A New Philosophy of Entrepreneurship : Great Books Entrepreneurship & Freedom's Ideals
Hedge Fund Physics
New Book by UNC's Artistic Entrepreneurship Professor Highlights the
Spirit of Entrepreneurs
Chapel Hill, N.C. — Dr. Elliot McGucken, who developed and taught an
artistic entrepreneurship course at UNC this spring, is the author of
a new book that discusses the spirit of entrepreneurs in the context
of epic storytelling and the hero's journey.
"Whether you're an MBA, MFA, JD or DJ, the book is there to show you
how the business of art and the art of business are united in the
realm of higher ideals in epic storytelling," said McGucken, five-time
author and adjunct professor of Physics and Programming. His new book
is called The 45 Revolver — Epic Story & the Hero's Journey in
Artistic Entrepreneurship & Technology 10: Ideals Are Real.
The book, to be released in July, was inspired by McGucken's pilot
course at UNC, Artistic Entrepreneurship & Technology 101. It includes
topics discussed in class, including McGucken's experience running
profitable Internet companies and his vision that an entrepreneur's
ideas found through technology, law, business or art can lead to their
passion, profession or vocation.
"The book, which unites art and entrepreneurship in a maverick way by
treating entrepreneurs as hero storytellers, was shaped around Joseph
Campbell's book, Hero with a Thousand Faces," said McGucken. "This
classic 12-stage journey includes a mythological hero or heroine, the
call to adventure (an entrepreneurial vision), and the return to home
(the exit strategy)."
Campbell's book influenced Hollywood films like Star Wars, Matrix and
Lord of the Rings. McGucken hopes his new book can inspire blockbuster
ventures.
"Using the hero's journey is a most efficient way to combine art, law,
business, technology and entrepreneurship in the classroom," McGucken
said. "The book presents the journey of entrepreneurs in a classical
context and their encounter with mentors, rescues, irony and survival
in its epic form. The purpose is to inspire students to make the world
a better place via artistic entrepreneurship."
McGucken's class at UNC attracts students who are interested in the
arts, entrepreneurial ventures and cutting-edge technologies.
"Everyone needs mentors to help guide you down whatever path you
choose," McGucken said. "For some people, a hero character from a book
or movie can also be a mentor."
http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
http://uncnews.unc.edu/content/view/1958/103/
National Coverage
Transforming Art Into a More Lucrative Career Choice
The New York Times
Some artists have begun to figure out ways to make money and make art
— aiming to end the notion that “starving” and “artist” are
necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
their own what Elliot McGucken teaches in his course, Artist
Entrepreneurs, which he developed at the University of North Carolina
at Chapel Hill with a grant from the Kauffman Foundation.
http://uncnews.unc.edu/content/view/1958/105/
News
November 8, 2005
Students Line Up for New Artistic Entrepreneurship Course
When UNC Professor Elliot McGucken put out the call to "make your
passion your profession" with a pilot course for artistic
entrepreneurs, students answered. More than 110 students applied for
the new course, Artistic Entrepreneurship and Technology 101,
scheduled for Spring 2006.
The course, geared towards students with an interest in the
intersection between the arts, entrepreneurial ventures and cutting-
edge technology, was originally slated for 40 spots, but the
overwhelming response triggered an increase in class size. Nearly 50
students are enrolled for the spring semester.
Students from a range of creative disciplines — from painting to film
production — will develop their artistic vision over the course of the
semester. McGucken hopes the course will both inspire artists to
pursue their creative passions and give them the practical tools
necessary to launch and develop their ventures.
"Every artist is an entrepreneur, and every entrepreneur is an
artist," explains McGucken.
In addition to researching business structure and the ins and outs of
building a sustainable venture in the arts, students will take
inspiration from classical works like Aristotle's Poetics and
contemporary entrepreneurs, artists and entertainers, like Steven
Jobs, Richard Branson and 50 Cent.
Central to the course are multidisciplinary teams, in which students
will learn from each other and build creative networks.
"What we have is a foundation for a network of artistic entrepreneurs
who are going to go out and build tomorrow's media companies, launch
tomorrow's fashion brands and realize the renaissance that
technological revolutions are affording," says McGucken.
McGucken developed the course with a grant from the Carolina
Entrepreneurial Initiative's Innovations Fund, as part of a larger
proposal to explore the creation of an academic track in artistic
entrepreneurship. McGucken brings a wealth of experience to the new
course, including extensive research on open source content management
systems and digital rights management, and more than 10 years
experience at the helm of the profitable Great Books portal www.jollyroger.com.
http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News
New Course Examines Opportunities in Artistic Entrepreneurship
Chapel Hill, N.C. — UNC–Chapel Hill students can learn to transform
their artistic passions into commercial and nonprofit ventures in a
new course, Artistic Entrepreneurship & Technology, to be offered in
Spring 2006.
“UNC is thriving with talented, industrious students looking to make
their passions their professions,” says Dr. Elliot McGucken, professor
of physic and programming, who developed the pilot course with a grant
from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
awarded the grant to the Communications Studies department to explore
the creation of a track in artistic entrepreneurship, including
Gucken's new course.
“Recent technological advances make it easier than ever before. This
class will invite writers, artists, directors, producers, musicians,
business majors and computer programmers to work together in building
artistic ventures. The business, law and technology of new media
ventures will be covered, allowing motivated students to finish the
class with a solid blueprint for an operating venture.”
The new course is the among the latest new course offerings of the
CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
Foundation to infuse entrepreneurship education across campus and help
students, faculty and staff learn to launch successful ventures of all
kinds.
An explosion of technological advances provides unlimited
opportunities for visionary artistic entrepreneurs in a wide range of
areas, from video gaming to digital rights management, from arts
production and arts management, McGucken says. UNC–Chapel Hill is well
positioned for this new area of study. The Research Triangle Region
hosts unique communities of artists and entrepreneurs. UNC attracts
thousands of the best and brightest students from all over the world.
The digital revolution is changing the way media is created,
distributed and enjoyed.
“Put it all together and you've got a rich environment for exploring
new opportunities in artistic entrepreneurship,” he says.
The new course will explore the work of such artistic entrepreneurs as
Richard Branson, William Shakespeare, Madonna and Steven Jobs.
Readings include Aristotle’s Poetics, Joseph Campbell’s Hero with a
Thousand Faces and Own Your Own Corporation. Guest lecturers include
Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
the Center for the Public Domain and a founder of the annual Double
Take Film Festival.
McGucken received his Ph.D. in physics and has published four books,
including two novels and a poetry collection. He has run the Great
Books portal, www.jollyroger.com, since 1995. His dissertation on an
artificial retina for the blind won a Merrill Lynch Innovations Award.
He recently spoke at the Harvard Law School on Authena.org, a project
for open source digital rights management.
For more information, visit the course Web site at http://artsentrepreneurship.com.
http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
CEI Home | News | News Item
News
April 20, 2005
CEI Awards Grant to Explore Development of Artistic Entrepreneurship
Initiative
CHAPEL HILL, N.C. — UNC faculty will explore development of a
concentration in artistic entrepreneurship thanks to a $38,000 program
development grant from the CEI Innovations Fund.
Dr. Elliot McGucken, professor of physics and programming, received
the grant to lead development of a proposed new Artistic
Entrepreneurship Initiative. He will work with Bill Balthrop, chair of
the Communications Studies Department, and other faculty in the arts
and humanities to develop a curriculum for students and faculty with
interests in the arts, with particular focus on its intersection with
technology.
“The digital media revolution is fostering a natural convergence in
the arts, entrepreneurship and technology,” says Dr. McGucken. “This
convergence provides extraordinary opportunities for UNC students and
faculty, from arts management, independent record labels and video
game companies to media distribution, small presses and digital rights
management.”
The initiative envisions a new curriculum to help artistically
inclined students from the humanities and sciences explore those
opportunities and create sustainable social and commercial ventures
from them. A pilot course, New Media Arts, Technology and
Entrepreneurship 101, will be offered Spring 2006. Students will
pursue independent, semester–long projects to build ventures that
incorporate technology and the arts, such as media archives,
production companies, record labels, distribution centers and
galleries.
The artistic entrepreneurship program would complement business and
social entrepreneurship tracks launched by the CEI in the 2004–2005
academic year. The planning grant for the new program is the second
awarded by the CEI Innovations Fund, which is designed to seed faculty
proposals for new programs that will keep the initiative fresh and
stimulating. The Campus Y received an Innovations Fund grant in the
fall to develop a new Social Justice Entrepreneurs Program.
“CEI seeks to instill a culture of entrepreneurship across the
university community to help students, faculty and administrators
learn to transform their ideas into enterprises that have value and
are sustainable,” said John D. Kasarda, Kenan Distinguished Professor
and director of the CEI and the Frank Hawkins Kenan Institute of
Private Enterprise, which coordinates the CEI. “This program for the
arts will help us extend the CEI’s reach and impact to a much broader
and more diverse constituency.”
The CEI Innovations Fund accepts faculty proposals in two grant cycles
(fall and spring) of each year. It provides competitively awarded
grants of $5,000 to $50,000 to UNC faculty and staff who develop
creative new programs for the initiative. Visit www.unc.edu/cei/innovationsfund
for information or contact Kasarda at (919) 962–8201 or
john_k...@unc.edu.
The Carolina Entrepreneurial Initiative (CEI) is an $11 million
program funded in part by The Ewing Marion Kauffman Foundation,
managed by the Frank Hawkins Kenan Institute of Private Enterprise and
led by faculty and staff across the university from an array of
disciplines. Successful entrepreneurs, many of them Carolina alumni,
serve as advisors, lending their real–world expertise.
For more information, visit www.unc.edu/cei.
Page 1
Celebration
2006
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
Celebration
2006
C a r o l i n a E n t r e p r e n e u r i a l I n i t i a t i v e
Page 2
Since receiving an initial $3.5 million grant from the Ewing Marion
Kauffman Foundation, the Carolina Entrepreneurial Initiative has
received significant financial support and encouragement from alumni,
corporations, and foundations. We wish to celebrate the lives of two
individuals whose early example has been instrumental to our success.
They blazed the trail we are now following.
F R A N K H AW K I N S K E N A N ( 1 9 1 2 - 1 9 9 6 )
Many—if not all—of UNC-Chapel Hill’s efforts to inspire new
generations of entrepreneurs can be traced to
the glowing example of alumnus Frank Hawkins Kenan. One of the
towering figures in the university’s history,
Kenan was a savvy businessman and entrepreneur. He purchased a local
fuel company with $3,000 soon after
graduating from Carolina and established the Kenan Oil Company. He
later founded the Kenan Transport
Company, which grew to be the largest tank truck line in the country
with revenues over $50 million a year.
Kenan founded several other companies as well, including Tops
Petroleum, the Westfield Company, and Servicetown, Inc. In the 1970s,
he
became chief executive of the Flagler System in Palm Beach, Florida,
and turned around the economic fortunes of the debt-ridden company.
Later in life and as a trustee of the William R. Kenan, Jr. Charitable
Trust, Kenan spearheaded the creation in 1985 of the Frank Hawkins
Kenan Institute of Private Enterprise at the Kenan-Flagler Business
School. With his leadership and support, the institute dedicated
itself
to the promotion of entrepreneurship, the benefits of the free-
enterprise system, and increased collaboration among business,
government,
and academia for the greater social welfare of North Carolina and the
world.
J O H N S T E D M A N ( 1 9 2 4 - 2 0 0 1 )
A highly successful businessman and entrepreneur, John Stedman was
graduated from UNC-Chapel Hill in 1947
with a bachelor’s degree in commerce. He enjoyed a lifelong career in
the banking industry, mostly built on his
own entrepreneurial venture, Republic Bank and Trust Company.
Stedman’s banking career began at the Scottish Bank, a bank started by
his father in 1932. Scottish Bank merged
with First Union in 1964, and Stedman continued to work at First Union
until 1972, when he launched Republic
Bank and Trust in Charlotte. Republic Bank eventually became a
thriving banking corporation. Because he
experienced every phase of venture creation—start-up fundraising,
growth, strategic partnering, and mergers—Stedman became an early
supporter of entrepreneurship studies at Kenan-Flagler Business
School.
In 2000, Stedman’s family established the John Stedman Endowment at
Kenan-Flagler to create an award that would encourage creative
thinking, risk taking, and profitable entrepreneurial business
ventures through a business-plan competition. That award, now known as
The Stedman Award, goes to the winner of the commercial-venture track
of the Carolina Challenge.
The Celebr
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Pioneers
Page 3
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
S A T U R D A Y, A P R I L 2 2 , C A R O L I N A I N N , C H A P E L H
I L L
W E L C O M E
• John D. Kasarda, Ph.D., director, Carolina Entrepreneurial
Initiative
and Frank Hawkins Kenan Institute of Private Enterprise
U N I V E R S I T Y I N V E N T O R S
• Cathy Innes, director, Office of Technology Development
R E M A R K S
• James Moeser, chancellor, University of North Carolina at Chapel
Hill
C A R O L I N A C H A L L E N G E
• Maile Lesica, chief executive officer, Carolina Challenge
• Social Entrepreneurship Award Winner
• John Stedman Commercial Entrepreneurship Award Winner
The Celebration
Pioneers
Page 4
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Innovators
The Chall
U N I V E R S I T Y I N V E N T O R S
An issued patent is tangible evidence of an invention that is novel
and useful. In 2006, 26 patents were issued to the University of
North Carolina at Chapel Hill by the U.S. Patent and Trademark Office.
Fifty-six individuals were named as inventors on these 26 patents.
We recognize below those individuals who are still at UNC-Chapel Hill.
• Kenneth Bastow
• Eric Bodor
• Sha Chang
• Yuan Cheng
• Tim Crowder
• Laurence Dahners
• Joe DeSimone
• Forrest Ferrari
• Thomas Fischer
• Tony Hickey
• Don Gabriel
• T. Kendall Harden
• Aiguo Hu
• Bob Johnston
• Myoung Kim
• Mike Kinch
• Harold Kohn
• K. H. Lee
• Wenbin Lin
• Niels Lindquist
• Jianping Lu
• Gene MacDonald
• Brian Martin
• Laura Melton
• Helen Ngo
• Timothy Nichols
• Soojin Oh
• Qui Qu
• Marjorie Read
• Howard Reisner
• Rachel Rosen
• Jude Samulski
• Hideo Shimoda
• Phillip Sparling
• Brian Stoner
• Stuart Thompson
• Rick Tidwell
• Jenny Ting
• Lea Vicci
• Xiao Xiao
• Zhiyan Xiao
• Jian Zhang
• Otto Zhou
For more information, contact:
Cathy Innes, director • Office of Technology Development • The
University of North Carolina at Chapel Hill
308 Bynum Hall • Campus Box 4105 • Chapel Hill, NC 27599-4105 • Tel:
919/966-3929 • E-mail: cathy...@unc.edu
Page 5
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
nnovators
The Challenge
T H E C A R O L I N A C H A L L E N G E
Faculty, staff, and student teams compete each year for top honors
and, this year, $50,000 in prize money in the Carolina Challenge
entrepreneurial business-plan competition. The student-led competition
includes tracks for commercial and social entrepreneurship.
Teams across all departments and schools are eligible to compete.
Carolina Challenge teams are offered a range of training seminars
to improve their business and presentation skills, including a
business-plan boot camp, a presentation workshop, a legal issues
clinic, and
opportunities to observe real venture-capital presentations.
Winners are chosen by panels of entrepreneurs, venture capitalists,
philanthropists, and foundation executives and are announced each
spring at the annual Carolina Entrepreneurship Celebration.
Project Leaders
• Anna Cotton
• Melissa Losey
Advisors
• Amon Anderson
• Patrick Vernon
Sponsors
• A.M. Pappas & Associates, LLC
• Inspire Pharmaceuticals
• Smith, Anderson, Blount, Dorsett,
Mitchell & Jernigan, LLP
• Paul Vollman
• Wyrick Robbins Yates
& Ponton, LLP
Executive Board
• Maile Lesica, chief executive officer
• Kyle Powers, chief operating officer
• Abi Raja, chief financial officer
• Julia Pfeuffer, chief marketing officer
• Chan Namgong, vice president of team
relations
• Sarah Hodge, director of social track
development
• Anu Raja, vice president of judge and
sponsor recruitment
• Ben Harrison, vice president of track
development
• Jonathan Lesica, co-vice president of
sponsor recruitment
• Lauren Kuncewitch, awards and
experience coordinator
• Anna Cotton, project leader
• Bart Welch, advisory board member
• Annie Smith-Bova, chief management
supervisor
Final Judges
• William J. Blair III
• Allen Bosworth
• Al Childers
• Jeff Collins
• James Gold
• Doug Hamilton
• Byron Kirkland
• Malcom McClean
• Henry C. McKoy, Jr.
• John Moore
• Geoff Van Buskirk Parker
• Larry Robbins
• John Stedman
• David Stedman
• Holden Thorp
Page 6
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Programs
The Progr
A RT I S T I C E N T R E P R E N E U R S H I P
Champion: Elliot McGucken, Ph.D., lecturer in physics
Arts and humanities faculty members are exploring the creation
of an Artistic Entrepreneurship Initiative that would help
artistically inclined students at UNC create sustainable social
and commercial ventures. Planners envision a program and
curriculum for students and faculty with interests in the arts,
with particular focus on its intersection with technology. A pilot
course, New Media Arts, Technology, and Entrepreneurship 101, was
offered in spring 2006
News and Events
Press Releases
Pepperdine Awarded Grant to Develop Curriculum for Artistic
Entrepreneurship and Technology
Dr. Elliot McGuken
The prestigious Ewing Marion Kauffman Foundation has named Pepperdine
University the recipient of a $125,000 grant to support curriculum
development for Artistic Entrepreneurship and Technology. The grant
supports the leading edge work of Dr. Elliot McGucken, a visiting
assistant professor of business at Pepperdine's Seaver College. Funds
will also go toward a Spring 2007 conference at the University's
Malibu campus called "Artistic Entrepreneurship, Epic Storytelling,
and Digital Rights Management" which Dr. McGucken will lead.
Describing his work, Dr. McGucken said, “I want to emphasize how
classic storytelling pervades every field in artistic entrepreneurship
-- law derives from epic myths; brands strive towards representing
eternal elements ultimately embodied in action, and epic storytelling
can revive the Hollywood box office and foster video games that
achieve higher art.”
Keith Hinkle, vice president for advancement and public affairs at
Pepperdine underscored the importance of the foundation’s grant. “The
Ewing Marion Kauffman Foundation’s support of Dr. McGucken’s work is
already having an impact on Pepperdine students. Elliot is among, if
not the leading scholar in America on the subject of artistic
entrepreneurship and technology and we are fortunate he is leading the
dialogue here at Pepperdine.”
Dr. Elliot McGuken
Dr. McGucken’s class this fall bases its syllabus on Joseph Campbell's
The Hero's Journey. Says McGucken, “Every step of the way students
are reminded that it's all about some greater journey -- some higher
goal -- that entrepreneurship is all about, serving the higher ideals
over the bottom line, and that all lasting value ultimately derives
from value.”
Dr. McGucken, who launched the ArtsEntrepreneurship.com program at UNC
Chapel Hill, received his bachelor’s of arts degree in physics from
Princeton and his Ph.D. in physics from UNC Chapel Hill. His
dissertation on an artificial retina for the blind received several
National Science Foundation (NSF) grants and a Merrill Lynch
Innovations Award. The retina-chip research appeared in publications
including Popular Science and Business Week, and the project continues
today. He launched the Web site, jollyroger.com in 1995, and now runs
over 30 sites. The New York Times deemed jollyroger.com “simply
unprecedented,” adding that the site “teems with discussion, the kind
that goes well beyond freshman lit 101.”
His two latest projects, authena.org and 22surf.org, seek to empower
indie artists, authors, musicians, and creators with Open Source
Content Management (OSCM) systems. Dr. E, as he’s known to his
students, harbors a vast respect for the indie author and artist, for
the entrepreneur and visionary, and for who he calls “the giants of
yesteryear whose shoulders we all stand upon.”
Born in Ohio, Dr. McGucken developed a love of the outdoors and also
spent time sitting in front of a computer and forming early
impressions of the significance of the impact of computers on the
world. In 1995, he founded Classicals and jollyroger.com LLC as a
technological tribute to the Great Books. He recently spoke at the
Harvard Law School concerning his authena.org project for Open Source
software and managing digital rights for artists.
McGucken has published a book of poetry, a novel, a collection of
essays, and several scientific articles. Recently, the Wall Street
Journal (on-line) published one of his many poems titled “In the Name
of Freedom.” He regularly blogs on the subject of artistic
entrepreneurship for the Kauffman Foundation.
http://www.pepperdine.edu/pr/releases/2006/october/mcgucken.htm
Former investment CEO discusses moral capitalism
JAIMIE FRANKLIN
Assistant News Editor
Pepperdine welcomed investment giant John C. Bogle to campus Tuesday
evening as the keynote speaker for National Entrepreneurship Week USA.
Bogle spoke on how businesses have abandoned true ethics and the
importance of classical values and a liberal education in the today’s
world and attested to his humble beginnings and how they shaped his
life to come.
As founder and former CEO of the Vanguard Group, the second largest
mutual fund company in the world, Bogle was recognized as one of the
world’s 100 most powerful and influential people by TIME Magazine in
2004. He was also hailed as one of the investment industry’s four
“Giants of the 20th Century” by Fortune magazine in 1999.
Dr. Elliot McGucken organized the event. McGucken teaches a class in
artistic entrepreneurship in which Bogle’s 2005 book, “The Battle for
the Soul of Capitalism,” is required reading alongside Homer’s
“Odyssey.”
The theme of a hero’s journey, therefore, permeated Bogle’s
presentation.
“Classical precepts are the most useful tools throughout life,”
McGucken said. “Ideals are a great a long-term investment, because
they never change.”
Bogle reached out to students, urging them to pursue an education and
to become a citizen characterized by ethics and ideals.
“Dream, but act too,” Bogle said. “You have nearly all of your own
odyssey before you… if you are truly strong in will to strive, seek,
find, and not to yield.”
Many students found the presentation to be valuable and could relate
to Bogle’s assessment of the business world.
“I thought it was pretty interesting, especially with the moral aspect
to see such a wealthy man and how he founded his business,” said
freshman Maurice Collins.
Freshman Kamron King agreed.
“To see his humble beginnings makes acquiring that much wealth seem
tangible,” King said.
Pepperdine also welcomed Josh Berman, co-founder and chief operating
officer of Myspace, on Feb. 21 to kick off Entrepreneurship Week
activities on campus.
Berman spoke at Drescher Graduate campus on his experiences as an
entrepreneur. Myspace has more than 45 million users and gets 12
billion views per month, making it the third most trafficked site
online.
Events will come to a close Saturday with an online lecture by
McGucken.
Entrepreneurship Week USA is a nation-wide event established by the
Ewing Marion Kauffman Foundation and sponsored by The New York Times
and Inc. magazine.
Students between 14 to 30 participate in events designed to “foster
entrepreneurship and creative ideas among young people,” according to
Adam Hutchinson, a public relations agent working on behalf of the
Kauffman Foundation.
More than 700 organizations and schools in all 50 states participated
in the week and a national policy summit took place in Washington
D.C., on Feb. 24.
National events include “The Challenge,” in which participants compete
to generate the most value possible out of a Post-It notepad. “The
Pitch” is a similar event in which students post a short video on
YouTube.com on how to decrease America’s dependence on fossil fuels.
http://graphic.pepperdine.edu/news/2007/2007-03-01-bogle.htm
News and Events
Press Releases
Pepperdine Participates in National Entrepreneurship Week
Pepperdine University's Malibu Campus
National EntrepreneurshipWeek USA will run from Saturday, Feb. 24, to
Saturday, Mar. 3. Launched by the Ewing Marion Kauffman Foundation
with additional sponsorship from the New York Times and Inc. magazine,
the purpose of the week is to ignite the nation’s consciousness around
the importance of being entrepreneurial.
During EntrepreneurshipWeek USA, thousands of activities will take
place, ranging from high school competitions and academic gatherings
to local town halls and a national policy summit in Washington, D.C.
More than 700 organizations throughout the country have planned
activities in all fifty states.
Pepperdine University is participating in its own Entrepreneurship
Week which began on Feb. 21 with a special lecture by Josh Berman, co-
founder and COO of MySpace.com, the leading Social Networking Life
Style portal on the Internet with over 45 million users.
Previous to MySpace.com, Berman co-founded and managed two additional
Internet companies, ResponseBase Marketing and Xdrive Technologies. At
ResponseBase Marketing, Berman also held positions as COO and CFO. At
Xdrive Technologies, in addition to being CFO, Berman was also senior
vice president of corporate development.
The keynote speech for the special week was presented by John C. Bogle
on Feb. 27 in the School of Law’s Caruso Auditorium. Bogle is the
founder and former CEO of the Vanguard Group, the second largest
mutual fund company in the world. Bogle is the author of several books
including, The Battle for the Soul of Capitalism; Character Counts:
The Creation and Building of The Vanguard Group; and The Little Book
of Common Sense Investing: The Only Way to Guarantee Your Fair Share
of Stock Market Returns.
In 2004, Bogle received the Institutional Investor’s lifetime
achievement award and was named one of the world’s 100 most powerful
and influential people by Time magazine. He was also named one of the
investment industry’s four “Giants of the 20th Century” by Fortune
magazine in 1999.
The week will end on Saturday, Mar. 3, with visiting assistant
professor Elliot McGucken’s Hero’s Journey Entrepreneurship online
lecture. McGucken’s dissertation on an artificial retina for the
blind, titled Multiple Unit Artificial Retina Chipset to Benefit the
Visually Impaired and Enhanced CMOS Phototransistors, won a Merrill
Lynch Innovations Grant. He was awarded the Tanner Award for
Excellence in Undergraduate Teaching as well as an honorary membership
in the American Society of Physics Teachers.
McGucken launched the great books portal www.jollyroger.com in 1995
and runs over thirty Web sites devoted to topics ranging from physics,
to Shakespeare and Artistic Entrepreneurship & Technology. He is the
author of several books including the novel, Autumn Rangers.
http://www.pepperdine.edu/pr/releases/2007/february/entreweek.htm
New business class connects student passion with capital
AIRAN SCRUBY
News Editor
Students from a variety of majors are coming together in a classroom
setting to make their dreams come true.
The class, Artistic Entrepreneurship and Technology, is listed through
the Business Division, but all students may participate.
The course was added to Pepperdine’s curriculum this year, and is
taught by a visiting professor, Dr. Elliot McGucken. McGucken
previously taught a similar course at the University of North Carolina
at Chapel Hill, and has implemented the course in his new post at
Pepperdine.
The course is being offered in two forms: as a freshman seminar course
and as an upper-division class, comprised mainly of juniors and
seniors.
McGucken said the goal of the class was to help students pursue their
passion in their careers, and to keep in mind their artistic vision
and ethics over the bottom line in business ventures.
“Ideals are real,” McGucken said.
McGucken’s class at UNC gained media attention as an exciting
opportunity for students looking to market their artwork, or to make
business an art.
“Looks like McGucken’s found a way to inspire a new generation of
artistically minded entrepreneurs to follow their passion, and make a
living,” wrote Teresea Ciulla in Entrepreneur Magazine.
Matt Llewellyn, a senior advertising and marketing major who is
enrolled in the class, said McGucken’s youth and experience make him
an effective professor.
“I think he relates to students, because he’s fresh and new,”
Llewellyn said.
McGucken himself is an entrepreneur, with a patent pending for an
artificial retina that can be implanted in the eye to partially
restore sight to those blinded by illness or injury.
Artie Calhoun, a senior economics major, said McGucken’s experience
brought an extra dimension to the class.
“Dr. McGucken seems to be very experienced in the field of
entrepreneurship and quite possibly has a lot to offer to students
like myself,” Calhoun said.
Llewellyn started a company which sells bottled water in downtown Los
Angeles, with packaging written in Spanish. He said he wishes he had
taken the class before he started his venture.
“I think as the class goes on, I’m going to learn a lot from
[McGucken],” Llewellyn said.
Llewellyn and Calhoun agreed students should take the class,
regardless of their major.
“This class teaches about the advantages of thinking outside the box
and keeping an open mind about the world around you,” Calhoun said.
“Entrepreneurship can be found in every profession .”
http://graphic.pepperdine.edu/news/2006/2006-09-21-bussinessclass.htm
News and Events
Press Releases
Entrepreneurship Festival Returns to Pepperdine
A sketch by Leondardo Da Vinci
Bestselling author and screenwriter Skip Press will headline
Pepperdine University's Hero's Journey Renaissance: The Second Annual
Entrepreneurship Festival, Saturday, Mar. 8, from 1 p.m. to 6 p.m. All
activities are free and open to the public and take place in the
Drescher Auditorium on Pepperdine's Malibu campus. Press, who is also
a noted script consultant, has taught screenwriting on over 1,000
campuses. He will discuss his latest book, The Complete Idiot's Guide
to Screenwriting, beginning at 1 p.m.
Five panels are planned throughout the day including one titled
Leonardo Da Vinci and the New Frontiers of Robotic Technologies at 2
p.m. The Italian Cultural Institute and Mentorography are proud to
present the Da Vinci panel with Mark Rosheim, an American robotics
expert. Following the lecture, panelists and attendees will gather in
the adjacent cafeteria and patio for a Hero's Journey Networking
session to meet like-minded entrepreneurs and renaissance enthusiasts.
Festival participants will gather again at 4 p.m. for an interview
between Brooks Ferguson, producer of films such as Titanic and Little
Women, and Craig Titley, writer of Cheaper by the Dozen and Scooby
Doo. The discussion will focus on how a screenwriter utilizes the
"trickster spirit" in contributing to the creative process "to bring
meaningful, impactful motion pictures to the world culture."
Finally, at 5 p.m., participants will join Flint Dille and John Zuur
of the award-winning Chronicles of Riddick and Transformers video
games as they discuss their new book, The Ultimate Guide to Video Game
Writing & Design, and the future of the industry. Not only are Dille
and Zuur defining the merging of film and video games, they are also
well-known throughout Hollywood for mentoring upcoming talent.
Elliot McGucken
Elliot McGucken, visiting assistant professor of business at Seaver
College will moderate the Dille and Zuur discussion. McGucken created
the Hero's Journey Entrepreneurship Festival to raise appreciation for
the role that classical literature and the arts play among future
generations of entrepreneurs.
For more information, please visit the Hero's Journey Entrepreneurship
Festival Web site.
http://www.pepperdine.edu/pr/releases/2008/march/herosjourney08.htm
Festival to promote business creativity
RICHARD NAVA
Staff Writer
The excitement of the epics of the past can be utilized to promote
creativity and entrepeneurship, according to the organizers of the
first Hero’s Journey Entrepreneurship Festival, held Saturday.
Seaver College will host the event at the Pepperdine School of Law.
The festival will include several professionals in the arts and
humanities field including Flint Dille and John Zuur of the award
winning “Chronicles of Riddick” and David Whatley, the CEO of
Simutronics. The festival will also include a keynote speech by
William Fay, who is the executive producer of films such as “The
Patriot,” “Superman Returns” and the current blockbuster movie “300.”
“The Hero’s Journey Entrepreneurship Festival seeks to give students,
artists and entrepreneurs the tools to make their passions their
professions,” said Dr. Elliot McGucken, visiting professor of
business. “The rising generation is longing for epic story across all
mediums.”
McGucken’s growing popularity is clearly visible not only in his
students, but also fellow members of the Pepperdine staff and faculty.
Vice Chancellor Michael Warder, for example, said the concept of
spreading entrepreneurship and business to artists of all types is
part of McGucken’s genius.
“I think he speaks to creative students who are steeped in the digital
revolution in a very powerful and responsible way,” Warder said.
McGucken said he originally had the idea for the festival in the fall.
McGucken’s work is supported by a $125,000 grant that Pepperdine
received from the prestigious Ewing Marion Kauffman Foundation to
further curriculum development for Artistic Entrepreneurship and
Technology; a curriculum that has many students eager to participate.
Pepperdine student Dylan Vandam was asked to be a volunteer for the
festival and said he immediately wanted to get involved.
“I want to network with other students, faculty and professionals to
pursue and to incorporate the knowledge imparted from the leaders at
the festival into my everyday life,” Vandam said.
As a student volunteer, Vandam has contributed to the festival by
designing the t-shirts that will be worn and given away March 31.
Vandam hopes to use his education in pursuing a life based on strong
values, which he says he has learned as a Pepperdine student.
Junior Michelle Petty is also a participant and student volunteer for
the festival. Petty is a creative writing major and said she was
excited when she first heard about the event through Facebook.
Petty says she will have a multi-faceted role in the festival as an
usher, liaison, and clean-up crew member.
“Even though doing this will take up a lot of my Saturday writing
time, I know it will be an edifying experience,” Petty said.
The festival will begin at the Law School at 8 a.m. and will include
lectures and speeches throughout the day. It will not conclude until
after 8 p.m. at The Malibu Inn where there will be special musical
quests.
All are welcome to volunteer and participate in the festival this
Saturday, and also in the volunteer meeting that will be held today
at 7 p.m. in the Atrium. For more information please contact Dr.
McGucken at Elliot....@Pepperdine.Edu, or visit the festival’s
Web site at www.herosjourneyentrepreneurship.org.
Submitted 03-29-2007
Prominent Entrepreneurs Share Stories, Advice with Pepperdine
Community
National Entrepreneurship Week USA seeks to ignite the nation's
consciousness around the importance of being entrepreneurial. This
year, Pepperdine participated in its own Entrepreneurship Week in
February with a series of lectures exploring what it takes to be a
successful business entrepreneur.
The week kicked off with a special lecture by Josh Berman, cofounder
and COO of MySpace.com, the leading social networking lifestyle portal
on the Internet. John C. Bogle, founder and former CEO of the Vanguard
Group, the second largest mutual fund company in the world, delivered
the keynote address.
Elliot McGucken, visiting assistant professor at Seaver College,
concluded the week with "Hero's Journey Entrepreneurship," an online
lecture. McGucken, who authored an award-winning dissertation on an
artificial retina for the blind, launched the great books portal
www.jollyroger.com in 1995 and runs over 30 Web sites devoted to
topics ranging from physics, to Shakespeare and Artistic
Entrepreneurship and Technology.
--http://www.pepperdine.edu/pepperdinepeople/2007spring/news/
malibucanyo...@yahoo.com
wrote:
> artificial retina for the blind won a Merrill Lynch Innovations Award.
> He recently spoke at the Harvard Law School on Authena.org, a project
> for open source digital rights management.
>
> Web site atwww.herosjourneyentrepreneurship.org.
>
> Submitted 03-29-2007
>
> Prominent Entrepreneurs Share Stories, Advice with Pepperdine
> Community
>
> National Entrepreneurship Week USA seeks to ignite the nation's
> consciousness around the importance of being entrepreneurial. This
> year, Pepperdine participated in its own Entrepreneurship Week in
> February with a series of lectures exploring what it takes to be a
> successful business entrepreneur.
>
> The week kicked off with a special lecture by Josh Berman, cofounder
> and COO of MySpace.com, the leading social networking lifestyle portal
> on the Internet. John C. Bogle, founder and former CEO of the Vanguard
> Group, the second largest mutual fund company in the world, delivered
> the keynote address.
>
> Elliot McGucken, visiting assistant professor at Seaver College,
> concluded the week with "Hero's Journey Entrepreneurship," an online
> lecture. McGucken, who authored an award-winning dissertation on an
> topics ranging from physics, to Shakespeare and Artistic
> Entrepreneurship and Technology.
> --http://www.pepperdine.edu/pepperdinepeople/2007spring/news/
libertarian games & the gold 45 revolver:
ZerkonXXXX
> the spirit of entrepreneurs in the context of epic storytelling and the
> hero's journey.
... does the epic hero first go into epic debt?
county line films
> On Dec 15, 10:53 am, Hedge Fund Physics <hedgefundphys...@gmail.com>
> wrote:
>
>
>
> > May 29, 2006
>
> > Spirit of Entrepreneurs
>
> > Chapel Hill, N.C. — Dr. Elliot McGucken, who developed and taught an
> > a new book that discusses the spirit of entrepreneurs in the context
> > of epic storytelling and the hero's journey.
>
> > "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> > how the business of art and the art of business are united in the
> > realm of higher ideals in epic storytelling," said McGucken, five-time
> > author and adjunct professor of Physics and Programming. His new book
> > is called The 45 Revolver — Epic Story & the Hero's Journey in
>
> > The book, to be released in July, was inspired by McGucken's pilot
> > topics discussed in class, including McGucken's experience running
> > profitable Internet companies and his vision that an entrepreneur's
> > ideas found through technology, law, business or art can lead to their
> > passion, profession or vocation.
>
> > treating entrepreneurs as hero storytellers, was shaped around Joseph
> > Campbell's book, Hero with a Thousand Faces," said McGucken. "This
> > classic 12-stage journey includes a mythological hero or heroine, the
> > call to adventure (an entrepreneurial vision), and the return to home
> > (the exit strategy)."
>
> > Campbell's book influenced Hollywood films like Star Wars, Matrix and
> > Lord of the Rings. McGucken hopes his new book can inspire blockbuster
> > ventures.
>
> > "Using the hero's journey is a most efficient way to combine art, law,
> > Spring 2006.
>
> > “UNC is thriving with talented, industrious students looking to make
> > their passions their professions,” says Dr. Elliot McGucken, professor
> > of physic and programming, who developed the pilot course with a grant
> > from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> > awarded the grant to the Communications Studies department to explore
> > Gucken's new course.
>
> > “Recent technological advances make it easier than ever before. This
> > class will invite writers, artists, directors, producers, musicians,
> > business majors and computer programmers to work together in building
> > artistic ventures. The business, law and technology of new media
> > ventures will be covered, allowing motivated students to finish the
> > class with a solid blueprint for an operating venture.”
>
> > The new course is the among the latest new course offerings of the
> > CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> > students, faculty and staff learn to launch successful ventures of all
> > kinds.
>
> > An explosion of technological advances provides unlimited
> > opportunities for visionary artistic entrepreneurs in a wide range of
> > areas, from video gaming to digital rights management, from arts
> > production and arts management, McGucken says. UNC–Chapel Hill is well
> > positioned for this new area of study. The Research Triangle Region
> > hosts unique communities of artists and entrepreneurs. UNC attracts
> > thousands of the best and brightest students from all over the world.
> > The digital revolution is changing the way media is created,
> > distributed and enjoyed.
