Honda and the absurd price of 40 million naira

[Augustine Togonu-Bickersteth]

 Based in ogun state   Honda has just announced  the unveiling  of a CAR  manufactured in Nigeria costing a whooping 40 milion  naira this is absurd! In a country with minimu wage of 10,000 nara a month.

Henry ford famously  said that if you were working jn a car factory you should be able to buy a car it would be interesting to know  how many Honda workèrs in nigeria can afford  to buy this car of price tag 40 miliin naira.

I would advise  Honda  to turn to the Nigerian in ogun state  barely  literate who haS made a car for 4 million and drives it long distance on the expressway! If the car is mas's produced  the price is sure  to drop drastically from 4 milion  naira 250,000 units  for a start.where are the professors  of business strategy.there is business here like  my igbo friends would say 

There are two other innovators  making electric cars in nigeria that Honda can go into partnership with including nigerian universities. One of the innovators in South east nigeria  is a product of univerity  of nigeria nnsukka and he has done 5 cars  but projects a 20 bilion nara industry.this is how jobs  are created. 

In the usa  one in 6 workers are in the car industry. 

Let me give a name to this car  innogun state  Model T Ofutola as compared with model T Ford.hope the odutola family would support this barely literate innovator.