ATT,
Sorry, hit post by accident. Here is the full thread:
I had an ULTRA rare hour to kill today, so I ducked into a Toys R Us to do some research on this topic. I may have stumbled upon a workable theory on why TRU is doomed. First, the parking lot was approximately 1/25 as full as the target across the street. (red flag #1).
That was just icing though. What I realized is that TRU's selection is truly over the top. Target & Walmart carry primarily only the toys that are virtually guaranteed to move fast (Barbie, Monster High, Lego, transformers??). TRU, on the other hand, had aisle after aisle of obscure toy lines that virtually nobody wants. I never really looked before in detail (usually, I find the transformer aisle, and then leave), but they have tons of crap. Mostly here today, gone tomorrow toys, FLOPS. There was end cap after end cap of clearance this and that's.
In summary, (and I am making up numbers here), 80% of their product sales occupies 30% of their floor space. Add to that the incredibly inconvenience of going to a TOY STORE (I am already buying beer and diapers at Target, the toy aisle for timmy's b-day party is only two aisles) over, and has all of the most popular offerings. I think it is a woefully outdated business model. Toy stores used to be a thing of beauty, now they are really a sad experience.
The typical big box strategy of the day is to just get smaller (ain't working for Best Buy). However, this would paradoxically remove them of their one competitive advantage (selection) that is also the primary reason they are going out of business.
It kinda pisses me off, but I guess this is just another example of the world turning (I am also equally disappointed in the recent demise of "the mall".) I will be very sad when TRU finally shudders. I suspect the name will survive (Maybe target will buy them out and have a TRU "aisle" or something like that).
-Banzaitron