>
> > “Put it all together and you've got a rich environment for exploring
>
> > The new course will explore the work of such artistic entrepreneurs as
> > Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> > Readings include Aristotle’s Poetics, Joseph Campbell’s Hero with a
> > Thousand Faces and Own Your Own Corporation. Guest lecturers include
> > Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> > the Center for the Public Domain and a founder of the annual Double
> > Take Film Festival.
>
> > McGucken received his Ph.D. in physics and has published four books,
> > including two novels and a poetry collection. He has run the Great
> > Books portal,www.jollyroger.com, since 1995. His dissertation on an
> > artificial retina for the blind won a Merrill Lynch Innovations Award.
> > He recently spoke at the Harvard Law School on Authena.org, a project
> > for open source digital rights management.
>
> > For more information, visit the course Web site athttp://artsentrepreneurship.com.
>
> >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> > CEI Home | News | News Item
> > News
> > April 20, 2005
>
> > CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> > Initiative
>
> > CHAPEL HILL, N.C. — UNC faculty will explore development of a
> > development grant from the CEI Innovations Fund.
>
> > Dr. Elliot McGucken, professor of physics and programming, received
> > the grant to lead development of a proposed new Artistic
> > the Communications Studies Department, and other faculty in the arts
> > and humanities to develop a curriculum for students and faculty with
> > interests in the arts, with particular focus on its intersection with
> > technology.
>
> > “The digital media revolution is fostering a natural convergence in
> > convergence provides extraordinary opportunities for UNC students and
> > faculty, from arts management, independent record labels and video
> > game companies to media distribution, small presses and digital rights
> > management.”
>
> > The initiative envisions a new curriculum
>
>
> read more »- Hide quoted text -
>
> - Show quoted text -
ARTS ENTREPRENEURSHIP & TECHNOLOGY
A Renaissance in the Classical Liberal Arts & Free Market Economics:
Ideals in Innovation
Share this article on Facebook Share this Article on Twitter Add this
Article to Stumbleupon Add this Article to Del.icio.us Add this
Article to Digg Add this Article to Reddit
The Arts
THE HERO'S JOURNEY IN ARTS
ENTREPRENEURSHIP
"Make your passion your profession & render the precepts of classical
economics real in living ventures."
"The greatest scientists are always artists as well." --Albert
Einstein
Hero's Journey
Entrepreneurship Blog
John C. Bogle's
The Battle for the Soul of Capitalism Watch John C. Bogle's HJEF
Keynote: VANGUARD: SAGA OF HEROES: Remarks by John C. Bogle, Founder,
The Vanguard Group before Dr. Elliot McGucken's AE&T Class
Listen to Dr. E's
Hero's Journey Entrepreneurship Interview/Podcast at IT
Converstations. Art of Business & Business of Art: Let art inspire the
MBA SXSW podcast:
Web 2.0 / 3.0 Arts Entrepreneurship: Make Your Passion Your Profession
Arts Entrepreneurship Hero's Journey Entrepreneurship Watch Dr. E's
Hero's Journey Entrepreneurship Lecture
Homer's Odyssey
"Honor makes a great part of the reward of all honorable professions."
--Adam Smith's
Wealth of Nations Joseph Campbell's
The Hero With A Thousand Faces
The Triangle Business Journal reports:
What do you get when you combine an interest in the arts with an
interest in entrepreneurial ventures and an interest in cutting-edge
technology?
Dr. Elliot McGucken at the University of North Carolina at Chapel Hill
says the result is someone he calls an artistic entrepreneur. Thus,
he's received a grant from the Carolina Entrepreneurial Initiative to
launch a class called Artistic Entrepreneurship.
Known as "Dr. E" to his students, McGucken teaches physics and
programming and has published a poetry book, a novel, a collection of
essays, several scientific articles and - huh? - poetry in The Wall
Street Journal.
Since 1995, he's run an online site called jollyroger.com that pays
homage to the "Great Books" and serves as a forum for those who
worship excellence in literature. As for the new class, McGucken says
it "will invite writers, artists, directors, producers, musicians,
business majors, and computer programmers to work together in building
artistic ventures."
"It'd be great to build a couple hip artistic ventures in our own
backyard," McGucken tells Biz. "Why let New York and L.A. have all the
fun?"
Ecce deus fortior me, qui veniens dominabitur michi. --Dante If more
of us valued food and cheer and song above hoarded gold, it would be a
merrier world. -- J.R.R. Tolkien
ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY
Teresea Ciulla of Entrepreneur Magazine blogs, "Can you actually make
your passion your profession? According to Dr. Elliot McGucken, a
professor at the University of North Carolina, Chapel Hill (and now
Pepperdine University), who's teaching the university's first
"Artistic Entrepreneurship & Technology 101" class, the answer just
may be yes. McGucken's class, which is comprised of a group of 45
students majoring in law, business, art, computer science, journalism
and music, focuses on teaching students about creating value over just
making money, about letting their higher ideals guide the bottom line.
After all, as McGucken says, "Successful companies aren't successful
because they make money--they're successful because they create
value." Class projects range from a classical music video to a hip hop
curriculum and textbook to an online art gallery to a freshman's
record label that's signed more than ten bands to a social network
being programmed by three computer science majors. Students are seeing
that to the degree they succeed in creating useful art and ventures,
they'll be able to support their passions with a profitable business.
And isn't that what we're all really striving for? To find an
excitement in our work in order to beat back the dullness of the
typical 9-to-5 routine? Looks like McGucken's found a way to inspire a
new generation of artistically minded entrepreneurs to follow their
passions--and make a living." Reviving the Moral Premise in Hollywood
and the Heartland: on Main Street and Wall Street: in Screenplays and
Business Plans.
"The classic system--owner's capitalism, had been based on a
dedication to serving the interests of the corporation's owners in
maximizing return on their capital investment. But a new system
developed--manager's capitalism--in which, Pfaff wrote, "The
corporation came to be run to profit its managers, in complicity if
not consiracy with accountants and managers of other corporations." --
John C. Bogle, Founder and Former Chairman of The Vanguard Group, The
Battle for The Soul of Capitalism
"There's a difference between us. You think the people of this land
exist to provide you with position. I think your position exists to
provide those people with freedom. And I go to make sure that they
have it." --William Wallace in Braveheart, by Randall Wallace
"Man should not be in the service of society, society should be in the
service of man. When man is in the service of scoiety, you have a
monster state, and that's what is threatening the world at this
minute." --Joseph Campbell, author of Hero With a Thousand Faces
The act of entrepreneurship is based upon the common moral premise
that forms the foundation of the above three quotes--individuals
embarking on a hero's journey so as to better serve their peers.
Einstein wrote, "The highest principles for our aspirations and
judgments are given to us in the Jewish-Christian religious tradition.
It is a very high goal which, with our weak powers, we can reach only
very inadequately, but which gives a sure foundation to our
aspirations and valuations. If one were to take that goal out of its
religious form and look merely at its purely human side, one might
state it perhaps thus: free and responsible development of the
individual, so that he may place his powers freely and gladly in the
service of all mankind.
There is no room in this for the divinization of a nation, of a class,
let alone of an individual. Are we not all children of one father, as
it is said in religious language? Indeed, even the divinization of
humanity, as an abstract totality, would not be in the spirit of that
ideal. It is only to the individual that a soul is given. And the high
destiny of the individual is to serve rather than to rule, or to
impose himself in any other way." --Albert Einstein, Einstein's Ideas
and Opinions, pp.41 - 49.
Hero's Journey Economics
Economist and professor Cyril Morong has been conducting research on
the relationship between economics and mythology for over fifteen
years. Check out Cyril's definitive paper, The Creative-Destroyers:
Are Entrepreneurs Mythological Heroes? (Presented at the annual
meetings of the Western Economic Association, July 1992.)
Here is Cyril's Abstract: The psychology of entrepreneurship can be
better understood by comparing it to the hero's adventure (as well as
the trickster's) In mythology because myths are often seen as symbolic
representations of the psyche. The hero and the entrepreneur are found
to be similar in their respective adventures, a three part sequence of
separation from the community, initiation into new creative powers and
a return to the community with a boon for his fellow citizens. Both
are creative, curious, energetic risk takers who are guided by
mentors. Entrepreneurship can be seen as a manifestation of a
universal human psychological condition, the desire for individual
creativity.
VISUAL ARTS
Photography
Sculpture
Painting
DRAMATIC ARTS
Acting
Directing
Producing
MOTION PICTURES
Film
Movies
Documentaries
TV
Production Studio
Animation
MUSIC
Bands
Record Labels
Distribution
Booking
Production Studio
Non-profit
Management
PROGRAMMING
Linux / Apache / MYSQL / PHP / PERL / PYTHON / Postnuke / Wordpress /
PHPNuke / Oscommerce /Gallery / Mambo / Joomla TALENT AGENCIES
Acting
Music
Literary
MODELING
Modeling Agency
FASHION
Design
Runway
Branding
WRITING
Screenwriting
Novels
Nonfiction
Poetry
Publishing
BLOGS/BLOGGING
VIDEO GAMES
Game Design
Game Production
Game Storytelling
Games & Movies
SOCIAL NETWORKS
Friendsters
MySpaces
Facebooks
YOUR VENTURE!
social network - fashion - publishing - photography - music - film -
brand
Law & Art
US Copyright Office
US Patent & Trademark Office
Creative Commons
Public Knowledge
Nolo "Do it Yourself" Law
Incorporate
The Great Books
Open Source DRM
Business & Art
Art & Business of Movies
Music Business Solutions
This Business of Music
Photography Business
Open Source Business Plan
Technology
This class will let you easily leverage cutting-edge technology to
realize your venture. Optimum blends of open source and proprietary
solutions will be encouraged. Technology will include:
Open Source Content Management Systems
Ipod
bittorrent
Microsoft Digital Rights Management
eCommerce
Billing Systems
Photoshop
Final Cut Pro
GarageBand
ProTools
AE Profile
Bob Young founded Red Hat Linux, and he currently leads Lulu--a
Raleigh venture that empowers indy artists--writers, photographers,
musicians, painters, creators, and more! Download Bob's free book on
the philosophy and business of Open Source here.
About Dr. E
Dr. E is an artistic entrepreneur. He founded jollyroger.com in 1995,
and now runs over 30 sites. He presented Authena Open Source DRM/CMS
at the Harvard Law School OSCOM, and 22surf was accepted to the Zurich
OSCOM. Both Authena and 22surf are aimed at helping indie artists/
creators. Dr. E received a B.A. in physics from Princeton and a Ph.D.
in physics from UNC Chapel Hill where his dissertation on an artifical
retina for the blind received several NSF grants and a Merrill Lynch
Innovations Award. The retina-chip research appeared in publications
including Popular Science and Business Week, and the project continues
to this day. The New York Times deemed jollyroger.com "simply
unprecedented," adding that the site "teems with discussion, the kind
that goes well beyond freshman lit 101." The Los Angeles Times
referred to the classical portal as "a lavish virtual community known
as The Jolly Roger." Dr. E has published four books including two
novels and a poetry collection.
Main Menu
· Home
Modules
· Art Gallery
· Forum
· AvantGo
· Downloads
· FAQ
· Members List
· News
· Recommend Us
· Reviews
· Search
· Sections
· Stats
· Topics
· Top List
· Web Links
Journey / Contact
This class will be a journey towards realizing your dreams. Hopefully
many of you will continue this journey beyond the class. Contact Dr.
Elliot McGucken for more information.
Online
There are 3 unregistered users and 0 registered users on-line.
You can log-in or register for a user account here.
Languages
Preferred language:
Join us on the Arts Entrepreneurship / Hero's Journey mailing list!
Email:
Arts Entrepreneurship & Technology 101
A Renaissance in the Classical Liberal Arts & Economics: Ideals in
Innovation
by Dr. Elliot McGucken
"Follow your bliss and don't be afraid, and doors will open where you
didn't know they were going to be" -- Joseph Campbell
"The stock exchange is a poor substitute for the Holy Grail." --Joseph
Schumpeter
The New York Times reported, "McGucken's course (Arts Entrepreneurship
& Technology 101). . . rests on the principle that those who create
art should have the skills to own it, profit from it and protect it.
"It's about how to make your passion your profession, your avocation
your vocation, and to make this long-term sustainable," he said. --New
York Times Small Business
Dr. E was a mentor at hiphop entrepreneur Russell Simmons' The Race to
Be. Mentor Elliot McGucken references that young entrepreneurs have
just the same problems as the big studios re: piracy.
A hero is someone who has given his or her life to something bigger
than oneself. --Joseph Campbell
"Fair dealing leads to greater profits in the end." --Homer's Odyssey
"The property which every man has in his own labour; as it is the
original foundation of all other property, so it is the most sacred
and inviolable. To hinder him from employing this strength and
dexterity in what manner he thinks proper without injury to his
neighbour is a plain violation of this most sacred property." --Adam
Smith's The Wealth of Nations
Join us at the
Second Annual Hero's Journey Entrepreneurship Festival!
The HJE Festival seeks to give students, artists, and entrepreneurs
the tools to make their passions their professions--to protect and
profit from their creations--to take full ownership in their careers.
Dr. E's "Hero's Journey Entrepreneurship" Podcast
@ IT Conversations
"Sometimes you've got to think like a surfer--lie low, go with the
flow, and ride the wave. And sometimes you've got to be the cowboy--
ride into town, call the bluff, and face the music in the showdown."
Dr. Elliot McGucken explains how artists can find financial success by
seeing their quest as a classic Hero's Journey (ala Joseph Campbell).
By keeping the hero's goal of staying true to his art and passionately
following the journey, the artist can turn his creative wealth into
financial wealth.
First Annual
Hero's Journey Entrepreneurship Festival
Dr. E's textbook coming soon!
A must read for every MFA, MBA, JD & DJ!
An FPS guide to generating true wealth by keeping the higher ideals
over the bottom line in books, music, art, entertainment, video games,
Hollywood, hedge funds, business, and life.
Available @ major bookstores in late 2009!
ROCKY RACCOON'S HIGH TECH HOLLYWOOD HIP HOP HEDGE FUND HOEDOWN &
FASHION/ ART/ PHOTOGRAPHY SHOWDOWN: The Triangle's Premiere Artistic
Entrepreneurship Networking Event
"If we are to go forward, we must go back and rediscover those
precious values - that all reality hinges on moral foundations and
that all reality has spiritual control." --Martin Luther King Jr.
"I long to accomplish a great and noble task, but it is my chief duty
to accomplish humble tasks as though they were great and noble. The
world is moved along, not only by the mighty shoves of its heroes, but
also by the aggregate of the tiny pushes of each honest worker." --
Helen Keller Dr. E's original AE&T 101 class appears in Vaughan Penn's
music video for Ready to Rise--directed by Dr. E. The song appeared on
MTV's Laguna Beach and Grey's Anatomy, and it became the theme song
for A&E's Roller Girls. & check out Artistic Entrepreneurship @ cincom
and on market wire. Welcome to Arts Entrepreneurship & Technology
101!! Dr. E is currently working on two books with all the wisdom
gained in teaching the class and hosting Hero's Journey
Entrepreneurship festivals in Carolina and California. The class
represents a renaissance in a classical liberal arts education, and
the books will seek to serve the reader with the greatest that has
been spoken and written throughout the ages. The Enlightenment's
classical ideals form the natural foundation for enduring free markets
and the creation of long-term wealth via entrepreneurship--via
rendering ideals real in living innovation and ventures.
Arts Entrepreneurship seeks to give students, artists, and
entrepreneurs the tools to make their passions their professions--to
protect and profit from their ideas--to take ownership in their
careers and creations. For Adam Smith's invisible hand enriches all
when happiness is pursued by artists and innovators--society's natural
founts of wealth. Thomas Jefferson eloquently expressed the
entrepreneurial premise:
We hold these truths to be self-evident, that all men are created
equal, that they are endowed by their Creator with certain inalienable
rights, that among these are life, liberty and the pursuit of
happiness. --The Declaration of Independence
The only clause in the main body of the United States Constitution
that mentions "Rights" states the following:
The Congress shall have power to . . . promote the progress of science
and useful arts, by securing for limited times to authors and
inventors the exclusive right to their respective writings and
discoveries; --The United States Constitution
Couple these two passages together, and one has the moral premise of
Artistic Entrepreneurship & Technology. Every student ought be given
the tools to create new ventures--to protect their intellectual
property, and to pursue and profit from their dreams on their "Hero's
Journey" into entrepreneurship. For it is along that journey that the
long-term "wealth of nations" is generated.
For students taking the class, the syllabus can be downloaded at the
Heros' Journey Entrepreneurship site. And you can check out Dr. E's
first lecture on Arts Entrepreneurship here: http://artsentrepreneurship.com/ae2.mov.
Last year's high-tech TA was--Stefan Estrada:
ssestrad*at*email.unc.edu. He loves helping artistic entrepreneurs
out, so feel free to contact him!
Make your passion your profession.
R O C K Y O U R D R E A M S
Arts : Entrepreneurship : Business : Technology : Law
LAMP / XML / RDF / RSS / AJAX / PHP / MYSQL / PERL / HTML / SSL /
XHTML / APACHE / DRM
'You've got to find what you love,' Steve Jobs says @ Stanford
commencement.
From bittorrent, to Beethoven, to business
From NY to LA : From China to Carolina to California
From fashion magazines to social networks to record labels to indie
film production.
Dylan & Scorsese rock it. You can too.
American movies, television programs, music, books and computer
software have surpassed traditional factory and agricultural products
as our largest category of exports. --NCPA.ORG | Small business is
America's most powerful engine of opportunity and economic growth. For
millions of Americans, starting a business is the best opportunity to
turn a dream into reality. --SBA.GOV | UNC's Artistic Entrepreneurship
& Technology 101 brings it all together--you are the star of this
class, and you will leave it closer to your dreams. --Dr. E
WELCOME WRITERS, ARTISTS, PROGRAMMERS, DJs, GAMERS, PRODUCERS,
ENTERTAINMENT/IP LAWYERS, ACTORS, MBAs & ALL CREATORS!
My name is Dr. Elliot McGucken, and I've been teaching Artistic
Entrepreneurship & Technology 101 in Carolina and California. The
class is geared toward students with an interest in the arts,
entrepreneurial ventures, and cutting-edge technology. This class is
where the arts & sciences walk hand-in-hand, exalting classical free-
market economics.
"The most beautiful thing we can experience is the mysterious. It
is the source of all true art and all science. He to whom this emotion
is a stranger, who can no longer pause to wonder and stand rapt in
awe, is as good as dead: his eyes are closed." --Albert Einstein
"MAKE MY AVOCATION MY VOCATION" --ROBERT FROST:
If you've ever thought of making your passion your profession, this
class is for you. Just bring your passion, be it creative writing,
painting, classical music, photography, hiphop, open source CMS & DRM,
or movie production, and during the semester you will research the
business structure and technological needs for launching your venture
or career. From ecommerce to bricks & mortar art galleries, JD's &
DJ's will rock out in new ventures. Diligent students will leave the
class with their own record label, photo gallery, digital movie
distribution system, or video for their band's new song.
The class looks forward to your group's final presentation on your
startup movie/film production company, publishing house, modeling
agency, fashion brand, professional photography studio/archive, high-
tech hosting/bittorrent distribution venture, music-booking agency,
nonprofit foundation for Baroque music, talent-management agency, or
indie record label. This class is your chance to live your dream for a
semester, and hopefully beyond!
Where Entrepreneurship Connects to the Classics
Elliot McGucken, a professor of entrepreneurship at Pepperdine
University, bemoans that "a lot of schools have dismissed the idea of
teaching the great books." In a recent lecture at Pepperdine, McGucken
points out that that one lesson of the classics is, "Chance favors the
prepared mind. Instead of viewing risk as a bad thing, we can also
view it as a good thing."
The classics inspired America's Declaration of Independence, which
McGucken sees as an entrepreneurial document. Life has a way of
"calling us to adventure," he concludes. Though many entrepreneurs
launch businesses based on some "whimsical occurrence," it's their
educational and life backgrounds that enable them to recognize the
opportunity. Thus, John Bogle was able to found Vanguard based on a
business-magazine article, while actually pursuing a "higher ideal"
associated with making stock ownership available to large numbers of
people. See this blog for more information and a related video. --
BusinessWeek Online
Class mentor John C. Bogle on the importance of art! (PBS Bill Moyers
Interview)
TELL YOUR VENTURE'S STORY:
The class's structure will be based on classical story elements as
outlined in Aristotle's Poetics and Joseph Campbell's Hero With a
Thousand Faces. The independent projects will be adventures akin to
Campbell's "Hero's Journey," wherein students will become protagonists
as artists and entrepreneurs attempting to realize their dream by
launching a successful venture. Along the way students will encounter
antagonists and pitfalls, but these shall be overcome by the end of
the semester, when students will present their artistic ventures.
Anyone who has studied Hollywood knows that every blockbuster, from
Lord of the Rings, to Star Wars, to The Matrix, is founded upon
classical story structures, and the class will be taught in this
classical context. The Declaration of Independence and Constitution
are the two most fundamental business documents for artists and
entrepreneurs, and students will be required to study the pertinent
aspects of these classics. From Aristotle's Poetics to the Bill of
Rights to 50 Cent's insights regarding the music business, students
will be given the tools to venture forth in the contemporary context.
Technology's daily advance is fostering vast opportunities to create
sustainable ventures in the arts. This class is just the beginning of
the journey. Perhaps some students will venture up to NY or west to
LA, or take advantage of the digital high definition (HD)
technologies, bittorrent, open source CMS, and DRM to become
tomorrow's writers, directors, producers, and record company
executives right in Chapel Hill.
Every work of art tells a story, and behind that work of art is
another parallel story--the business of its creation, promotion, and
distribution. Such are the stories students will tell in Artistic
Entrepreneurship & Technology 101.
BLOGGING THE VENTURE'S PROGRESS:
Students will be required to set up a blog which will serve as a log
for independent projects, charting progress in pursuit of that distant
shore. The blog will link to useful resources/articles regarding the
venture, and will become a valuable asset for other groups in the
class and beyond.
"GENIUS IS 1% INSPIRATION AND 99% PERSPIRATION" --THOMAS ALVA EDISON:
Artistic Entrepreneurship will be a lot of work, but the kind of
exalted work that is rooted in a creative vision. As Edison said,
genius is 1% inspiration and 99% perspiration, and as the class
studies the careers of famous artists, entertainers, and
entrepreneurs, students will see how much work, how much relentless,
unyielding effort was devoted en route to achieving their dreams. A
common theme will be just when it seems all is lost, a new day dawns.
The class will be a lot of fun too. The harder one works, the more fun
it will be.
TEAMWORK: THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS:
Students will work in self-selecting groups combining creative
individuals across all disciplines, including artists, designers,
writers, musicians, photographers, and programmers.
ARTS & TECHNOLOGY:
Steven Jobs never programmed, nor designed a microchip, and yet he's
responsible for Apple, Pixar, the Macintosh, and the iPod. He lead and
still leads hundreds of the best and brightest designers, programmers,
and visonaries. Richard Branson never played an instrument nor piloted
an airplane, and yet he's responsible for Virgin Airlines, Virgin
Records, Virgin Mobile, and a ton of other companies. He too leads
hundreds of the best and brightest.
All successful artistic ventures require a vision encompassing a wide
array of talents, disciplines, and vocations, and this class will
emphasize the teamwork that underlies all successful implementations
of technology. Programmers and artists will work side-by-side in
independent groups.
A theme of the class will be the social aspects of technology.
Modern artistic venture require huge respect for all professions, and
students will work in groups combining writers, computer programmers,
artists, marketers, business majors, and more.
Do you want to set up a record label? You will build it with cutting
edge technology implemented by a CS major. Do you want to set up a non-
profit center for classical music? You will research the business
structure and write the business plan alongside a business major. Do
you want to become an indie movie producer, bypassing Hollywood?
You'll work alongside a busines major, a computer programmer, and a
marketing/communications major.
BLOGGING REFLECTIONS ON REQUIRED READING:
Students will be required to read trade journals in the area of their
passion. Publishing entrepreneurs will read Publisher's Weekly. Rising
movie moguls will read The Hollywood Reporter and Variety.
Required reading for this class will include Aristotle's Poetics,
iCon: The Biography of Steven Jobs, and Richard Branson's biography
Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune
Doing Business My Way.
TELL YOUR VENTURE'S STORY:
During the semester you will tell a story. You are the hero
entrepreneur in this journey, and your dreams are the destination.
Passion for the arts and entrepreneurship are the major prerequisites
for this course, and we encourage all writers, filmmakers, poets,
programmers, and musicians to apply! Within this class English majors
will work with Physics majors to create new ventures.
Whatever your passion, Dr. E will guide you in devising a plan for
pursuing it as a profession.
The course structure is based upon Aristotle's Poetics and Joseph
Campbell's Hero with a Thousand Faces, which have inspired thousands
of storytellers including George Lucas in the creation of Star Wars
and the Wachowski Brothers in the creation of the Matrix.
Just like Neo and Luke Skywalker, all artists/entrepreneurs must look
within for that magic creative inspiration. As the artist/
entrepreneur, you are the hero protagonist in this course, and thus
the story falls upon your shoulders as we progress through the
semester. Success will be defined by the course taking you closer to
your dreams in arts and entrepreneurship.
Artistic Entrepreneurship 101 Outline:
(Based on Joseph Campbell's classic Hero With a Thousand Faces)
* 1 Structure (based on wikipedia's monomyth): The executive
summary of your artistic business venture.
o 1.1 Departure (or Separation): Taking that first step--
blog your vision.
+ 1.1.1 The Call to Adventure: Artistic passions &
dreams
+ 1.1.2 Refusal of the Call: Is it practical?
+ 1.1.3 Supernatural Aid: Use the force, Luke. The
harder you work, the luckier you get.
+ 1.1.4 The Crossing of the First Threshold: Business
structures / market research
+ 1.1.5: The Belly of the Whale: The business plan,
raising funds, intellectual property
o 1.2 Initiation: Building the team, incorporating
+ 1.2.1 The Road of Trials: Striving toward
profitablitity
+ 1.2.2 The Meeting with the Goddess: First customers!
Early success!
+ 1.2.3 Temptation: Shifting marketplaces.
+ 1.2.4 Atonement with the Father: Competing or
collaborating with the big guys--the Microsofts and Apples, the
Hollywood studios
+ 1.2.5Realizing the core business Apotheosis
+ 1.2.6 The Ultimate Boon: Newfound business acumen!
o 1.3 Return: It is all for naught without the road back!
+ 1.3.1 Refusal of the Return: Don't lose site of the
core business!
+ 1.3.2 The Magic Flight: Exit strategy! IPO or
selling the company!
+ 1.3.3 Rescue from Without: When business competition
is your best friend.
+ 1.3.4 The Crossing of the Return Threshold: The
venture is a success!
+ 1.3.5 Master of Two Worlds: You know what it takes--
like Richard Branson you can do it again.
+ 1.3.6 Freedom to Live: Financial freedom to pursue
your dreams!!
* 2 External links
[edit]
Structure
The Monomyth is divided into three sections: Departure (sometimes
called Separation), Initiation and Return.
This was laid out by Joseph Campbell in the first part of The Hero
with a Thousand Faces, "The Adventure of the Hero." His thesis was
that all myths follow this structure to at least some extent. To take
three examples: the Christ story follows this structure almost
exactly, whereas the Odyssey features frequent repetitions of the
Initiation section and the Cinderella story follows this structure
somewhat more loosely.
Departure deals with the hero venturing forth on his quest. Initiation
deals with the hero's various adventures along his or her way. And
Return deals with the hero's return home with knowledge and powers he
or she has acquired along the way.
[edit]
Departure (or Separation)
[edit]
The Call to Adventure
The quest begins with the hero in a state of neurotic anguish. The
quest is often announced to the hero by another character who acts as
a 'herald'.
In Star Wars, Luke Skywalker, the hero, begins the story in
frustration over being unable to leave home. The heralds are the two
droids who carry a message from Princess Leia. In The Matrix, the call
comes in the form of Morpheus and his followers who encourage the
hero, Neo, to question reality. In The Lord of the Rings, Gandalf acts
as the herald who gives Frodo his mission to destroy the One Ring.
Aragorn, in a separate hero's journey, is told by Elrond of his true
name and lineage as the Heir of Isildur and rightful heir to the
throne of Gondor when he is 20 years of age.
[edit]
Refusal of the Call
In many stories, the hero initially refuses the call to adventure.
When this happens, the hero suffers somehow, and eventually chooses
the quest.
In Star Wars, Luke is initially uninterested in helping the Rebel
Alliance, preferring to stay on the farm; it is only when his foster
parents are killed that he begins the quest. In The Matrix, Neo
refuses to take the window washing equipment to escape and is captured
by the Agents. In The Lord of the Rings, Frodo is reluctant to set out
on an adventure. Because of his delay he is nearly captured by the
Ringwraiths.
[edit]
Supernatural Aid
Along the way, the hero often encounters a helper, usually a wise old
man, who gives the hero both psychological and physical weapons.
In the Christ story, this role is filled by John the Baptist. In Star
Wars, Luke encounters the Jedi Master Obi-wan Kenobi who presents Luke
with a lightsaber and teaches him the Force. In The Lord of the Rings
Frodo and Sam Gamgee receive help early in their journey from several
figures, notably Tom Bombadil, Bilbo and Gandalf. Hannibal Lecter, in
the The Silence of the Lambs gives Agent Starling many psychological
weapons.
[edit]
The Crossing of the First Threshold
The hero eventually must cross into a dark underworld, where he will
face evil and darkness, and thereby find true enlightenment. Before
this can occur, however, the hero must cross the threshold between his
home world and the new world of adventure. Often this involves facing
off against and quelling a 'threshold guardian'.
In Star Wars, the threshold is Mos Eisley, a spaceport that acts as a
doorway between Luke's home planet and the wider universe; Luke must
avoid capture by the threshold guardians, the imperial stormtroopers.
In The Matrix, Neo takes the "red pill". In The Lord of the Rings,
Frodo finally accepts his mission in Rivendell and crosses the
threshold once he leaves there. Also in Rivendell, Aragorn meets
Boromir who tells of the plight that Gondor is now in while at the
same time confronting those present for not aiding Gondor; Aragorn
sees that he must now save Gondor and claim the kingship. In The
Odyssey, Odysseus must pass the island of the Sirens. In The Silence
of the Lambs, Agent Starling must enter not only Lecter's hospital,
guarded by the semen-flinging guardian, but also the second threshold
of the sealed storage facility Lecter directs her to.
[edit]
The Belly of the Whale
Having defeated the threshold guardian, the hero finds himself in a
place of darkness where he begins his true adventure, perhaps
discovering his true purpose. This 'belly of the whale' may be an
ambiguous place of dream-like forms. The name for this stage of the
monomyth is based upon the story of Jonah.
In Star Wars, it is the Death Star, in which Luke is engulfed and in
which he learns how to be a hero. In The Lord of the Rings, the
Fellowship pases through the abandoned mines of Moria. In The Matrix,
Neo finds himself waking up in a bio-electric cell where he is one of
the humans being harvested by the machines. In The Silence of the
Lambs, Starling finds the serial killer Buffalo Bill's first victim
within the dark, womblike storage facility.
[edit]
Initiation
[edit]
The Road of Trials
Once in the underworld, the hero is repeatedly challenged with mental
and physical obstacles that must be overcome. Often these take the
form of a test, by which the hero improves his skills and proves his
worth.
In The Empire Strikes Back, Luke undergoes his training with Yoda.
Aragorn, after the loss of Gandalf in Moria, must now take the
position of leader of the Fellowship, and struggles to lead them as
well as Gandalf wanted to. In The Silence of the Lambs, Starling must
deal with sexism and her own fear while investigating Buffalo Bill.
[edit]
The Meeting with the Goddess
After overcoming the Road of Trials, the hero often encounters a
goddess-like woman: beautiful, queenlike or motherly. This is a grand
reward for the hero.
In The Matrix Reloaded, Neo takes Trinity as a lover. In The Lord of
the Rings, Frodo meets Galadriel, who shows him the future. Aragorn
also meets Galadriel, who counsels him on his future actions. In The
Silence of the Lambs, Buffalo Bill kidnaps a senator's daughter and
the female senator initially appears as a benevolent, matriarchal
force.
[edit]
Temptation
However, the Goddess may also negate the hero's progress through lust
or greed. This may distract the hero from his ultimate goal and plunge
him back into darkness.
In The Matrix Reloaded, Persephone attempts to seduce Neo. In The
Odyssey, the temptress is the nymph Calypso. In Star Wars, there is
tension between Luke and Han Solo over their love for Princess Leia.
Luke is also tempted by the dark side itself, as demonstrated by his
vision in the cave on Dagobah. In The Lord of the Rings Frodo is
tempted to give the Ring to Galadriel and forsake his mission. In the
Christ story, Satan takes this role (though he would traditionally be
considered a temptor, rather than a temptress). In The Silence of the
Lambs, the offer of a reduced sentence for Hannibal Lecter,
supposedely authorized by the senator, is revealed as a trick.
[edit]
Atonement with the Father
The hero may encounter a father-like figure of patriarchal authority.
'Father' and 'son' are often pitted against each other for mastery of
the universe. To understand the father, and ultimately himself, the
hero must reconcile with this ultimate authority figure.
In The Empire Strikes Back, Luke confronts Darth Vader and learns that
he is his father; in Return of the Jedi, he is reconciled with the
reformed Vader. In The Matrix Reloaded, Neo meets The Architect, a
program who identifies himself as the father of the Matrix. In The
Lord of the Rings, Aragorn must face the legacy of his ancestor
Isildur, by rising above the darkness where he failed. Aragorn
directly faces this legacy most clearly when he decides to ride the
Paths of the Dead and gain the allegiance of the Army of the Dead, a
feat which only the true Heir of Isildur can perform. In The Silence
of the Lambs, Starling comes to terms with the death of her father
through Hannibal Lecter.
[edit]
Apotheosis
The Hero's Ego is disintegrated in a breakthrough expansion of
consciousness. Quite frequently their idea of reality is changed, they
may find themselves able to do new things or able to see a larger
point of view, allowing them to sacrifice themselves.
In The Empire Strikes Back, Luke sacrifices himself rather than turn
to the dark side. In The Matrix Reloaded, Neo destroys several
Sentinels in the real world using only his mind. Aragorn gains command
of the immortal Army of the Dead, making his forces undefeatable. In
The Silence of the Lambs after atonement, Starling gains knowledge
from Lecter and must challenge Buffalo Bill on her own.
[edit]
The Ultimate Boon
Having reconciled with the father and achieved personal enlightenment,
the hero's psychological forces are again balanced. His new found
knowledge, or boon, also has potential to benefit society.
In the Christ story, Jesus surrenders himself to the Romans, setting
in motion his ultimate fate of crucifixion. In The Lord of the Rings,
all of the hobbits gain wisdom and experience during their journey
which allows them to easily set things right in the Shire on their
return. By calling upon his heritage as the Heir of Isildur to take
command of the Army of the Dead, Aragorn is now more in tune with his
true nature and purpose as rightful heir to the throne of Gondor than
ever before. In The Silence of the Lambs Starling graduates into an
agent, her psychological forces balanced despite Lecter's escape.
[edit]
Return
[edit]
Refusal of the Return
Having found bliss and enlightenment in the underworld, the hero may
not want to return with the boon.
In Revenge of the Sith, Anakin resists Padme's pleas to run away.
[edit]
The Magic Flight
A mad dash is made by the hero to return with the prize.
In the Christ story, Jesus carries his cross to Golgotha. In The
Matrix Revolutions, Neo takes a ship to the Machine City. In The Lord
of the Rings Frodo and Sam are rescued from the slopes of Mt. Doom by
Gandalf and the Eagles (which is also a "Rescue from Without").
Aragorn, after exiting the Paths of the Dead with his new invincible
Shadow Army, must now make a mad dash across Gondor in a race against
time to liberate the coast from an invasion of Corsairs, then lead the
Southern army of Gondor north to save Minas Tirith from destruction,
all in only six days.
[edit]
Rescue from Without
The hero may need to be rescued from without by humanity.
In the Christ story, Judas betrays Jesus to the Romans. In The Matrix
Revolutions, Trinity, Morpheus, and Seraph must rescue Neo from his
imprisonment in the train station. In The Lord of the Rings, Frodo is
ultimately unable to destroy the Ring without Gollum's unwilling help.
[edit]
The Crossing of the Return Threshold
Before the hero can return to the real world, he must confront another
threshold guardian. The first threshold was a symbolic death; this is
now a symbolic rebirth.
In The Matrix Revolutions, Neo again confronts Smith. In Return of the
Jedi, Luke again confronts Darth Vader. In The Lord of the Rings, the
final threshold for the hobbits re-entering the Shire is guarded by
Saruman and his Ruffians. For Aragorn, this means making a final
confrontation with Sauron's forces in a suicidal attack on his massive
army at the Black Gate.
[edit]
Master of Two Worlds
Once the final threshold is crossed, the hero is now free to move back
and forth between the two worlds at will. He has mastered the
conflicting psychological forces of the mind.
In Return of the Jedi, Luke becomes a Jedi. In the Christ story, Jesus
is resurrected. In The Lord of the Rings, Aragorn is crowned King of
Gondor and Arnor, and has defeated Mordor (later re-destributing its
conquered lands to the former slaves that tilled the fields in its
southern regions). Aragorn then marries Arwen, daughter of his father-
figure Elrond, uniting the worlds of Elf and Man. Finally, Aragorn
finds a new sapling of the White Tree of Gondor, and Gandalf informs
him that he is now leaving Middle-earth now that Sauron is defeated:
Gandalf now officially "passes the torch" of responsiblity for
protecting Middle-earth and its peoples from himself on to Aragon and
his descendants.
[edit]
Freedom to Live
With the journey now complete, the hero has found true freedom, and
can turn his efforts to helping or teaching humanity.
In The Lord of the Rings, the hobbits become prominent citizens of the
Shire with the wisdom they have gained. Aragorn reigns as King for
many decades and ushers in a new age of peace and the rebuilding of
Middle Earth. He then starts a family with Arwen, his Queen.
Creative Commons License
This work is licensed under a Creative Commons Attribution 2.5
License.
Contact Dr. Elliot McGucken
Business Week online reports:
From Beethoven to Bob Dylan
"Every artist is an entrepreneur." So argues Dr. Elliot McGucken, a
visiting professor at Pepperdine University, in an online video
introduction to his course, Art Entrepreneurship & Technology 101,
which has the professor lecturing from the shore of a small lake.
Among his suggestions for artists who want to be more entrepreneurial:
launch a blog (see BusinessWeek.com, 5/18/06, "The ABCs of Beginning
Your Blog"), prepare a one-minute presentation on "your mission,"
write a 20-page business plan, and be prepared to work for a long time
"for free." For information on courses in entrepreneurship geared
toward artists, take a look at www.ae2n.net. It's still in its
formative stages but eventually will feature reading lists and course
evaluations.
