I was always impressed that he was so constantly optimistic despite all of his hardships. (Several rounds of bankruptcy, losing the use of his own name, living in a shelter for a few years...)
There's a documentary for those who want to learn more:
https://greatcookiecomeback.com/
(I recall meeting him twice; once on an elementary school field trip to his store, and again a decade and a half later when he came to the tv studio to shoot a PSA)
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The Shark Tank pitch is covered in the documentary (I'm rewatching at my desk right now. found it on Youtube:
https://youtu.be/dJKfKpSoy3w?si=lF30zBP2y6yk4E_4 )
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