Vega
> had no chance of competing with
> G.
I think that Vega does have the better music product precisely because
it is a hybrid of Fox/2Day, Triple M and Gold 104/WSFM.
One could argue that Nova was a successful hybrid of Fox FM/2Day and
Triple J - at least the ratings outcomes would indicate that Nova
found a position somewhere in between these other networks.
However, what DMG have discovered about running hybrids is that
there's not necessarily any Act II Success story. Certainly, the
unsuccessful launch of 3EE The Breeze 693 in 1992 had already provided
evidence that hybrids can be unworkable (3EE, replacing 3XY on the
dial, had attempted to be a hybrid of 3MP and 3AW).
Seagull
> I think that Vega does have the better music product precisely because
> it is a hybrid of Fox/2Day, Triple M and Gold 104/WSFM.
Justin, Glenn has made the logical point. It's all be done before ...
and is already happening on the FM band.
Last week's Green Guide article featuring Vega was sad. All we get is
DMG honcho Paul Thompson saying that all Vega wants to do now is to
"do it better" than their higher rating opponents. A far cry from
what he said before the station launched.
Vega needs to do something different from the other FM stations - just
as 3AK did when it radically changed to "Beautiful Music" in the 70s,
leaving Me-Too 3XY to take over the mantel for several years before
finally going under.
Vega needs to relaunch as an adult music and news station playing the
best hits of all time. It's never been tried on the FM band.
God help them when digital radio arrives in less than nine months!
Glenn Hampson
For mine Nova had a more street edge to it and it was groundbreaking with
its no more than 2 ads in a row something that NO ONE was doing.It wasnt as
polished as Fox it was more edgy
G
Glenn Hampson
"BearCave" <bearc...@hotmail.com> wrote in message
news:d395e7be-adcc-4e9f...@l25g2000prd.googlegroups.com...
Justin I dont get your argument you are endorsing a duplicate of something
else and calling it BETTER as a result?That doesnt make sense
G.