ARTS ENTREPRENEURSHIP: HOW TO BE A HERO
by Mike Vargo
From The Kauffman Foundation's Thoughtbook
Elliot McGucken has an artful way of teaching entrepreneurship to
artists. He explains the entrepreneurial process, for instance, by
comparing it to the classic "hero's journey" in myths and epics.
Typically, in the first stage of the story, the hero embarks on a
quest that requires "separation" or "departure" from the familiar
world (here McGucken finds strong parallels to the decision to start a
company) -- and after many twists, the journey ends with the hero's
"return" (exit strategy). "Every aspect of classical story, including
antagonists, mentors, reversals of fortune, and the seizing of the
sword from the stone, may be found in the realm of entrepreneurship,"
McGucken claims. And there's more. The college course he designed --
open to students in any major, working in any of the visual, literary
or performing arts -- mixes classical concepts with cutting-edge
practical advice, such as how to use open-source DRM (digital rights
management) to keep the ogres from snatching your profits.
The course is called Artistic Entrepreneurship and Technology 101.
First offered this past spring at the University of North Carolina in
Chapel Hill, with support from the Kauffman Campuses Initiative, it
has drawn rave reviews from students. The core message of AE&T 101 is
that "ideals are real," and in fact are practical: that you don't have
to choose between being a starving artist or selling out. By starting
a venture of your own that combines high artistic standards with sound
business principles, you can "rock your dreams," McGucken tells
students; he says that in the arts as in business, pursuing
"fundamental value" pays off.
McGucken began his career in science. In the late 1990s he was a
promising young physics researcher with a faculty position at Davidson
College. But he wrote on the side and had long loved classical
literature, from the Greeks to the great novelists. Feeling that these
got too little attention nowadays he had launched a Web site,
jollyroger.com, to host online forums about the Great Books and to
offer his own commentary. And lo, the quest drew eyeballs. Before
long, he says, "the advertising income from jollyroger was more than I
was making from my professorship."
By the 2005-06 academic year McGucken was involved with several more
arts-related Internet ventures while teaching physics part-time at UNC
in Chapel Hill. There the Kauffman Campuses mission to teach
entrepreneurship in all fields inspired his creation of the AE&T
course, which immediately had the look of an idea whose time had come:
more than 110 students applied for 40 seats.
Those chosen included undergrads from the liberal and fine arts, plus
artistically oriented computer-science students, MBAs, and a law
student. They combined their skills on projects, actually starting
arts ventures or moving them along. Some showed up with ventures well
under way, like Will Hackney, a freshman with over a dozen local bands
signed to a record label he'd started in high school. Pierce Freelon,
an African-American Studies major and member of a hip-hop duo called
Language Arts, was branching into ventures ranging from a Web site on
"blackademics" to the design of a hip-hop curriculum for K-12 schools.
And some were talented artists who hadn't yet turned entrepreneurial.
Hannah Sink, a student filmmaker who had shot two documentaries in
Thailand with grant funding, recalls: "I just had the idea that one
day, maybe in fifteen or twenty years, I'd like to start my own
production company. What I learned is that I can start taking the
steps now. So for me this course was about homing in on a desire I
already had, and learning the tangible things: forming an L.L.C.,
protecting your rights, using technology." During the course Sink and
a colleague, Hope Blaylock, started Continuous Take Productions. The
firm is still embryonic but the main thing, says Sink, is that "this
is real. We know where we are in the process. If and when we take the
next steps, we know what we have to do." Elliot McGucken, meanwhile,
has carried AE&T 101 over to Pepperdine University, where he's a
visiting professor for 2006-07. Replication and expansion of the
course has thus begun, and McGucken has a larger reason for hoping the
effort will grow. He sees much of today's cultural industry as being
in a "decadent state," with big media firms giving us low-grade
movies, books and other product even in the face of declining
revenues: "When you put the bottom line above high ideals, both
suffer," he says. But a new wave of artist/entrepreneurs -- armed with
the skills to assert artistic control by starting and controlling
businesses -- could help turn things around. "There's an opportunity,"
McGucken says, "for a cultural renaissance."
"The human soul, as Thomas Aquinas defined it, is the "form of the
body," the vital power animating, pervading, and shaping an individual
from the moment of conception, drawing all the energies of life into a
unity.. In our temporal world, the soul of capitalism is the vital
power that has animated, pervaded, and shaped our economic system,
drawing all of its energies into a unity. In this sense, it is no
overstatement to describe the effort we must make to return the system
to its proud roots with these words: the battle to restore the soul of
capitalism." --John C. Bogle, The Battle for The Soul of Capitalism
How one carries on in the face of unavoidable catastrophe is a
matter of temperament. In high school, as was custom, I had chosen a
verse by Virgil to be my motto: Tu ne cede malis sed contra audentior
ito. Do not give in to evil, but proceed ever more boldly against it.
I recalled these words during the darkest hours of the war. Again and
again I had met with situations from which rational deliberation found
no means of escape; but then the unexpected intervened, and with it
came salvation. I would not lose courage even now. I wanted to do
everything an economist could do. I would not tire in saying what I
knew to be true. --Ludwig von Mises, Notes and Recollections, p. 70
Those fighting for free enterprise and free competition do not
defend the interests of those rich today. They want a free hand left
to unknown men who will be the entrepreneurs of tomorrow. --Ludwig Von
Mises
The tragedy of collectivist thought is that, while it starts out
to make reason supreme, it ends by destroying reason because it
misconceives the process on which the growth of reason depends. It may
indeed be said that it is the paradox of all collectivist doctrine and
its demands for "conscious" control or "conscious" planning that they
necessarily lead to the demand that the mind of some individual should
rule supreme--while only the individualist approach to social
phenomena makes us recognize the superindividual forces which guide
the growth of reason. Individualism is thus an attitude of humility
before this social process and of tolerance to other opinions and is
the exact opposite of that intellectual hubris which is at the root of
the demand for comprehensive direction of social purpose. --F.A.
Hayek, The End of Truth, The Road to Serfdom
Let no one ignorant of geometry enter. --engraved on the door to
Plato's Academy
The true work of art is but a shadow of the divine perfection. --
Michelangelo
Luck is not chance, it's toil; fortune's expensive smile is earned. --
Emily Dickinson
It is far more difficult to murder a phantom than a reality. --
Virginia Woolf
Our peculiar security is in possession of a written Constitution. Let
us not make it a blank paper by construction. --Thomas Jefferson
The most recent episode witnessed the culmination of an era in
which our business corporations and our financial institutions,
working in tacit harmony, corrupted the traditional nature of
capitalism, shattering both confidence in the markets and the
accumulated wealth of countless American families. Something went
profoundly wrong, fundamentally and pervasively, in corporate
America. . . . At the root of the problem, in the broadest sense, was
a societal change aptly described by these words from the teacher
Joseph Campbell: "In medieval times, as you approached the city, your
eye was taken by the Cathedral. Today, it's the towers of commerce.
It's business, business, business." We had become what Campbell called
a bottom-line society. But our society came to measure the wrong
bottom line: form over substance, prestige over virtue, money over
achievement, charisma over character, the ephemeral over the enduring,
even mammon over God. --The Battle for The Soul of Capitalism, by John
C. Bogle
county line films
HERO'S JOURNEY ENTREPRENEURSHIP FESTIVAL: THE GREAT BOOKS RIDE AGAIN
An Artistic Entrepreneurship & Technology Event : Make Your Passion
Your Profession
"Follow your bliss and don't be afraid, and doors will open where you
didn't know they were going to be" -- Joseph Campbell
"I wish there was one grand artistic depot where the artist only need
hand in his artwork. As things stand now, one must be half a
businessman." --Beethoven
entrepreneurship week | epic story | intellectual property | digital
rights management | 45 revolver | hero's journey entrepeneurship |
video games | film | artistic entrepreneurship & technology | us
constitution | declaration of independence
HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
mentoring AE&T:
Joseph Campbell's
Hero With a Thousand Faces
John Bogle's
Battle for The Soul of Capitalism
The Matrix
Adam Smith's Wealth of Nations &
Theory of Moral Sentiments
Benjamin Franklin's Autobiography
The Entrepreneurial Imperative
by Carl J. Schramm
The Writer' Journey
by Christopher Vogler
The Fountainhead by Ayn Rand
A Matrix of Meanings
by Detweiler & Taylor
Patent it Yourself
by David Pressman
Patent, Copyright, & Trademark
The Ultimate Writer's Guide
to Hollywood
by Skip Press
Randall Wallace's
Bravheart
C.S. Lewis's
The Chronicles of Narnia
J.R.R. Tolkien's
The Lord of The Rings
Angel Investing
by Mark Van Osnabrugge
& Robert J. Robinson
Guy Kawasaki's Art of The Start
Flint Dille & John Zuur Platten's
Ultimate Guide to Video Game
Writing and Design
Fifty Cent's
From Pieces to Weight
Richard Bransons's
Losing my Virginity
Sergio Leone's Fistful of Dollars
Akira Kurosawa's
Yojimbo
Sergio Leone's
The Good, The Bad, and The Ugly
Homer's Odyssey
Any Rand's Atlas Shrugged
Dante's Inferno
Plato's Republic
Socrate's Apology
Shakespeare's Hamlet
Peter Drucker's
Innovation and Entrepreneurship
Hayek's
The Road to Serfdom
Andrew Breitbart's
Hollywood Interrupted
George Washington: His Exellency
Alexander Hamilton's
Biography
Jefferson's Biography:
Sworn Upon The Alter of God
Andrew Breitbart's
Hollywood Interrupted
Abraham Lincoln:
Speeches & Writings
Lowenstein's
When Genius Failed
Herman Melville's
Moby Dick
George Orwell's
Animal Farm
Einstein's
Ideas & Opinions
The Declarattion of Independence
& The Constitution
Stanley William's
The Moral Premise
Aristotle's
Poetics
Cliffy B's
Gears of War
Joseph Campbell on EntrepreneurshipJohn C. Bogle's
E-Week speech--Vanguard: Saga of Heroes Vaughan Penn's
Hero's Journey Video Dr. E's Hero's Journey
E-Week Lecture
A vast demand exists for the classical ideals performed in the
contemporary context--for honor, integrity, courage, and committment--
on Wall Street and Main Street, in Hollywood and the Heartland, in
Academia and Government. And thus opportunity abounds for
entrepreneurs who keep the higher ideals above the bottom line--for
humble heroes in all walks of life.
Come Join the Renaissance in Entrepreneurship as an Academic
Discipline
The Hero's Journey Entrepreneurship festival aims to be a most useful
event for students, teachers, and anyone starting or launching a
venture.
The same classical values guiding the rising artistic renaissance will
protect the artists' intellectual property. The immortal ideals which
guide the story of blockbuster books and movies such as The Matrix,
Lord of the Rings, Braveheart, The Chronicles of Narnia, and Star
Wars, are the very same ideals underlying the United States
Constitution. These classic ideals--which pervade Homer, Plato,
Shakespeare, and the Bible--are the source of both epic story and
property rights, of law and business, of academia and civilization.
It is great to witness classical ideals performed in Middle Earth,
upon the Scottish Highlands, long ago, in a galaxy far, far, away, and
in Narnia, but too, such ideals must be perpetually performed in the
contemporary context and living language.
The digital media revolution has collapsed the distance between art,
business, law, and media technology programs, and students are longing
for those general permanent principles found within the pages of the
Great Books. In many ways, an AE&T program founded upon the classics,
would become a flagship in reviving the lost art of the liberal arts
eductation.
Throughout the greater culture, there exists a longing for
contemporary heroes and heroines in literature reflecting those brave
men and women wearing uniforms in real life--there exists a longing
for epic stories in our books, movies, and video games, and for
digital rights management software and systems based on the Founding
Fathers' idealism. And thus there exist vast opportunities for rugged
artistic entrepreneurs to lead renaissances on all fronts.
For a time many have been tempted to forget classical ideals, valuing
short-term profits over long-term wealth, exalting the bottom line
over the higher ideals; but the nascent brilliance of the
technological revolutions can only achieve its fuller potential via
Story. While many will suggest that the best solution to digital
rights management is to remove story from movies--as Hollywood has
dedicated itself to as of late--thusly removing incentive to pirate
them, I counter that classical ideals can enhance both the
storytelling within movies and the DRM that protects them.
Just as the Founding Fathers complimented property rights by providing
everyone with the right to bear arms, a novel software system that
provides all creators with a turnkey choice from a full spectrum of
digital rights management would foster a renaissance in the creation
and distribution of intellectual property and art. The name of this
software is the 45 Revolver, and the killer app could lead next-
generation social networks and content portals that would benefit
Hollywood.from the indie filmmakers to the major studios. Let's build
it. Let's build tomorrow's ecommerce portals--tomorrow's books,
movies, video games, and culture.upon classical ideals.
That distant wave has been a long time coming, and the new fashions
will be about performing the classical ideals in the contemporary
context. The rising generation will lead a renaissance in
storytelling; a renaissance in the composition, production, and
distribution of art--a renaissance in business, culture, and
civilization.in academia and entrepreneurship. For that is the
artistic entrepreneur's duty.
Come join us for a day devoted to making your passion your profession!
"If we are to go forward, we must go back and rediscover those
precious values - that all reality hinges on moral foundations and
that all reality has spiritual control." --Martin Luther King Jr.
Catch Dr. E @ the 2007 SXSW Interactive!
John Bogle, who founded Vanguard--the world's largest and most-trusted
mutual fund--upon the idealism of his senior thesis at Princeton
University, writes:
"Let's begin with Franklin's entrepreneurship. It was not only
remarkable for his era; it was remarkable for any era. While in
today's grandiose era of capitalism the word "entrepreneur" has come
to be commonly associated with those who are motivated to create new
enterprises largely by the desire for personal wealth or even greed,
the fact is that entrepreneur simply means "one who undertakes an
enterprise," a person who founds and directs an organization.
But at its best, entrepreneurship entails something far more important
than mere money. Please do not take my word for it. Heed the words of
the great Joseph Schumpeter, the first economist to recognize
entrepreneurship as the vital force that drives economic growth. In
his Theory of Economic Development, written nearly a century ago,
Schumpeter dismissed material and monetary gain as the prime mover of
the entrepreneur, finding motivations like these to be far more
powerful: (1) "The joy of creating, of getting things done, of simply
exercising one's energy and ingenuity," and (2) "The will to conquer:
the impulse to fight, . . . to succeed for the sake, not of the fruits
of success, but of success itself." --John C. Bogle, Capitalism,
Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
Group
"The (AE&T) class is the first of its kind to incorporate art,
technology and business." --Chapel Hill Herald
"Let there be no doubt in the mind of the man who has benefited from
the common heritage but does not trouble to contribute to the common
good that he is failing sadly in his duty." --Dante, Monarchia 3
Warren Buffett writes, "Both the ability and fidelity of managers have
long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
addressed this subject, speaking (Luke 16:2) approvingly of .a certain
rich man. who told his manager, .Give an account of thy stewardship;
for thou mayest no longer be steward.. Accountability and stewardship
withered in the last decade, becoming qualities deemed of little
importance by those caught up in the Great Bubble. As stock prices
went up, the behavioral norms of managers went down. By the late .90s,
as a result, CEOs who traveled the high road did not encounter heavy
traffic. Most CEOs, it should be noted, are men and women you would be
happy to have as trustees for your children.s assets or as next-door
neighbors. Too many of these people, however, have in recent years
behaved badly at the office, fudging numbers and drawing obscene pay
for mediocre business achievements. These otherwise decent people
simply followed the career path of Mae West: .I was Snow White but I
drifted. . ." --Warren Buffett, BERKSHIRE HATHAWAY INC. annual report,
2002
The system of private property is the most important guaranty of
freedom, not only for those who own property, but scarcely less for
those who do not. -- Fredrich August von Hayek, Nobel Laureate in
Economics
The moment the idea is admitted into society that property is not as
sacred as the law of God, and that there is not a force of law and
public justice to protect it, anarchy and tyranny commence. -- John
Adams
Join Us! The Second Annual HJEF:
HERO'S JOURNEY RENAISSANCE
Hero's Journey Entrepreneurship:
"The stock exchange is a poor substitute for the Holy Grail" --Joseph
Schumpeter
Imagine video games with plots, characters, and Epic Storytelling.
Imagine contemporary novels and movies with the same--with heroes and
heroines--with Audrey Hepburns and Steve McQueens; whence our own John
Wayne and Man with No Name ride into town for the showdown where story
trumps spectacle, where Beatrice exalts Dante, and Odysseus sails on
home to Penelope. Imagine software systems and startups that actually
pay the artists and talent--the filmmakers, models, photographers, and
bands. Imagine new classes/research programs/ventures supporting all
this. Join the Hollywood Renaissance on March 31st, 2007.
John C. Bogle, the founder and former CEO of Vanguard, delivered a
most eloquent Entrepreneurship Week lecture: Vanguard: Saga of Heroes.
Thanks to Jack for a most inspiring event, reminding us that classical
ideals are our greatest investment.
William Fay of Legendary Pictures and executive producer of the
current #1 movie 300 will keynote the March 31st HJE Festival. Mr. Fay
has had a most distinguished career, producing blockbusters including
The Patriot, Independence Day, Superman, and the current 300 which
combined Epic Story with Epic Technology en route to the record books.
Join us for a great keynote!
THE CALL TO ADVENTURE
Building Tomorrow's Renaissances
Saturday, March 31st, 2007 @ Pepperdine University
Schedule of Panels & Speakers
Arts Entrepreneurship: Make Your Passion Your Profession
Sign up for the HJE mailing list.
Email:
The Hero's Journey Entrepreneurship Festival seeks to give students,
artists, and entrepreneurs the tools to make their passions their
professions--to protect and profit from their ideas--to take ownership
in their careers and creations. For Adam Smith's invisible hand
enriches all when happiness is pursued by artists and innovators--
society's natural founts of wealth. Jefferson eloquently expressed the
entrepreneurial premise:
We hold these truths to be self-evident, that all men are created
equal, that they are endowed by their Creator with certain inalienable
rights, that among these are life, liberty and the pursuit of
happiness. --The Declaration of Independence
The only clause in the main body of the United States Constitution
that mentions "Rights" states the following:
The Congress shall have power to . . . promote the progress of science
and useful arts, by securing for limited times to authors and
inventors the exclusive right to their respective writings and
discoveries; --The United States Constitution
Couple these two passages together, and one has the moral premise of
Artistic Entrepreneurship & Technology. Every student ought be given
the tools to create new ventures--to protect their intellectual
property, and to pursue and profit from their dreams on their "Hero's
Journey" into entrepreneurship. For it is along that journey that the
long-term "wealth of nations" is generated.
Entrepreneurship has aspects of art--creation and the pursuit of
higher aesthetics; and science--economics, finance, engineering, and
physical invention. How these aspects, and many more--from
intellectual property to corporate structures--combine to generate
wealth, are part of an Epic Story that is told whenever an individual
sets out to render their ideals and dreams real. Thus a most efficient
way to study entrepreneurship--to unite its diverse aspects--is via
Joseph Campbell's Hero's Journey.
As a new cornerstone in a classical liberal arts education, Artistic
Entrepreneurship is for those seeking to make their passions their
professions. This festival is dedicated to all those embarking on the
"Hero's Journey" to create enduring wealth, be it a new venture, video
game, indie film, record label, book, DRM system serving artists and
musicians, or course.
A Renaissance in Epic Story
The rising generation is longing for Epic Story, and thus opportunity
abounds for artistic entrepreneurs to perform the classical ideals in
the contemporary context--in Hollywood and the Heartland, on Wall
Street and Main Street, in video games and academia.
The classic hero, from Odysseus on down, is one who serves. This moral
premise pervades all enduring literature and entrepreneurial ventures,
as expressed by John C. Bogle--the "student entrepreneur" who founded
the $700 billion Vanguard fund based on an idealistic premise in his
1951 Princeton senior thesis. Mr. Bogle recently quoted his original
thesis in one of his eloquent speeches--"After analyzing fund
performance, I concluded that "funds can make no claim to superiority
over the market averages," perhaps an early harbinger of my decision
to create, nearly a quarter-century later, the world's first index
mutual fund. And my conclusion powerfully reaffirmed the ideals that I
hold to this day: The role of the mutual fund is to serve--"to serve
the needs of both individual and institutional investors . . . to
serve them in the most efficient, honest, and economical way
possible . . . The principal function of investment companies is the
management of their investment portfolios. Everything else is
incidental."
Watch the academy-award-winning movie Braveheart, and you will see the
very same moral premise at the film's center and circumference, as
expressed by William Wallace's actions and his words to the Scottish
Nobles--"There's a difference between us. You think the people of this
land exist to provide you with position. I think your position exists
to provide those people with freedom. And I go to make sure that they
have it."
And Joseph Campbell, author of The Hero With a Thousand Faces which
helped inspire Star Wars, The Matrix, The Lord of The Rings, and Dr.
E's AE&T class wrote, "Man should not be in the service of society,
society should be in the service of man. When man is in the service of
society, you have a monster state. . ."
Entrepreneurship is the force that continually rights the world by
rewarding those who serve--those who battle the bureaucracy with a
better way. Entrepreneurship is an epic story wherein the world is
continually "begun anew," as the humble risk-taker--the reluctant
hero--the fount of lasting cultural and monetary wealth--happens upon
an innovation, invention, or epiphany, and takes a risk in rendering
it real for others.
The classic entrepreneur navigates on out while keeping the higher
ideals over the bottom line, endures the road of trials en route to
the countless showdowns with competitors and convention, siezes the
sword, and returns on home with the elixir--with the rewards gained
from risking their time, their talents, their passions, and their
money in penning that novel, shooting that film, and creating that
venture. And so often it is all based on some simple, pervading moral
premise. For Google it is "Do no evil." For Apple it is "Think
different." For Buffett it is "Our favourite holding period is
forever." For Bogle, Wallace, and Campbell it is "institutions must
serve." For this HJE Festival, it is "own the risk of the
renaissance."
And our goal is to serve you with a most useful, informative, and
inspirational day regarding how best to make your passion your
profession, as we celebrate the words of that classic entrepreneurial
document, "We hold these truths to be self-evident, that all men are
created equal, that they are endowed by their Creator with certain
unalienable Rights, that among these are Life, Liberty and the pursuit
of Happiness."
CROSSING THE THRESHOLD
Opportunities abound for those who in Joseph Campbell's words "follow
their bliss"--for those who perform the classical ideals in the
contemporary context. Percy Bysshe Shelley once wrote, "Poets are the
unacknowledged legislators of the world," and artists and inventors
are its natural entrepreneurs. The Founding Fathers saluted these
natural founts of wealth in the Constitution with a simple clause that
became the foundation of intellectual property law:
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
And so it is that, "American movies, television programs, music, books
and computer software have surpassed traditional factory and
agricultural products as our largest category of exports. --NCPA.ORG"
As the waves beckon any surfer with a board, entrepreneurship beckons
any individual with a dream, and the digital revolution is fostering
opportunities for indie creators to surf the renaissance of their
choosing to financial freedom. Like Dr. E's Artistic Entrepreneurship
& Technology 101 class, this festival is devoted to provisioning you
for your humble hero's journey into launching a venture--there is no
higher adventure, for we climb mountains because they're there, but we
become artists, creators, and entrepreneurs because it isn't there.
Come newtork and learn the basics about incorporating, protecting IP,
finance, and more.
Books are the greatest mentors on this journey, and while saluting
classics including Homer's Odyssey and Hero With a Thousand Faces, the
festival is also proud to be hosting several authors including award-
winning video game writers/designers/producers Flint Dille and John
Zuur of The Chronicles of Riddick and The Transformers who recently
published The Ultimate Guide to Video Game Writing & Design, and
bestselling author Skip Press of The Complete Idiot's Guide to
Screenwriting and The Ultimate Writer's Guide to Hollywood.
From Disney producer Jonathan Flora, to DRM expert/openipmp founder
Chris Mollis, to internet entrepreneur/author Andrew Breitbart, to
pioneering researcher/teacher/entrepreneur Gary Beckman, to Dr. E's
"Hero's Journey" lecture on incorporarting/patents/ trademarks/
bootstrapping for the indie innovator, join us for most inspirational
and informative day at the first annual Hero's Journey
Entrepreneurship Festival.
Hero's Journey Entrepreneurship Festival
Saturday, March 31st Schedule
The Pepperdine Law School
8:00 AM: Registration 8:30 AM: Dr. E's Welcome!!:
A chance to introduce ourselves to one-another. 9:00 AM: Arts
Entrepreneurship as an Academic Discipline
Five professors serve artists/entrepreneurs with the tools,
technologies, and philosophies for making your passion your
profession. For students, professors, and professionals alike!
Join Gary Beckman from The University of Texas at Austin as he hosts a
panel of America's pioneering arts entrepreneurship educators. As a
teacher and founder of the Arts Entrepreneurship Educator's Network,
Gary is a leading researcher on the intersection of arts and
entrepreneurship.
Coming from the perspective that the liberal arts and humanities
provides a natural foundation for entrepreneurship, Gary takes a birds-
eye view in studying various pedagogical and cultural approaches
across the country. Gary's research is sponsored by the Kauffman
Foundation, whose website states, "The vision of the Kauffman
Foundation is to foster a society of economically independent
individuals who are engaged citizens, contributing to the improvement
of their communities..." The goal of arts entrepreneurship is to
foster economic independence and wealth creation--both cultural and
monetary--to empower indie artists and students with the basic
knowledge they need to make their passions their professions.
Arts Entrepreneursip as an Academic Discipline
Moderated by Gary Beckman, Assistant Instructor, College of Fine Arts
at the University of Texas at Austin
Panelists include:
1. Kevin Woelfel, Director of Entrepreneurship Center for Music at the
University of Colorado at Boulder
2. Kelland Thomas, Director of the Camerata Career Development Program
at The University of Arizona
3. Joseph Squier, Professor of New Media in the School of Art and
Design at the University of Illinois, Urbana-Cahmpaign of the
University of Illinois Urbana-Champaign
4. Dr. E, Visiting Professor at Pepperdine University & founder of
ArtsEntrepreneurship.com
Ideas have consequences, and universities that embrace the ideals of
entrepreneurship throughout the business, law, and liberal arts
curriculums will reap the dividends--both monetary and spritual--as
new ventures are created in their communities and beyond. Arts
entrepreneurship classes, curriculums, and majors will go a long ways
in inspiring and empowering students to follow that most natural
journey of pursuing their passions--a simple act with resounding
consequences. Join us as pioneering professors share their syllabi and
insights regarding entrepreneurship as an academic discipline.
11:00 AM: IHS Programs in Film/ Literature/ Economics
The Institute for Humane Studies hosts a panel on the arts and
economics--on movies/films/documentaries and literature supporting
free markets and entrepreneurship. "It must be of the spirit if we are
to save the flesh," said General Macarthur, and the IHS website
states, "History demonstrated the great capacity of humans to solve
their problems through "the practice and potentials of freedom, and
(founder Dr. F.A. Harper) envisioned this as the primary focus of the
Institute for Humane Studies. 'Not in government or force, not in
slavery or war, but in the creative, and thereby spiritual, power of
freedom, shall our inspiration be found,' he wrote in an early
proposal for the Institute." The IHS sponsors faculty and students
interested in the instersection of the arts/economics/literature and
freedom, so come enjoy a panel regarding entrepreneurship in film and
literature, and hear about all their opportunites.
Patrick Reasonover, Director of Film and Fiction Programs at the
Institute for Humane Studies, will present IHS's suite of film
programs--Film and Fiction Scholarships for graduate work in
Screenwriting, Prose, Producing, Directing, and Animation; the Paid
Production Internships in Narrative Film, Documentary Film, and
Animation; the free weeklong seminar at UCLA, Cinematic and Literary
Traditions of Freedom.
www.theihs.org/film&fiction
www.theihs.org/production
www.theihs.org/1984.
12:00 PM: Lunch (Free lunch--come see if there is such a thing after
all!) 1:00 PM: Dr. E's Hero's Journey Entrepreneurship Lecture
Well, this was going to be Dr. E's hour, but we have too many cool
people showing up, so instead this panel will feature economist/
professor/blogger Cyril Morong, author/professor Karel Samsom, and
producer/blogger Vik Rubenfeld.
Cyril has a great web page titled, The Relationship Between Economics
and Mythology, where he links to his classic paper, The Creative-
Destroyers: Are Entrepreneurs Mythological Heroes? (Presented at the
annual meetings of the Western Economic Association, July 1992).
Karel penned The Spirit of Entrepreneurship Exploring the Essence of
Entrepreneurship Through Personal Stories
Vik Rubenfeld created the Early Edition TV Show, and he currently runs
the Big Picture blog.
You can catch Dr. E's hour-long lecture here, and SXSW should have his
podcast up soon. Dr. E gets one hour to deliver a semester's worth of
knowledge regarding how best to make your passion your profession. The
study of entrepreneurship is the study of literature and history--of
the Great Books and Classics. From The Odyssey, to Adam Smith, to
Benjamin Franklin's Autobiography, to Vanguard, the eternal precepts
in the Great Books have mentored many on that greatest of all
journeys--entrepreneurship. From Branson, to Bogle, to Buffett, to
Neo, to Skywalker, to Frodo--entrepreneurs most often start off as
humble heroes who hear a call to adventure and embark on a journey
with little more than a dream and that priceless faith that ideals are
real. From the Odyssey, to the Constitution, to a Fistful of Dollars,
to Lord of The Rings; it's all about setting out on the journey,
forming a fellowship along the way, enduring the road of trials, and
returning on home with newfound wealth. Dr. E points out all the best
web resources and books you'll need as mentors for incorporating and
protecting your IP upon crossing the threshold--upon leaving the
Shire, seeing the Matrix for what it is, and launching your very own
venture.
2:00 PM THE POWER OF STORYTELLING, COMMERCIALLY AND CULTURALLY:
Join Disney producer/indie director Jonathan Flora, actress/producer
Deborah Flora, and Skip Press for a panel on indie film production &
the future of Hollywood!
Skip's screenwriting class is taught on over 1,000 campuses. A
bestselling author/screenwriter/script consultant, Skip Press has
worked on more projects than the rest of us combined--he'll tell you
all about it, while discussing his latest rocking book, The Complete
Idiot's Guide to Screenwrting.
With a last name like "Press," and with all the books he's written,
it's easy to confuse Skip with a publishing house. Come join a mentor
to many for an hour.
3:00 PM: The Past is Prologue: The Future of Epic Storytelling in Film
and Interactive Entertainment: Christopher Vogler & David Whatley
Join us for a most fascinating panel which pairs producer/writer
Christopher Vogler of The Writer's Journey & StoryTech with David
Whatley of the innovative HeroEngine and upcoming Hero's Journey
MMORPG.
Christopher Vogler--producer and founder of StoryTech--authored one of
the most popular books on screenwriting--The Writer's Journey: Mythic
Structure for Writers, which salutes the same classical forms as
Joseph Campbell's Hero With A Thousand Faces. As a writer and
consultant for major studios, as well as an avid gamer, Chris will
present invaluable insight into future of Storytelling in the realm of
film and interactive entertainment.
David Whatley, CEO of Simutronics and the visionary behind the
HeroEngine and the upcoming Hero's Journey MMORPG, will talk about
cutting-edge innovations on the frontiers of interactive storytelling
and immersive gameplay. As video games become more and more photo-
realistic, opportunity abounds to lend games a spiritual realism--a
soul with the profundity and depth of classical literature and film.
David Whatley's company is forging ahead towards this "Holy Grail" of
the video game industry--Epic Storytelling.
Hero's Journey MMORPG
Gordon Walton, Co-Studio Director of BioWare Austin, states "At
BioWare we selected HeroEngine because it had the most sophisticated
and complete development tools available for building an amazing
online experience. Our team wanted a great rapid prototyping
environment and to work with experienced MMO developers. The
HeroEngine from Simutronics is a perfect fit for BioWare Austin's
requirements."
Computer Games calls Hero's Journey one of 2007's "most anticipated"
games, stating "regularly updated content is the Holy Grail of MMO
design."
IGN reports, "Set in the original world of Elanthia, Simutronics'
Hero's Journey is a massively multiplayer endeavor focused on
providing an action-oriented, adventure-style experience that also
emphasizes flexible character creation and development an a compelling
quest element."
Wikipedia reports, "The most unusual feature of Hero's Journey is its
quest system (called the "Journey System"). The Journey System is a
system that adapts quests and gameplay based on the player's
decisions, potentially leading to such things as the evolution of a
specific creature as a player's nemesis, as well as reappearing
characters and themes." So it is that the HeroEngine powers emergent
storytelling.
Warcry reports, "The MMO engine that powers Hero's Journey and the
upcoming MMO out of BioWare Austin will also be behind "A World of My
Own", a virtual world in development by Richard Branson's Virgin
Games, and an unannounced project from each of Stray Bullet Games
(Shadowbane) and Colony Studios."
4:00 PM: Story in Video Games & The Merging of Film & Games:
The emrging medium of video gaes is where art, technology, music, AI,
programming, storytelling, film, and graphic novels collide. Flint &
John have a front row seat.
So join us as Flint Dille and John Zuur of the award-winning
Chronicles of Riddick and Transformers video games talk about their
multiple projects, their new book The Ultimate Guide to Video Game
Writing & Design, and the future of the industry. Not only are Flint &
John defining the merging of film and video games with their multiple
projects, but they are also well-known throughout Hollywood for their
friendly mentorship to upcoming talent.
As the graphics of video games approach photo-realism, opportunity
abounds for entrepreneurs seeking to lend games emotional and
narrative realism. From AI algorithms, to realistic, meaningful
dialogue, writers, coders, and writer/coders are needed upon the wild
west that is writing for and designing next-gen games.
Flint & John's new book:
Flint & John wrote the award-winning Chronicles of Riddick Video Game:
From Flint & John's Chronicles of Riddick
3 0 0
"A new age has begun--an age of freedom."
Join William Fay of Legendary Pictures for the
HERO'S JOURNEY ENTREPRENEURSHIP KEYNOTE
5:00 PM: 300 the Movie: William Fay of Legendary Pictures
300 is a brilliant epic that tells the story of the 300 Spartans who
boldly faced down far larger forces in The Battle of Thermopylae.
Join William Fay, executive producer of films including 300, The
Patriot, Independence Day, and Superman Returns, as he speaks about
how he and his crew created the blockbuster epic that is 300--how they
founded it upon traits such as "Duty" and "Honor," and how the "Glory"
of the Epic Story naturally followed.
300 had no major stars. The film was shot entirely indoors, leveraging
cutting-edge technological innovations. It cost $65 million--a
fraction of what a major epic costs these days.
And in it's first weekend it brought in over $70 million,
demonstrating that the classic story first set down by Herodotus,
illustrated in Frank Miller's graphic novel 300, and brought to life
by Zach Snyder and Legendary Pictures, can triumph over far larger
production budgets at the boxoffice.
Richard Roeper of the Chicago Sun Times writes, "You want to
experience the Battle of Thermopylae as a nonstop thrill ride, here's
your ticket."
6:00 PM: Andrew Breitbart & The Future of Media/News/Video
Andrew is going to talk about how in 1991/1992, Nirvana and Slacker
fell short of immortal art. He's going to talk about how our
generation can do better than nihilsm, and the eternal ideals by which
all exalting art endures.
Andrew, founder of Breitbart.com, founding member of The Huffington
Post, author of Hollywood Interrupted, and founding member of The
Drudge Report has seen it all since the very dawn of the internet in
1994, and he's building tomorrow's news/video portal. Few, if any,
individual entrepreneurs see so much traffic to their sites as does
Andrew. A frequent guest on the Dennis Miller show, we all keep
telling Andrew he shoud be doing standup comedy. Join us for a most
entertaining hour.
8:00 PM Live Music!:
Join the famous Fishbone @ The Malibu Inn. The show will sell out, so
don't wait until too long after 8 PM to get on down there! The Malibu
Inn is right across from the Malibu Pier on the PCH--just a mile or so
south of Malibu Canyon Road.
Entrepreneurship: A Fellowship of Humble Heroes
Entrepreneurial ventures so often have humble beginnings. Richard
Branson started not with Virgin Airlines nor Virgin Mobile, but with a
student newspaper. Dell sold computers out of his dorm room. Sara
Blakely cut the feet off pantyhose, got a patent, and now has over
thirty employees at Spanx. Epic Games started off selling shareware
games from their parents' basements, and this fall they had the xbox
360's biggest release--Gears of War. Neo was a common cubicle worker,
Frodo was a little Hobbit, and Luke Skywalker was a farm boy--they all
followed Campbell's Hero's Journey en route to saving the universe via
their profound integrity. Time and again, artists make their passions
their professions by keeping the higher ideals over the bottom line.
One ordinary day they see a better way, and they set off on their own
humble "Hero's Journey" to render their ideals real. This simple act
is the engine of our economy, and the classical precepts of a liberal
arts education offer priceless mentorship along your journey. From
intellectual property law, to incorporation, to the philosophy of
branding, to the science of investing in your most valuable assets--
your dreams--all of these foundational entities are best taught by the
words of classical myth which contain story.
For those famous storytellers known as the Founding Fathers recognized
the source of wealth--the humble artist and innovator--and created a
system to celebrte it. "Follow your bliss," was what Jefferson meant
in writing, "We hold these truths to be self-evident, that all men are
created equal, that they are endowed by their Creator with certain
unalienable Rights, that among these are Life, Liberty and the pursuit
of Happiness." And at the Constitutional Convention a few years later,
they penned,
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
So it is that the purpose of this festival is to serve you with
knowledge that will come in handy along your very own Hero's Journey.
Read books such as John C. Bogle's Battle for the Soul of Capitalism
and Robert Mckee's Story, and you'll see that opportunity abounds for
those seeking the classical ideals in the contemporary context.
EPIC STORY
Epic storytelling is at the center and circumference of all lasting
ventures, and every lasting venture is founded upon a moral premise.
The premise of future web companies serving the artist and creator
comes straight from the United States Constition:
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
Innovators serving this ideal will succeed on tyehir journeys. For not
only is the Hero's Journey found in film and literature such as The
Matrix, Lord of The Rings, Eight Mile, and The Odyssey, but it's also
the path followed by those following noble calls in real life. Too
often we're told that epic story is solely the province of fairy
tails--that ideals and values are not a common right, and that they
merely get in the way of the bottom line. But this festiavl invites
you to emabrk on your Hero's Journey-- From the Call to Adventure, to
the Meeting with the Mentor, to the Road of Trials, to the Return with
the Elixir, Joseph Campbell's Hero's Journey provides the classic
structure of entrepreneurial ventures, and life itself.
