Jennifer Aniston: Lolavie Ad Campaign Revealed
Twitchell
Jennifer Aniston sits along the beach in Cabo San Lucas, Mexico in this new ad
campaign for her fragrance Lolavie.
The 41-year-old actress will promote Lolavie this summer, including an
appearance at UK’s Harrods in June to mark the launch. (Distribution and dates
haven’t been determined for the U.S. yet.)
Here’s what Jen told WWD:
On the fragrance process: “It’s been a year-and-a-half journey. I’d been asked
to do things before, and it never felt organic. But when Leon [Falic, president
of the Falic Fashion Group] approached me to be involved with the process from
inception to fruition, I thought, ‘This could be a creative expression.’ And
it’s turned out to be an extension of myself as opposed to slapping my name on
something… It wasn’t just about showing up for a shoot and putting my name on a
bottle. I felt like a little chemist.”
On the aesthetic she aims to bring to her fragrance: “The first perfumes I ever
wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother
used a body splash that came in a big yellow jug that she kept by the bathtub.
Those were very strong scents. Now I am not a big perfume-y fragrance fan.”
On how Lolavie smells: “It’s a nonperfume perfume. Sexy and clean. Floral, but
not too flowery. I want people to go, ‘What is that? You smell great!’ But most
of all I wanted it to smell natural.”
On the fragrance field being crowded with celebs: “The way I was approached,
given such involvement, I never felt like, ‘Oh, gosh, I shouldn’t do this,.’ And
if something is good, it doesn’t matter if the marketplace is crowded. I thought
it was an opportunity to go behind the scenes, and if it feels good, why not go
for it? It’s like being a producer and knowing the writers and stirring up ideas
as opposed to being an actor for hire.”
On why her perfume is called Lolavie: “It’s a long story and honestly it’s too
personal to tell but it has special significance.” (There is a phonetic
similarity to “l’eau la vie,” which means water life in French. The Lolavie
bottle was also inspired by the waves at the beach.)
On expanding beyond one fragrance: “Oh, anything’s possible. I would hope [Falic
and I] get to do many things together.”
On if she envisions creating a Jennifer Aniston House of Beauty: “(laughs) I
don’t know about that. I’ll stick with Lolavie right now and we’ll see how it
slides up the flagpole.”
On the potential for even more exposure with the launch of the perfume: “I don’t
think you can control that at the end of the day. You can’t stunt what you do to
please or not please the public. And the media will create stories whether they
are true or false. So why stop doing what makes you happy? Be true to yourself
and everything else will follow.”