Zobovor <
zm...@aol.com> wrote:
> I've observed that toy manufacturers occasionally manage to catch
> lighting in a bottle. I don't think they can ever predict with certainty
> which toys will end up becoming the hot new must-have product of the
> season, since it depends largely upon the whims of the consumers. What I
> do know is that on the rare occasions that they find themselves with a
> smash hit on their hands, they will always try, and fail, to recapture the magic.
I expect that the failed effort to recapture the magic has a pretty
predictable success rate -- the toy is generally popular but not a break
out hit on the recapture run, which is a lot easier to plan around than
Mighty Fart Demons, a new franchise that might be very successful or a
complete failure.
> This year's runaway hit are a toy called Hatchimals, which are electronic
> animals that literally hatch from an egg, so you don't know precisely
> what style or color you're going to get until it pops out. Apparently
> there are specific things you can do to "incubate" it until it hatches,
> after which you can take care of it, teach it to dance, etc.
At least with cats you know what color you're going to get...
> Last year, the hot toy of the Christmas season was Pie Face,
In DC Comics, Pie Face was Green Lantern Hal Jordan's mechanic in his day
job as a test pilot. He was called Pie Face because he was Eskimo, and they
have flat, round faces, and it was just a racial slur.
I don't know whether Eskimo Pies are also named after the racial slur.
> Wait, one more example! Surely everybody remembers the Tickle Me Elmo
> craze from 1996, yes? It was released by Tyco, which doesn't even exist
> anymore, if that gives you any idea how long ago this was. The license
> to produce Sesame Street toys has passed through the hands of Mattel and
> then Hasbro since that time, and every single year, like clockwork,
> they've tried to catch lightning in a bottle a second time with some new
> random variation of Elmo. They've tried everything under the sun,
> including this year's offering, a smartphone-compatible toy that you can
> program with your child's name, favorite colors, etc. so that Elmo's
> responses are personalized and customizable. That's arguably much cooler
> than a stupid red Muppet who just goes "hoo-hoo-hee-hee-that-tickles"
> incessantly, but there's zero demand for the toy.
I bet as people,realize they cannot get the toy their kid wants, parents
will remember Tickle Me Elmo, and buy this towards the last minute. Either
that, or Grope Me Grover.
> 2007 was a boon to the brand, bringing in unprecedented sales and profits
> rivaling nearly the introduction of the license some 23 years previously.
> Toy aisles were completely cleaned out of Transformers, with a
> particular demand for the Bumblebee character, for the first time in
> decades. It's been almost ten years now since the first live-action
> movie and we're gearing up for movie five in the series, with many more
> planned. Despite this, sales of the movie toys have steadily been in
> decline, and box office sales have failed to surpass the original Michael
> Bay film. Hasbro has restructured the entire toy line around the movie
> releases, despite the fact that they've been completely unable to
> recapture the excitement of the first film.
I think they would have to kill the current movie line to get anything big
and exciting again. The movie lines are too dominate but not good. But, a
predictable seller may be way better than a surprise hit -- it's too late
to make more at that point.
I do think Transformers has the possibility for another major resurgence --
the line is reinvented every few years, and the idea behind changing robots
into vehicles is a perennial favorite. Put some money into the cartoon, and
maybe create a game.
The reinvention would have to be a pretty big departure. Maybe a
Masterforcey story with an emphasis on human characters. Or an allegory
about illegal immigrants...
> It's actually a surprise to me that Hasbro got their 2007 at all. It
> took a complete reinvention of the brand to force it back into the
> spotlight, something that's been attempted countless times (in recent
> years, we got live-action movies based on Scooby-Doo and Smurfs and
> Garfield, but nothing that propelled them into mainstream success). I'm
> actually surprised that Transformers managed it, honestly. I mean, look
> at G.I. Joe. Rather than being a necessary shot in the arm, the
> live-action films were essentially a last gasp, and now the brand doesn't
> have a presence in the toy aisles at all. And let's not even mention Jem!
Had The GI Joe movie kept the costumes and embraced the campiness of the
original, perhaps becoming a musical in the process, I think it would have
been beloved by everyone but GI Joe fans
--
I wish I was a mole in the ground.