Campbell's writings, along with classic books and film, offer a
natural skeleton and soul for entrepreneurship as an academic
curriculum. For stories such as Neo's are not particular to movies
such as the Matrix, but they are acted out upon life's stage by
artists and entrepreneurs. Entrepreneurs ranging from John C. Bogle,
who founded the Vanguard Group based on his college senior thesis
which contradicted Wall Street's wisdom, to Randall Wallace, who left
a job in TV to pen something closer to his heart--his first screenplay
Braveheart--all leave the "Ordinary World" to "follow their bliss." So
often it is that the beginnings of the journey is marked by a
seemingly whimsical happening: John Bogle, while seeking a topic for
his Princeton Senior Thesis, came across an article in Fortune
Magazine saying that money managers rarely outperformed the market,
and so his "common sense" index fund was hatched. While visting
Scotland after having left his job in TV, Randall Wallace came across
the statue of Robert the Bruce, and standing next to it was a statue
of William Wallace. Since he shared the same last name, Randall asked
the museum guard, "Who's this William Wallace?"
Thus it makes sense that students are longing for epic stories in
their lives and education. Artistic Entrepreneurship & Technology was
founded to give them just that. Neo and Luke trained with mentors--
indeed the very word "Mentor" comes to us from the Odyssey, wherein
Mentor is an old man--a friend of Odysseus and tutor of his son
Telemachus. Athena assumes Mentor's form to guide to Telemachus or
Odysseus. And that's exactly what the students are seeking as they set
out on their journey--mentorship to help them prepare for their epic
journey.
And that's where the books come in. From Joseph Campbell's Hero's
Journey to Adam Smith's Wealth of Nations and Theory of Moral
Sentiments, to John Bogle's Battle for the Soul of Capitalism, to the
Odyssey, students grow to see life as an adventure where eternity's
precepts come in most handy.
THE FUTURE OF WALL STREET, HOLLYWOOD
& DIGITAL RIGHTS MANAGEMENT
The Classics Ride Again & The Risk Takers Get the Rewards
"Nobody spends somebody else's money as carefully as he spends his
own. Nobody uses somebody else's resources as carefully as he uses his
own. So if you want efficiency and effectiveness, if you want
knowledge to be properly utilized, you have to do it through the means
of private property." --Milton Friedman
In the December 2006 of Vibe Magazine, Eminem & Fifty Cent talk about
the industry:
Eminem: I see a lot of guys on tour, I'm not going to say any names,
but on tour, they're touring just to make money. Because the way the
record industry is right now, it's tough to sell records. The internet
is killing us. At this point of my career, I'd be scared to drop an
album for the smell of failure. Do we know how many fans we have in
Soundscan says a certain number, but two million people downloaded it?
Who knows if I put out anothe album what I'd sell, who knows what 50
would sell? --Family Matters--Eminem & 50 Cent
Vibe Magazine: Are you worried that if the record business changes for
the worse, you may ghave a domino effect with other businesses?
Fifty Cent: What we have the control of is the actual quality of the
actual material. Now, if you're questioning if we're going to make the
best music, I think generally if you ask anybody, they're going to
tell you we're going to make the best rap records. so havingthe best
rap records tied to a brand of clothing makes the clothig cool. The
kid who enjoys a 50 Cent or Eminem project is not gonna stop enjoying
the projects, but they may stop purchasing the CD. They may star
stealing our music from the Internet. But they won't stop being fans
of it.
Vibe Magazine: And you can't download a shirt.
50 Cent: Right
Within this brief dialogue we have the crux of the issue--what will
tomorrow's music industry look like? Will Digital Rights Management
help protect the artists' natural rights to protect and profit from
their work? Or will services such as myspace and youtube, which rarely
compensate the artist while paying the aggregators billions, triumph?
Voyage on over to Mark Cuban's awesome blog where Mark says:
Property owners have every right to do whatever they think is
necessary to protect their property. Homeowners can build walls and
add security. Content owners can add copy protection schemes to their
digital content.
Unfortunately for content owners, digital rights/copy protection
schemes have always proven crackable. No matter how smart the good
guys think their programmers are, the bad guys have programmers that
are just as smart. More importantly, the good guys have to build the
perfect protection scheme, impenatrable by any of infinite number of
possible attacks. The bad guys only have to find out where the good
guys screwed up. It's a lot easier to be the bad guys and crack the
copy protection. Which is exactly why every effort to fully protect
digital content has failed.
Mark Cuban also points out that as DRM evolves to keep up, the file we
just purchased yesterday might not work on today's device. So how do
we solve this problem? How do we proect the rights of the creators and
consumers?
Entrepreneurship as An Academic Discipline
As the digital revolution marches on, we find ourselves living an
artistic renaissance wherein indie creators are empowered as never
before, and where epic story--the hallmark of the individual
navigating by higher ideals--will guide renaissances in movies, books,
video games, and mutual funds--in business models for distribution and
digital rights management. This festival isn't about predicting the
future, but it's about saluting all those creating it, following some
call to adventure to serve higher ideals.
Come partake in most useful events at Pepperdine University next
spring--join us on February 27th to hear John Bogle speak on the art
of entrepreneurship. And then, on March 31st, 2007, join us as the
first annual Hero's Journey Entrepreneurship Festival celebrates epic
story and the classical liberal arts education as the ultimate tool to
make your passion your profession. This all-day event will include
award-winning screenwriters and game developers John Zuur Platten and
Flint Dille (Chronicles of Riddick, The Transofrmers, Constantine,
Batman).
Not only is Joseph Campbell's "Hero's Journey" a common theme of
classic literature and blockbuster movies, but it also parallels the
path creators, artists, authors, and entrepreneurs forge when they
navigate by higher ideals. John Bogle, who founded Vanguard--the
world's largest and most-trusted mutual fund--upon the idealism of his
senior thesis at Princeton University, writes:
Let's begin with Franklin's entrepreneurship. It was not only
remarkable for his era; it was remarkable for any era. While in
today's grandiose era of capitalism the word "entrepreneur" has come
to be commonly associated with those who are motivated to create new
enterprises largely by the desire for personal wealth or even greed,
the fact is that entrepreneur simply means "one who undertakes an
enterprise," a person who founds and directs an organization.
But at its best, entrepreneurship entails something far more important
than mere money. Please do not take my word for it. Heed the words of
the great Joseph Schumpeter, the first economist to recognize
entrepreneurship as the vital force that drives economic growth. In
his Theory of Economic Development, written nearly a century ago,
Schumpeter dismissed material and monetary gain as the prime mover of
the entrepreneur, finding motivations like these to be far more
powerful: (1) "The joy of creating, of getting things done, of simply
exercising one's energy and ingenuity," and (2) "The will to conquer:
the impulse to fight, . . . to succeed for the sake, not of the fruits
of success, but of success itself." --John C. Bogle, Capitalism,
Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
Group
From John Bogle, who bucked Wall Street's wisdom and founded Vanguard
based on the youthful idealism he had set down in his college senior
thesis, to Randall Wallace, who left a job in TV to pen Braveheart by
the faith that the audience wanted deeper epics from Hollywood, so
many entrepreneurs set out with a moral premise--an overarching ideal
which they see as real, which they render on their own personal
"Hero's Journeys." And so often it is that the entrepreneur embarks
with a common mission--to serve.
Richard Branson is able to journey forth into any industry and succeed
via his branded service--even the airline industry. Time and again he
has ventured into seemingly saturated markets, where the products and
customers have long ago been commoditized, and he breathes new life
into them, taking the industry to new heights. "Virgin" is a most
appropriate name.
The "Hero's Jounrney" Festival aims to provide entrepreneurs with the
tools they need to follow their ideals in today's digital landscape,
on towards rendering their dreams. Next-generation video games are
seeking epic story; IP law comes from epic story; the Hollywood
boxoffice will be revived by epic story, Wall Street needs to be
reminded of the ideals found within epic story, which, as Herman
Melville said in Moby Dick, "cannot be counted down in dollars form
the mint." And thus the foundational theme of this festival is the
epic story of the Hero's Journey. So come join us for a most exalting
and entertaining day wherein art, entrepreneurship, and technology are
united in story. The entrepreneur takes those ideals--from classical
literature and the silver screen--and renders them real in the service
of their customers and contemporaries.
Enduring Entrepreneurship & The Moral Premise
The moral premise is at the center and circumference of all lasting
entreperneurial endeavors, ranging from the Vanguard mutual fund, to
movies such as Lord of The Rings, The Chronicles of Narnia, and
Braveheart, to the very United States itself. Institutions, courses,
art, entrepreneurship, and technology must serve.
Arts Entrepreneurship & Technology in the Press
Business Week online reports:
From Beethoven to Bob Dylan
"Every artist is an entrepreneur." So argues Dr. Elliot McGucken, a
visiting professor at Pepperdine University, in an online video
introduction to his course, Art Entrepreneurship & Technology 101,
which has the professor lecturing from the shore of a small lake.
Among his suggestions for artists who want to be more entrepreneurial:
launch a blog (see BusinessWeek.com, 5/18/06, "The ABCs of Beginning
Your Blog"), prepare a one-minute presentation on "your mission,"
write a 20-page business plan, and be prepared to work for a long time
"for free." For information on courses in entrepreneurship geared
toward artists, take a look at www.ae2n.net. It's still in its
formative stages but eventually will feature reading lists and course
evaluations.
Dr. E launched a class at UNC Chapel Hill--Artistic Entrepreneurship &
Technology. Here's what the Entrepreneur Magazine Blog had to say
about it:
Mixing Art With Entrepreneurship, by Teresa Ciulla: Can you actually
make your passion your profession? According to Dr. Elliot McGucken, a
professor at the University of North Carolina, Chapel Hill, who's
teaching the university's first "Artistic Entrepreneurship &
Technology 101" class, the answer just may be yes. McGucken's class,
which is comprised of a group of 45 students majoring in law,
business, art, computer science, journalism and music, focuses on
teaching students about creating value over just making money, about
letting their higher ideals guide the bottom line. After all, as
McGucken says, "Successful companies aren't successful because they
make money--they're successful because they create value." Class
projects range from a classical music video to a hip hop curriculum
and textbook to an online art gallery to a freshman's record label
that's signed more than ten bands to a social network being programmed
by three computer science majors. Students are seeing that to the
degree they succeed in creating useful art and ventures, they'll be
able to support their passions with a profitable business. And isn't
that what we're all really striving for? To find an excitement in our
work in order to beat back the dullness of the typical 9-to-5 routine?
Looks like McGucken's found a way to inspire a new generation of
artistically minded entrepreneurs to follow their passions--and make a
living.
UNC's Daily Tar Heel Reports,
Students find dream jobs In class, passions fuel business plans
Erin Wiltgen, Staff Writer
For many, childhood and adolescence pass in a blur of hobbies and
passionate adventures, activities seeped in a deep-seated excitement
and love inherent in a particular pastime.
In UNC professor Elliot McGucken's "Artistic Entrepreneurship and
Technology" class, students and teachers work to "make your passion
your profession," transforming students' dreams and interests into
potential paths for the future.
The unique course allows students interested in fields such as
photography, video games, painting, classical music and film
production to explore commercial and social ventures in the arts.
They search for and create a plan based in entrepreneurship, which
supports and nurtures their individual visions.
"A lot of times school tells you that your dreams aren't important,"
says McGucken, a physics professor. "But in reality dreams are your
most important asset."
The class consists of an independent project that includes three
presentations, guest lectures and small-group collaboration.
Sophomore Phil Gennett's project is a clothing line, and he is trying
to find a manufacturer for his creations.
He also intends to set up a talent agency.
"I want to blow it up into a new sort of entertainment, like American
Idol, but also as a social network for opportunities," Gennett says.
Sophomore Ryan Dean is working on multiple projects. He runs a graphic
design company called Cellar Door Design. He also has joined with a
photographer in the class to create CD booklet artwork for the second
album by his band, The Anchor Comes Home.
"What's most helpful is meeting like-minded people," Dean says.
"The best thing about this class is establishing relationships with
the other students and collaborating with each other."
Stefan Estrada, graduate student and teaching assistant for the class,
shares a similar view.
"The people in this class have ambition and a vision of things they
want to accomplish," Estrada says.
"This isn't a class where you get something done and forget about it.
It continues to maybe become your career." . . .
. . . McGucken also says that entrepreneurship classes give students a
broader knowledge base.
"It's an irony that the University requires you to specialize when
people typically end up switching jobs five or six times and need to
know about a lot of different things," McGucken says.
At 5 p.m. Tuesday, the class will host a show at Local 506 on Franklin
Street.
The show, called "Rocky Raccoon's High Tech Hollywood Hip Hop Hedge
Fund Hoedown and Fashion/Art/Photography/Video Games Showdown" will
feature musical and spoken-word performances, fashion shows, film and
video screenings and displays of visual art and photography.
The show is designed as a networking event and as a benefit for the
Music Maker Relief Foundation and three web sites - OSCommerce.com,
Joomla.org and Gallery.menalto.com.
The Music Maker foundation works to help pioneers of Southern musical
traditions gain recognition and meet their financial needs.
One goal of the show, and the class itself, is "to build new cultural
centers," McGucken says.
"The University has been separated artificially," he says.
"This class has naturally collapsed all the barriers between business
and art and law, putting all the power in the hands of the creator."
Where Entrepreneurship Connects to the Classics
Elliot McGucken, a professor of entrepreneurship at Pepperdine
University, bemoans that "a lot of schools have dismissed the idea of
teaching the great books." In a recent lecture at Pepperdine, McGucken
points out that that one lesson of the classics is, "Chance favors the
prepared mind.. Instead of viewing risk as a bad thing, we can also
view it as a good thing."
The classics inspired America's Declaration of Independence, which
McGucken sees as an entrepreneurial document. Life has a way of
"calling us to adventure," he concludes. Though many entrepreneurs
launch businesses based on some "whimsical occurrence," it's their
educational and life backgrounds that enable them to recognize the
opportunity. Thus, John Bogle was able to found Vanguard based on a
business-magazine article, while actually pursuing a "higher ideal"
associated with making stock ownership available to large numbers of
people. See this blog for more information and a related video. --
BusinessWeek Online
The Wall Street Journal wrote:
Elliot McGucken decided to straddle the two worlds. After he earned a
doctoral degree in physics/electrical engineering, Dr. McGucken
considered himself "fortunate" to get a teaching job at Davidson
College in Davidson, N.C., and to continue his engineering research.
But then, last year, he won the Innovation Grants Competition
sponsored by Merrill Lynch Forum (for an artificial retina chipset for
the blind), the virtual think tank of the financial-services company.
The contest, now in its second year, gives out $150,000 in prizes for
Ph.D.s, and their institutions, who find commercial applications for
their research.
After winning the contest, he got to tour the New York Stock Exchange.
Dr. McGucken caught the entrepreneurial bug. Eventually, he launched
jollyroger.com, an Internet company devoted to his longtime passions:
writing and classical literature. --The Wall Street Journal
The Graphic writes: Former investment CEO discusses moral capitalism
Freshman Kamron King agreed.
DIRECTIONS & HOTELS
Pre-register!
AE&T Facebook Group
Contact
An Entrepreneurial Renaissance
A Call for Papers on
Arts Entrepreneurship
If you teach a class related to arts entrepreneurship, submit a paper
for inclusion in Arts Entrepreneurship as an Academic Discipline.
AE&T Papers
1. An Idea Whose Time has Come, May, 2006, McGucken
2. The Arts Entrepreneurship Educator's Network, Gary Beckman
3. Arts Entrepreneurship as an Academic Discipline, McGucken
Send us your Arts Entrepreneurship Syllabi
1. Dr. E's AE&T class
2. Gary Beckman's Arts Entrepreneurship
* * * * * * * * *
For better or worse, my youthful idealism--the belief that any truly
sound business endeavor must be built on a strong moral foundation--
still remains today, at least as strong a it was all those years ago.
--John C. Bogle, Founder of Vanguard This country was founded upon the
principle that a new economy must be formed, one in which only the
efforts and responsibilities undertaken by individuals would determine
their future. This freedom of self-determination spawned an
extraordinary culture of work. This work ethic has always been part of
America. Benjamin Franklin and Alexander Hamilton, for example, both
expressed their belief in a national economy centered on appreciation,
diffusion, and implementation of technology. The Entrepreneurial
Imperative, by Carl J. Schramm, President and CEO of the Kauffman
Foundation "The most beautiful thing we can experience is the
mysterious. It is the source of all true art and all science. He to
whom this emotion is a stranger, who can no longer pause to wonder and
stand rapt in awe, is as good as dead: his eyes are closed." --Albert
Einstein American movies, television programs, music, books and
computer software have surpassed traditional factory and agricultural
products as our largest category of exports. --NCPA.ORG | Small
business is America's most powerful engine of opportunity and economic
growth. For millions of Americans, starting a business is the best
opportunity to turn a dream into reality. --SBA.GOV | Artistic
Entrepreneurship & Technology 101 brings it all together--you are the
star of this class, and you will leave it closer to your dreams. --Dr.
E "We are what we believe we are." --C.S. Lewis Entrepreneurs and
their small enterprises are responsible for almost all the economic
growth in the United States. --Ronald Reagan Ecce deus fortior me, qui
veniens dominabitur michi. --Dante If more of us valued food and cheer
and song above hoarded gold, it would be a merrier world. -- J.R.R.
Tolkien ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY Teresea Ciulla of
Entrepreneur Magazine blogs, "Can you actually make your passion your
profession? According to Dr. Elliot McGucken, a professor at the
University of North Carolina, Chapel Hill (and now Pepperdine
University), who's teaching the university's first "Artistic
Entrepreneurship & Technology 101" class, the answer just may be yes.
McGucken's class, which is comprised of a group of 45 students
majoring in law, business, art, computer science, journalism and
music, focuses on teaching students about creating value over just
making money, about letting their higher ideals guide the bottom line.
After all, as McGucken says, "Successful companies aren't successful
because they make money--they're successful because they create
value." Class projects range from a classical music video to a hip hop
curriculum and textbook to an online art gallery to a freshman's
record label that's signed more than ten bands to a social network
being programmed by three computer science majors. Students are seeing
that to the degree they succeed in creating useful art and ventures,
they'll be able to support their passions with a profitable business.
And isn't that what we're all really striving for? To find an
excitement in our work in order to beat back the dullness of the
typical 9-to-5 routine? Looks like McGucken's found a way to inspire a
new generation of artistically minded entrepreneurs to follow their
passions--and make a living. Reviving the Moral Premise in Hollywood
and the Heartland: on Main Street and Wall Street: in Screenplays and
Business Plans
"The classic system--owner's capitalism, had been based on a
Vaughan Penn performed at last year's spring AE&T event.
The video was shot & edited by an AE&T student.
Vaughan writes, records, and produces all of her songs, which most of
you have heard. Her music has been featured in countless movies and
shows including Grey's Anatomy, Laguna Beach, Roller Girls, Dawson's
Creek, Will Ferrel's Kicking and Screaming, Roswell, and more. Hear
how she fills up a room with just an acoustic.
Vaughan represents a new breed of the artistic entrepreneur--the indie
who sells her songs directly to the entertainment industry. Who needs
a major label? The artist does the work--they ought reap the reward.
So who's going to give them a better system than youtube, where they
can protect and profit from their content? Opportunity abounds for
entrepreneurs seeking to serve. Mark Cuban asks the same question.
Also check out the awesome talent of Language Arts--college students
by day, and artistic entrepreneurs 24/7:
The Entrepreneurial Premise
"The classic system--owner's capitalism, had been based on a
dedication to serving the interests of the corporation's owners in
maximizing return on their capital investment. But a new system
developed--manager's capitalism--in which, Pfaff wrote, "The
corporation came to be run to profit its managers, in complicity if
not consiracy with accountants and managers of other corporations." --
John C. Bogle, Founder and Former Chairman of The Vanguard Group, The
Battle for The Soul of Capitalism
"There's a difference between us. You think the people of this land
exist to provide you with position. I think your position exists to
provide those people with freedom. And I go to make sure that they
have it." --William Wallace in Braveheart, by Randall Wallace
"Man should not be in the service of society, society should be in the
service of man. When man is in the service of scoiety, you have a
monster state, and that's what is threatening the world at this
minute." --Joseph Campbell, author of Hero With a Thousand Faces
The act of entrepreneurship is based upon the common moral premise
that forms the foundation of the above three quotes--individuals
embarking on humble hero's journeys to create enduring ventures that
better serve their peers.
Catch Dr. E @ SXSW 2007!
Web 2.0/3.0 ArtsEntrepreneurship.com: Make Your Passion Your
Profession
"Don't need no VC when you've got a PC." Not only has technology
revolutionized the production and distribution of content, but it has
also allowed indie creators to bypass traditional lawyers/MBAs to
define the rights for their creations and reap maximum profits. The
Constitution states that creators own their creations--so now what's
the best way for creators to share, sell, and profit? From Open Source
CMS to online incorporation to web 2.0/3.0 to the registering of
patents, trademarks, and copyrights, this is a panel for the indie
creator. Read more about this concept.
HERO'S JOURNEY ENTREPRENEURSHIP FESTIVAL: THE GREAT BOOKS RIDE AGAIN
An Artistic Entrepreneurship & Technology Event : Make Your Passion
Your Profession
"Follow your bliss and don't be afraid, and doors will open where you
didn't know they were going to be" -- Joseph Campbell
"I wish there was one grand artistic depot where the artist only need
hand in his artwork. As things stand now, one must be half a
businessman." --Beethoven
entrepreneurship week | epic story | intellectual property | digital
rights management | 45 revolver | hero's journey entrepeneurship |
video games | film | artistic entrepreneurship & technology | us
constitution | declaration of independence
HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
mentoring AE&T:
Joseph Campbell's
Hero With a Thousand Faces
John Bogle's
Battle for The Soul of Capitalism
The Matrix
Adam Smith's Wealth of Nations &
Theory of Moral Sentiments
Benjamin Franklin's Autobiography
The Entrepreneurial Imperative
by Carl J. Schramm
The Writer' Journey
by Christopher Vogler
The Fountainhead by Ayn Rand
A Matrix of Meanings
by Detweiler & Taylor
Patent it Yourself
by David Pressman
Patent, Copyright, & Trademark
The Ultimate Writer's Guide
to Hollywood
by Skip Press
Randall Wallace's
Bravheart
C.S. Lewis's
The Chronicles of Narnia
J.R.R. Tolkien's
The Lord of The Rings
Angel Investing
by Mark Van Osnabrugge
& Robert J. Robinson
Guy Kawasaki's Art of The Start
Flint Dille & John Zuur Platten's
Ultimate Guide to Video Game
Writing and Design
Fifty Cent's
From Pieces to Weight
Richard Bransons's
Losing my Virginity
Sergio Leone's Fistful of Dollars
Akira Kurosawa's
Yojimbo
Sergio Leone's
The Good, The Bad, and The Ugly
Homer's Odyssey
Any Rand's Atlas Shrugged
Dante's Inferno
Plato's Republic
Socrate's Apology
Shakespeare's Hamlet
Peter Drucker's
Innovation and Entrepreneurship
Hayek's
The Road to Serfdom
Andrew Breitbart's
Hollywood Interrupted
George Washington: His Exellency
Alexander Hamilton's
Biography
Jefferson's Biography:
Sworn Upon The Alter of God
Andrew Breitbart's
Hollywood Interrupted
Abraham Lincoln:
Speeches & Writings
Lowenstein's
When Genius Failed
Herman Melville's
Moby Dick
George Orwell's
Animal Farm
Einstein's
Ideas & Opinions
The Declarattion of Independence
& The Constitution
Stanley William's
The Moral Premise
Aristotle's
Poetics
Cliffy B's
Gears of War
Joseph Campbell on EntrepreneurshipJohn C. Bogle's
E-Week speech--Vanguard: Saga of Heroes Vaughan Penn's
Hero's Journey Video Dr. E's Hero's Journey
E-Week Lecture
A vast demand exists for the classical ideals performed in the
contemporary context--for honor, integrity, courage, and committment--
on Wall Street and Main Street, in Hollywood and the Heartland, in
Academia and Government. And thus opportunity abounds for
entrepreneurs who keep the higher ideals above the bottom line--for
humble heroes in all walks of life.
Come Join the Renaissance in Entrepreneurship as an Academic
Discipline
The Hero's Journey Entrepreneurship festival aims to be a most useful
event for students, teachers, and anyone starting or launching a
venture.
The same classical values guiding the rising artistic renaissance will
protect the artists' intellectual property. The immortal ideals which
guide the story of blockbuster books and movies such as The Matrix,
Lord of the Rings, Braveheart, The Chronicles of Narnia, and Star
Wars, are the very same ideals underlying the United States
Constitution. These classic ideals--which pervade Homer, Plato,
Shakespeare, and the Bible--are the source of both epic story and
property rights, of law and business, of academia and civilization.
It is great to witness classical ideals performed in Middle Earth,
upon the Scottish Highlands, long ago, in a galaxy far, far, away, and
in Narnia, but too, such ideals must be perpetually performed in the
contemporary context and living language.
The digital media revolution has collapsed the distance between art,
business, law, and media technology programs, and students are longing
for those general permanent principles found within the pages of the
Great Books. In many ways, an AE&T program founded upon the classics,
would become a flagship in reviving the lost art of the liberal arts
eductation.
Throughout the greater culture, there exists a longing for
contemporary heroes and heroines in literature reflecting those brave
men and women wearing uniforms in real life--there exists a longing
for epic stories in our books, movies, and video games, and for
digital rights management software and systems based on the Founding
Fathers' idealism. And thus there exist vast opportunities for rugged
artistic entrepreneurs to lead renaissances on all fronts.
For a time many have been tempted to forget classical ideals, valuing
short-term profits over long-term wealth, exalting the bottom line
over the higher ideals; but the nascent brilliance of the
technological revolutions can only achieve its fuller potential via
Story. While many will suggest that the best solution to digital
rights management is to remove story from movies--as Hollywood has
dedicated itself to as of late--thusly removing incentive to pirate
them, I counter that classical ideals can enhance both the
storytelling within movies and the DRM that protects them.
Just as the Founding Fathers complimented property rights by providing
everyone with the right to bear arms, a novel software system that
provides all creators with a turnkey choice from a full spectrum of
digital rights management would foster a renaissance in the creation
and distribution of intellectual property and art. The name of this
software is the 45 Revolver, and the killer app could lead next-
generation social networks and content portals that would benefit
Hollywood.from the indie filmmakers to the major studios. Let's build
it. Let's build tomorrow's ecommerce portals--tomorrow's books,
movies, video games, and culture.upon classical ideals.
That distant wave has been a long time coming, and the new fashions
will be about performing the classical ideals in the contemporary
context. The rising generation will lead a renaissance in
storytelling; a renaissance in the composition, production, and
distribution of art--a renaissance in business, culture, and
civilization.in academia and entrepreneurship. For that is the
artistic entrepreneur's duty.
Come join us for a day devoted to making your passion your profession!
"If we are to go forward, we must go back and rediscover those
precious values - that all reality hinges on moral foundations and
that all reality has spiritual control." --Martin Luther King Jr.
Catch Dr. E @ the 2007 SXSW Interactive!
John Bogle, who founded Vanguard--the world's largest and most-trusted
mutual fund--upon the idealism of his senior thesis at Princeton
University, writes:
"Let's begin with Franklin's entrepreneurship. It was not only
remarkable for his era; it was remarkable for any era. While in
today's grandiose era of capitalism the word "entrepreneur" has come
to be commonly associated with those who are motivated to create new
enterprises largely by the desire for personal wealth or even greed,
the fact is that entrepreneur simply means "one who undertakes an
enterprise," a person who founds and directs an organization.
But at its best, entrepreneurship entails something far more important
than mere money. Please do not take my word for it. Heed the words of
the great Joseph Schumpeter, the first economist to recognize
entrepreneurship as the vital force that drives economic growth. In
his Theory of Economic Development, written nearly a century ago,
Schumpeter dismissed material and monetary gain as the prime mover of
the entrepreneur, finding motivations like these to be far more
powerful: (1) "The joy of creating, of getting things done, of simply
exercising one's energy and ingenuity," and (2) "The will to conquer:
the impulse to fight, . . . to succeed for the sake, not of the fruits
of success, but of success itself." --John C. Bogle, Capitalism,
Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
Group
"The (AE&T) class is the first of its kind to incorporate art,
technology and business." --Chapel Hill Herald
"Let there be no doubt in the mind of the man who has benefited from
the common heritage but does not trouble to contribute to the common
good that he is failing sadly in his duty." --Dante, Monarchia 3
Warren Buffett writes, "Both the ability and fidelity of managers have
long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
addressed this subject, speaking (Luke 16:2) approvingly of .a certain
rich man. who told his manager, .Give an account of thy stewardship;
for thou mayest no longer be steward.. Accountability and stewardship
withered in the last decade, becoming qualities deemed of little
importance by those caught up in the Great Bubble. As stock prices
went up, the behavioral norms of managers went down. By the late .90s,
as a result, CEOs who traveled the high road did not encounter heavy
traffic. Most CEOs, it should be noted, are men and women you would be
happy to have as trustees for your children.s assets or as next-door
neighbors. Too many of these people, however, have in recent years
behaved badly at the office, fudging numbers and drawing obscene pay
for mediocre business achievements. These otherwise decent people
simply followed the career path of Mae West: .I was Snow White but I
drifted. . ." --Warren Buffett, BERKSHIRE HATHAWAY INC. annual report,
2002
The system of private property is the most important guaranty of
freedom, not only for those who own property, but scarcely less for
those who do not. -- Fredrich August von Hayek, Nobel Laureate in
Economics
The moment the idea is admitted into society that property is not as
sacred as the law of God, and that there is not a force of law and
public justice to protect it, anarchy and tyranny commence. -- John
Adams
Join Us! The Second Annual HJEF:
HERO'S JOURNEY RENAISSANCE
Hero's Journey Entrepreneurship:
"The stock exchange is a poor substitute for the Holy Grail" --Joseph
Schumpeter
Imagine video games with plots, characters, and Epic Storytelling.
Imagine contemporary novels and movies with the same--with heroes and
heroines--with Audrey Hepburns and Steve McQueens; whence our own John
Wayne and Man with No Name ride into town for the showdown where story
trumps spectacle, where Beatrice exalts Dante, and Odysseus sails on
home to Penelope. Imagine software systems and startups that actually
pay the artists and talent--the filmmakers, models, photographers, and
bands. Imagine new classes/research programs/ventures supporting all
this. Join the Hollywood Renaissance on March 31st, 2007.
John C. Bogle, the founder and former CEO of Vanguard, delivered a
most eloquent Entrepreneurship Week lecture: Vanguard: Saga of Heroes.
Thanks to Jack for a most inspiring event, reminding us that classical
ideals are our greatest investment.
William Fay of Legendary Pictures and executive producer of the
current #1 movie 300 will keynote the March 31st HJE Festival. Mr. Fay
has had a most distinguished career, producing blockbusters including
The Patriot, Independence Day, Superman, and the current 300 which
combined Epic Story with Epic Technology en route to the record books.
Join us for a great keynote!
THE CALL TO ADVENTURE
Building Tomorrow's Renaissances
Saturday, March 31st, 2007 @ Pepperdine University
Schedule of Panels & Speakers
Arts Entrepreneurship: Make Your Passion Your Profession
Sign up for the HJE mailing list.
Email:
The Hero's Journey Entrepreneurship Festival seeks to give students,
artists, and entrepreneurs the tools to make their passions their
professions--to protect and profit from their ideas--to take ownership
in their careers and creations. For Adam Smith's invisible hand
enriches all when happiness is pursued by artists and innovators--
society's natural founts of wealth. Jefferson eloquently expressed the
entrepreneurial premise:
We hold these truths to be self-evident, that all men are created
equal, that they are endowed by their Creator with certain inalienable
rights, that among these are life, liberty and the pursuit of
happiness. --The Declaration of Independence
The only clause in the main body of the United States Constitution
that mentions "Rights" states the following:
The Congress shall have power to . . . promote the progress of science
and useful arts, by securing for limited times to authors and
inventors the exclusive right to their respective writings and
discoveries; --The United States Constitution
Couple these two passages together, and one has the moral premise of
Artistic Entrepreneurship & Technology. Every student ought be given
the tools to create new ventures--to protect their intellectual
property, and to pursue and profit from their dreams on their "Hero's
Journey" into entrepreneurship. For it is along that journey that the
long-term "wealth of nations" is generated.
Entrepreneurship has aspects of art--creation and the pursuit of
higher aesthetics; and science--economics, finance, engineering, and
physical invention. How these aspects, and many more--from
intellectual property to corporate structures--combine to generate
wealth, are part of an Epic Story that is told whenever an individual
sets out to render their ideals and dreams real. Thus a most efficient
way to study entrepreneurship--to unite its diverse aspects--is via
Joseph Campbell's Hero's Journey.
As a new cornerstone in a classical liberal arts education, Artistic
Entrepreneurship is for those seeking to make their passions their
professions. This festival is dedicated to all those embarking on the
"Hero's Journey" to create enduring wealth, be it a new venture, video
game, indie film, record label, book, DRM system serving artists and
musicians, or course.
A Renaissance in Epic Story
The rising generation is longing for Epic Story, and thus opportunity
abounds for artistic entrepreneurs to perform the classical ideals in
the contemporary context--in Hollywood and the Heartland, on Wall
Street and Main Street, in video games and academia.
The classic hero, from Odysseus on down, is one who serves. This moral
premise pervades all enduring literature and entrepreneurial ventures,
as expressed by John C. Bogle--the "student entrepreneur" who founded
the $700 billion Vanguard fund based on an idealistic premise in his
1951 Princeton senior thesis. Mr. Bogle recently quoted his original
thesis in one of his eloquent speeches--"After analyzing fund
performance, I concluded that "funds can make no claim to superiority
over the market averages," perhaps an early harbinger of my decision
to create, nearly a quarter-century later, the world's first index
mutual fund. And my conclusion powerfully reaffirmed the ideals that I
hold to this day: The role of the mutual fund is to serve--"to serve
the needs of both individual and institutional investors . . . to
serve them in the most efficient, honest, and economical way
possible . . . The principal function of investment companies is the
management of their investment portfolios. Everything else is
incidental."
Watch the academy-award-winning movie Braveheart, and you will see the
very same moral premise at the film's center and circumference, as
expressed by William Wallace's actions and his words to the Scottish
Nobles--"There's a difference between us. You think the people of this
land exist to provide you with position. I think your position exists
to provide those people with freedom. And I go to make sure that they
have it."
And Joseph Campbell, author of The Hero With a Thousand Faces which
helped inspire Star Wars, The Matrix, The Lord of The Rings, and Dr.
E's AE&T class wrote, "Man should not be in the service of society,
society should be in the service of man. When man is in the service of
society, you have a monster state. . ."
Entrepreneurship is the force that continually rights the world by
rewarding those who serve--those who battle the bureaucracy with a
better way. Entrepreneurship is an epic story wherein the world is
continually "begun anew," as the humble risk-taker--the reluctant
hero--the fount of lasting cultural and monetary wealth--happens upon
an innovation, invention, or epiphany, and takes a risk in rendering
it real for others.
The classic entrepreneur navigates on out while keeping the higher
ideals over the bottom line, endures the road of trials en route to
the countless showdowns with competitors and convention, siezes the
sword, and returns on home with the elixir--with the rewards gained
from risking their time, their talents, their passions, and their
money in penning that novel, shooting that film, and creating that
venture. And so often it is all based on some simple, pervading moral
premise. For Google it is "Do no evil." For Apple it is "Think
different." For Buffett it is "Our favourite holding period is
forever." For Bogle, Wallace, and Campbell it is "institutions must
serve." For this HJE Festival, it is "own the risk of the
renaissance."
And our goal is to serve you with a most useful, informative, and
inspirational day regarding how best to make your passion your
profession, as we celebrate the words of that classic entrepreneurial
document, "We hold these truths to be self-evident, that all men are
created equal, that they are endowed by their Creator with certain
unalienable Rights, that among these are Life, Liberty and the pursuit
of Happiness."
CROSSING THE THRESHOLD
Opportunities abound for those who in Joseph Campbell's words "follow
their bliss"--for those who perform the classical ideals in the
contemporary context. Percy Bysshe Shelley once wrote, "Poets are the
unacknowledged legislators of the world," and artists and inventors
are its natural entrepreneurs. The Founding Fathers saluted these
natural founts of wealth in the Constitution with a simple clause that
became the foundation of intellectual property law:
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
And so it is that, "American movies, television programs, music, books
and computer software have surpassed traditional factory and
agricultural products as our largest category of exports. --NCPA.ORG"
As the waves beckon any surfer with a board, entrepreneurship beckons
any individual with a dream, and the digital revolution is fostering
opportunities for indie creators to surf the renaissance of their
choosing to financial freedom. Like Dr. E's Artistic Entrepreneurship
& Technology 101 class, this festival is devoted to provisioning you
for your humble hero's journey into launching a venture--there is no
higher adventure, for we climb mountains because they're there, but we
become artists, creators, and entrepreneurs because it isn't there.
Come newtork and learn the basics about incorporating, protecting IP,
finance, and more.
Books are the greatest mentors on this journey, and while saluting
classics including Homer's Odyssey and Hero With a Thousand Faces, the
festival is also proud to be hosting several authors including award-
winning video game writers/designers/producers Flint Dille and John
Zuur of The Chronicles of Riddick and The Transformers who recently
published The Ultimate Guide to Video Game Writing & Design, and
bestselling author Skip Press of The Complete Idiot's Guide to
Screenwriting and The Ultimate Writer's Guide to Hollywood.
From Disney producer Jonathan Flora, to DRM expert/openipmp founder
Chris Mollis, to internet entrepreneur/author Andrew Breitbart, to
pioneering researcher/teacher/entrepreneur Gary Beckman, to Dr. E's
"Hero's Journey" lecture on incorporarting/patents/ trademarks/
bootstrapping for the indie innovator, join us for most inspirational
and informative day at the first annual Hero's Journey
Entrepreneurship Festival.
Hero's Journey Entrepreneurship Festival
Saturday, March 31st Schedule
The Pepperdine Law School
8:00 AM: Registration 8:30 AM: Dr. E's Welcome!!:
A chance to introduce ourselves to one-another. 9:00 AM: Arts
Entrepreneurship as an Academic Discipline
Five professors serve artists/entrepreneurs with the tools,
technologies, and philosophies for making your passion your
profession. For students, professors, and professionals alike!
Join Gary Beckman from The University of Texas at Austin as he hosts a
panel of America's pioneering arts entrepreneurship educators. As a
teacher and founder of the Arts Entrepreneurship Educator's Network,
Gary is a leading researcher on the intersection of arts and
entrepreneurship.
