CNBC talked to Anthony Wood. He touched on something we discussed here years ago -- there's a difference between watching particular content and just watching TV.
"[I]t’s not as bad as it used to be, but even today, many companies just
don’t really understand the attitude people have when watching TV. They
want to sit there, drink their beer, and watch TV. You’ve seen over the
years, there was this whole phase where there were interactive TV
companies. They all failed, because people don’t want to do that."