This is Why Football is Going Nowhere

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PGage

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Jan 9, 2023, 8:54:17 AM1/9/23

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It is amazing the extent to which the linear television business is really about sports, largely football.

For all the Oscar-Anxiety, they are still the 4th highest rated non sports event, and the highest rated prime time non sports entertainment program (State of the Union, a couple of 1/6 Hearings and Thanksgiving parade only non sports programs that rated higher.

But to a large extent, traditional broadcast and cable television is about football:

“The NFL put a record number of telecasts in the top 100 in 2022, with a stunning 82 games cracking the list. That figure is up from 75 in 2021, 72 in 2020 and 78 in 2019. Those numbers came even as the league’s “Thursday Night Football” package moved from linear television to Amazon this season (No Amazon games in top 100 in 2022, cf 6 Fox/NFLN games in 2021).”

https://www.sportsbusinessjournal.com/Journal/Issues/2023/01/09/Upfront/top-100-telecasts?utm_campaign=What+I%27m+Hearing+-+SUBSCRIBERS+%281%2F8%2F23%29&utm_content=What+I%27m+Hearing+-+SUBSCRIBERS+%281%2F8%2F23%29&utm_medium=email_action&utm_source=customer.io