Coming from the perspective that the liberal arts and humanities
provides a natural foundation for entrepreneurship, Gary takes a birds-
eye view in studying various pedagogical and cultural approaches
across the country. Gary's research is sponsored by the Kauffman
Foundation, whose website states, "The vision of the Kauffman
Foundation is to foster a society of economically independent
individuals who are engaged citizens, contributing to the improvement
of their communities..." The goal of arts entrepreneurship is to
foster economic independence and wealth creation--both cultural and
monetary--to empower indie artists and students with the basic
knowledge they need to make their passions their professions.
Arts Entrepreneursip as an Academic Discipline
Moderated by Gary Beckman, Assistant Instructor, College of Fine Arts
at the University of Texas at Austin
Panelists include:
1. Kevin Woelfel, Director of Entrepreneurship Center for Music at the
University of Colorado at Boulder
2. Kelland Thomas, Director of the Camerata Career Development Program
at The University of Arizona
3. Joseph Squier, Professor of New Media in the School of Art and
Design at the University of Illinois, Urbana-Cahmpaign of the
University of Illinois Urbana-Champaign
4. Dr. E, Visiting Professor at Pepperdine University & founder of
ArtsEntrepreneurship.com
Ideas have consequences, and universities that embrace the ideals of
entrepreneurship throughout the business, law, and liberal arts
curriculums will reap the dividends--both monetary and spritual--as
new ventures are created in their communities and beyond. Arts
entrepreneurship classes, curriculums, and majors will go a long ways
in inspiring and empowering students to follow that most natural
journey of pursuing their passions--a simple act with resounding
consequences. Join us as pioneering professors share their syllabi and
insights regarding entrepreneurship as an academic discipline.
11:00 AM: IHS Programs in Film/ Literature/ Economics
The Institute for Humane Studies hosts a panel on the arts and
economics--on movies/films/documentaries and literature supporting
free markets and entrepreneurship. "It must be of the spirit if we are
to save the flesh," said General Macarthur, and the IHS website
states, "History demonstrated the great capacity of humans to solve
their problems through "the practice and potentials of freedom, and
(founder Dr. F.A. Harper) envisioned this as the primary focus of the
Institute for Humane Studies. 'Not in government or force, not in
slavery or war, but in the creative, and thereby spiritual, power of
freedom, shall our inspiration be found,' he wrote in an early
proposal for the Institute." The IHS sponsors faculty and students
interested in the instersection of the arts/economics/literature and
freedom, so come enjoy a panel regarding entrepreneurship in film and
literature, and hear about all their opportunites.
Patrick Reasonover, Director of Film and Fiction Programs at the
Institute for Humane Studies, will present IHS's suite of film
programs--Film and Fiction Scholarships for graduate work in
Screenwriting, Prose, Producing, Directing, and Animation; the Paid
Production Internships in Narrative Film, Documentary Film, and
Animation; the free weeklong seminar at UCLA, Cinematic and Literary
Traditions of Freedom.
www.theihs.org/film&fiction
www.theihs.org/production
www.theihs.org/1984.
12:00 PM: Lunch (Free lunch--come see if there is such a thing after
all!) 1:00 PM: Dr. E's Hero's Journey Entrepreneurship Lecture
Well, this was going to be Dr. E's hour, but we have too many cool
people showing up, so instead this panel will feature economist/
professor/blogger Cyril Morong, author/professor Karel Samsom, and
producer/blogger Vik Rubenfeld.
Cyril has a great web page titled, The Relationship Between Economics
and Mythology, where he links to his classic paper, The Creative-
Destroyers: Are Entrepreneurs Mythological Heroes? (Presented at the
annual meetings of the Western Economic Association, July 1992).
Karel penned The Spirit of Entrepreneurship Exploring the Essence of
Entrepreneurship Through Personal Stories
Vik Rubenfeld created the Early Edition TV Show, and he currently runs
the Big Picture blog.
You can catch Dr. E's hour-long lecture here, and SXSW should have his
podcast up soon. Dr. E gets one hour to deliver a semester's worth of
knowledge regarding how best to make your passion your profession. The
study of entrepreneurship is the study of literature and history--of
the Great Books and Classics. From The Odyssey, to Adam Smith, to
Benjamin Franklin's Autobiography, to Vanguard, the eternal precepts
in the Great Books have mentored many on that greatest of all
journeys--entrepreneurship. From Branson, to Bogle, to Buffett, to
Neo, to Skywalker, to Frodo--entrepreneurs most often start off as
humble heroes who hear a call to adventure and embark on a journey
with little more than a dream and that priceless faith that ideals are
real. From the Odyssey, to the Constitution, to a Fistful of Dollars,
to Lord of The Rings; it's all about setting out on the journey,
forming a fellowship along the way, enduring the road of trials, and
returning on home with newfound wealth. Dr. E points out all the best
web resources and books you'll need as mentors for incorporating and
protecting your IP upon crossing the threshold--upon leaving the
Shire, seeing the Matrix for what it is, and launching your very own
venture.
2:00 PM THE POWER OF STORYTELLING, COMMERCIALLY AND CULTURALLY:
Join Disney producer/indie director Jonathan Flora, actress/producer
Deborah Flora, and Skip Press for a panel on indie film production &
the future of Hollywood!
Skip's screenwriting class is taught on over 1,000 campuses. A
bestselling author/screenwriter/script consultant, Skip Press has
worked on more projects than the rest of us combined--he'll tell you
all about it, while discussing his latest rocking book, The Complete
Idiot's Guide to Screenwrting.
With a last name like "Press," and with all the books he's written,
it's easy to confuse Skip with a publishing house. Come join a mentor
to many for an hour.
3:00 PM: The Past is Prologue: The Future of Epic Storytelling in Film
and Interactive Entertainment: Christopher Vogler & David Whatley
Join us for a most fascinating panel which pairs producer/writer
Christopher Vogler of The Writer's Journey & StoryTech with David
Whatley of the innovative HeroEngine and upcoming Hero's Journey
MMORPG.
Christopher Vogler--producer and founder of StoryTech--authored one of
the most popular books on screenwriting--The Writer's Journey: Mythic
Structure for Writers, which salutes the same classical forms as
Joseph Campbell's Hero With A Thousand Faces. As a writer and
consultant for major studios, as well as an avid gamer, Chris will
present invaluable insight into future of Storytelling in the realm of
film and interactive entertainment.
David Whatley, CEO of Simutronics and the visionary behind the
HeroEngine and the upcoming Hero's Journey MMORPG, will talk about
cutting-edge innovations on the frontiers of interactive storytelling
and immersive gameplay. As video games become more and more photo-
realistic, opportunity abounds to lend games a spiritual realism--a
soul with the profundity and depth of classical literature and film.
David Whatley's company is forging ahead towards this "Holy Grail" of
the video game industry--Epic Storytelling.
Hero's Journey MMORPG
Gordon Walton, Co-Studio Director of BioWare Austin, states "At
BioWare we selected HeroEngine because it had the most sophisticated
and complete development tools available for building an amazing
online experience. Our team wanted a great rapid prototyping
environment and to work with experienced MMO developers. The
HeroEngine from Simutronics is a perfect fit for BioWare Austin's
requirements."
Computer Games calls Hero's Journey one of 2007's "most anticipated"
games, stating "regularly updated content is the Holy Grail of MMO
design."
IGN reports, "Set in the original world of Elanthia, Simutronics'
Hero's Journey is a massively multiplayer endeavor focused on
providing an action-oriented, adventure-style experience that also
emphasizes flexible character creation and development an a compelling
quest element."
Wikipedia reports, "The most unusual feature of Hero's Journey is its
quest system (called the "Journey System"). The Journey System is a
system that adapts quests and gameplay based on the player's
decisions, potentially leading to such things as the evolution of a
specific creature as a player's nemesis, as well as reappearing
characters and themes." So it is that the HeroEngine powers emergent
storytelling.
Warcry reports, "The MMO engine that powers Hero's Journey and the
upcoming MMO out of BioWare Austin will also be behind "A World of My
Own", a virtual world in development by Richard Branson's Virgin
Games, and an unannounced project from each of Stray Bullet Games
(Shadowbane) and Colony Studios."
4:00 PM: Story in Video Games & The Merging of Film & Games:
The emrging medium of video gaes is where art, technology, music, AI,
programming, storytelling, film, and graphic novels collide. Flint &
John have a front row seat.
So join us as Flint Dille and John Zuur of the award-winning
Chronicles of Riddick and Transformers video games talk about their
multiple projects, their new book The Ultimate Guide to Video Game
Writing & Design, and the future of the industry. Not only are Flint &
John defining the merging of film and video games with their multiple
projects, but they are also well-known throughout Hollywood for their
friendly mentorship to upcoming talent.
As the graphics of video games approach photo-realism, opportunity
abounds for entrepreneurs seeking to lend games emotional and
narrative realism. From AI algorithms, to realistic, meaningful
dialogue, writers, coders, and writer/coders are needed upon the wild
west that is writing for and designing next-gen games.
Flint & John's new book:
Flint & John wrote the award-winning Chronicles of Riddick Video Game:
From Flint & John's Chronicles of Riddick
3 0 0
"A new age has begun--an age of freedom."
Join William Fay of Legendary Pictures for the
HERO'S JOURNEY ENTREPRENEURSHIP KEYNOTE
5:00 PM: 300 the Movie: William Fay of Legendary Pictures
300 is a brilliant epic that tells the story of the 300 Spartans who
boldly faced down far larger forces in The Battle of Thermopylae.
Join William Fay, executive producer of films including 300, The
Patriot, Independence Day, and Superman Returns, as he speaks about
how he and his crew created the blockbuster epic that is 300--how they
founded it upon traits such as "Duty" and "Honor," and how the "Glory"
of the Epic Story naturally followed.
300 had no major stars. The film was shot entirely indoors, leveraging
cutting-edge technological innovations. It cost $65 million--a
fraction of what a major epic costs these days.
And in it's first weekend it brought in over $70 million,
demonstrating that the classic story first set down by Herodotus,
illustrated in Frank Miller's graphic novel 300, and brought to life
by Zach Snyder and Legendary Pictures, can triumph over far larger
production budgets at the boxoffice.
Richard Roeper of the Chicago Sun Times writes, "You want to
experience the Battle of Thermopylae as a nonstop thrill ride, here's
your ticket."
6:00 PM: Andrew Breitbart & The Future of Media/News/Video
Andrew is going to talk about how in 1991/1992, Nirvana and Slacker
fell short of immortal art. He's going to talk about how our
generation can do better than nihilsm, and the eternal ideals by which
all exalting art endures.
Andrew, founder of Breitbart.com, founding member of The Huffington
Post, author of Hollywood Interrupted, and founding member of The
Drudge Report has seen it all since the very dawn of the internet in
1994, and he's building tomorrow's news/video portal. Few, if any,
individual entrepreneurs see so much traffic to their sites as does
Andrew. A frequent guest on the Dennis Miller show, we all keep
telling Andrew he shoud be doing standup comedy. Join us for a most
entertaining hour.
8:00 PM Live Music!:
Join the famous Fishbone @ The Malibu Inn. The show will sell out, so
don't wait until too long after 8 PM to get on down there! The Malibu
Inn is right across from the Malibu Pier on the PCH--just a mile or so
south of Malibu Canyon Road.
Entrepreneurship: A Fellowship of Humble Heroes
Entrepreneurial ventures so often have humble beginnings. Richard
Branson started not with Virgin Airlines nor Virgin Mobile, but with a
student newspaper. Dell sold computers out of his dorm room. Sara
Blakely cut the feet off pantyhose, got a patent, and now has over
thirty employees at Spanx. Epic Games started off selling shareware
games from their parents' basements, and this fall they had the xbox
360's biggest release--Gears of War. Neo was a common cubicle worker,
Frodo was a little Hobbit, and Luke Skywalker was a farm boy--they all
followed Campbell's Hero's Journey en route to saving the universe via
their profound integrity. Time and again, artists make their passions
their professions by keeping the higher ideals over the bottom line.
One ordinary day they see a better way, and they set off on their own
humble "Hero's Journey" to render their ideals real. This simple act
is the engine of our economy, and the classical precepts of a liberal
arts education offer priceless mentorship along your journey. From
intellectual property law, to incorporation, to the philosophy of
branding, to the science of investing in your most valuable assets--
your dreams--all of these foundational entities are best taught by the
words of classical myth which contain story.
For those famous storytellers known as the Founding Fathers recognized
the source of wealth--the humble artist and innovator--and created a
system to celebrte it. "Follow your bliss," was what Jefferson meant
in writing, "We hold these truths to be self-evident, that all men are
created equal, that they are endowed by their Creator with certain
unalienable Rights, that among these are Life, Liberty and the pursuit
of Happiness." And at the Constitutional Convention a few years later,
they penned,
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
So it is that the purpose of this festival is to serve you with
knowledge that will come in handy along your very own Hero's Journey.
Read books such as John C. Bogle's Battle for the Soul of Capitalism
and Robert Mckee's Story, and you'll see that opportunity abounds for
those seeking the classical ideals in the contemporary context.
EPIC STORY
Epic storytelling is at the center and circumference of all lasting
ventures, and every lasting venture is founded upon a moral premise.
The premise of future web companies serving the artist and creator
comes straight from the United States Constition:
The Congress shall have Power To promote the Progress of Science
and useful Arts, by securing for limited Times to Authors and
Inventors the exclusive Right to their respective Writings and
Discoveries;
http://artsentrepreneurship.com
http://herosjourneyentrepreneurship.org
county line films
wrote:
>
> download full message
county line films
>
> download full message
Freshman Kamron King agreed.
HERO'S JOURNEY RENAISSANCE: SECOND ANNUAL HERO'S JOURNEY
ENTREPRENEURSHIP FESTIVAL
IDEALS IN INNOVATION: CATCH THE WAVE & RIDE THE RENAISSANCE
An Artistic Entrepreneurship & Technology Event : Make Your Passion
Your Profession
"Follow your bliss and don't be afraid, and doors will open where you
didn't know they were going to be" -- Joseph Campbell
"I wish there was one grand artistic depot where the artist only need
hand in his artwork. As things stand now, one must be half a
businessman." --Beethoven
2007 HJEF | entrepreneurship week | epic story | intellectual property
| drm | 45 revolver | hero's journey entrepeneurship | video games |
film | artistic entrepreneurship & technology | us constitution |
declaration of independence
HJE BLOG Hero's Journey Entrepreneurship Dr. E's AE&T Blog Literature,
philosophy & film
mentoring AE&T:
How to Think Like Leonardo da Vinci
Leonardo: Art and Science
Leonardo's Notebooks
Leonardo's Lost Robots
Joseph Campbell's
Hero With a Thousand Faces
John Bogle's
Battle for The Soul of Capitalism
Good Capitalism Bad Capitalism
Baumol, Litan, Schramm
The Matrix
Benjamin Franklin's Autobiography
Patent, Copyright, & Trademark
Randall Wallace's
Bravheart
Akira Kurosawa's
Yojimbo
Homer's Odyssey
Dante's Inferno
Plato's Republic
Socrate's Apology
Shakespeare's Hamlet
George Washington: His Exellency
Alexander Hamilton's
Biography
Aristotle's
Poetics
2007 HJEF
Catch Dr. E @ the SXSW Interactive!
Hero's Journey Renaissance: March 8th @ Pepperdine
"The stock exchange is a poor substitute for the Holy Grail" --Joseph
Schumpeter
DIRECTIONS & HOTELS
PRE-REGISTER TODAY!!
Classical Ideals in Innovation & The Genius of Leonardo da Vinci
But even as I disclaim the credentials of the hero, of the leader, of
the business manager, and even of the entrepreneur, I shamelessly
proclaim my credentials as an idealist. Even more, I am an idealist
who revels in the values of the Enlightenment and holds high his
admiration for the brilliance and the character of the great thinkers,
great doers, and great adventurers of the 18 th century, men (as it
happens, in particular our nation's Founding Fathers) who give birth
to our modern world. --John C. Bogle, Vanguard, Saga of Heroes, 2007
HJEF
A new age has begun, an age of freedom. --King Leonidas, 300
Ideals in Innovation
by Dr. E
There's something going on. A renaissance is rising--artists, authors,
and inventors are turning towards the classical ideals so as to render
them real in the living culture. A fellowship of creators, each
walking the hero's journey by the immortal stars of classical
antiquity, is seeking to serve the soul in art and literature--in
video games, music, and film. It's been a long time coming, as the
rising generation has been seeking that third act--that classical,
epic thunder that we can call our own.
Come join us on March 8th as we celebrate the ultimate Renaissance
Man--Leonardo da Vinci--while saluting those marking rugged journeys
in the realms of screenwriting, video games, film, academia, and
robotics--robots inspired by da Vinci's designs.
The Dark Ages lasted for hundreds of years--from 476 to 1000 AD. Art,
innovation, and literature declined along with contemporary written
history. A general demographic decline accompanied limited cultural
achievements. Aristotle wrote "When storytelling declines, the result
is decadence," and as they turned away from the classics and higher
art and towards bread and circuses--towards reality TV and spectacle--
the soul, and thus civilization, faltered.
The Italian Renaissance, which spanned the period from the end of the
1400's to about 1600, sailed beyond the Dark Ages by the immmortal
stars of classical antiquity. Renaissance scholars again sought out
the Great Books and Classics in the ancient monastic libraries and
incorporated them in education and culture. And so too do we march on--
following the lead of the immortal heroes such as da Vinci who stated,
"Who sows virtue reaps honor," and "Where the spirit does not work
with the hand there is no art." Da Vinci wrote, "the depth and
strength of a human character are defined by its moral reserve" and
Martin Luther King Jr. agreed, "If we are to go forward, we must go
back and rediscover those precious values--that all reality hinges on
moral foundations and that all reality has spiritual control." And the
title of John C. Bogle's Battle for The Soul of Capitalism says it
all, as it suggests we read Adam Smith in order, with A Theory of
Moral Sentiments preceding The Wealth of Nations, for as Socrates
stipulated, all true wealth comes from virtue--the immortal soul, and
not virtue from wealth.
Vast opportunities exist to incorporate the soul of The Iliad and The
Odyssey--of Shakespeare, the Bible, and The Inferno--in video games.
The Mona Lisa, two dimensional and stationary, yet towers over the
female characters in modern games in spirit and soul; as do Dante's
Beatrice and Odysseus's Penelope. Knowledge of the classics--the
spiritual eternities--not material wealth--became the true mark of
wealth during the Renaissance, and so shall it be again. The movie 300
demonstrated that the rising generation is longing for the classical
spirit and soul; and Artistic Entrepreneurship & Technology 101 is
revolutionizing academia with its simple precept that the spirit of
our law and literature--of The Constitution and Hamlet--derive from
the same place--the classical Judeo Christian heritage. And so that
which had been divided into business, law, film, art, and accounting;
is reunited in truth and the simplicity of soul--in a classical
liberal arts education--in a foundational renaissance. There are two
Hero's Journeys in every class--the first is through the Great Books,
and the second is the one each student walks alone--in a business plan
or screenplay for their living venture; for the reason we read the
Greats is not for tenure, but to embolden the natural ideals of our
soul and gain the courage to follow our better angels and nobler
dreams. The Odyssey has lasted over 2800 years because it reminds us
of that immortal justice--eventually truth prevails.
Opportunity abounds to not only read those dusty old texts, but to
render their ideals real in the living context via action. We've been
leaving billions on the shelves--billions and far more, including
those mythical entities which cannot be counted, but which count for
everything. And so me march--we march for the renaissance. --Dr. E
All men whom the higher Nature has imbued with a love of truth should
feel impelled to work for the benefit of future generations, whom they
will thereby enrich just as they themselves have been enriched by the
labors of their ancestors. --Dante
THE CALL TO ADVENTURE
Building Tomorrow's Renaissances
Sign up for the HJE mailing list.
Email:
THE HJEF "HERO'S JOURNEY RENAISSANCE"
SCHEDULE OF EVENTS
1 PM: THE SKIP PRESS HOUR
Skip's screenwriting class is taught on over 1,000 campuses. A
bestselling author/screenwriter/script consultant, Skip Press has
worked on more projects than the rest of us combined--he'll tell you
all about it, while discussing his latest rocking book, The Complete
Idiot's Guide to Screenwrting.
With a last name like "Press," and with all the books he's written,
it's easy to confuse Skip with a publishing house. Come join a mentor
to many for an hour.
2 PM: LEONARDO DA VINCI'S ROBOTS
moderated by Molly Lavik
The Italian Cultural Institute and Mentorography presents Leonardo da
Vinci and the New Frontiers of Robotic Technologies. Keynote speakers
for the panel will be Mark Rosheim and Carlo Pedretti. Mark, a
distinguished robotics engineer, spent five years using Leonardo's
detailed observations to inspire actual robots. Carlo Pedretti,
Rosheim's mentor, is considered to be the greatest living expert on
Leonardo.
Click to enlarge Leonardo's sketches.
Leonardo da Vinci foresaw the future more than 500 years ago with his
visionary drawings--he is thought to have drawn and built the world's
first robot, shortly before he painted The Last Supper in 1495. His
sketches lay lost for four centuries until recognized in 1975 by
Leonardo scholar Carlo Pedretti. Now his 15th-century plans are set to
become a 21st-century reality in the form of "anthrobots," robots that
are human-like. The panel will explore the possibilities behind
Leonardo's robotics and in particular a drawing of a programmable cart
automation that may have been the world's first self-propelled
vehicle--a type of "clockwork car" powered by wound-up springs.
The initial breakthrough with Leonardo's Programmable Cart occurred
with Carlo Pedretti understanding the drawing as an automata (robot)
not large enough for a person to ride. Pedretti also discerned large
springs underneath the large gears in the main drawing. Building on
this concept Mark Rosheim spread all the relevant pages of Leonardo.'
drawings quite literally on his living room floor and looked in future
centuries for clues. The ensuing late night calls to his Mentor
Pedretti had miraculous results. Piece by piece Mark put the clues
together. This panel will highlight the discussions between Mentor and
prot�g� as they solved the mystery behind Leonardo's Programmable
Cart.
3 PM: HERO'S JOURNEY NETWORKING / BUSINESS PLAN AWARDS / CONVIVIALITY
Join the panelists and attendees for a Hero's Journey Networking
session in the adjacent cafetaria and patio immediately following the
business plan awards.
The Princeton Club of Southern California will also be meeting/
mingling.
4 PM: THE TRICKSTER ARCHETYPE IN THE HERO'S JOURNEY
Brooks Ferguson interviews Craig Titley
Brooks Ferguson (producer The Nightmare Before Christmas, Ed Wood,
Little Women, and Titanic) and Craig Titley (writer of Cheaper by the
Dozen and Scooby Doo)
In Joseph Campbell's Hero's Journey cycle, the hero ventures beyond
the boundaries of society into a land of the great unknown where he or
she discovers, and returns with, a magical, mystical boon that has the
potential to transform the culture at large. However, the hero on
these journeys is not always a brave, strong, independent individual
such as William Wallace, Parsifal, or Gilgamesh. There is another kind
of cultural hero who often makes this same journey: the Trickster--
reaching on back to Odysseus who went by "the man with no name" and
oft concealed his identity and delayed his claim on immediate honor to
serve a greater plan. As a willful violator of taboo, a mediator
between worlds, and a character comfortable with ambiguity, the
Trickster embodies qualities intrinsic to creative endeavors and
symbolizes the "outside-the-box" thinking necessary for entrepreneurs.
This dialogue will focus on what could be considered the most
entrepreneurial player in the filmmaking process--the screenwriter--
and how his or her channeling of the Trickster spirit contributes to
the creative process and can help bring the boon of meaningful,
impactful motion pictures to the world culture.
5 PM: FLINT DILLE & JOHN ZUUR ON WRITING FOR VIDEO GAMES
moderated by Dr. E
Midway through the journey of his life, Dante finds himself lost in a
dark woods; and he realizes that in order to get to heaven, he's got
to walk through hell. What begins with The Inferno ends in Paradisio,
and the same classical themes are being explored in the Sin City video
game, which is being designed, written, and directed by Flint Dille
and John Zuur Platten.
So join us as Flint Dille and John Zuur of the award-winning
Chronicles of Riddick and Transformers video games talk about their
multiple projects, their new book The Ultimate Guide to Video Game
Writing & Design, and the future of the industry. Not only are Flint &
John defining the merging of film and video games with their multiple
projects, but they are also well-known throughout Hollywood for their
friendly mentorship to upcoming talent.
Red Mile Entertainment reports, "Accomplished game and animation
veteran, Flint Dille, will spearhead the design, scriptwriting, story
generation, and overall production of Sin City: The Game (working
title). Dille has twenty years of game experience to his name, and has
twice won Story of the Year for his work on The Chronicles of Riddick:
Escape from Butcher Bay and on Dead to Rights. In addition to his
solid game and animation credentials, Dille is also a close friend of
Sin City creator, Frank Miller -- enough so that Miller named the
storyteller in his epic 300 "Dilios." "Frank and I met during what I
call our "professional adolescence" when he was doing the Dark Knight
and I was doing the Transformers cartoon series," says Dille, "and
we've been great friends ever since." About the Sin City game, Dille
adds, "Frank and I have been having a party coming up with nasty stuff
for the game. In true Sin City fashion, some old characters will
return, new characters will appear and--without giving anything away--
probably die horribly. It's great to be working with the Red Mile team
on this project: They clearly share Frank's and my commitment to
bringing a new and true Sin City to interactive life."
As the graphics of video games approach photo-realism, opportunity
abounds for entrepreneurs seeking to lend games emotional and
narrative realism. From AI algorithms, to realistic, meaningful
dialogue, writers, coders, and writer/coders are needed upon the wild
west that is writing for and designing next-gen games.
Flint & John's new book:
Flint & John wrote the award-winning Chronicles of Riddick Video Game:
From Flint & John's Chronicles of Riddick
Flint & John's HJEF panel is dedicated to the memory of Gary Gygax.
Gary Gygax 1938-2008
Flint writes, "Gary was mentor, friend, innovator, and 'hero's journey
entrepreneur' with far-reaching influence. Not only did Gary create
Dungeons and Dragons, publishing and selling the game himself in the
early days, but his novel work ushered in an era of role-playing games
which influenced and inspired an entire generation of video game
designers and blockbuster RPGs--role-playing video games." So often it
is that the classic innovator with a unique vision becomes the mentor
to many, leading them across that threshold, so that they too can
return on home with the elixir. Thanks from all of us, Gary--thanks
for rendering your dreams real.
6 PM & ONWARD: Join us @ The Malibu Inn for networking/music!!
choosing to financial freedom. Like by Dr. E's Artistic
Entrepreneurship & Technology 101 class, this festival is devoted to
provisioning you for your humble hero's journey into launching a
venture--there is no higher adventure, for we climb mountains because
they're there, but we become artists, creators, and entrepreneurs
because it isn't there. Come newtork and learn the basics about
incorporating, protecting IP, finance, and more.
Andrew, founder of Breitbart.com, founding member of The Huffington
Post, author of Hollywood Interrupted, and founding member of The
Drudge Report has seen it all since the very dawn of the internet in
1994, and he's building tomorrow's news/video portal. Few, if any,
individual entrepreneurs see so much traffic to their sites as does
Andrew. A frequent guest on the Dennis Miller show, we all keep
telling Andrew he shoud be doing standup comedy. Join us for a most
entertaining hour.
Entrepreneurship: A Fellowship of Humble Heroes
Sentiments, to John Bogle's Battle for the Soul of Capitalism, to The
Odyssey, students grow to see life as an adventure where eternity's
precepts come in most handy.
Leonardo's sketches.
Feedback from Last Year's HJEF
Thanks for putting the HJE together, it was great attending! Not only
did I get to meet some great people like Cyril, Chris Vogler and
William Fay but I've come to love LA too. I've set a goal to live in
LA in the next 5 years. --Georgias
Thanks so much for letting me help out with event yesterday! I think
it was a huge success! I really benefited from my interaction with
David Whatley, and it looks like we're going to be inviting him back
to speak at the Graziadio School! Great job! I really learned a lot.
Please let me know if I can help out more in the future.
Most excellently, Erik
I really enjoyed getting to hear a couple of the speakers on Saturday.
I was bummed to I had to leave before William Fay, however, Jon and
Deborah Flora and Skip Press were so eloquent and engaging...I think
it went beautifully. I was so pleased to hear Skip refer to a couple
films that are some of my favorites (Eternal Sunshine/ Annie Hall) --
Courtney
I had a great time. Entrepreneruship and Arts was such a different
idea for a conference. You allowed people to come together from some
really varied areas to allow room just for thought on what
possibilities could be developed.
The networking opportunities were very beneficial. The comfortable
location and beautiful views, the food and drinks, and the student
assistants all helped allow for good communication. I met some great
people, including some possible contacts for development of projects
I'm working on. Christopher Vogel is such a nice guy. I hadn't even
thought I'd get to meet him, though I'd read his book in the past and
been greatly influenced in the development of my own script writing
skills (and teaching ideas) by his work. Of course the "300" encounter
with Fay was fun for everyone. I also met people who will help me take
my developing film festival of digital video shorts to a new level. --
Susan
Thanks again for having me be a part of HJEF. It was great to share my
research I'm glad I got a chance to meet you in person. --Cyril
I had a great time at the Hero's Journey Entrepreneurship Festival! --
Danish
fgraphic2black1
50 Cent: Right
Business Week online reports:
Freshman Kamron King agreed.
HJ Myspace
Contact
An Entrepreneurial Renaissance
http://artsentrepreneurship.com
http://herosjourneyentrepreneurship.org
dre
> > topics ranging from physics, to Shakespeare and Artistic
> > Entrepreneurship and Technology.
> > --http://www.pepperdine.edu/pepperdinepeople/2007spring/news/
>
> libertarian games & the gold 45 revolver:
>
> http://gold45revolver.com
herosjourneyentrepreneurship.org 45surf.com artsentrepreneurship.com
Myths and creeds are heroic struggles to comprehend the truth in the
world. –Ansel Adams
The Hero’s journey in
arts entrepreneurship & technology
make your passion your profession & avocation your vocation
How would you like to stand like a God before the crest of a monster
billow, always rushing to the bottom of a hill and never reaching its
base, and to come rushing in for a half mile at express speed, in
graceful attitude, until you reach the beach and step easily from the
wave? –Duke Kahanamoku (the Hawaiian father of surfing)
A man ought to do what he thinks is right. If everything isn't black
and white, I say, 'Why the hell not?' –John "The Duke" Wayne
Virtus, honoris, et action pro veritas, amor, et bellus
by Dr. Elliot McGucken aka dr. e
herosjourneyentrepreneurship.org 45surf.com artsentrepreneurship.com
To all the rockin’ entrepreneurs out there! After shooting with Jenna
and being interviewed for her Adrenalin Hottub, I thought I’d put
together some of the resources and philosophy from the class I’ve
taught over the past four years in academia in Carolina and California—
a “Hero’s Journey Guide” for those of you launching your own ventures.
Entrepreneurship is one of the most extreme sports out there, and it
shares the same fundamental tenet with all rugged sports—those who own
the risks own the rewards. Well, I always thought the better place for
the class was out beyond the stuffy hallways—out on the beach where
things get real, as in class we only ever study Greek goddesses, but
out on the beach I was shooting them for 4SURF. I hope this ebook
might come in handy! The practical resources on page 11 came to mind
in talking to Jenna about her startup. And always remember—“It’s cool
to surf, but sometimes you’ve got to cowboy!” —Dr. E
2
Myths and creeds are heroic struggles to comprehend the truth in the
world. –Ansel Adams
Virtue does not come from money, but money and every lasting good of
man comes from virtue. –Socrates
A NEW PHILOSOPHY OF ENTREPRENEURSHIP: ARTSENTREPRENEURSHIP.COM
drel...@gmail.com facebook.com/elliot.mcgucken twitter.com/45surf
Why not save tens of thousands of dollars and study the mechanics of
your art—your future novels/ films/ modeling career/ photography/
music/ clothing line/ videogames beside your entrepreneurial startup
in a single, living class for free? For both your art and business
follow the same classic, epic Hero’s Journey Mythology. And when you
choose to take action in rendering your ideals and dreams real in
making your passion your profession, surfing cutting-edge technologies
on out, you will become rich beyond your wildest dreams via the
journey alone! (Free Dr. E podcast/ebook/lecture @
HerosJourneyEntrepreneurship.org)
THE HERO’S JOURNEY IN ARTS ENTREPRENEURSHIP & TECHNOLOGY
MAKE YOUR PASSION YOUR PROFESSION™
herosjourneyentrepreneurship.org artsentrepreneurship.com
gold45revolver.com 45surf.com
A philosophy of Exalted Entrepreneurship and practical resources for
an epic hero’s journey of your own making.
The New York Times reported, “McGucken's course (Arts Entrepreneurship
& Technology 101). . . rests on the principle that those who create
art should have the skills to own it, profit from it and protect it.
“It's about how to make your passion your profession, your avocation
your vocation, and to make this long-term sustainable,” he said. –New
York Times Small Business
老子Lǎozǐ (c. 4th century B.C.) Call to Adventure: The Tao Te Ching
A journey of a thousand li starts with a single step. –Tao
He who knows that enough is enough will always have enough. –Tao
3
A hero ventures forth from the world of common day into a region of
supernatural wonder: fabulous forces are there encountered and a
decisive victory is won: the hero comes back from this mysterious
adventure with the power to bestow boons on his fellow man. –Joseph
Campbell on the Hero’s Journey which characterizes all Exalted
Entrepreneurship
Dr. E & Tricia with the Gold 45 Revolver—self portrait.
Virtus, Honoris, et Actio pro Veritas, Amor, et Bellus—45SURF®
Strength, Honor, & Action for Truth, Love, & Beauty
Hero’s Journey Entrepreneurship is all about taking action in
rendering your ideals and dreams real. It’s about investing in your
art and equipment and learning by doing instead of going into debt to
sit in a class which is oft decades behind in technology,
4
and which also oft ignores the timeless classics of the world’s
greatest artists from whom we must learn. HJE combines the classical,
inspirational wisdom of the ages with cutting-edge technologies; and
just as the Founding Fathers rendered classical wisdom real in the
Constitution and Declaration of Independence, HJE calls upon you to
render classical wisdom real in your own living ventures. HJE is all
about buying Aristotle’s Poetics and Homer’s Odyssey to learn of
poetry and screenwriting, books on Rembrandt and Van Gogh to learn of
composition and lighting, and cutting-edge cameras and computers, and
launching your own venture, leveraging all the wonderful revolutions
in technology—in both production and distribution, alongside all the
classical wisdom brought forth by yesteryear’s revolutionaries. –Dr. E
(Dr. E was a mentor in Hiphop Entrepreneur Russell Simmons’ 2008 Race
to Be)
The First Hero’s Journey / Arts Entrepreneurship Class Outline, 2005
Over 120 students at UNC Chapel Hill applied for the 45 spots.
ArtsEntrepreneurship.com: Make Your Passion Your Profession
Inspired by Joseph Campbell’s Hero With a Thousand Faces
As for the story, whether the poet takes it ready made or constructs
it for himself, he should first sketch its general outline, and then
fill in the episodes and amplify in detail. –Aristotle, Poetics
1. Departure/Separation: The first step—blog the venture’s vision.
1.1 The Call to Adventure: Unyielding artistic passions & dreams.
1.2 Refusal of the Call: Is it practical? Do parents/friends approve?
1.3 Supernatural Aid: Meeting The Mentors: Use the force, Luke!
Homer’s Odyssey & Bogle’s Battle for The Soul of Capitalism.
1.4 The Crossing of the First Threshold: No turning back, Neo! Leaving
the Shire and opening shop.
1.5 The Belly of the Whale: Honing the business plan, raising funds,
intellectual property. Finding inner light in the darkness.
2 Initiation: Building the team, incorporating
2.1 The Road of Trials: Striving toward profitability. The harder you
work, the luckier you get. “Chance favors the bold.” –Virgil “Never,
never, never give up!” –Churchill “Press on, regardless!” –Bogle
2.2 The Meeting with the Goddess: Branding via divine inspiration—
Virgin,Vanguard, Legendary.
2.3 Woman as Temptress: Shifting marketplaces—stay away form the
Sirens of short-term riches. Stay true & “do you!” (Russell Simmons)
2.4 Atonement with the Father: Competing or collaborating with the big
guys—the Microsofts & Apples, the Hollywood studios.
2.5 Apotheosis: Death/Reurrection: Realizing your core value. Bogle,
Wallace, & Jobs were fired before exalting their industries to new
heights.
2.6 The Ultimate Boon: Vanguard / Apple / Braveheart!
3 Return: It is all for naught without the road back!
3.1 Refusal of the Return: Don't lose site of the core business!
3.2 The Magic Flight to sustainability.
3.3 The Ultimate Showdown—one final faceoff of the few against the
many. Bogle vs. Wall Street. Jobs vs. Scully’s MBAs.
3.4 Rescue from Without: An old friend helps you as you helped them.
The competition becomes a best friend.
3.5 The Crossing of the Return Threshold: Vanguard delivers superior
returns!
3.6 Master of Two Worlds: You know what it takes—like Richard Branson/
Steven Jobs you can do it again in any realm. The same 18th century
ideals underlying Vanguard pervade Bogle’s Battle & speeches, buoying
all of his endeavors to eloquent, long-term success.
3.7 Freedom to Live: Financial freedom to pursue your dreams!!
Tennyson’s Ulysses! “Death closes all; but something ere the end, Some
work of noble note, may yet be done.” (read by Bogle @ the 2007 HJEF)
5
dre
>
> http://gold45revolver.com
THE PRIMARY SECRET TO ENTREPRENEURIAL WEALTH CREATION
RENDERING YOUR IDEALS REAL & GIVING FREELY
One fine September not long ago, Dr. E stood atop the World Trade
Center during the Merrill Lynch Innovations awards ceremony, and he
gave his artificial retina technology contained in his Ph.D. physics
dissertation away for free. It is now helping the blind see.
Myths and creeds are heroic struggles to comprehend the truth in the
world. –Ansel Adams
A hero is someone who has given his or her life to something bigger
than oneself. –Joseph Campbell
The stock exchange is no substitute for the Holy Grail. –Joseph
Schumpeter
THE HERO’S JOURNEY
What warrants success in a fight for freedom and civilization is not
merely material equipment but first of all the spirit that animates
those handling the weapons. This heroic spirit cannot be bought by
inflation. –Ludwig von Mises
I feel assured that no American will hesitate to rally round the
standard of his insulted country in defense of that freedom and
independence achieved by the wisdom of sages and consecrated by the
blood of heroes. –Thomas Jefferson
I'm kind of hooked to the game of art and literature; my heroes are
artists and writers. – Jim Morrison
True courage is not the brutal force of vulgar heroes, but the firm
resolve of virtue and reason. –Alfred North Whitehead
If a man hasn't discovered something that he will die for, he isn't
fit to live. –Martin Luther King, Jr
The Ordinary World.
