Oscars 2024 Ratings Up 4%

[PGage]

But down 5% in the Demo.

ABC seems to be taking a victory lap, but I would say this is in the low average range of expectations. After last year I thought we might see one more year of small gains in a final post Covid correction, before a return to steady declines based on long term trends in linear TV. That is what happened, despite two blockbuster, pop culture defining films in the mix, one of which dominated the wins and the other the TV presentation.

I thought the show itself was one of the best we have seen in recent years; Kimmel not spectacular but steady, and most of the bits surprisingly worked. 

Ratings last 4 years:

2021: 10.4M (No Host)

2022: 16.6M (The Slap)

2023: 18.8M (Maverick/Avatar)

2024: 19.5M (Barbenheimer)

I’m going to get in my early prediction for 2025 ratings: 19.4M…

https://deadline.com/2024/03/oscar-ratings-viewership-2024-oppenheimer-1235854597/

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[Doug Eastick]

I liked the earlier start time, as it allowed by TiVo to buffer things and I could bloop the commercials, and still get to bed at 1030pm.

I liked the approach of 5-former winners introducing the nominees for the acting categories.

As for Kimmel, he did alright.    I honestly thought the "mean tweet" he read was scripted, but now I'm hearing that it was real.   Here's an EW article on that.  Jimmy Kimmel was told not to read Donald Trump message at Oscars (ew.com)

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[Adam Bowie]

I watched the Oscars for the first time in years this year, with the carriage moving from Sky to ITV meaning that it's now free to air (Also, ITV *stream* it live on their ITV Hub app!). Jonathan Ross hosted a pre-show bit in a London studio with a seemingly random selection of people, and this was pretty dire. I don't mind Ross, but they needed a film critic in the studio with him. A reminder that because US commercial minutage is more than we're allowed in the UK, there's nearly always some kind of UK studio team to fill some of those minutes.

Generally I thought the show was decent and mostly watched it on delay, fast-forwarding through commercials and UK-segments where possible. Kimmel was fine, and I did wonder for a short time whether the Trump critique was actually real or not. Of course it was real.

The "In Memoriam" was terrible and the names were practically illegible to me, by now watching on a 32" set in my bedroom. Unless you were watching on 4K on a 70" set or larger you were probably in the same boat. And the list of names appearing like a set of CGI animators on a Marvel film at the end was disingenuous. You can never include everyone, but at least show pictures or something.

While I know it went down well with many, I hate hate *hated*  the five actors saying lovely things bits for best actor and supporting actors. This was like thickest of thick sugary treacle for me. I had to fast-forward through them, so awful were they. Have I made clear how much I disliked this?

It all finished super-late UK time, but I was invested enough by then to check that Oppenheimer did indeed win Best Picture. And I enjoyed the various Brits wishing their mothers Happy Mothers' Day and confusing everyone in the US (It's timing is to do with Lent in the UK where it's also known as Mothering Sunday).

Adam

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[PGage]

I really did like the 5 actor intro of the nominated actors, which they have done before. It worked best for Supporting Actress. The next time they do it I would suggest not making it a “Welcome to the Club” kind of thing, restricting the group to past winners, but just have it be actors with some personal  friendship or connection with the nominee they are introducing. The whole “Awards Season” is so intense that by the Oscars the nominees have usually gotten to know each other pretty well, so they could try having the nominees on stage introducing one of their competitors.

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