in the OnTouch callback function you get an event object as first argument which you can use to determine the touch position(s), the action and the source.
easiest would be to use the X and Y properties because they represent the first touch position.
then you can do a simple point-rect collision to determine whether the user touched a specific area on the image.
area = {
x1:0.2,
y1:0.3,
x2:0.7,
y2:0,3
}
function ImgOnTouch(ev) {
if(ev.X > area.x1 && ev.X < area.x2 &&
ev.Y > area.y1 && ev.Y < area.y2) {
app.ShowPopup("area touched");
}
}