The Call to Adventure.
The Refusal
of the Call.
Meeting the Mentor/ Supernatural aid. Receiving knowledge/ amulet/
weapon./gold 45
Crossing the Threshold.
The Belly of the Whale.
I. DEPARTURE
II. INITIATION
Woman as the Temptress
The Meeting with the Goddess
Atonement with the Father
Apotheosis
The Ultimate Boon
Refusal of the Return
The Magic Flight
Rescue from Without
The Crossing of the Return Threshold
Master of the Two Worlds
Freedom
to Live.
III. RETURN
THE HERO’S JOURNEY
from Joseph Campbell’s
The Hero With a Thousand Faces
The epic Odyssey of all idealists—all scientists, poets, artists, and
entrepreneurs—striving to render ideals real in
the service of others. The hero
dedicates their life to a cause
greater than themselves,
striving to set their immortal
soul free for all eternity via rugged action, while life yet graces
them with opportunity.
‘tis an epic circle, and when you are done, it is time to begin again,
while the sun yet brings on the rose-colored dawn.
6
The 45surf Hero’s Journey Philosophy
THE 45SURF MBA WAY:
THE OLD MBA/MFA WAY:
Own the risk & own the reward.™
Trade freedom 4 security. Lose both.
Take living action on the cutting edge.
Sit in classes which prepare u 2 sit in cubicles.
Invest in your passions—your art and cutting-edge equipment. Make your
passion your profession.™
Go into debt for degrees.
Join communities such as modelmayhem.cm, flickr.com, vimeo.com, and
deviantart.com for free, living critiques from global experts.
Pay for the limited critique afforded in a classroom.
Read the Great Books and Classics. For who knows more about creating
lasting brands than Shakespeare, Dante, and Homer? Than Ansel Adams
and Michelangelo?
Read temporal texts on marketing.
Focus on your content and art. Let it lead the technology.
Count pixels and learn the proper twitter/ blogging techniques to
build buzz.
Get out there and shoot, shoot, shoot. Shoot beautiful things.
Stay indoors counting pixels, airbrushing, and photoshopping for
homework.
Nail the shot in the field.
Spend days tweaking a RAW file.
Learn about lighting and composition from Rembrandt, Van Gogh,
Matisse, da Vinci, and Raphael—from nature’s brilliant sunsets and by
googling “classical lighting and composition.”
Learn about composition and lighting from a professor/textbook.
Build equity in your own business.
Help universities build more lavish offices for the administrators &
summer homes.
Browse bookstores/magazines for tips and tricks in your local
bookstore.
Buy $200 textbooks.
Gain connections via passionately building your art & business &
emailing experts whose work u love.
Gain connections via paying/brown-nosing a professor.
Write & create exalted art before tweeting/blogging.
Just start tweeting/blogging/facebooking.
Focus on the soul, spirit, and soul of your work—the ghost in the
machine. For while technological fads come and go, the soul is
immortal. Remember myspace and friendster?
Focus on the fleeting technological fad.
Call the Matrix’s bluff.
Stay in the Matrix’s cubicle.
Focus on building your own brand and business.
Build the businesses of social networks via tweeting & facebooking w/o
exalted art & content.
Build a brand centered about simple, classical precepts such as
virtue, honor, and beauty.
Build a brand centered about buzzwords.
Focus on the higher ideals. “When you focus on the top line—the people
and products, the bottom line follows.” –Steven Jobs on Sixty Minutes
Focus on the bling bling & bottom line.
Place story—the soul of the work—ahead of spectacle, as Aristotle
suggests in his Poetics.
Just give them the spectacle—the artless reality TV.
Practice, shoot, practice, shoot, and then perhaps seek a mentor or
take a class.
Seek a mentor and take class after class, without ever following your
own bliss.
Think big and follow your dreams for free, surfing the cutting edge of
technology & the timeless classics, which naturally buoy our souls and
spirits.
Go into debt to learn how to think small; and to be told that your
ideals, passions, and dreams—your greatest assets—are not important.
Live by the spirit of the law.
Live by the letter of the law.
7
“Follow your bliss and don't be afraid, and doors will open where you
didn't know they were going to be.” –Joseph Campbell
“I wish there was one grand artistic depot where the artist only need
hand in his artwork. As things stand now, one must be half a
businessman.” –Beethoven
In the classic Hero’s Journey there is both the death and the
resurrection of the idealist. As an idealist, you need not fear death,
for no harm can befall a good man’s soul. Never be afraid of being
fired or losing your job; but be very afraid of compromising on your
ideals and dreams, and losing that precious element by which all
freedom, immortality, and true wealth is ever bought—the soul. For
Socrates reminds us that wickedness runs far faster than death, and
while all men die, not all men truly live, actualizing their ideals
and dreams in this brief, fragile life. Steven Jobs was fired from
Apple by the very same MBAs he had brought on board, who almost killed
the company. Jobs was resurrect and brought on back to lead Apple to
new heights. And the computer he invented during his exile from Apple—
the NEXT Computer—became the basis for the OS X operating system.
Because Jobs kept on following his love—his soul’s longing to exalt
technology as an art—he was eventually resurrected. “Never, never,
never give up!” –Winston Churchill
I'm pretty sure none of this would have happened if I hadn't been
fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometimes life hits you in the head with a brick.
Don't lose faith. I'm convinced that the only thing that kept me going
was that I loved what I did. You've got to find what you love. And
that is as true for your work as it is for your lovers. Your work is
going to fill a large part of your life, and the only way to be truly
satisfied is to do what you believe is great work. And the only way to
do great work is to love what you do. If you haven't found it yet,
keep looking. Don't settle. As with all matters of the heart, you'll
know when you find it. And, like any great relationship, it just gets
better and better as the years roll on. So keep looking until you find
it. Don't settle. –Steven Jobs, Stanford Commencement Address, 2005
ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY: Teresea Ciulla of Entrepreneur
Magazine blogs, “Can you actually make your passion your profession?
According to Dr. Elliot McGucken, a professor at the University of
North Carolina, Chapel Hill (and now Pepperdine University), who's
teaching the university's first “Artistic Entrepreneurship &
Technology 101” class, the answer just may be yes. McGucken's class,
which is comprised of a group of 45 students majoring in law,
business, art, computer science, journalism and music, focuses on
teaching students about creating value over just making money, about
letting their higher ideals guide the bottom line. After all, as
McGucken says, “Successful companies aren't successful because they
make money—they're successful because they create value.” Class
projects range from a classical music video to a hip hop curriculum
and textbook to an online art gallery to a freshman's record label
that's signed more than ten bands to a social network being programmed
by three computer science majors. Students are seeing that to the
degree they succeed in creating useful art and ventures, they'll be
able to support their passions with a profitable business. And isn't
that what we're all really striving for? To find an excitement in our
work in order to beat back the dullness of the typical 9-to-5 routine?
Looks like McGucken's found a way to inspire a new generation of
artistically minded entrepreneurs to follow their passions—and make a
living.”
HerosJourneyEntrepreneurship.org
8
Entrepreneurship has aspects of art—the creation and the pursuit of
higher aesthetics; and science—economics, finance, engineering, and
physical invention. How these aspects, and many more—from intellectual
property to corporate structures—combine to generate wealth, are part
of an Epic Story that is told whenever an individual sets out to
render their ideals and dreams real. Thus a most efficient way to
study entrepreneurship—to unite its diverse aspects—is via Joseph
Campbell's Hero's Journey.
As a new cornerstone in a classical liberal arts education, Artistic
Entrepreneurship is for those seeking to make their passions their
professions. This festival is dedicated to all those embarking on the
“Hero's Journey” to create enduring wealth, be it a new venture, video
game, indie film, record label, book, DRM system serving artists and
musicians, or course.
A Renaissance In Epic Story
Aristotle ranked “story” first in his Poetics. Story is the most
important element in epic poetry, as Aristotle saw that storywas the
soul of a work. The greatest stories have ever been those centered
about the hero rendering their idealistic dreams real, come hell or
high water; and so too with you, is your epic story your greatest
asset and investment. And thus you must lead with your ideals.
"The soul cannot think without a picture." ~Aristotle
The rising generation is longing for Epic Story, and thus opportunity
abounds for artistic entrepreneurs to perform the classical ideals in
the contemporary context—in Hollywood and the Heartland, on Wall
Street and Main Street, in videogames and academia.
The classic hero, from Odysseus on down, is one who serves. This moral
premise pervades all enduring literature and entrepreneurial ventures,
as expressed by John C. Bogle—the “student entrepreneur” who founded
the $700 billion Vanguard fund based on an idealistic premise in his
1951 Princeton senior thesis. Mr. Bogle recently quoted his original
thesis in one of his eloquent speeches—”After analyzing fund
performance, I concluded that “funds can make no claim to superiority
over the market averages,” perhaps an early harbinger of my decision
to create, nearly a quarter-century later, the world's first index
mutual fund. And my conclusion powerfully reaffirmed the ideals that I
hold to this day: The role of the mutual fund is to serve—”to serve
the needs of both individual and institutional investors . . . to
serve them in the most efficient, honest, and economical way
possible . . . The principal function of investment companies is the
management of their investment portfolios. Everything else is
incidental.”
Watch the academy-award-winning movie Braveheart, and you will see the
very same moral premise at the film's center and circumference, as
expressed by William Wallace's actions and his words to the Scottish
Nobles—”There's a difference between us. You think the people of this
land exist to provide you with position. I think your position exists
to provide those people with freedom. And I go to make sure that they
have it.”
And Joseph Campbell, author of The Hero With a Thousand Faces which
helped inspire Star Wars, The Matrix, The Lord of The Rings, and Dr.
E's AE&T class wrote, “Man should not be in the service of society,
society should be in the service of man. When man is in the service of
society, you have a monster state. . .”
Entrepreneurship is the force that continually rights the world by
rewarding those who serve—those who battle the bureaucracy with
9
a better way. Entrepreneurship is an epic story wherein the world is
continually “begun anew,” as the humble risk-taker—the reluctant hero—
the fount of lasting cultural and monetary wealth—happens upon an
innovation, invention, or epiphany, and takes a risk in rendering it
real for others.
The classic entrepreneur navigates on out while keeping the higher
ideals over the bottom line, endures the road of trials en route to
the countless showdowns with competitors and convention, seizes the
sword, and returns on home with the elixir—with the rewards gained
from risking their time, their talents, their passions, and their
money in penning that novel, shooting that film, and creating that
venture. And so often it is all based on some simple, pervading moral
premise. For Google it is “Do no evil.” For Apple it is “Think
different.” For Buffett it is “Our favourite holding period is
forever.” For Bogle, Wallace, and Campbell it is “institutions must
serve.” For this HJE Festival, it is “own the risk of the
renaissance.”
And my goal is to serve you with a most useful, informative, and
inspirational festival, class, and book regarding how best to make
your passion your profession, as we celebrate the words of that
classic entrepreneurial document, “We hold these truths to be self-
evident, that all men are created equal, that they are endowed by
their Creator with certain unalienable Rights, that among these are
Life, Liberty and the pursuit of Happiness.” Dr. E @
—http://herosjourneyentrepreneurship.org
And make no mistake—they're gonna tell you it ain't safe out there—
that it's safer in a cubicle, with a pension and benefits. Call the
bluff and catch the wave—45 SURF.
Day Brown
> Joseph Campbell: "In medieval times, as you approached the city, your
> eye was taken by the Cathedral. Today, it's the towers of commerce.
> It's business, business, business." We had become what Campbell called
> a bottom-line society. But our society came to measure the wrong
> bottom line: form over substance, prestige over virtue, money over
> achievement, charisma over character, the ephemeral over the enduring,
> even mammon over God. --The Battle for The Soul of Capitalism, by John
> C. Bogle
male. We already see the flattening of power pyramids. High rise towers
are increasingly obsolete, as is the ego feed they represent.
Follow the Genetic Code: the alpha male wants to control as many cunts
as possible to maximize his Y chromosome in the next generation. To do
that he needs to concentrate power, prestige, and money.
The mtDNA does not have the problem; it does not need to control men to
ensure its progeny has the same DNA. It does not need to amass power,
prestige, or money to get sperm donation, and if gifted with decent
talent assessment, will ensure superior performance in the next
generation. Fertility clinics now have thousands of Y chromosome lines
to choose from to get the 'perfect match'.
Enterprises already offer childcare; as women take over board rooms,
they will also offer fertility clinic services to ensure talent in the
next generation and to minimize the risk of genetic defect that would
impair the productivity, and hence profits from female production. The
more forward looking enterprises will even offer in vitro from eggs of
their most talented and hence profitable staff to be carried to term by
nannies, who the firm will support until the kids are ready to take
their places in the organization.
The organization looks socialistic internally, but operates
capitalistically in the global market. Those that subsidize genetic
improvement will receive more long term venture capital.
Moving Dimensions Theory: dx4/dt=ic
> >http://gold45revolver.com
>
> THE PRIMARY SECRET TO ENTREPRENEURIAL WEALTH CREATION
> RENDERING YOUR IDEALS REAL & GIVING FREELY
> One fine September not long ago, Dr. E stood atop the World Trade
> Center during the Merrill Lynch Innovations awards ceremony, and he
> gave his artificial retina technology contained in his Ph.D. physics
> dissertation away for free. It is now helping the blind see.
> Myths and creeds are heroic struggles to comprehend the truth in the
> world. –Ansel Adams
> Magazine blogs, “Can you actually make your passion your profession?
> According to Dr. Elliot McGucken, a professor at the University of
> North Carolina, Chapel Hill (and now Pepperdine University), who's
> teaching the university's first “ArtisticEntrepreneurship&
> Technology 101” class, the answer just may be yes. McGucken's class,
> which is comprised of a group of 45 students majoring in law,
> business, art, computer science, journalism and music, focuses on
> teaching students about creating value over just making money, about
> letting their higher ideals guide the bottom line. After all, as
> McGucken says, “Successful companies aren't successful because they
> make money—they're successful because they create value.” Class
> projects range from a classical music video to a hip hop curriculum
> and textbook to an online art gallery to a freshman's record label
> that's signed more than ten bands to a social network being programmed
> by three computer science majors. Students are seeing that to the
> degree they succeed in creating useful art and ventures, they'll be
> able to support their passions with a profitable business. And isn't
> that what we're all really striving for? To find an excitement in our
> work in order to beat back the dullness of the typical 9-to-5 routine?
> Looks like McGucken's found a way to inspire a new generation of
> artistically minded entrepreneurs to follow their passions—and make a
> living.”
> HerosJourneyEntrepreneurship.org
> higher aesthetics; and science—economics, finance, engineering, and
> physical invention. How these aspects, and many more—from intellectual
> property to corporate structures—combine to generate wealth, are part
> of an Epic Story that is told whenever an individual sets out to
> render their ideals and dreams real. Thus a most efficient way to
> Campbell's ...
>
> read more »
Two poems to keep handy in your hero's journey into entrepreneurship!
Two poems to keep handy on your hero’s journey into entrepreneurship!
I see that Sir Richard Branson also has this first one in his book
<em>Business Stripped Bare: Adventures of a Global Entrepreneur</em>:
<strong> </strong>
<strong><em>If, </em></strong>
<strong>by Rudyard Kipling</strong>
If you can keep your head when all about you
Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or, being lied about, don't deal in lies,
Or, being hated, don't give way to hating,
And yet don't look too good, nor talk too wise;
If you can dream - and not make dreams your master;
If you can think - and not make thoughts your aim;
If you can meet with triumph and disaster
And treat those two imposters just the same;
If you can bear to hear the truth you've spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to broken,
And stoop and build 'em up with wornout tools;
If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breath a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on”;
If you can talk with crowds and keep your virtue,
Or walk with kings - nor lose the common touch;
If neither foes nor loving friends can hurt you;
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds' worth of distance run -
Yours is the Earth and everything that's in it,
And - which is more - you'll be a Man my son!
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em>The Road not Taken,</em></strong>
by Robert Frost
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that, the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
two roads diverged in a wood, and I —
I took the one less traveled by,
And that has made all the difference.
<a href="http://herosjourneyentrepreneurship.org/">Hero's Journey
Entrepreneurship</a>(TM)
<a href="http://artsentrepreneurship.com/">Arts Entrepreneurship &
Technology 101</a>
<a href="http://45surf.com/
free_heros_journey_entrepreneurship_ebook_heros_journey_entrepreneurship_secret_riches.html">Free
Hero's Journey Entrepreneurship eBook</a>
<a href="http://45surf.com/">45SURF Hero's Journey Mythology
Photography</a>
Moving Dimensions Theory: dx4/dt=ic
The Key to 45SURF HERO'S JOURNEY MYTHOLOGY Photography: Every Model is
a Goddess
The key to 45SURF photography is that I always see every model as a
classic, epic goddess. What defines beauty? <em>She</em> does, and
my job is to try and catch that definition as best I can—the classical
angles and archetypes. “Ecce deus fortior me, qui veniens dominabitur
michi,” was how Dante put it. “Here is one greater than me who
inspires me,” and all art must be approached with great humility and
respect for the subject.
<strong> </strong>
<strong>“It's cool to surf, but sometimes you've got to cowboy!
45SURF!” –Autumn Wests</strong>
<strong> </strong>
The 45SURF philosophy is that the most exalted beauty is the free,
fun, and natural beauty, which is what we shoot for out there. High
tide or low tide, cloudy or sunny, or morning, noon, or night—the
beach is the world's greatest studio.
Moving Dimensions Theory: dx4/dt=ic
<strong>Elliot McGucken decided to straddle the two worlds. After he
earned a doctoral degree in physics/electrical engineering, Dr.
McGucken considered himself “fortunate” to get a teaching job at
Davidson College in Davidson, N.C., and to continue his engineering
research. </strong>
<strong>But then, last year, he won the Innovation Grants Competition
sponsored by Merrill Lynch Forum (</strong><a href="http://
elliotmcgucken.com/dissertation.html"><strong>for an artificial retina
chipset for the blind</strong></a><strong>), the virtual think tank of
the financial-services company. The contest, now in its second year,
gives out $150,000 in prizes for Ph.D.s, and their institutions, who
find commercial applications for their research. </strong>
<strong>After winning the contest, he got to tour the New York Stock
Exchange. Dr. McGucken caught the entrepreneurial bug. Eventually, he
launched jollyroger.com, an Internet company devoted to his longtime
passions: writing and classical literature. —<em>The Wall Street
Journal</em> </strong>
<a title=""greatbooksclass by 45surf.com(TM) 45SURF PHOTOGRAPHY
(TM), on Flickr" " href="http://www.flickr.com/photos/
picturesofautumn/1241453497/"></a><strong> </strong>
All the works of man have their origin in creative fantasy. What right
have we then to depreciate imagination. –Carl Jung
<strong> </strong>
<strong> </strong>
<strong>If we are to go forward, we must go back and rediscover those
precious values—that all reality hinges on moral foundations and that
all reality has spiritual control. –Martin Luther King Jr.</strong>
Moving Dimensions Theory: dx4/dt=ic
wrote:
> On Jan 3, 9:19 am, county line films <countylinefi...@gmail.com>
> wrote:
>
> > On Dec 16 2009, 7:31 am, ZerkonXXXX <Z...@erkonx.net> wrote:
>
> > > On Tue, 15 Dec 2009 10:53:24 -0800, Hedge Fund Physics wrote:
> > > > the spirit of entrepreneurs in the context of epic storytelling and the
> > > >hero'sjourney.
>
>
> >HERO'SJOURNEYENTREPRENEURSHIPFESTIVAL: THE GREAT BOOKS RIDE AGAIN
> > An ArtisticEntrepreneurship& Technology Event : Make Your Passion
> > Your Profession
> > "Follow your bliss and don't be afraid, and doors will open where you
> > didn't know they were going to be" -- Joseph Campbell
> > "I wish there was one grand artistic depot where the artist only need
> > hand in his artwork. As things stand now, one must be half a
> > businessman." --Beethoven
> > rights management | 45 revolver |hero'sjourneyentrepeneurship |
> > constitution | declaration of independence
> > HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
> > mentoring AE&T:
>
> > Joseph Campbell's
> > artistic entrepreneur's duty.
> > Come join us for a day devoted to making your passion your profession!
> > "If we are to go forward, we must go back and rediscover those
> > precious values - that all reality hinges on moral foundations and
> > that all reality has spiritual control." --Martin Luther King Jr.
>
> > Catch Dr. E @ the 2007 SXSW Interactive!
> > John Bogle, who founded Vanguard--the world's largest and most-trusted
> > mutual fund--upon the idealism of his senior thesis at Princeton
>
> > University, writes:
>
> > remarkable for his era; it was remarkable for any era. While in
> > today's grandiose era of capitalism the word "entrepreneur" has come
> > to be commonly associated with those who are motivated to create new
> > enterprises largely by the desire for personal wealth or even greed,
> > the fact is that entrepreneur simply means "one who undertakes an
> > enterprise," a person who founds and directs an organization.
>
> > than mere money. Please do not take my word for it. Heed the words of
> > the great Joseph Schumpeter, the first economist to recognize
> > his Theory of Economic Development, written nearly a century ago,
> > Schumpeter dismissed material and monetary gain as the prime mover of
> > the entrepreneur, finding motivations like these to be far more
> > powerful: (1) "The joy of creating, of getting things done, of simply
> > exercising one's energy and ingenuity," and (2) "The will to conquer:
> > the impulse to fight, . . . to succeed for the sake, not of the fruits
> > of success, but of success itself." --John C. Bogle, Capitalism,
> >Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
> > Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
> > Group
>
> > "The (AE&T) class is the first of its kind to incorporate art,
> > technology and business." --Chapel Hill Herald
> > "Let there be no doubt in the mind of the man who has benefited from
> > the common heritage but does not trouble to contribute to the common
> > good that he is failing sadly in his duty." --Dante, Monarchia 3
>
> > Warren Buffett writes, "Both the ability and fidelity of managers have
> > long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
> > addressed this subject, speaking (Luke 16:2) approvingly of .a certain
> > rich man. who told his manager, .Give an account of thy stewardship;
> > for thou mayest no longer be steward.. Accountability and stewardship
> > withered in the last decade, becoming qualities deemed of little
> > importance by those caught up in the Great Bubble. As stock prices
> > went up, the behavioral norms of managers went down. By the late .90s,
> > as a result, CEOs who traveled the high road did not encounter
>
>
> read more »
Two poems to keep handy on your hero’s journey into entrepreneurship!
<strong> </strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
<strong><em> </em></strong>
by Robert Frost
<a href="http://herosjourneyentrepreneurship.org/">Hero's Journey
Moving Dimensions Theory: dx4/dt=ic
wrote:
> On Jan 3, 9:19 am, county line films <countylinefi...@gmail.com>
> wrote:
>
> > On Dec 16 2009, 7:31 am, ZerkonXXXX <Z...@erkonx.net> wrote:
>
> > > On Tue, 15 Dec 2009 10:53:24 -0800, Hedge Fund Physics wrote:
> > > > the spirit of entrepreneurs in the context of epic storytelling and the
>
> > > ... does the epicherofirst go into epic debt?
>
> >HERO'SJOURNEYENTREPRENEURSHIPFESTIVAL: THE GREAT BOOKS RIDE AGAIN
> > An ArtisticEntrepreneurship& Technology Event : Make Your Passion
> > Your Profession
> > "Follow your bliss and don't be afraid, and doors will open where you
> > didn't know they were going to be" -- Joseph Campbell
> > "I wish there was one grand artistic depot where the artist only need
> > hand in his artwork. As things stand now, one must be half a
> > businessman." --Beethoven
> > rights management | 45 revolver |hero'sjourneyentrepeneurship |
> > constitution | declaration of independence
> > HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
> > mentoring AE&T:
>
> > Joseph Campbell's
> > A vast demand exists for the classical ideals performed in the
> > contemporary context--for honor, integrity, courage, and committment--
> > on Wall Street and Main Street, in Hollywood and the Heartland, in
> > Academia and Government. And thus opportunity abounds for
> > entrepreneurs who keep the higher ideals above the bottom line--for
> > humble heroes in all walks of life.
>
> > Discipline
>
> > artistic entrepreneur's duty.
> > Come join us for a day devoted to making your passion your profession!
> > "If we are to go forward, we must go back and rediscover those
> > precious values - that all reality hinges on moral foundations and
> > that all reality has spiritual control." --Martin Luther King Jr.
>
> > Catch Dr. E @ the 2007 SXSW Interactive!
> > John Bogle, who founded Vanguard--the world's largest and most-trusted
> > mutual fund--upon the idealism of his senior thesis at Princeton
>
> > University, writes:
>
> > remarkable for his era; it was remarkable for any era. While in
> > today's grandiose era of capitalism the word "entrepreneur" has come
> > to be commonly associated with those who are motivated to create new
> > enterprises largely by the desire for personal wealth or even greed,
> > the fact is that entrepreneur simply means "one who undertakes an
> > enterprise," a person who founds and directs an organization.
>
> > than mere money. Please do not take my word for it. Heed the words of
> > the great Joseph Schumpeter, the first economist to recognize
> > his Theory of Economic Development, written nearly a century ago,
> > Schumpeter dismissed material and monetary gain as the prime mover of
> > the entrepreneur, finding motivations like these to be far more
> > powerful: (1) "The joy of creating, of getting things done, of simply
> > exercising one's energy and ingenuity," and (2) "The will to conquer:
> > the impulse to fight, . . . to succeed for the sake, not of the fruits
> > of success, but of success itself." --John C. Bogle, Capitalism,
> >Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
> > Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
> > Group
>
> > "The (AE&T) class is the first of its kind to incorporate art,
> > technology and business." --Chapel Hill Herald
> > "Let there be no doubt in the mind of the man who has benefited from
> > the common heritage but does not trouble to contribute to the common
> > good that he is failing sadly in his duty." --Dante, Monarchia 3
>
> > Warren Buffett writes, "Both the ability and fidelity of managers have
> > long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
> > addressed this subject, speaking (Luke 16:2) approvingly of .a certain
> > rich man. who told his manager, .Give an account of thy stewardship;
> > for thou mayest no longer be steward.. Accountability and stewardship
> > withered in the last decade, becoming qualities deemed of little
> > importance by those caught up in the Great Bubble. As stock prices
> > went up, the behavioral norms of managers went down. By the late .90s,
> > as a result, CEOs who traveled the high road did not encounter
>
>
> read more »
Not gold but only men can make
A people great and strong;
Men who for truth and honor's sake
Stand fast and suffer long.
Brave men who work while others sleep
Who dare while others fly—
They build a nation's pillars deep,
And lift them to the sky. — Ralph Waldo Emmerson
A man is rich in proportion to the number of things which he can
afford to let alone.
—Henry David Thoreau
We do not commonly find men of superior sense amongst those of the
highest riches.
— Euripides
<strong>“Remembering that I'll be dead soon is the most important tool
I've ever encountered to help me make the big choices in life. Because
almost everything – all external expectations, all pride, all fear of
embarrassment or failure – these things just fall away in the face of
death, leaving only what is truly important. Remembering that you are
going to die is the best way I know to avoid the trap of thinking you
have something to lose. You are already naked. There is no reason not
to follow your heart. . . Your time is limited, so don't waste it
living someone else's life. Don't be trapped by dogma – which is
living with the results of other people's thinking. Don't let the
noise of other's opinions drown out your own inner voice. And most
important, have the courage to follow your heart and intuition. They
somehow already know what you truly want to become. Everything else is
secondary.” –June 12th 2005, Steve Jobs commencement address at
Stanford University</strong>
<strong> </strong>
In 2008, I had the great honor of meeting Russell Simmons while
serving as a mentor in his Race to Be program promoting
entrepreneurship. My class enjoys his book <em>Do You! 12 Laws to
Access the Power in You to Achieve Happiness and Success</em>.
<strong> </strong>
<strong>Any kind of lasting success is rooted in honesty. –Russell
Simmons</strong>
<strong> </strong>
<strong>Art allows people a way to dream their way out of their
struggle. –Russell Simmons</strong>
<strong> </strong>
<strong>The thing about hip-hop is that it's from the underground,
ideas from the underbelly, from people who have mostly been locked
out, who have not been recognized. –Russell Simmons</strong>
<strong> </strong>
<strong>The word mantra comes from two Sanskrit words man, (“to
think”) and tra (“tool’). So the literal translation is “a tool of
thought.” And that’s how mantras are used in Buddhist and Hindu
practices, as tools that clear your mind of distractions. Because when
you focus on repeating that mantra over and over again, soon the noise
will die down and all you will hear is your inner voice. –from Do You!
–Russell Simmons</strong>
<strong> </strong>
<strong> Money doesn't make u happy, but happy makes u money!!!
(Echoing the common ethic to hold the higher ideals and bliss over the
bottom line, as well as Socrates’ maxim that virtue does not come fomr
money, but that money and every lasting good of man derive from
virtue.) –Russell Simmons</strong>
<strong>I became an entrepreneur by mistake. Ever since then I've gone
into business, not to make money, but because I think I can do it
better than it's been done elsewhere. And, quite often, just out of
personal frustration about the way it's been done by other people. –
Sir Richard Branson, As stated in an interview with </strong><a
title="w:Martyn Lewis (journalist)" href="http://en.wikipedia.org/wiki/
Martyn_Lewis_%28journalist%29"><strong>Martyn Lewis</strong></
a><strong> , <em>Reflections on Success</em> (1997) </strong>
<strong>My philosophy is that if I have any money I invest it in new
ventures and not have it sitting around. –Sir Richard Branson, From
his interview in The Sunday Mirror, 16th January 2000 </strong>
<strong>Making money never was my incentive. I just want to fight big
companies. –Sir Richard Branson, From his interview in The Sunday
Mirror, 16th January 2000.</strong>
<a href="http://herosjourneyentrepreneurship.org/">Hero's Journey
Entrepreneurship</a>(TM)
<a href="http://artsentrepreneurship.com/">Arts Entrepreneurship &
Technology 101</a>
<a href="http://45surf.com/
free_heros_journey_entrepreneurship_ebook_heros_journey_entrepreneurship_secret_riches.html">Free
Hero's Journey Entrepreneurship eBook</a>
<a href="http://45surf.com/">45SURF Hero's Journey Mythology
Photography</a>
Moving Dimensions Theory: dx4/dt=ic
wrote:
> On Jan 3, 9:19 am, county line films <countylinefi...@gmail.com>
> wrote:
>
> > On Dec 16 2009, 7:31 am, ZerkonXXXX <Z...@erkonx.net> wrote:
>
> > > On Tue, 15 Dec 2009 10:53:24 -0800, Hedge Fund Physics wrote:
> > > > the spirit of entrepreneurs in the context of epic storytelling and the
>
> > > ... does the epicherofirst go into epic debt?
>
> >HERO'SJOURNEYENTREPRENEURSHIPFESTIVAL: THE GREAT BOOKS RIDE AGAIN
> > An ArtisticEntrepreneurship& Technology Event : Make Your Passion
> > Your Profession
> > "Follow your bliss and don't be afraid, and doors will open where you
> > didn't know they were going to be" -- Joseph Campbell
> > "I wish there was one grand artistic depot where the artist only need
> > hand in his artwork. As things stand now, one must be half a
> > businessman." --Beethoven
> > rights management | 45 revolver |hero'sjourneyentrepeneurship |
> > constitution | declaration of independence
> > HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
> > mentoring AE&T:
>
> > Joseph Campbell's
> > A vast demand exists for the classical ideals performed in the
> > contemporary context--for honor, integrity, courage, and committment--
> > on Wall Street and Main Street, in Hollywood and the Heartland, in
> > Academia and Government. And thus opportunity abounds for
> > entrepreneurs who keep the higher ideals above the bottom line--for
> > humble heroes in all walks of life.
>
> > Discipline
>
> > artistic entrepreneur's duty.
> > Come join us for a day devoted to making your passion your profession!
> > "If we are to go forward, we must go back and rediscover those
> > precious values - that all reality hinges on moral foundations and
> > that all reality has spiritual control." --Martin Luther King Jr.
>
> > Catch Dr. E @ the 2007 SXSW Interactive!
> > John Bogle, who founded Vanguard--the world's largest and most-trusted
> > mutual fund--upon the idealism of his senior thesis at Princeton
>
> > University, writes:
>
> > remarkable for his era; it was remarkable for any era. While in
> > today's grandiose era of capitalism the word "entrepreneur" has come
> > to be commonly associated with those who are motivated to create new
> > enterprises largely by the desire for personal wealth or even greed,
> > the fact is that entrepreneur simply means "one who undertakes an
> > enterprise," a person who founds and directs an organization.
>
> > than mere money. Please do not take my word for it. Heed the words of
> > the great Joseph Schumpeter, the first economist to recognize
> > his Theory of Economic Development, written nearly a century ago,
> > Schumpeter dismissed material and monetary gain as the prime mover of
> > the entrepreneur, finding motivations like these to be far more
> > powerful: (1) "The joy of creating, of getting things done, of simply
> > exercising one's energy and ingenuity," and (2) "The will to conquer:
> > the impulse to fight, . . . to succeed for the sake, not of the fruits
> > of success, but of success itself." --John C. Bogle, Capitalism,
> >Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
> > Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
> > Group
>
> > "The (AE&T) class is the first of its kind to incorporate art,
> > technology and business." --Chapel Hill Herald
> > "Let there be no doubt in the mind of the man who has benefited from
> > the common heritage but does not trouble to contribute to the common
> > good that he is failing sadly in his duty." --Dante, Monarchia 3
>
> > Warren Buffett writes, "Both the ability and fidelity of managers have
> > long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
> > addressed this subject, speaking (Luke 16:2) approvingly of .a certain
> > rich man. who told his manager, .Give an account of thy stewardship;
> > for thou mayest no longer be steward.. Accountability and stewardship
> > withered in the last decade, becoming qualities deemed of little
> > importance by those caught up in the Great Bubble. As stock prices
> > went up, the behavioral norms of managers went down. By the late .90s,
> > as a result, CEOs who traveled the high road did not encounter
>
>
> read more »
A <em>hero</em> is someone who has given his or her life to something
bigger than oneself. –Joseph Campbell
The stock exchange is no substitute for the Holy Grail. –Joseph
Schumpeter
tis an epic circle, and when you are done, it is time to begin again,
while the sun yet brings on the rose-colored dawn.
<strong>THE HERO’S JOURNEY</strong>
<strong>from Joseph Campbell’s</strong>
<strong><em>The Hero With a Thousand Faces</em></strong>
The epic Odyssey of all idealists—all scientists, poets, artists, and
entrepreneurs—striving to render ideals real in
the service of others. The hero
dedicates their life to a cause
greater than themselves,
striving to set their immortal
soul free for all eternity via rugged <em>action</em>, while life yet
graces them with opportunity.
<strong><em> </em></strong>
What warrants success in a fight for freedom and civilization is not
merely material equipment but first of all the spirit that animates
those handling the weapons. This <em>heroic spirit</em> cannot be
bought by inflation. –Ludwig von Mises
I feel assured that no American will hesitate to rally round the
standard of his insulted country in defense of that freedom and
independence achieved by the wisdom of sages and consecrated by the
blood of heroes. –Thomas Jefferson
I'm kind of hooked to the game of art and literature; my heroes are
artists and writers. – Jim Morrison
True courage is not the brutal force of vulgar heroes, but the firm
resolve of virtue and reason. –Alfred North Whitehead
If a man hasn't discovered something that he will die for, he isn't
fit to live. –Martin Luther King, Jr.
Books are those faithful mirrors that reflect to our mind the minds of
sages and heroes. –Edward Gibbon
If one advances confidently in the direction of one's dreams, and
endeavors to live the life which one has imagined, one will meet with
a success unexpected in common hours. –Henry David Thoreau
Moving Dimensions Theory: dx4/dt=ic
wrote:
> On Jan 3, 9:19 am, county line films <countylinefi...@gmail.com>
> wrote:
>
> > On Dec 16 2009, 7:31 am, ZerkonXXXX <Z...@erkonx.net> wrote:
>
> > > On Tue, 15 Dec 2009 10:53:24 -0800, Hedge Fund Physics wrote:
> > > > the spirit of entrepreneurs in the context of epic storytelling and the
>
> > > ... does the epicherofirst go into epic debt?
>
> >HERO'SJOURNEYENTREPRENEURSHIPFESTIVAL: THE GREAT BOOKS RIDE AGAIN
> > An ArtisticEntrepreneurship& Technology Event : Make Your Passion
> > Your Profession
> > "Follow your bliss and don't be afraid, and doors will open where you
> > didn't know they were going to be" -- Joseph Campbell
> > "I wish there was one grand artistic depot where the artist only need
> > hand in his artwork. As things stand now, one must be half a
> > businessman." --Beethoven
> > rights management | 45 revolver |hero'sjourneyentrepeneurship |
> > constitution | declaration of independence
> > HJE BLOG Dr. E's AE&T Blog Literature, philosophy & film
> > mentoring AE&T:
>
> > Joseph Campbell's
> > A vast demand exists for the classical ideals performed in the
> > contemporary context--for honor, integrity, courage, and committment--
> > on Wall Street and Main Street, in Hollywood and the Heartland, in
> > Academia and Government. And thus opportunity abounds for
> > entrepreneurs who keep the higher ideals above the bottom line--for
> > humble heroes in all walks of life.
>
> > Discipline
>
> > artistic entrepreneur's duty.
> > Come join us for a day devoted to making your passion your profession!
> > "If we are to go forward, we must go back and rediscover those
> > precious values - that all reality hinges on moral foundations and
> > that all reality has spiritual control." --Martin Luther King Jr.
>
> > Catch Dr. E @ the 2007 SXSW Interactive!
> > John Bogle, who founded Vanguard--the world's largest and most-trusted
> > mutual fund--upon the idealism of his senior thesis at Princeton
>
> > University, writes:
>
> > remarkable for his era; it was remarkable for any era. While in
> > today's grandiose era of capitalism the word "entrepreneur" has come
> > to be commonly associated with those who are motivated to create new
> > enterprises largely by the desire for personal wealth or even greed,
> > the fact is that entrepreneur simply means "one who undertakes an
> > enterprise," a person who founds and directs an organization.
>
> > than mere money. Please do not take my word for it. Heed the words of
> > the great Joseph Schumpeter, the first economist to recognize
> > his Theory of Economic Development, written nearly a century ago,
> > Schumpeter dismissed material and monetary gain as the prime mover of
> > the entrepreneur, finding motivations like these to be far more
> > powerful: (1) "The joy of creating, of getting things done, of simply
> > exercising one's energy and ingenuity," and (2) "The will to conquer:
> > the impulse to fight, . . . to succeed for the sake, not of the fruits
> > of success, but of success itself." --John C. Bogle, Capitalism,
> >Entrepreneurship, and Investing. The 18th Century vs. the 21st Century
> > Remarks by John C. Bogle Founder and Former Chairman, The Vanguard
> > Group
>
> > "The (AE&T) class is the first of its kind to incorporate art,
> > technology and business." --Chapel Hill Herald
> > "Let there be no doubt in the mind of the man who has benefited from
> > the common heritage but does not trouble to contribute to the common
> > good that he is failing sadly in his duty." --Dante, Monarchia 3
>
> > Warren Buffett writes, "Both the ability and fidelity of managers have
> > long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ
> > addressed this subject, speaking (Luke 16:2) approvingly of .a certain
> > rich man. who told his manager, .Give an account of thy stewardship;
> > for thou mayest no longer be steward.. Accountability and stewardship
> > withered in the last decade, becoming qualities deemed of little
> > importance by those caught up in the Great Bubble. As stock prices
> > went up, the behavioral norms of managers went down. By the late .90s,
> > as a result, CEOs who traveled the high road did not encounter
>
>
> read more »
Liberty is the great parent of science and of virtue; and a nation
will be great in both in proportion as it is free. –Thomas Jefferson
Virtue does not come from money—money and every lasting good of man
derive from virtue. –Socrates
Remember tonight, for it is the beginning of always. –Dante
<strong><em> </em></strong>
The Malibu Moon: Dr. E’s Photography<strong> </strong>
Moving Dimensions Theory: dx4/dt=ic
> On Dec 15 2009, 5:02 pm, malibucanyonphotogra...@yahoo.com wrote:
>
> > On Dec 15, 10:53 am, Hedge Fund Physics <hedgefundphys...@gmail.com>
> > wrote:
>
> > > May 29, 2006
>
> > > Spirit of Entrepreneurs
>
> > > Chapel Hill, N.C. — Dr. Elliot McGucken, who developed and taught an
> > > a new book that discusses the spirit of entrepreneurs in the context
> > > of epic storytelling and thehero'sjourney.
>
> > > "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> > > how the business of art and the art of business are united in the
> > > realm of higher ideals in epic storytelling," said McGucken, five-time
> > > author and adjunct professor of Physics and Programming. His new book
> > > is called The 45 Revolver — Epic Story & theHero'sJourneyin
>
> > > The book, to be released in July, was inspired by McGucken's pilot
> > > topics discussed in class, including McGucken's experience running
> > > profitable Internet companies and his vision that an entrepreneur's
> > > ideas found through technology, law, business or art can lead to their
> > > passion, profession or vocation.
>
> > > treating entrepreneurs asherostorytellers, was shaped around Joseph
> > > Campbell's book,Herowith a Thousand Faces," said McGucken. "This
> > > classic 12-stagejourneyincludes a mythologicalheroor heroine, the
> > > call to adventure (an entrepreneurial vision), and the return to home
> > > (the exit strategy)."
>
> > > Campbell's book influenced Hollywood films like Star Wars, Matrix and
> > > Lord of the Rings. McGucken hopes his new book can inspire blockbuster
> > > ventures.
>
> > > business, technology andentrepreneurshipin the classroom," McGucken
> > > said. "The book presents thejourneyof entrepreneurs in a classical
> > > context and their encounter with mentors, rescues, irony and survival
> > > in its epic form. The purpose is to inspire students to make the world
> > > a better place via artisticentrepreneurship."
>
> > > McGucken's class at UNC attracts students who are interested in the
> > > arts, entrepreneurial ventures and cutting-edge technologies.
>
> > > "Everyone needs mentors to help guide you down whatever path you
> > > or movie can also be a mentor."
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
>
> > >http://uncnews.unc.edu/content/view/1958/103/
>
> > > National Coverage
>
> > > Transforming Art Into a More Lucrative Career Choice
> > > The New York Times
> > > Some artists have begun to figure out ways to make money and make art
> > > — aiming to end the notion that “starving” and “artist” are
> > > necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
> > > their own what Elliot McGucken teaches in his course, Artist
> > > Entrepreneurs, which he developed at the University of North Carolina
> > > at Chapel Hill with a grant from the Kauffman Foundation.
>
> > >http://uncnews.unc.edu/content/view/1958/105/
>
> > > News
> > > November 8, 2005
>
> > > Students Line Up for New ArtisticEntrepreneurshipCourse
>
> > > When UNC Professor Elliot McGucken put out the call to "make your
> > > passion your profession" with a pilot course for artistic
> > > entrepreneurs, students answered. More than 110 students applied for
> > > Spring 2006.
>
> > > “UNC is thriving with talented, industrious students looking to make
> > > their passions their professions,” says Dr. Elliot McGucken, professor
> > > of physic and programming, who developed the pilot course with a grant
> > > from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> > > awarded the grant to the Communications Studies department to explore
> > > Gucken's new course.
>
> > > “Recent technological advances make it easier than ever before. This
> > > class will invite writers, artists, directors, producers, musicians,
> > > business majors and computer programmers to work together in building
> > > artistic ventures. The business, law and technology of new media
> > > ventures will be covered, allowing motivated students to finish the
> > > class with a solid blueprint for an operating venture.”
>
> > > The new course is the among the latest new course offerings of the
> > > CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> > > students, faculty and staff learn to launch successful ventures of all
> > > kinds.
>
> > > An explosion of technological advances provides unlimited
> > > opportunities for visionary artistic entrepreneurs in a wide range of
> > > areas, from video gaming to digital rights management, from arts
> > > production and arts management, McGucken says. UNC–Chapel Hill is well
> > > positioned for this new area of study. The Research Triangle Region
> > > hosts unique communities of artists and entrepreneurs. UNC attracts
> > > thousands of the best and brightest students from all over the world.
> > > The digital revolution is changing the way media is created,
> > > distributed and enjoyed.
>
> > > “Put it all together and you've got a rich environment for exploring
>
> > > The new course will explore the work of such artistic entrepreneurs as
> > > Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> > > Thousand Faces and Own Your Own Corporation. Guest lecturers include
> > > Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> > > the Center for the Public Domain and a founder of the annual Double
> > > Take Film Festival.
>
> > > McGucken received his Ph.D. in physics and has published four books,
> > > including two novels and a poetry collection. He has run the Great
> > > Books portal,www.jollyroger.com, since 1995. His dissertation on an
> > > artificial retina for the blind won a Merrill Lynch Innovations Award.
> > > He recently spoke at the Harvard Law School on Authena.org, a project
> > > for open source digital rights management.
>
> > > For more information, visit the course Web site athttp://artsentrepreneurship.com.
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> > > CEI Home | News | News Item
> > > News
> > > April 20, 2005
>
> > > CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> > > Initiative
>
> > > CHAPEL HILL, N.C. — UNC faculty will explore development of a
> > > development grant from the CEI Innovations Fund.
>
> > > Dr. Elliot McGucken, professor of physics and programming, received
> > > the grant to lead development of a proposed new Artistic
> > > the Communications Studies Department, and other faculty in the arts
> > > and humanities to develop a curriculum for students and faculty with
> > > interests in the arts, with particular focus on its intersection with
> > > technology.
>
> > > “The digital media revolution is fostering
>
>
> read more »
There is always another wave coming! in Hero's Journey Entrepreneurship
(TM)
“There is always another wave coming!” Too often we sit around,
lamenting a missed opportunity, when we should be looking out towards
the ocean, for there’s always another wave coming! One must learn how
to harness yesterday’s regrets, and use them to propel one to paddle
on out to catch tomorrow’s waves. For just as sure as we missed
yesterday’s opportunities, there are just as many waiting for us
today, should we only let the dead bury the dead.
<a title="Photo Sharing" href="http://www.flickr.com/photos/
picturesofautumn/1215567239/"><strong></strong></a><strong> One ocean
unites us all; from Odysseus’s raft, to Noah’s <em>Ark</em>, to
Ishmael’s </strong>
<strong> <em>Pequod</em>, to John Paul Jones’ <em>Bonhomme Richard</
em>, to Bogle’s <em>Vanguard</em>.</strong>
Moving Dimensions Theory: dx4/dt=ic
Art is where the soul puts its ideals and eternity. –Dr. E on Soul's
Primal Value to Hero's Journey Entrepreneurship(TM)
Art is where the soul puts its ideals and eternity. –Dr. E
I know that many will call this useless work. –Leonardo da Vinci
<em>Arma</em> virumque cano. (I sing of arms and a man). –Virgil’s
<em>Aeneid</em>
God made man—Samuel Colt made them equal. –The Peacemaker’s Motto
The dude abides. –<em>The Big Lebowski</em>
<em> </em>
<strong>Virtus, Honoris, et <em>Actio</em> proVeritas, Amor, et Bellus—
45SURF®</strong>
<strong>Strength, Honor, & <em>Action</em> for Truth, Love, &
Beauty</strong>
<em> </em>
Art, as far as it is able, follows nature, as a pupil imitates his
master; thus your art must be, as it were, God's grandchild. –Dante
<em> </em>
On a long journey of human life, faith is the best of companions; it
is the best refreshment on the journey; and it is the greatest
property. –Buddha
Virtue does not come from money, but money, and every lasting good of
man, derives from virtue. –Socrates
Live as brave men; and if fortune is adverse, front its blows with
brave hearts. . . A room without books is like a body without a
soul. . . A happy life consists in tranquility of mind. . . .Where is
there dignity unless there is honesty? –Cicero
Conscience is the most sacred of all property. –James Madison
<em> </em>
The age of chivalry is gone. That of sophisters, economists, and
calculators, has succeeded; and the glory of Europe is extinguished
forever. –Edmund Burke
Economics and politics are the governing powers of life today, and
that's why everything is so screwy... –Joseph Campbell
If ye love wealth greater than liberty, the tranquility of servitude
greater than the animating contest for freedom, go home from us in
peace. We seek not your counsel, nor your arms. Crouch down and lick
the hand that feeds you; and may posterity forget that ye were our
countrymen. –Samuel Adams
A great thought begins by seeing something differently, with a shift
of the mind's eye. –Einstein
“My friend,” the great Odysseus, long in exile, answered,
“Since you are dead certain, since you still insist
he’s never coming back, still on the soul of denial
I won’t simply say it—on my oath I swear
Odysseus is on his weay!
Reward for such good news? Let me have uit
The moment he sets foor in his own house,
Dress me in shirt and cloak, in handsomec clothes.
Before then, poor as I am, I wouldn’t take a thing.
I hate that man like the very Gates of Death who,
Ground down by poverty, stoops to peddling lies.
I swear by Zeus, the first of all the gods,
By this table of hospitality here, my host,
By Odysseus’ hearth where I have come for help:
All will come to pass, I swear, exactly as I say.
True, this very month—just as the old moon dies
And the new moon rises into life—Odysseus will return!
He will come home and take revenge on any man
Who offends his wedded wife and princely son!”
—Homer’s Odyssey, Robert Fagles translation, Book XIV, 173-191
Moving Dimensions Theory: dx4/dt=ic
> Spirit of Entrepreneurs
>
> Chapel Hill, N.C. — Dr. Elliot McGucken, who developed and taught an
> a new book that discusses the spirit of entrepreneurs in the context
> of epic storytelling and thehero'sjourney.
>
> "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> how the business of art and the art of business are united in the
> realm of higher ideals in epic storytelling," said McGucken, five-time
> author and adjunct professor of Physics and Programming. His new book
> is called The 45 Revolver — Epic Story & theHero'sJourneyin
>
> The book, to be released in July, was inspired by McGucken's pilot
> topics discussed in class, including McGucken's experience running
> profitable Internet companies and his vision that an entrepreneur's
> ideas found through technology, law, business or art can lead to their
> passion, profession or vocation.
>
> treating entrepreneurs asherostorytellers, was shaped around Joseph
> Campbell's book,Herowith a Thousand Faces," said McGucken. "This
> classic 12-stagejourneyincludes a mythologicalheroor heroine, the
> call to adventure (an entrepreneurial vision), and the return to home
> (the exit strategy)."
>
> Campbell's book influenced Hollywood films like Star Wars, Matrix and
> Lord of the Rings. McGucken hopes his new book can inspire blockbuster
> ventures.
>
> business, technology andentrepreneurshipin the classroom," McGucken
> said. "The book presents thejourneyof entrepreneurs in a classical
> context and their encounter with mentors, rescues, irony and survival
> in its epic form. The purpose is to inspire students to make the world
> a better place via artisticentrepreneurship."
>
> McGucken's class at UNC attracts students who are interested in the
> arts, entrepreneurial ventures and cutting-edge technologies.
>
> "Everyone needs mentors to help guide you down whatever path you
> or movie can also be a mentor."
>
> http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
>
> http://uncnews.unc.edu/content/view/1958/103/
>
> National Coverage
>
> Transforming Art Into a More Lucrative Career Choice
> The New York Times
> Some artists have begun to figure out ways to make money and make art
> — aiming to end the notion that “starving” and “artist” are
> necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
> their own what Elliot McGucken teaches in his course, Artist
> Entrepreneurs, which he developed at the University of North Carolina
> at Chapel Hill with a grant from the Kauffman Foundation.
>
> http://uncnews.unc.edu/content/view/1958/105/
>
> News
> November 8, 2005
>
> Students Line Up for New ArtisticEntrepreneurshipCourse
>
> When UNC Professor Elliot McGucken put out the call to "make your
> passion your profession" with a pilot course for artistic
> entrepreneurs, students answered. More than 110 students applied for
> course, including extensive research on open source content management
> systems and digital rights management, and more than 10 years
> experience at the helm of the profitable Great Books portalwww.jollyroger.com.
>
> http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News
>
> New Course Examines Opportunities in ArtisticEntrepreneurship
>
> Chapel Hill, N.C. — UNC–Chapel Hill students can learn to transform
> their artistic passions into commercial and nonprofit ventures in a
> Spring 2006.
>
> “UNC is thriving with talented, industrious students looking to make
> their passions their professions,” says Dr. Elliot McGucken, professor
> of physic and programming, who developed the pilot course with a grant
> from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> awarded the grant to the Communications Studies department to explore
> Gucken's new course.
>
> “Recent technological advances make it easier than ever before. This
> class will invite writers, artists, directors, producers, musicians,
> business majors and computer programmers to work together in building
> artistic ventures. The business, law and technology of new media
> ventures will be covered, allowing motivated students to finish the
> class with a solid blueprint for an operating venture.”
>
> The new course is the among the latest new course offerings of the
> CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> students, faculty and staff learn to launch successful ventures of all
> kinds.
>
> An explosion of technological advances provides unlimited
> opportunities for visionary artistic entrepreneurs in a wide range of
> areas, from video gaming to digital rights management, from arts
> production and arts management, McGucken says. UNC–Chapel Hill is well
> positioned for this new area of study. The Research Triangle Region
> hosts unique communities of artists and entrepreneurs. UNC attracts
> thousands of the best and brightest students from all over the world.
> The digital revolution is changing the way media is created,
> distributed and enjoyed.
>
> “Put it all together and you've got a rich environment for exploring
>
> The new course will explore the work of such artistic entrepreneurs as
> Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> Thousand Faces and Own Your Own Corporation. Guest lecturers include
> Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> the Center for the Public Domain and a founder of the annual Double
> Take Film Festival.
>
> McGucken received his Ph.D. in physics and has published four books,
> including two novels and a poetry collection. He has run the Great
> artificial retina for the blind won a Merrill Lynch Innovations Award.
> He recently spoke at the Harvard Law School on Authena.org, a project
> for open source digital rights management.
>
>
> http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> CEI Home | News | News Item
> News
> April 20, 2005
>
> CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> Initiative
>
> CHAPEL HILL, N.C. — UNC faculty will explore development of a
> development grant from the CEI Innovations Fund.
>
> Dr. Elliot McGucken, professor of physics and programming, received
> the Communications Studies Department, and other faculty in the arts
> and humanities to develop a curriculum for students and faculty with
> interests in the arts, with particular focus on its intersection with
> technology.
>
> “The digital media revolution is fostering a natural convergence in
> convergence provides extraordinary opportunities for UNC students and
> faculty, from arts management, independent record labels and video
> game companies to media distribution, small presses and digital rights
> management.”
>
> The initiative envisions a new curriculum to help artistically
> inclined students from the humanities and sciences explore those
> opportunities and create sustainable social and commercial ventures
> pursue independent, semester–long projects to build ventures that
> incorporate technology and the arts, such as media archives,
>
> read more »
dre
>
> read more »- Hide quoted text -
>
> - Show quoted text -
http://artsentrepreneurship.com
http://herosjourneyentrepreneurship.org
http://45surf.com
Hero's Journey Entreprneurship(TM)
EPIC STORY & THE HERO’S JOURNEY IN
ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY 101
Class Syllabus, Dr. Elliot McGucken
Pepperdine University, Spring 2007
email: drell...@gmail.com cell: 919-270-0732
http://artsentrepreneurship.com
http://herosjourneyentrepreneurship.org
http://45surf.com
Teresea Ciulla of Entrepreneur Magazine writes, "Can you actually
make
your passion your profession? According to Dr. Elliot McGucken, a
professor at the University of North Carolina, Chapel Hill, who's
teaching the university's first "Artistic Entrepreneurship &
Technology 101" class, the answer just may be yes. McGucken's class,
which is comprised of a group of 45 students majoring in law,
business, art, computer science, journalism and music, focuses on
teaching students about creating value over just making money, about
letting their higher ideals guide the bottom line. After all, as
McGucken says, "Successful companies aren't successful because they
make money—they're successful because they create value." Class
projects range from a classical music video to a hip hop curriculum
and textbook to an online art gallery to a freshman's record label
that's signed more than ten bands to a social network being
programmed
by three computer science majors. Students are seeing that to the
degree they succeed in creating useful art and ventures, they'll be
able to support their passions with a profitable business. . .Looks
like McGucken's found a way to inspire a new generation of
artistically minded entrepreneurs to follow their passions—and make a
living.”
Class Structure: AE&T will be based upon the stages of Joseph
Campbell’s Hero with a Thousand Faces. Every entrepreneurial venture
has an Aristotlean three-act structure with a beginning, middle, and
end; and every aspect of classical story, including the call to
adventure, crossing the threshold, antagonists, mentors, reversals of
fortune, the seizing of the sword from the stone, and the return on
home, may be found in the realm of entrepreneurship and the life of
entrepreneurs. Every class will begin with a general lecture,
followed by a “closeup” lecture focusing on case studies or specific
verticals, followed by class participation and presentations.
Visiting speakers will join us from time to time.
Class Texts: Dr. E will provide excerpts form his forthcoming books,
Artistic Entrepreneurship & Technology 101 and Hero’s Journey
Entrepreneurship. John Bogle’s Battle for the Soul of Capitalism and
Joseph Campbell’s Hero with a Thousand Faces, Nolo’s Patents,
Trademarks, and Copyrights, and the Rich Dad’s Own Your Own
Corporation are also required.
Class Mentors: Students will seek out and study both classical and
contemporary mentors.
Fundamental Class Concept: IDEALS ARE REAL: The same ideals which
guide higher art also guide business and law—ideals will be your most
valuable asset on this journey. Artistic entrepreneurs create both
monetary and spiritual wealth by following ideals.
Class Multimedia: The class will focus heavily on live technology
demos including ecommerce, video game technologies, digital rights
management, social networks, digital production and distribution,
videos, and more.
Student Deliverables: An independent project will be the focus for
each student. Each student will research and deliver a full business
plan (15+ pages), and operating venture, work of art, collection, or
production. The theme will be manifesting a single idea in multiple
mediums, including web pages, blogs, and wikis. Students can work in
groups up to three members, and each group will be responsible for
several presentations, including a final twenty minute presentation
at
the semester’s end.
Student Blog: Every student will blog their journey, including
resources, reflections, and insights.
Reserve Readings:
Art:
Aristotle’s Poetics by Aristotle
Aristotle’s Poetics for Screenwriters, by Michael Tierno
The Ultimate Writer’s Guide to Hollywood, Skip Press
The Hero with a Thousand Faces, by Joseph Campbell
The Sacred Romance, by Jonathan Eldredge
Story by Robert McKee
Screenwriting is Storytelling by Kate Wright
The Writer's Journey, Second Edition : Mythic Structure for Writers
(Paperback)
by Christopher Vogler
Law:
The United States Constitution
Patent it Yourself, Bill Pressman (nolo.com)
Free Culture: How Big Media Uses Technology and the Law to Lock Down
Culture and Control Creativity, by Larry Lessig
Nolo.com
Business/Entrepreneurship:
Think and Grow Rich, by Napoleon Hill
The Warren Buffett Way, by Bill Miller
The Art of the Start, Guy Kawasaki
The Big Picture : The New Logic of Money and Power in Hollywood by
Edward Jay Epstein
Own Your Own Corporation: by Garrett Sutton, Robert T. Kiyosaki, Ann
Blackman
Classics:
The Western Canon by Harold Bloom
Shakespeare
The Inferno, Dante
The Odyssey, Homer
The Bible
Biography:
Benjamin Franklin’s Autobiography
Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune
Doing Business My Way by Richard Branson
iCon: Steve Jobs : The Greatest Second Act in the History of Business
by Jeffrey S. Young, William L. Simon
Technology:
Slashdot.org
Economics:
The Wealth of Nations, Adam Smith
The Road to Serfdom, F.A. Hayek
A Theory of Money and Credit: Ludwig von Mises
Web Resources:
nolo.com, uspto.gov, slashdot.org, gamasutra.com, variety.com
libertyfilmfestival.com/libertas, afrfilmfestival.com
Welcome to the Hero’s Journey
Welcome to The Hero’s Journey in Artistic Entrepreneurship &
Technology 101. The center and circumference of the class will be
an
independent project in which you will follow Joseph Campbell’s Hero’s
Journey in studying an entrepreneurial venture. Both the class
structure and your final presentation will be based upon the Hero’s
Journey outlined below. The final presentation will be delivered in
the form of a paper, a blog, and a wiki webpage.
The venture for your class project can be one of your own
creation, or you can choose to study established artistic ventures
such as Walden Media, Electronic Arts, Youtube, Apple, Google, or
Napster. Or you can focus upon innovative, entrepreneurial projects
within larger companies such as the iPod, flickr, yahoo TV. The
lives
of entrepreneurs such as Steven Jobs, Mel Gibson, or Richard Branson
would also make excellent projects as the entrepreneur’s life
parallel’s the hero’s journey. Take advantage of our close proximity
to Hollywood—seek out mentorship and advice from people in the
industry
—always be polite and grateful.
No matter the venture, the final paper should address the
following stages and aspects of your chosen topic in the context of
Jospeh Campbell’s Hero’s Journey:
1. Ordinary World
2. Call to Adventure
3. Refusal of the Call
4. Meeting With the Mentor
5. Crossing the First Threshold
6. Tests, Allies, Enemies
7. Approach
8. Supreme Ordeal
9. Reward
10. The Road Back
11. Resurrection
12. Return With the Elixir
An alternative form of Campbell’s Hero’s Journey is as follows:
1.1 Departure (or Separation): Taking that first step--blog your
vision.
1.1.1 The Call to Adventure: Artistic passions & dreams
1.1.2 Refusal of the Call: Is it practical?
1.1.3 Supernatural Aid: Use the force, Luke. The harder you work, the
luckier you get.
1.1.4 The Crossing of the First Threshold: Business structures /
market research
1.1.5 The Belly of the Whale: The business plan, raising funds,
intellectual property
1.2 Initiation: Building the team, incorporating, setting out
1.2.1 The Road of Trials: Striving toward profitability
1.2.2 The Meeting with the Goddess: First customers! Early success!
1.2.3 Temptation: Shifting marketplaces.
1.2.4 Atonement with the Father: Competing or collaborating with the
big guys
1.2.5 Apotheosis: Realizing the core business.
1.2.6 The Ultimate Boon: Newfound business acumen!
1.3 Return: Exit Strategy
1.3.1 Refusal of the Return: Don't lose site of the core business!
1.3.2 The Magic Flight: Exit strategy! IPO or selling the company!
1.3.3 Rescue from Without: When business competition is your best
friend.
1.3.4 The Crossing of the Return Threshold: The venture is a success.
1.3.5 Master of Two Worlds: The entrepreneur knows what it takes now,
can do it again.
1.3.6 Freedom to Live: Financial freedom to pursue further ventures/
dreams.
THE HERO’S JOURNEY IN
ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY 101
SYLLABUS
CLASS # 1
JOSEPH CAMPBELL THEME: THE ORDINARY WORLD
What is the state of the industry? Where lie the opportunities in
artistic entrepreneurship & technology? The decline of the Hollywood
box office and classic storytelling on Wall street and Main Street,
in
academia, publishing, and the movies.
Lecture: Dr. McGucken presents a birds-eye view of several
industries/
technologies including digital rights management, video gaming,
Hollywood, NY publishing, tying them all to the classics and Epic
Story.
Web Readings: Variety.com, Gamasutra.com, Slashdot.org—these should
be
checked every day—slashdot.org regularly links to leading articles in
all areas of business and technology.
Readings (assigned in class): Story, by Robert Mckee / Bogle’s Battle
for the Soul of Capitalism, Joseph Campbell’s Hero With a Thousand
Faces, Homer’s Odyssey, excerpts from Dr. E’s Hero’s Journey
Entrepreneurship
Assignment: Start a blog at blogger.com or anywhere else. The first
post should be general overview of your project. Post two posts on
the forum per class. http://wikientrepreneur.org/entrepreneurshipforums.
Note that your posts are counted.
Forum: Describe the “ordinary world”—the state of the art—in the
realm
of your chosen venture.
Wikientrepreneur.org project: to be discussed in class.
CLASS # 2
JOSEPH CAMPBELL THEME: THE CALL TO ADVENTURE
IDEALS ARE REAL: The same ideals which guide higher art also guide
business and law—ideals will be your most valuable asset on this
journey. Ideals will be your light saber and One Ring.
Lecture: Dr. McGucken’s DVD: Welcome to Artistic Entrepreneurship &
Technology 101, featuring Emmy-award-winning Kate Wright on
Storytelling (UCLA conference), singer/ songwriter Vaughan Penn
(Laguna Beach, Dawson’s Creek, Providence) and lead level designer at
Epic Games (Unreal Tournament, Gears of War) on the future of
Hollywood and game development tools at the e3expo.com in LA.
Artistic Entrepreneurship is high adventure.
The Fundamental Laws underlying AE:
The Congress shall have Power to promote the Progress of Science and
useful Arts, by securing for limited Times to Authors and Inventors
the exclusive Right to their respective Writings and Discoveries;
—The United States Constitution, Section 8, Clause 8
Congress shall make no law respecting an establishment of religion,
or
prohibiting the free exercise thereof; or abridging the freedom of
speech, or of the press; or the right of the people peaceably to
assemble, and to petition the government for a redress of grievances.
–The United States Constitution, Bill of Rights, First Amendment
Assignment: Start a blog at blogger.com or anywhere else. Start
blogging your venture’s journey. You will link to books, websites,
mentors, and friends throughout the class. Sign up for google
adwords
and place them on your blog! You are now making money off your
passions—you are an artistic entrepreneur. So often it is that our
stories of following our dreams become of use to others. Your
blogged
journey will become a map for others. Synthesize your venture—you
will give a one minute “logline” presentation in the next class, to
facilitate the forming of groups. Rock your dreams!
Readings: Steven Jobs Stanford Commencement Speech—“You’ve gotta do
what you love.” Slashdot.org, ArsTechnica, Own Your Own Corporation
(Rich Dad Poor Dad Series), Richard Branson’s Bio, Bogle’s Battle for
the Soul of Capitalism, Joseph Campbell’s Hero With a Thousand Faces,
Homer’s Odyssey, excerpts from Dr. E’s Hero’s Journey
Entrepreneurship
Excerpts from Dr. McGucken’s textbook, The Hero’s Journey in Artistic
Entrepreneurship & Technology 101
Forum: Characterize your call to adventure—how do you hope to make
things better?
Wikientrepreneur.org project: to be discussed in class.
CLASSES # 3, 4
JOSEPH CAMPBELL THEME: SEPARATION, EMBARKING ON THE JOURNEY
Lecture: 1) The new digital landscape. Dr. McGucken gives a bird’s
eye view of digital technologies for different artistic verticals,
including music, movies, photography, gaming, publishing, and more.
A
multi-media presentation will cover digital production and
distribution. We’ll surf on by sites including opensourcecms.com,
phpscripts.com, epicgames.com, microsoft drm, 22surf.org, and
authena.org, nolo.com, uspto.gov.
2) Dr. McGucken combines Joseph Campbell’s mythology with traditional
business plan structure. Treat your business plan as an Epic Story!
Every good story, and every business, has a beginning, middle, and
end. Every good story, and every business, has its protagonists and
antagonists, its triumphs and failures, its romance, comedy,
adventure, and definitive end goal or exit strategy. You will write
your own feature length movie as you live your dream. Everyone will
fill out the following chart for the next class.
Business Plan Artistic Plan
* Executive summary
/ explains the basic business model
/ gives rationale for the strategy
* The call to adventure.
The inciting incident.
The distant dream.
* Background
/ gives short history of company
/ provides background details such as:
+ fundamental vision
+ unique intellectual property
+ coporate structure
# sole proprietor
# partnership
# entrepreneurial startup
# private corporate startup
# publicly traded corp.
# limited liability company
# public utility
# Non Profit Organization
/ background of key personnel
+ owners
+ senior managers
+ head scientists/ researchers
* Back story
All classic stories, such as Hamlet and the Odyssey, begin in the
middle. Hamlet’s father has been murdered, and Odysseus has finished
fighting the war—he only wants to get on home. Dante’s Inferno
begins
with the words, “Halfway through my life I awoke in the dark woods.”
And so too do all great businesses begin in the middle.
You’ve had your dream for awhile, you’ve been honing your unique
skills and talents. You’ve been building your network of friends and
mentors. And now it is time to venture forth with the appropriate
business structure.
Launching The Venture
Domain names: 1and1.com, godaddy.com
Incorporation: Bizfilings.com
Employee Identification Number: Bizfilings.com
Intellectual Property: uspto.gov
Technology: Opensoucrecms.com, openipmp.com
Marketging: search engine optimization, social networks, myspace.com,
facebook.com
Crossing The Threshold
It is time to cross the threshold and choose a business structure
based on your vision and unique intellectual property. Register a
domain.
Your Team
/ assign responsibilities
/ training required
/ skills required
/ union issues
/ compensation
/ skills availability
/ new hiring
Solidify Your Fellowship
It takes a team. Frodo would have never gotten the ring to modor
without Aragon, Sam, Gandalf, Merry, and Pippin. Where would Branson
and Jobs be without their peeps?
The World Beyond
/ the macroenvironment
/ the competitive environment
/ the industry
/ the customers priorities
/ product strategy
/ pricing strategy
/ promotion strategy
/ distribution strategy
The World Beyond
It’s different out here. You’ve got to serve the market—the dream
alone, without execution, has little value. But execution without
the
dream—without ideals—has no value.
Out here you’ve got to make your way by marketing and defining your
brand.
*Meeting With the Mentor
Whether your mentor is classical or contemporary, whether they are
Aristotle or Trump or a professor or local business leader, you’ve
got
to meet with them regularly.
Meeting With the Mentor
All classical mentors empower you with knowledge—with ideals. Obe
Wan
Kenobe taught Luke the ways of the force—an abstract ideal. Ideals
are your One Ring and light saber on this journey. The art, to
business, to law, ideals will guide you safely in all your decisions.
Production/Digital Technology
/ describe all processes
/ outline server setups/scalability
/ production facility requirements - size, layout,
capacity,
location
/ inventory requirements - raw materials inventory,
finished
goods inventory,
/ warehouse space requirements
/ equipment requirements
/ supply chain requirements
/ fixed cost allocation
The Physical Journey
All great movies have an inherently real physical setting. We loved
the Millenium Falcon because it was fast, but also because it looked
like a beat up piece of junk—a “bucket of bolts.”
All businesses succeed because the Fellowship is willing to get their
hands dirty. It’s no longer a lofty business plan—the ideals still
guide us, but Frodo has got to get up the side of Mordor. And when
he
falls, Sam’s got to carry him. It’s hard, grueling work, but it’s
got
to be done to reach your distant dream.
You’ve got to focus on your venture’s physical reality. From a café
to a gallery to an online gallery, you’ve got to rock the physical
details!
* Finance
/ source of funds
/ existing loans and liabilities
/ projected sales and costs
/ break even analysis
/ expected return
/ monthly pro-forma cash flow statement
* The Meeting With the Goddess
Dante had Beatrice to guide him. Frodo had Galadriel. And so too
the
bottom line must always be guided by the higher ideals. Dante had to
be honest before Beatrice, and Frodo had to be honest before
Galadriel, as both Goddesses saw all. And so too do you have to be
honest when it comes to finances—if you’re not making money, your
venture is not providing as good a service as it could be. Numbers
don’t lie.
Facing the Antagonist
Every business must face and overcome those forces which oppose it.
It could be a competitor or many competitors. It could be a race
against time to get to market first. It could simply be overcoming
self-imposed, internal obstacles. But no matter what, you’ve got to
face and defeat the antagonist.
Facing the Antagonist
Imagine if Luke Skywalker never destroyed the Death Star, and went
off
and become a lawyer instead.
Exit Strategy
Every business has a beginning, middle, and end. Nobody is going to
invest in it if there is no definitive end in site.
The Return On Home
Hollywood movies often end with rewards ceremonies back home—Star
Wars
& Lord of the Rings—and weddings—just about every other movie.
You get to write your business, so be sure to script a happy ending,
retired on your favorite beach!
Class Participation: Each student will give a one minute presentation
regarding their vision. Dr. McGucken and the rest of the class will
match each vision with the appropriate technology.
Assignments: 1) Blog about the technology you will use for your
venture. It can range from a simple web page to writing a
proprietary
application. 2) Fill out both columns of the above chart, mixing and
matching art and business. You will flesh it out and it will become
your 20 page business plan.
Reading: Go to the library or a bookstore and browse through the
books
covering your chosen artistic pursuit—browse the arts, technology,
business, and law sections. Surf the net and blog the best books and
resources you find. Remember to blog your readings!! Bogle’s Battle
for the Soul of Capitalism, Joseph Campbell’s Hero With a Thousand
Faces, Homer’s Odyssey
Suggested Websites: opensourcecms.com, phpscripts.com, epicgames.com,
microsoft drm, 22surf.org, and authena.org, nolo.com, uspto.gov.
Suggested Books: Own Your Own Corporation, Small Time Operator,
Nolo’s
Patent it Yourself, Nolo’s Copyright, Patent, and Trademark Law,
Nolo’s Small Business Legal Forms, or any other nolo book.
Forum/Blog: What are the first definitive steps of your venture?
Wikientrepreneur.org project: to be discussed in class.
CLASSES # 5, 6
JOSEPH CAMPBELL THEMES: MEETING YOUR MENTOR
Lecture: Dr. McGucken on the all-encompassing importance of the arts
in business and culture. Artists and entrepreneurs are culture’s
mentors. From Aristotle’s Poetics to Dante’s Inferno to Lord of The
Rings, the artistic entrepreneur must carry culture higher. The
classics define the most enduring brands—the higher ideals must
always
lead the bottom line. Value derives from values. The Great Books &
Classics contain the enduring ideals that can benefit every single
business or venture, be it legal, artistic, technological, or any
combination thereof.
Class: Class will present their groups, along with a one-minute
logline of their group’s projects..
Assignment:. Groups must cross-link blogs. Choose five mentors, at
least two classical and two contemporary, and start blogging about
them. Classical mentors could be Aristotle, Benjamin Franklin, an
Martin Luther King Jr. Contemporary mentors could include Russell
Simmons, Richard Branson, 50 cent, Eminem, Steven Jobs, or a
professor
or local business leader. You will study your mentors! Find
inspirational quotes reflecting Ideals harbored by your mentor, and
use them in writing your business plan.
Reading: Aristotle’s Poetics (online)
Joseph Campbell’s Hero With a Thousand Faces
Donald Trump on Art & Business (online)
Buy or borrow the biography of a contemporary mentor—Jobs, Branson,
50
cent, Eminem, Shakespeare, Simmons. Read, read, read!
Closeup: Joseph Campbell’s Hero’s Journey in art, technology, and
busines. Class discussion regarding common themes and ideals in
favorite movies and business leaders. Art arises from ideals and law
descends from ideals. Ideals lead all successful business and
technology ventures.
Wikientrepreneur.org project: to be discussed in class.
CLASSES # 7, 8
JOSEPH CAMPBELL THEMES: Refusal of the Call. Supernatural Aid
AE AIN’T EASY—YOU GOTTA ROCK: TECHNOLOGY: SURFING WAVES OF INNOVATION
Lecture:
1) Refusal of the call: art and entrepreneurship are not easy. It’s
true what your parents told you—being a doctor or lawyer are most
likely much more secure jobs. Out here you’re going to have to work
hard, think on your feet, and create! You can learn to be a doctor,
or a lawyer, but nobody can teach you to rock. Study your mentors—
always learn from other’s mistakes, as life is too short to learn
only
from your own.
But in these times of job insecurity and vanishing pensions, and with
the revolutions in technology, investing in yourself—in your passions
and dreams, can pay off!! Living your dreams is payment in and of
itself. Value comes from values. The higher ideals inspire the
bottom line.
2) Supernatural Aid: TECHNOLOGY Dr. McGucken on all the cutting edge
revolutions in technology, from Open Source content management
systems
(CMS) to proprietary digital rights management (DRM), Dr. McGucken
has
been there, and he’ll be covering the best approaches for different
scenarios. Live class participation as Dr. McGucken discusses best
technology for class’s
Assignment: Choose your technology and blog it!
Readings:
Slashdot.org
Bogle’s Battle for the Soul of Capitalism, Joseph Campbell’s Hero
With
a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s Hero’s
Journey Entrepreneurship
Forum/Blog: Who are your mentors?
Wikientrepreneur.org project: to be discussed in class.
CLASSES # 9, 10
JOSEPH CAMPBELL THEMES: Crossing the Threshold, The Belly of the
Whale
LAW: BUSINESS STRUCTURES: INTELLECTUAL PROPERTY
Lecture:
1) Dr. McGucken covers corporate structure and history of
incorporation. LLC vs. C-corp vs. S-corp. Liability and tax
considerations for businesses. Proper businesses structures for
lifestyle businesses vs. businesses seeking loans and venture
capital.
2) Dr. McGucken on Copyright, Trademark, and Patent Law. Dr.
McGucken
traces how one idea became the novel and screenplay Autumn Rangers
protected by copyright law, a fashion brand protected by trademark
law, and a video game protected by patent law. All IP laws descend
from same clause in the Constitution. Founding fathers, Mark Twain,
and Larry Lessig on copyright law.
Assignment: Choose the appropriate business structure and blog it.
Blog all intellectual property considerations for your venture.
Think
of those entities that make you unique which can be protected with
patent, copyright, and trademark—these are the very same entities
from
where your value will derive.
Reading:
Own Your Own Corporation
Lessig: Free Culture
Patent It Yourself
Nolo.com
Bogle’s Battle for the Soul of Capitalism, Joseph Campbell’s Hero
With
a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s Hero’s
Journey Entrepreneurship
Forum/Blog:
What legal structures will you be using for your venture? What
intellectual property marks your venture as unique? Is it protected
by
patents, copyrights, or trademarks?
Wikientrepreneur.org project: to be discussed in class.
CLASS # 11
JOSEPH CAMPBELL THEMES: Initiation, Road of Trials, Meeting the
Goddess
NO TURNING BACK. IMPORTANCE OF PASSION/TRUTH/BEAUTY
Lecture: Dr. McGucken on the trials of so many major artists and
entrepreneurs. Dante in exile, Melville forgotten, Branson & Trump
almost Bankrupt, Jobs fired from his own company!! Dante pens
greatest poem ever, Melville pens greatest American novel, Branson &
Trump rebound, and Jobs returns on home to save Apple again,
reinventing it with the Macintosh and the iPod! It’s their passion
that never fails—sometimes life falls short, but the passion for
higher ideals keeps the artist and entrepreneur going. Ideals are
Real!
Forum/Blog: What are the greatest impediments or barriers to your
venture’s success?
CLASS # 12
Lecture: Dr. McGucken briefly reviews the fundamental outline of the
business plan.
Class: Each group’s first five minute presentation. Brevity is the
soul of wit. If you can’t pitch it in an elevator, it ain’t worth
the
pitch!
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Forum/Blog: share your five minute pitch in as concise a form as
possible.
CLASSES #13, 14
JOSEPH CAMPBELL THEMES: Temptation. Atonement with the Father
ALL THAT GLITTERS IS NOT GOLD. THE IMPORTANCE OF IDEALS—STICKING BY
YOUR GUNS—VALUE COMES FROM VALUES, NOT MONEY.
Lecture: Job’s wrong turn with the Next. Apple’s wrong turn with
the
Newton. The dot com boom and bust. Branson’s & Trump’s near
bankruptcies. The importance of classical values—do not be tempted
by
the fleeting. Warren Buffett invests for eternity. “I am not an
investor—I am an artist.” –Warren Buffett
Forum: What roads must your venture be sure to avoid?
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Wikientrepreneur.org project: to be discussed in class.
CLASS #15
JOSEPH CAMPBELL THEMES: Apotheosis The Ultimate Boon
SEARCHING YOUR SOUL FOR THAT UNIQUE IDEA—THAT COPYRIGHT, PATENT, OR
TRADEMARK THAT IS THE KEY TO YOUR VENTURE—THE TIPPING POINT
Lecture: Uniqueness or “being different” can seem a disadvantage
when
you try to make it at first. Turn that uniqueness into your
advantage. You are you. The best way to predict the future is to
create it.
apotheosis \uh-pah-thee-OH-sis; ap-uh-THEE-uh-sis\, noun
plural apotheoses \-seez\:
1. Elevation to divine rank or stature; deification.
2. An exalted or glorified example; a model of excellence or
perfection of a kind.
Class: One minute presentation on your venture’s Apotheosis. What
is
your “ONE IDEA?” What makes you unique? What defines your
excellence?
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Forum/Blog: Share your apotheosis.
Wikientrepreneur.org project: to be discussed in class.
CLASS #16
JOSEPH CAMPBELL THEMES: Return / Refusal of the Return
THEME: EXIT STRATEGIES
Lecture: The exit strategy. Aristotle said that every story has a
beginning, middle, and end. So does every life and every business.
And you get to write it! What is your exit strategy? Just as the
author is cognizant of the ending before they pick up the pen, so too
must the entrepreneur be pondering the exit strategy before the
business plan is written. What separates the winners from the losers?
The markets? The business leaders? What is the tipping point? What
happens when one doesn’t sell the business at the right time? What
happens if one grows it too fast, or does not bring in outside
investors/leadership when they should?
Success Stories! Macintosh, Virgin, Ipod, Epic Games, Myspace.com,
Fox.
Failures: Dreamworks, Friendster, MP3.com
Class: Open discussion regarding successes and failures in different
verticals corresponding to class projects. Learn from others’
mistakes!
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Forum/Blog: What is your exit strategy?
Wikientrepreneur.org project: to be discussed in class.
CLASS # 17
JOSEPH CAMPBELL THEMES: The Magic Flight Rescue from Without
Lecture: The Nature of Risk: Chance Favors the Prepared Mind: The
Harder You Work, The Luckier You Get
Reading: Against the Gods: The Remarkable Story of Risk (Paperback)
by Peter L. Bernstein
Forum/Blog: Share your biggest breaks. Did they correspond to the
amount of work you were doing?
Wikientrepreneur.org project: to be discussed in class.
CLASS #18
JOSEPH CAMPBELL THEMES: The Crossing of the Return Threshold
Lecture: The Exit Strategy: You can’t stand still—“you’ve got to
know
when to hold them, know when to fold them, know when to walk away,
know when to run.” You’ve got to bring it on home. How does one do
this optimally? Successes and failures in exit strategies. When is
it time to bring in new management? When is it time to acquire new
debt or bring in new financing? When is it time to fold?
Forum/Blog: What is the exit strategy for your venture? What are
the
potential pitfalls of exiting too early or too late?
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Wikientrepreneur.org project: to be discussed in class.
CLASS #19
JOSEPH CAMPBELL THEMES: Master of Two Worlds: Freedom to Live
Lecture: Your journey has value in the form of Epic Story. When you
follow your dreams, there is no failure, as the story of your journey
is a fount of wisdom for both you and others.
Class: Final project presentations / discussion.
Forum/Blog: Post your final projects.
Readings: Bogle’s Battle for the Soul of Capitalism, Joseph
Campbell’s
Hero With a Thousand Faces, Homer’s Odyssey, excerpts from Dr. E’s
Hero’s Journey Entrepreneurship
Wikientrepreneur.org project: to be discussed in class.
CLASS #20:
JOSEPH CAMPBELL THEMES: Master of Two Worlds
Lecture: The hero becomes the mentor. Share the wisdom of your
journey with the class.
Class: Final project presentations / discussion.
Forum/Blog: Post your final projects.
Wikientrepreneur.org project: to be discussed in class.
http://artsentrepreneurship.com
http://herosjourneyentrepreneurship.org
http://45surf.com
dre
> is the best refreshment on thejourney; and it is the greatest
> <a href="http://artsentrepreneurship.com/">ArtsEntrepreneurship&
> Technology 101</a>
> <a href="http://45surf.com/
> <a href="http://45surf.com/">45SURFHero'sJourneyMythology
> Photography</a>- Hide quoted text -
>
> - Show quoted text -
The Hero's Journey Entrepreneurship Secret(TM): Creating Infinite
Wealth With Your Ideals and Dreams on a Hero's Journey of Your Own
http://herosjourneyentrepreneurship.org
1. The Ordinary World: You awake each day to the routine, rise, and
leave your dreams behind.
Blog your dream. Set it down in a notebook. Take ownership in your
ideas with blogger.com or wordpress.org.
2. The Call to Adventure: A more vivid dream--a flash of inspiration.
You can't shake the feeling--the wave is real, though they can't see
it.
Register those copyrights. File that provisional patent. Register that
trademark. Voyage on out to your bookstore and cruise the section on
entrepreneurship. Check out the USPTO. Read the Declaration of
Independence and the Constitution--they were written for you.
3. Refusal of the Call: Voices tell you that you aren't good enough.
Friends, parents, teachers, bosses, and your own internal voice.
Seek mentorship from those who have done, for they will say, "yes you
can."
4. Meeting the Mentor: With newfound energy you seek mentorship--you
turn to the Great Books & Classics--The Odyssey & The Inferno--
Shakespeare & The Bible, Franklin, Lincoln, Jefferson, and Martin
Luther King Jr.
Mentorship surrounds us. Wisdom comes from all walks of life. So
listen, watch, and read. And then read some more--for those books
which have lasted have lasted via the profound mentorship they
provide.
The USPTO has resources dedicated to artists, musicians, authors, and
creators.
Nolo.com has wonderful books for artists, authors, and creators. Two
of my favorites are Patent it Yourself and Patents, Trademarks, and
Copyrights.
5. Calling the Bluff: Nobody knows the hand you hold. And you can't
see theirs. But it seems--yes--they're bluffing. So you call 'em and
raise 'em, and you let them see the .45 revolver by your side--the
Truth of the Great Books and Classics. You're going to surf that dream
on home.
Dr. E added the "calling the bluff" stage to Campbell's outline. You
gotta call the postmodern bluff. Postmodern Wall Street transfers the
risk to you and the wealth to themselves. Postmodern academia sells
expensive degrees that often don't teach much of value, instead
teaching the exact opposite, opposing classical entreprneurship.
Postmodern politics and literature have replaced plot and character
with hype, and Hollywood has replaced Epic Story with reality TV and
remakes of seventies sitcms.
Call the bluff, live the renaissance, and vast wealth will be yours.
6. Crossing the Threshold: And so you set out, crossing that point of
no return. You have no choice but to succeed. Once you're on that
wave, you've got but one choice--ride it.
Suddenly the words of the Greats take on a new, more immediate
meaning. Watch Braveheart, The Matrix, The Outlaw Jose Wales, and A
Fistful of Dollars. Take those ideals off the silver screen, take them
out of the books, for ideals are most useful tools in reaching your
most valuable assets--your passions and dreams.
Incorporate at bizfilings.com. As of today, you are your own business,
and you can take Mark Cuban's investment advice--"invest in You, Inc."
7. The Road of Trials: It ain't easy out here. Some statistics say
that 90% of small businesses fold in five years. An infitesimal
percentage of novels are published and screenplays optioned. But you
do it anyway, as did everyone who ever suceeded. So you patent it,
trademark it, copyright it, and live it.
"Every fighter has a plan," Mike Tyson once said, "until they get
hit." But that's the joy of battle--for out here alone do we ever find
our true constitution--our ability to innovate and think on our feet,
and still prevail. So follow your dream, and tell the world, "My name
is __________."
8. Tests, Allies, Enemies: Even when your business is launched, when
your screenplay is being produced, there will yet be those forces that
oppose and sabotage. But too, loyal friends will emerge, and a
Fellowship will form.
And you shall find those best of friends that one only finds away out
here, along this journey--they too left the ordinary world long ago
and set off to follow their ideals, and Destiny brought you together.
9. Supernatural Aid: Away out here, something magical happens. A
stroke of luck that only means something because of the risk you took.
You took a chance, called the bluff, and caught the wave just right.
So it is that "God helps those that help themselves."
Open source software, in all its robust freedom, can provide that
seemingly supernatural aid. Software is labor immortalized, and open
source has bestowed us with not only LAMP (Linux, Apache, MYSQL, PHP/
PYTHON/PERL/RUBY) servers, but it offers free and robust solutions for
ecommerce, content management, blogging, alubum hosting, and more.
Fantastico allows for the quick and easy installing of leading open
source spplication such as wordpress (blogging), joomla/drupal/
postunke (content management), and cubecart/oscommerce/zencart
(ecommerce). Hostgator accounts come with Fantastico and the intuitive
cpanel interface. Also check out hotscripts.com for more free
software.
Don't be afraid to get under the hood and "teach yourself" linux/php/
mysql/apache in ten minutes, twenty-four hours, or fourteen days--you
know those books. Hard work and studious industry is the best
supernatural aid there is!
And now it's your turn to give someone a break--to provide trusting
mentorship. Should you ever find yourself waiting around to be helped,
reach out and help someone--give 'em a break.
10. Stringing the Bow/Seizing the Sword: Degrees, money, and titles
mean little out here--victory goes to those with integrity--those with
honor, courage, and commitment. For ideals alone can string eternity's
bow.
Ideals are your most valuable asset--they are those entities which
inspired those dreams that awoke you long ago--the dream that haunted
your days, always beckoning you to embark on this journey.
11. The Showdown/Ordeal: It's been a long time coming. You just wanted
to live in peace and harmony, but that boss/bureaucrat/outlaw
antagonist just wouldn't let you. But you call them out, and now you
get to stand toe-to-toe; face-to-face with a new book, or invention,
or film, or venture that serves the world in a better way.
So often it is that entrepreneurship is opposed. "No good deed goes
unpunished." Socrates and Jesus were sentenced to death for seeing a
better way and speaking the simple truth to power. Steve Jobs was
kicked out of Apple. Read Richard Branson's biography, and you will
see the hundreds of showdowns he partook in.
12. Rescue From Without/The Resurrection: So often it is that just as
one wins, the jealous bureaucracy moves in to seize control. In every
Western, after our hero wins the showdown fair and square, yet another
Outlaw draws a bead on him--to shoot him in the back.
Jobs was kicked out of Apple, but then brought back to take it to new
heights. Richard Branson lost Virgin Records, but was reborn in Virgin
Airlines and a thousand other ventures. John C. Bogle founded Vanguard
upon the ideals set forth in his Princeton Senior Thesis, and now he
pens inspirational books and speeches based on those very same ideals.
Every entrepreneur ought read Battle for The Soul of Capitalism, as it
reminds us that entrepreneurship's greater purpose is to serve.
Those who live by ideals have no need to fear death, as Socrates
realized, for the soul is immortal. Though some bureaucracy rejects
the implementation of your ideals, they can't steal nor kill those
ideals--for America recognizes the entrepreneur's rights.
13. The Road Back/Return with the Elixir/Freedom: You took ownership
in your dreams and destiny--you called the bluff and caught the wave,
and the Truth set you free.
You added to the wealth of the world--the long-term wealth of the
world--via the simple act of following your passions and dreams.
And everything you learned on this Hero's Journey will come in handy
along tomorrow's journey--we're setting out at dawn.
Dr. E's Hero's Journey EntrepreneurshipTM Blog
http://herosjourneyentrepreneurship.org/heros_journey_entrepreneurship.html
http://herosjourneyentrepreneurship.org/free_heros_journey_entreprenuership_mba_secret_poster.html
dre
<mccoymount...@gmail.com> wrote:
> On Dec 15 2009, 10:53 am, Hedge Fund Physics
>
>
>
> <hedgefundphys...@gmail.com> wrote:
> > May 29, 2006
>
> > New Book by UNC's ArtisticEntrepreneurshipProfessor Highlights the
> > Spirit of Entrepreneurs
>
> > artisticentrepreneurshipcourse at UNC this spring, is the author of
> > a new book that discusses the spirit of entrepreneurs in the context
> > of epic storytelling and thehero'sjourney.
>
> > "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> > how the business of art and the art of business are united in the
> > author and adjunct professor of Physics and Programming. His new book
> > is called The 45 Revolver — Epic Story & theHero'sJourneyin
> > ArtisticEntrepreneurship& Technology 10: Ideals Are Real.
>
> > The book, to be released in July, was inspired byMcGucken'spilot
> > course at UNC, ArtisticEntrepreneurship& Technology 101. It includes
> > profitable Internet companies and his vision that an entrepreneur's
> > ideas found through technology, law, business or art can lead to their
> > passion, profession or vocation.
>
> > "The book, which unites art andentrepreneurshipin a maverick way by
> > treating entrepreneurs asherostorytellers, was shaped around Joseph
> > classic 12-stagejourneyincludes a mythologicalheroor heroine, the
> > call to adventure (an entrepreneurial vision), and the return to home
> > (the exit strategy)."
>
> > Campbell's book influenced Hollywood films like Star Wars, Matrix and
> > ventures.
>
> > "Using thehero'sjourneyis a most efficient way to combine art, law,
> > business, technology andentrepreneurshipin the classroom,"McGucken
> > said. "The book presents thejourneyof entrepreneurs in a classical
> > context and their encounter with mentors, rescues, irony and survival
> > in its epic form. The purpose is to inspire students to make the world
> > a better place via artisticentrepreneurship."
>
> > arts, entrepreneurial ventures and cutting-edge technologies.
>
> > "Everyone needs mentors to help guide you down whatever path you
> > or movie can also be a mentor."
>
> >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
>
> >http://uncnews.unc.edu/content/view/1958/103/
>
> > National Coverage
>
> > Transforming Art Into a More Lucrative Career Choice
> > The New York Times
> > Some artists have begun to figure out ways to make money and make art
> > — aiming to end the notion that “starving” and “artist” are
> > necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
> > Entrepreneurs, which he developed at the University of North Carolina
> > at Chapel Hill with a grant from the Kauffman Foundation.
>
> >http://uncnews.unc.edu/content/view/1958/105/
>
> > News
> > November 8, 2005
>
> > Students Line Up for New ArtisticEntrepreneurshipCourse
>
> > passion your profession" with a pilot course for artistic
> > entrepreneurs, students answered. More than 110 students applied for
> > the new course, ArtisticEntrepreneurshipand Technology 101,
> > scheduled for Spring 2006.
>
> > The course, geared towards students with an interest in the
> > intersection between the arts, entrepreneurial ventures and cutting-
> > edge technology, was originally slated for 40 spots, but the
> > overwhelming response triggered an increase in class size. Nearly 50
> > students are enrolled for the spring semester.
>
> > Students from a range of creative disciplines — from painting to film
> > production — will develop their artistic vision over the course of the
> > pursue their creative passions and give them the practical tools
> > necessary to launch and develop their ventures.
>
> > "Every artist is an entrepreneur, and every entrepreneur is an
> > artist," explainsMcGucken.
>
> > In addition to researching business structure and the ins and outs of
> > building a sustainable venture in the arts, students will take
> > inspiration from classical works like Aristotle's Poetics and
> > contemporary entrepreneurs, artists and entertainers, like Steven
> > Jobs, Richard Branson and 50 Cent.
>
> > Central to the course are multidisciplinary teams, in which students
> > will learn from each other and build creative networks.
>
> > "What we have is a foundation for a network of artistic entrepreneurs
> > who are going to go out and build tomorrow's media companies, launch
> > tomorrow's fashion brands and realize the renaissance that
> > technological revolutions are affording," saysMcGucken.
>
> > Entrepreneurial Initiative's Innovations Fund, as part of a larger
> > course, including extensive research on open source content management
> > systems and digital rights management, and more than 10 years
> > experience at the helm of the profitable Great Books portalwww.jollyroger.com.
>
> >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News
>
> > New Course Examines Opportunities in ArtisticEntrepreneurship
>
> > Chapel Hill, N.C. — UNC–Chapel Hill students can learn to transform
> > their artistic passions into commercial and nonprofit ventures in a
> > new course, ArtisticEntrepreneurship& Technology, to be offered in
> > Spring 2006.
>
> > “UNC is thriving with talented, industrious students looking to make
> > of physic and programming, who developed the pilot course with a grant
> > from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> > awarded the grant to the Communications Studies department to explore
> > the creation of a track in artisticentrepreneurship, including
> > Gucken's new course.
>
> > “Recent technological advances make it easier than ever before. This
> > class will invite writers, artists, directors, producers, musicians,
> > business majors and computer programmers to work together in building
> > artistic ventures. The business, law and technology of new media
> > ventures will be covered, allowing motivated students to finish the
> > class with a solid blueprint for an operating venture.”
>
> > The new course is the among the latest new course offerings of the
> > CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> > Foundation to infuseentrepreneurshipeducation across campus and help
> > students, faculty and staff learn to launch successful ventures of all
> > kinds.
>
> > An explosion of technological advances provides unlimited
> > opportunities for visionary artistic entrepreneurs in a wide range of
> > areas, from video gaming to digital rights management, from arts
> > positioned for this new area of study. The Research Triangle Region
> > hosts unique communities of artists and entrepreneurs. UNC attracts
> > thousands of the best and brightest students from all over the world.
> > The digital revolution is changing the way media is created,
> > distributed and enjoyed.
>
> > “Put it all together and you've got a rich environment for exploring
> > new opportunities in artisticentrepreneurship,” he says.
>
> > The new course will explore the work of such artistic entrepreneurs as
> > Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> > Readings include Aristotle’s Poetics, Joseph Campbell’sHerowith a
> > Thousand Faces and Own Your Own Corporation. Guest lecturers include
> > Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> > the Center for the Public Domain and a founder of the annual Double
> > Take Film Festival.
>
> > including two novels and a poetry collection. He has run the Great
> > Books portal,www.jollyroger.com, since 1995. His dissertation on an
> > artificial retina for the blind won a Merrill Lynch Innovations Award.
> > He recently spoke at the Harvard Law School on Authena.org, a project
> > for open source digital rights management.
>
> > For more information, visit the course Web site athttp://artsentrepreneurship.com.
>
> >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> > CEI Home | News | News Item
> > News
> > April 20, 2005
>
> > CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> > Initiative
>
> > CHAPEL HILL, N.C. — UNC faculty will explore development of a
> > concentration in artisticentrepreneurshipthanks to a $38,000 program
> > development grant from the CEI Innovations Fund.
>
> > the grant to lead development of a proposed new ArtisticEntrepreneurshipInitiative. He will work with Bill Balthrop, chair of
> > the Communications Studies Department, and other faculty in the arts
> > and humanities to develop a curriculum for students and faculty with
> > interests in the arts, with particular focus on its intersection with
> > technology.
>
> > “The digital media revolution is fostering a natural convergence in
> > convergence provides extraordinary opportunities for UNC students and
> > faculty, from arts management, independent record labels and video
> > game companies to media distribution, small presses and digital rights
> > management.”
>
> > The initiative envisions a new curriculum to help artistically
> > inclined students from the
>
>
> read more »- Hide quoted text -
>
> - Show quoted text -
Hero's Journey Branding(TM): The Hero's Journey Entrepreneurship
Secret(TM)
HERO'S JOURNEY ENTREPRENEURSHIP(TM)
OUTLINE
http://herosjourneyentrepreneurship.org
http://herosjourneyentrepreneurship.org/heros_journey_entrepreneurship.html
http://herosjourneyentrepreneurship.org/free_heros_journey_entreprenuership_mba_secret_poster.html
Hero's Journey Branding(TM): The Hero's Journey Entrepreneurship
Secret(TM)
dre
> On Jan 24, 9:34 am, "Moving Dimensions Theory: dx4/dt=ic"
>
>
>
> <mccoymount...@gmail.com> wrote:
> > On Dec 15 2009, 10:53 am, Hedge Fund Physics
>
> > <hedgefundphys...@gmail.com> wrote:
> > > May 29, 2006
>
> > > New Book by UNC's ArtisticEntrepreneurshipProfessor Highlights the
> > > Spirit of Entrepreneurs
>
> > > artisticentrepreneurshipcourse at UNC this spring, is the author of
> > > a new book that discusses the spirit of entrepreneurs in the context
> > > of epic storytelling and thehero'sjourney.
>
> > > "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> > > how the business of art and the art of business are united in the
> > > author and adjunct professor of Physics and Programming. His new book
> > > is called The 45 Revolver — Epic Story & theHero'sJourneyin
> > > ArtisticEntrepreneurship& Technology 10: Ideals Are Real.
>
> > > The book, to be released in July, was inspired byMcGucken'spilot
> > > course at UNC, ArtisticEntrepreneurship& Technology 101. It includes
> > > profitable Internet companies and his vision that an entrepreneur's
> > > ideas found through technology, law, business or art can lead to their
> > > passion, profession or vocation.
>
> > > "The book, which unites art andentrepreneurshipin a maverick way by
> > > treating entrepreneurs asherostorytellers, was shaped around Joseph
> > > classic 12-stagejourneyincludes a mythologicalheroor heroine, the
> > > call to adventure (an entrepreneurial vision), and the return to home
> > > (the exit strategy)."
>
> > > Campbell's book influenced Hollywood films like Star Wars, Matrix and
> > > ventures.
>
> > > "Using thehero'sjourneyis a most efficient way to combine art, law,
> > > business, technology andentrepreneurshipin the classroom,"McGucken
> > > said. "The book presents thejourneyof entrepreneurs in a classical
> > > context and their encounter with mentors, rescues, irony and survival
> > > in its epic form. The purpose is to inspire students to make the world
> > > a better place via artisticentrepreneurship."
>
> > > arts, entrepreneurial ventures and cutting-edge technologies.
>
> > > "Everyone needs mentors to help guide you down whatever path you
> > > or movie can also be a mentor."
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
>
> > >http://uncnews.unc.edu/content/view/1958/103/
>
> > > National Coverage
>
> > > Transforming Art Into a More Lucrative Career Choice
> > > The New York Times
> > > Some artists have begun to figure out ways to make money and make art
> > > — aiming to end the notion that “starving” and “artist” are
> > > necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
> > > Entrepreneurs, which he developed at the University of North Carolina
> > > at Chapel Hill with a grant from the Kauffman Foundation.
>
> > >http://uncnews.unc.edu/content/view/1958/105/
>
> > > News
> > > November 8, 2005
>
> > > Students Line Up for New ArtisticEntrepreneurshipCourse
>
> > > passion your profession" with a pilot course for artistic
> > > entrepreneurs, students answered. More than 110 students applied for
> > > the new course, ArtisticEntrepreneurshipand Technology 101,
> > > scheduled for Spring 2006.
>
> > > The course, geared towards students with an interest in the
> > > intersection between the arts, entrepreneurial ventures and cutting-
> > > edge technology, was originally slated for 40 spots, but the
> > > overwhelming response triggered an increase in class size. Nearly 50
> > > students are enrolled for the spring semester.
>
> > > Students from a range of creative disciplines — from painting to film
> > > production — will develop their artistic vision over the course of the
> > > pursue their creative passions and give them the practical tools
> > > necessary to launch and develop their ventures.
>
> > > "Every artist is an entrepreneur, and every entrepreneur is an
> > > artist," explainsMcGucken.
>
> > > In addition to researching business structure and the ins and outs of
> > > building a sustainable venture in the arts, students will take
> > > inspiration from classical works like Aristotle's Poetics and
> > > contemporary entrepreneurs, artists and entertainers, like Steven
> > > Jobs, Richard Branson and 50 Cent.
>
> > > Central to the course are multidisciplinary teams, in which students
> > > will learn from each other and build creative networks.
>
> > > "What we have is a foundation for a network of artistic entrepreneurs
> > > who are going to go out and build tomorrow's media companies, launch
> > > tomorrow's fashion brands and realize the renaissance that
> > > technological revolutions are affording," saysMcGucken.
>
> > > Entrepreneurial Initiative's Innovations Fund, as part of a larger
> > > course, including extensive research on open source content management
> > > systems and digital rights management, and more than 10 years
> > > experience at the helm of the profitable Great Books portalwww.jollyroger.com.
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News
>
> > > New Course Examines Opportunities in ArtisticEntrepreneurship
>
> > > Chapel Hill, N.C. — UNC–Chapel Hill students can learn to transform
> > > their artistic passions into commercial and nonprofit ventures in a
> > > new course, ArtisticEntrepreneurship& Technology, to be offered in
> > > Spring 2006.
>
> > > “UNC is thriving with talented, industrious students looking to make
> > > of physic and programming, who developed the pilot course with a grant
> > > from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> > > awarded the grant to the Communications Studies department to explore
> > > the creation of a track in artisticentrepreneurship, including
> > > Gucken's new course.
>
> > > “Recent technological advances make it easier than ever before. This
> > > class will invite writers, artists, directors, producers, musicians,
> > > business majors and computer programmers to work together in building
> > > artistic ventures. The business, law and technology of new media
> > > ventures will be covered, allowing motivated students to finish the
> > > class with a solid blueprint for an operating venture.”
>
> > > The new course is the among the latest new course offerings of the
> > > CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> > > Foundation to infuseentrepreneurshipeducation across campus and help
> > > students, faculty and staff learn to launch successful ventures of all
> > > kinds.
>
> > > An explosion of technological advances provides unlimited
> > > opportunities for visionary artistic entrepreneurs in a wide range of
> > > areas, from video gaming to digital rights management, from arts
> > > positioned for this new area of study. The Research Triangle Region
> > > hosts unique communities of artists and entrepreneurs. UNC attracts
> > > thousands of the best and brightest students from all over the world.
> > > The digital revolution is changing the way media is created,
> > > distributed and enjoyed.
>
> > > “Put it all together and you've got a rich environment for exploring
> > > new opportunities in artisticentrepreneurship,” he says.
>
> > > The new course will explore the work of such artistic entrepreneurs as
> > > Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> > > Readings include Aristotle’s Poetics, Joseph Campbell’sHerowith a
> > > Thousand Faces and Own Your Own Corporation. Guest lecturers include
> > > Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> > > the Center for the Public Domain and a founder of the annual Double
> > > Take Film Festival.
>
> > > including two novels and a poetry collection. He has run the Great
> > > Books portal,www.jollyroger.com, since 1995. His dissertation on an
> > > artificial retina for the blind won a Merrill Lynch Innovations Award.
> > > He recently spoke at the Harvard Law School on Authena.org, a project
> > > for open source digital rights management.
>
> > > For more information, visit the course Web site athttp://artsentrepreneurship.com.
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> > > CEI Home | News | News Item
> > > News
> > > April 20, 2005
>
> > > CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> > > Initiative
>
> > > CHAPEL HILL, N.C. — UNC faculty will explore development of a
> > > concentration in artisticentrepreneurshipthanks to a $38,000 program
> > > development grant from the CEI Innovations Fund.
>
> > > the grant to lead development of a proposed new ArtisticEntrepreneurshipInitiative. He will work with Bill Balthrop, chair of
> > > the Communications Studies Department, and other faculty in the arts
> > > and humanities to develop a curriculum for students and faculty with
> > > interests in the arts, with particular focus on its intersection with
> > > technology.
>
> > > “The digital media revolution is fostering a natural convergence in
>
>
> read more »- Hide quoted text -
>
> - Show quoted text -
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship
Secret(TM):
See latest post
Sort: Oldest first | Newest first
Showing 1-1 of 1 posts in this discussion
Initial post: Jan. 29, 2010 1:17 PM PST
E. McGucken says:
Loading…
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship
Secret(TM):
The Hero's Journey Entrepreneurship Secret(TM): Creating Infinite
Wealth With Your Ideals and Dreams on a Hero's Journey of Your Own
HERO'S JOURNEY ENTREPRENEURSHIP(TM)
dre
>
>
>
> <mccoymount...@gmail.com> wrote:
> > On Dec 15 2009, 10:53 am, Hedge Fund Physics
>
> > <hedgefundphys...@gmail.com> wrote:
> > > May 29, 2006
>
> > > New Book by UNC's ArtisticEntrepreneurshipProfessor Highlights the
> > > Spirit of Entrepreneurs
>
> > > artisticentrepreneurshipcourse at UNC this spring, is the author of
> > > a new book that discusses the spirit of entrepreneurs in the context
> > > of epic storytelling and thehero'sjourney.
>
> > > "Whether you're an MBA, MFA, JD or DJ, the book is there to show you
> > > how the business of art and the art of business are united in the
> > > author and adjunct professor of Physics and Programming. His new book
> > > is called The 45 Revolver — Epic Story & theHero'sJourneyin
> > > ArtisticEntrepreneurship& Technology 10: Ideals Are Real.
>
> > > The book, to be released in July, was inspired byMcGucken'spilot
> > > course at UNC, ArtisticEntrepreneurship& Technology 101. It includes
> > > profitable Internet companies and his vision that an entrepreneur's
> > > ideas found through technology, law, business or art can lead to their
> > > passion, profession or vocation.
>
> > > "The book, which unites art andentrepreneurshipin a maverick way by
> > > treating entrepreneurs asherostorytellers, was shaped around Joseph
> > > classic 12-stagejourneyincludes a mythologicalheroor heroine, the
> > > call to adventure (an entrepreneurial vision), and the return to home
> > > (the exit strategy)."
>
> > > Campbell's book influenced Hollywood films like Star Wars, Matrix and
> > > ventures.
>
> > > "Using thehero'sjourneyis a most efficient way to combine art, law,
> > > business, technology andentrepreneurshipin the classroom,"McGucken
> > > said. "The book presents thejourneyof entrepreneurs in a classical
> > > context and their encounter with mentors, rescues, irony and survival
> > > in its epic form. The purpose is to inspire students to make the world
> > > a better place via artisticentrepreneurship."
>
> > > arts, entrepreneurial ventures and cutting-edge technologies.
>
> > > "Everyone needs mentors to help guide you down whatever path you
> > > or movie can also be a mentor."
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20060529&t=News
>
> > >http://uncnews.unc.edu/content/view/1958/103/
>
> > > National Coverage
>
> > > Transforming Art Into a More Lucrative Career Choice
> > > The New York Times
> > > Some artists have begun to figure out ways to make money and make art
> > > — aiming to end the notion that “starving” and “artist” are
> > > necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
> > > Entrepreneurs, which he developed at the University of North Carolina
> > > at Chapel Hill with a grant from the Kauffman Foundation.
>
> > >http://uncnews.unc.edu/content/view/1958/105/
>
> > > News
> > > November 8, 2005
>
> > > Students Line Up for New ArtisticEntrepreneurshipCourse
>
> > > passion your profession" with a pilot course for artistic
> > > entrepreneurs, students answered. More than 110 students applied for
> > > the new course, ArtisticEntrepreneurshipand Technology 101,
> > > scheduled for Spring 2006.
>
> > > The course, geared towards students with an interest in the
> > > intersection between the arts, entrepreneurial ventures and cutting-
> > > edge technology, was originally slated for 40 spots, but the
> > > overwhelming response triggered an increase in class size. Nearly 50
> > > students are enrolled for the spring semester.
>
> > > Students from a range of creative disciplines — from painting to film
> > > production — will develop their artistic vision over the course of the
> > > pursue their creative passions and give them the practical tools
> > > necessary to launch and develop their ventures.
>
> > > "Every artist is an entrepreneur, and every entrepreneur is an
> > > artist," explainsMcGucken.
>
> > > In addition to researching business structure and the ins and outs of
> > > building a sustainable venture in the arts, students will take
> > > inspiration from classical works like Aristotle's Poetics and
> > > contemporary entrepreneurs, artists and entertainers, like Steven
> > > Jobs, Richard Branson and 50 Cent.
>
> > > Central to the course are multidisciplinary teams, in which students
> > > will learn from each other and build creative networks.
>
> > > "What we have is a foundation for a network of artistic entrepreneurs
> > > who are going to go out and build tomorrow's media companies, launch
> > > tomorrow's fashion brands and realize the renaissance that
> > > technological revolutions are affording," saysMcGucken.
>
> > > Entrepreneurial Initiative's Innovations Fund, as part of a larger
> > > course, including extensive research on open source content management
> > > systems and digital rights management, and more than 10 years
> > > experience at the helm of the profitable Great Books portalwww.jollyroger.com.
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20051108&t=News
>
> > > New Course Examines Opportunities in ArtisticEntrepreneurship
>
> > > Chapel Hill, N.C. — UNC–Chapel Hill students can learn to transform
> > > their artistic passions into commercial and nonprofit ventures in a
> > > new course, ArtisticEntrepreneurship& Technology, to be offered in
> > > Spring 2006.
>
> > > “UNC is thriving with talented, industrious students looking to make
> > > of physic and programming, who developed the pilot course with a grant
> > > from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
> > > awarded the grant to the Communications Studies department to explore
> > > the creation of a track in artisticentrepreneurship, including
> > > Gucken's new course.
>
> > > “Recent technological advances make it easier than ever before. This
> > > class will invite writers, artists, directors, producers, musicians,
> > > business majors and computer programmers to work together in building
> > > artistic ventures. The business, law and technology of new media
> > > ventures will be covered, allowing motivated students to finish the
> > > class with a solid blueprint for an operating venture.”
>
> > > The new course is the among the latest new course offerings of the
> > > CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
> > > Foundation to infuseentrepreneurshipeducation across campus and help
> > > students, faculty and staff learn to launch successful ventures of all
> > > kinds.
>
> > > An explosion of technological advances provides unlimited
> > > opportunities for visionary artistic entrepreneurs in a wide range of
> > > areas, from video gaming to digital rights management, from arts
> > > positioned for this new area of study. The Research Triangle Region
> > > hosts unique communities of artists and entrepreneurs. UNC attracts
> > > thousands of the best and brightest students from all over the world.
> > > The digital revolution is changing the way media is created,
> > > distributed and enjoyed.
>
> > > “Put it all together and you've got a rich environment for exploring
> > > new opportunities in artisticentrepreneurship,” he says.
>
> > > The new course will explore the work of such artistic entrepreneurs as
> > > Richard Branson, William Shakespeare, Madonna and Steven Jobs.
> > > Readings include Aristotle’s Poetics, Joseph Campbell’sHerowith a
> > > Thousand Faces and Own Your Own Corporation. Guest lecturers include
> > > Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
> > > the Center for the Public Domain and a founder of the annual Double
> > > Take Film Festival.
>
> > > including two novels and a poetry collection. He has run the Great
> > > Books portal,www.jollyroger.com, since 1995. His dissertation on an
> > > artificial retina for the blind won a Merrill Lynch Innovations Award.
> > > He recently spoke at the Harvard Law School on Authena.org, a project
> > > for open source digital rights management.
>
> > > For more information, visit the course Web site athttp://artsentrepreneurship.com.
>
> > >http://www.kenaninstitute.unc.edu/centers/cei/?y=news.20050815&t=News
>
> > > CEI Home | News | News Item
> > > News
> > > April 20, 2005
>
> > > CEI Awards Grant to Explore Development of ArtisticEntrepreneurship
> > > Initiative
>
> > > CHAPEL HILL, N.C. — UNC faculty will explore development of a
> > > concentration in artisticentrepreneurshipthanks to a $38,000 program
> > > development grant from the CEI Innovations Fund.
>
> > > the grant to lead development of a proposed new ArtisticEntrepreneurshipInitiative. He will work with Bill Balthrop, chair of
> > > the Communications Studies Department, and other faculty in the arts
> > > and humanities to develop a curriculum for students and faculty with
> > > interests in the arts, with particular focus on its intersection with
> > > technology.
>
> > > “The digital media revolution is fostering a natural convergence in
>
>
> read more »- Hide quoted text -
>
> - Show quoted text -
Day Brown
creative mind, there are a thousand whackos. How do you know you are not
one of them?